Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: Week 5 Preview
September 24, 2020
By Geoff Kimmerly
Second Half editor
Most years, we’d talk this weekend about Michigan high school football teams being in midseason form.
They’re getting there quickly – and with another series of big-time matchups these next few days helping all of us get back up to speed.
Major rivalries will play out again in Muskegon, Flint and Metro Detroit among various communities all over the state. Some of the most noteworthy games are briefly previewed below. Check out the MHSAA Score Center beforehand for kickoff times and locations of all games, and come back Friday and Saturday for scores as they’re reported.
This week we’ll also have 53 varsity football games broadcast on MHSAA.tv; click the link for listings.
Bay & Thumb
Flint Hamady (1-0) at Flint Beecher (1-0)
Anthony Branch’s coaching tenure after Courtney Hawkins left for Michigan State began with a 27-19 win over Ann Arbor Father Gabriel Richard last week. The Bucs’ biggest game of the regular season is up next, and Branch has plenty of experience in Hamady matchups after serving previously as an assistant coach and having played in the Beecher program. The Hawks have won all three regular-season matchups with the Bucs since the teams rejoined the same league in 2017.
Keep an eye on these: FRIDAY Davison (1-0) at Grand Blanc (1-0), Frankenmuth (1-0) at Saginaw Swan Valley (1-0), Sandusky (1-0) at Harbor Beach (1-0), Saginaw Nouvel (0-1) at Saginaw Michigan Lutheran Seminary (1-0).
Greater Detroit
Sterling Heights Stevenson (1-0) at Macomb Dakota (1-0)
These two finished fifth and fourth, respectively, in the Macomb Area Conference Red in 2019. But together last week they defeated reigning champion Clinton Township Chippewa Valley (Dakota 29-20) and runner-up Utica Eisenhower (Stevenson 7-3). Dakota owns a five-game regular-season winning streak against the Titans, including last year by a 40-14 score. But Stevenson may be continuing a surge that took it to last year’s Division 1 Semifinals – a run which included a 38-35 win over Dakota in the District Final.
Keep an eye on these: FRIDAY Dearborn Fordson (0-1) at Belleville (1-0), Detroit Mumford (1-0) at Detroit Cass Tech (1-0). SATURDAY Detroit Catholic Central (1-0) at Bloomfield Hills Brother Rice (1-0).
Mid-Michigan
Midland Bullock Creek (1-0) at Ithaca (1-0)
These two are in different divisions of the Tri-Valley Conference West this fall. But a year ago they were in the same division and shared the championship, breaking Ithaca’s streak of nine straight outright league titles. The Yellowjackets won last year’s matchup 35-21, but Bullock Creek was able to grab a championship share after Ithaca fell to Hemlock 30-6 in the league finale. Both opened last week with wins over 2019 playoff teams, Ithaca over Saginaw Nouvel and Bullock Creek over Carrollton.
Keep an eye on these: FRIDAY DeWitt (1-0) at Grand Ledge (1-0), LeRoy Pine River (1-0) at Beal City (1-0), Leslie (0-1) at Stockbridge (1-0), St. Johns (0-1) at Williamston (1-0).
Northern Lower Peninsula
Ogemaw Heights (1-0) at Kingsley (1-0)
Ogemaw Heights is coming off its first winning season since 2013 after going 8-3 a year ago. Kingsley, meanwhile, posted its best finish since 2005 at 12-1 and with a run to the Division 5 Semifinals. A 36-19 Week 2 win over Ogemaw Heights was among seven victories total the Stags posted against teams that finished with winning records. And this matchup should mean more in the future as Ogemaw Heights has joined Kingsley in the Northern Michigan Football Conference Legends division.
Keep an eye on these: FRIDAY East Jordan (1-0) at Harbor Springs (1-0), Traverse City St. Francis (0-1) at Grayling (1-0), Petoskey (1-0) at Traverse City Central (1-0), Oscoda (1-0) at Rogers City (1-0).
Southeast & Border
Breckenridge (1-0) at Reading (1-0)
Added just this week, this might be one of the top small-school matchups in the state this season. Reading has won the last two Division 8 championships and defeated Breckenridge 39-20 in the 2018 title game. This could be a preview of another playoff matchup to come. Together they defeated their season-opening opponents last week by a combined score of 95-6.
Keep an eye on these: FRIDAY Blissfield (1-0) at Hillsdale (1-0), Brooklyn Columbia Central (1-0) at Clinton (1-0), Riverview (1-0) at Milan (1-0), Battle Creek Pennfield (1-0) at Parma Western (1-0).
Southwest Corridor
Saugatuck (1-0) at Schoolcraft (1-0)
This might have gotten a little more attention a year ago, as these two frequently are the best or near the top of their divisions of the Southwestern Athletic Conference. Schoolcraft was a co-champion in the Lakeshore last season, but Saugatuck finished sub-.500 overall for the first time since 2006. Saugatuck got off to a winning start last week, however, as did Schoolcraft – and this fall both are in the SAC Valley.
Keep an eye on these: FRIDAY Marshall (0-1) at Coldwater (1-0), Portage Northern (1-0) at Mattawan (1-0), Decatur (0-1) at Cassopolis (1-0), Coloma (1-0) at Kalamazoo United (1-0).
Upper Peninsula
Sault Ste. Marie (1-0) at Marquette (1-0)
Granted, it’s just one week to go on. But based on early returns, these might be the best in the Upper Peninsula this fall. Sault Ste. Marie opened with a seven-point win over Traverse City St. Francis, while Marquette downed Menominee by 23. Marquette has beaten the Blue Devils in four straight including 31-0 a year ago, but despite last year’s defeat Sault Ste. Marie went on to its winningest season since 2013. A win tonight could end up the Sault’s highlight of this shortened season.
Keep an eye on these: FRIDAY West Iron County (1-0) at L'Anse (1-0), Hancock (1-0) at Bessemer Gogebic (0-1), Menominee (0-1) at Marinette, Wis. (0-0), Norway (0-1) at Houghton (1-0).
West Michigan
Muskegon Mona Shores (1-0) at Muskegon (1-0)
This easily is the headliner of the week, matchup up a pair of teams that reached Ford Field a year ago. A 53-0 Muskegon win over Shores in Week 8 was among dominating victories that pushed the Big Reds to a Division 3 runner-up finish. The Sailors, meanwhile, didn’t lose again after that night, stringing together a series of mostly close wins on the way to the Division 2 title. Muskegon has a five-game winning streak in this rivalry matchup, but a much closer finish than last year’s has to be the expectation this time.
Keep an eye on these: FRIDAY Montague (1-0) at Muskegon Oakridge (1-0), Rockford (1-0) at Caledonia (1-0), Byron Center (1-0) at Grand Rapids Christian (0-1), Hudsonville Unity Christian (1-0) at Grand Rapids West Catholic (1-0).
8-Player
Colon (1-0) at Adrian Lenawee Christian (1-0), Saturday
Colon’s move to 8-player in 2018 proved beneficial and then some as the Magi went a combined 23-2 over the last two seasons and won the 8-player Division 1 title a year ago. Lenawee Christian’s move this fall could usher in similar dominance for the Cougars, who finished 10-2 and just missed defeating eventual Division 8 champion Reading in the Regional Final last year. Lenawee opened its 8-player era with a 62-0 win over another first-year 8-player team Athens last week, while Colon downed frequent playoff qualifier Bellevue 45-6.
Keep an eye on these: FRIDAY Portland St. Patrick (1-0) at Vestaburg (1-0), Merrill (1-0) at Atlanta (1-0), Pickford (1-0) at Cedarville (1-0). SATURDAY Newberry (0-1) at Munising (1-0).
PHOTO: Johannesburg-Lewiston opened last week with a 47-14 win over Mancelona. (Photo by Robert Batzloff.)