Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: Week 6 Preview
October 1, 2020
By Geoff Kimmerly
Second Half editor
We may have only just begun this abbreviated Michigan high school football season, but this weekend we’ll reach the midway point – and the beginning of another October full of opportunities.
Every game matters even more with a six-game schedule, and early league leaders are meeting everywhere over the next two days – including in five leagues in the Grand Rapids/Muskegon areas alone.
Below is a quick look at some of the especially intriguing matchups. Check out the MHSAA Score Center beforehand for kickoff times and locations of all games, and come back Friday and Saturday for scores as they’re reported.
This week’s broadcast schedule includes 48 varsity football games on MHSAA.tv; click the link for listings.
Bay & Thumb
Mount Pleasant (2-0) at Midland (2-0)
Seven of the last 10 meetings between these Saginaw Valley League Blue foes have been decided by eight points or fewer, including Midland’s 22-21 win a year ago that helped the Chemics to a shared conference title. Along with matchups both still face with Midland Dow, tonight’s should significantly shape this season’s league race.
Keep an eye on these: FRIDAY New Lothrop (2-0) at Montrose (2-0), Grand Blanc (1-1) at Lapeer (2-0), Midland Bullock Creek (1-1) at Hemlock (2-0). SATURDAY Croswell-Lexington (2-0) at North Branch (2-0).
Greater Detroit
West Bloomfield (2-0) at Clarkston (2-0)
The Wolves quickly are making last season’s uncharacteristic 3-6 finish – their first below .500 since 2002 – a distant memory, but this matchup will allow them the opportunity to avenge a 2019 loss for the first time. West Bloomfield claimed last year’s matchup 24-0 on the way to finishing 10-2, and more interestingly hasn’t lost a game by more than seven points since 2016. With both programs surging again, we could be in for another close contest.
Keep an eye on these: FRIDAY Detroit Denby (2-0) at Detroit Martin Luther King (1-1), North Farmington (1-1) at Birmingham Groves (1-1), Clinton Township Chippewa Valley (1-1) at Sterling Heights Stevenson (2-0). SATURDAY Warren De La Salle Collegiate (1-1) at Detroit Catholic Central (2-0).
Mid-Michigan
Lansing Catholic (2-0) at Portland (1-1)
Lansing Catholic rode last year’s first win in this rivalry since 2015 all the way to the Division 5 championship, and the Cougars have tuned up on both sides of the ball outscoring their first two opponents by a combined 85-3. The Raiders will hope for a result similar to last year’s first meeting with Lansing Catholic, a 21-20 win, before they fell 21-0 in that District Final rematch. Portland last week bounced back with a shutout of Charlotte after falling big in its opener to DeWitt.
Keep an eye on these: FRIDAY Reed City (2-0) at Central Montcalm (2-0), Canton (2-0) at Brighton (1-1), Stockbridge (1-1) at Lake Odessa Lakewood (1-1), Ortonville Brandon (2-0) at Corunna (1-1).
Northern Lower Peninsula
Kingsley (2-0) at Traverse City St. Francis (1-1)
The Stags ended their six-game losing streak to St. Francis last season with a 26-7 victory that eventually decided the Northern Michigan Football League Legends title. Kingsley hasn’t slowed down, running its regular-season winning streak to 16 last week. But St. Francis’ 14-7 loss to new league member Sault Ste. Marie in the season opener is looking even better after the Sault’s win over Marquette, and the Gladiators still have reason to hope for at least a three-way tie for the Legends championship.
Keep an eye on these: FRIDAY Traverse City Central (2-0) at Cadillac (2-0), Harbor Springs (2-0) at Manistee (2-0), Frankfort (1-1) at Johannesburg-Lewiston (2-0), Charlevoix (2-0) at Boyne City (1-1).
Southeast & Border
Clinton (2-0) at Blissfield (2-0)
Reshuffling among southeastern Lower Peninsula leagues took these teams’ regular Week 2 nonconference meeting up a few levels. It already was a solid nonleague matchup – they’ve played regularly since 2012 and split the last four meetings with Clinton winning last season 45-13. Now they find themselves tied for the early lead in the Lenawee County Athletic Association, with Blissfield coming off a 31-14 win over reigning champion Hillsdale last week.
Keep an eye on these: FRIDAY Saline (2-0) at Monroe (2-0), Hillsdale (1-1) at Ida (1-1), Battle Creek Harper Creek (1-1) at Jackson Lumen Christi (1-1). SATURDAY Schoolcraft (2-0) at Chelsea (2-0).
Southwest Corridor
Cassopolis (2-0) at Centreville (2-0)
The Rangers are up to 26-1 in league play since the Southwest 10 Conference was formed in 2017, and that means even more considering five of the remaining six 11-player football members made the playoffs in 2019. Cassopolis’ closest league win last year was 15-0 over Centreville, which has continued its rejuvenation and could have its sights set on more after losing four games in 2019 by a combined 28 points. The Bulldogs avenged one of those defeats downing White Pigeon 14-8 last week.
Keep an eye on these: FRIDAY Sturgis (2-0) at Paw Paw (2-0), Portage Central (0-2) at St. Joseph (2-0), Constantine (1-1) at Watervliet (2-0), Stevensville Lakeshore (1-1) at Battle Creek Central (1-1).
Upper Peninsula
Gladstone (1-0) at Sault Ste. Marie (2-0)
Gladstone provided an uplifting story last weekend, coming off short prep time to edge Negaunee 22-20 and after also missing out on opening weekend. Next up is the team generating the most buzz in the Upper Peninsula. Sault Ste. Marie has wins over Traverse City St. Francis and Marquette – and will be looking to avenge last season’s 20-8 loss to the Braves.
Keep an eye on these: FRIDAY Marquette (1-1) at Kingsford (2-0), L'Anse (1-1) at Negaunee (1-1), Menominee (1-1) at Escanaba (0-0), Norway (0-2) at Bark River-Harris (0-2).
West Michigan
Zeeland East (2-0) at Zeeland West (2-0)
This next-door showdown always means a lot. It might mean even more now that Muskegon Mona Shores and Muskegon High have joined the Zeeland schools to make what was a strong Ottawa-Kent Conference Green now one of the most powerful football leagues in the state. West won both meetings last year, by 20 and then 31 points in a Division 3 playoff opener.
Keep an eye on these: FRIDAY Cedar Springs (2-0) at Grand Rapids Catholic Central (2-0), Grand Rapids Forest Hills Central (2-0) at Byron Center (2-0), Grandville (2-0) at Hudsonville (2-0), North Muskegon (2-0) at Whitehall (2-0).
8-Player
Whittemore-Prescott (2-0) at Gaylord St. Mary (2-0)
Whittemore-Prescott was a late addition to 8-player before the start of this fall. But it looks like the Cardinals made a sound decision. Their two wins in two weeks equal their total for the entire 2019 season. That said, St. Mary certainly will be W-P’s biggest challenge to date. The Snowbirds have put 111 points on the board over just two games and could be prepping for a serious run in their second season of this format.
Keep an eye on these: FRIDAY Adrian Lenawee Christian (2-0) at Climax-Scotts (2-0), Brethren (1-1) at Mesick (1-1), Indian River Inland Lakes (2-0) at Onekama (1-1). SATURDAY Hillman (1-1) at Portland St. Patrick (2-0).
PHOTO: Lapeer is looking to improve to 3-0 after downing Flint Powers Catholic 36-21 last week. (Photo by Terry Lyons.)