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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

1st & Goal: Week 6 in Review

October 6, 2020

By Geoff Kimmerly
Second Half editor

There’s no pretending this football season hasn’t been a little different, for obvious reasons.

But every week seems to reintroduce something familiar – and looking at the statewide scoreboard after Week 6, it was the “first time since the last time” list.

If that’s a theme, Jonesville, Ann Arbor Huron, Centreville and Brimley are among the stars with accomplishments this week they hadn’t enjoyed in a while. Details are below as we take a glance again at the scores that jumped off the page most from the weekend’s action.

Bay & Thumb

HEADLINER Grand Blanc 34, Lapeer 16 The Bobcats (2-1) had lost both regular-season and playoff games to Lapeer the last two seasons, last year by 34 and 28 points, respectively. But they handed the Lightning (2-1) only its second defeat during the regular season over the last three seasons. Click below for more from WJRT.

Watch list North Branch 27, Croswell-Lexington 20 The Broncos (3-0) handed the Pioneers (2-1) their first loss, a week after avenging last year’s loss to Almont. Up next is Richmond, the only other team that defeated North Branch during the 2019 regular season.

Remember this one Hemlock 48, Midland Bullock Creek 32 The Huskies (3-0) still see Millington, and Millington still faces Bullock Creek (1-2), and it’s likely some combination of those results determines the Tri-Valley Conference West I champion.

More shoutouts Sanford Meridian 28, Harrison 8 The Mustangs (3-0) kept themselves in the hunt for the Jack Pine Conference championship, with Meridian, Harrison (2-1) and Beaverton all trailing league leader Clare by a win. Goodrich 42, Lake Fenton 27 The Martians (2-1) did the same in the Flint Metro League Stars, holding on just a game back of league leader Ortonville Brandon after delivering Lake Fenton (2-1) its first defeat.

Greater Detroit

HEADLINER Clarkston 24, West Bloomfield 21 (OT) The Wolves showed they’re absolutely back after coming all the way back from a 21-7 deficit to edge the rival Lakers (2-1) in overtime. Clarkston (3-0) sits alone atop the Oakland Activities Association Red standings with as many wins as it earned all of last season. Click for more from the Oakland Press and see highlights below from State Champs Sports Network.

Watch list Canton 21, Brighton 20 Canton is off to its first 3-0 start since 2015 and leads the Kensington Lakes Activities Association West after edging the reigning Division 1 runner-up Bulldogs (1-2).

Remember this one Clinton Township Chippewa Valley 42, Sterling Heights Stevenson 27 In the loaded six-team Macomb Area Conference Red, reigning champion Chippewa Valley (2-1) stopped previously-surging Stevenson (2-1) to create a four-way tie atop the standings.

More shoutouts Detroit Catholic Central 14, Warren De La Salle Collegiate 10 The Shamrocks (3-0) clinched a share of the Detroit Catholic League Central title, avenging last season’s 14-3 loss to the Pilots (1-2). Auburn Hills Oakland Christian 21, Whitmore Lake 7 The Lancers (3-0) sit atop the Michigan Independent Athletic Conference after finishing second to Whitmore Lake (1-2) a year ago.

Mid-Michigan

HEADLINER Portland 21, Lansing Catholic 7 The Raiders (2-1) saw an overall six-game winning streak against Lansing Catholic end in last season’s District Final as the Cougars went on to win Division 5. But Portland ran its regular-season winning streak against Lansing Catholic (2-1) to six in a matchup that put the Raiders in solid position to win the Capital Area Activities Conference White title. Click for more from the Lansing State Journal and see highlights below from WLNS.

Watch list New Lothrop 44, Montrose 15 The Hornets (3-0) appear the team to beat again in the Mid-Michigan Activities Conference after improving on last year’s win over reigning league runner-up Montrose (2-1) – although Durand also is unbeaten and will have a say.

Remember this one Fowlerville 17, Holt 14 Morgyn Muck’s 44-yard last-minute go-ahead field goals surely won’t be forgotten soon by the Gladiators (2-1).

More shoutouts East Lansing 17, Lansing Waverly 0 The Trojans have produced outstanding receivers before him, but Andrel Anthony Jr. is resetting all the school’s receiving records, including for career yardage in this win. Lake Odessa Lakewood 43, Stockbridge 26 The Vikings (2-1) set themselves up to face Olivet this week with a share of the Greater Lansing Activities Conference title on the line.  

Northern Lower Peninsula

HEADLINER Kingsley 36, Traverse City St. Francis 23 The Stags (3-0) took a major step toward repeating as Northern Michigan Football Conference Legends champions, as St. Francis (1-2) annually finishes among the top two in the division. Owen Graves piled up 287 yards rushing and scored four times for Kingsley. Click for more from the Traverse City Record-Eagle.

Watch list Manistee 42, Harbor Springs 20 Manistee (3-0) tuned up well for this week’s Lakes 8 Athletic Conference decider against Muskegon Catholic Central, handing Harbor Springs (2-1) its first defeat.

Remember this one Traverse City Central 41, Cadillac 17 The first-place Trojans (3-0) now own wins over the two teams tied for second in the Big North Conference, Cadillac (2-1) and Traverse City West.

More shoutouts Evart 29, Houghton Lake 22 The Wildcats (1-2) celebrated their first win, knocking Houghton Lake (2-1) out of a tie for first in the Highland Conference. East Jordan 30, St. Ignace 6 The Red Devils (2-1) had lost all four previous meetings to the Saints since they joined the NMFC Legacy together. 

Southeast & Border 

HEADLINER Jonesville 44, Reading 18 There are plenty of impressive numbers coming off the weekend’s most surprising score. Jonesville (2-1) hadn’t beaten Reading since 2014, having lost the last two meetings with the Rangers by a combined 112-0. Reading (2-1) hadn’t lost a Big 8 Conference game since 2016, and only one other regular-season game over the last three seasons. This sets Jonesville up to compete with Week 9 opponent Homer for this year’s league title – although Reading faces Homer first in Week 8. Click for more from the Hillsdale Daily News.

Watch list Blissfield 28, Clinton 14 The Royals (3-0) are alone atop the Lenawee County Athletic Association with wins over two of three second-place teams and the third, Brooklyn Columbia Central, not on the shortened schedule.    

Remember this one Ann Arbor Huron 18, Ann Arbor Pioneer 8 The Hurons (1-1) broke an 18-game losing streak to rival Pioneer (0-2) that went back to 2002.

More shoutouts Sand Creek 50, Ottawa Lake Whiteford 14 The Aggies’ first win over Whiteford since 2011 kept Sand Creek (3-0) tied for first in the Tri-County Conference. Chelsea 42, Schoolcraft 21 Scheduled after two other cancelations, this last-minute matchup pitted teams both often among the highly-ranked in their divisions.

Southwest Corridor

HEADLINER Centreville 36, Cassopolis 7 The Bulldogs (3-0) not only scored their first points on Cassopolis since 2015, they defeated the Rangers (2-1) for the first time in 10 recent meetings. Cassopolis also hadn’t lost a league game since 2017. Centreville will play co-leader Mendon this week for a share of the Southwest 10 Conference championship. Click for more from JoeInsider.com.

Watch list Buchanan 31, Berrien Springs 15 The Bucks (3-0) have equaled last year’s win total and with another victory will guarantee their best finish since 2016. Buchanan had lost the last three Berrien Springs matchups by a combined 127-0.

Remember this one Constantine 55, Watervliet 6 The Falcons (2-1) locked up a Watervliet offense that had scored a combined 107 points in two wins to start the fall.

More shoutouts Paw Paw 49, Sturgis 0 The Trojans (2-1) have put themselves back in the football conversation in the Wolverine Conference, but Paw Paw (3-0) made sure the title talk still centers on itself and Week 9 opponent Edwardsburg. Kalamazoo United 44, Parchment 6 The Titans (3-0) remain in position to challenge for a third-straight Southwestern Athletic Conference Lakeshore title.

Upper Peninsula

HEADLINER Gladstone 28, Sault Ste. Marie 26 The has been a whirlwind start for Gladstone, which didn’t play in the opening “Week 4” and then defeated Negaunee by two Week 5 on just a few days of prep. And now, this past weekend, the Braves (2-0) edged a Sault Ste. Marie team (2-1) that appeared to be the U.P.’s best after its first two victories. Click for more from the Escanaba Daily Press.

Watch list Marquette 10, Kingsford 0 The Redmen (2-1) ran their winning streak over Kingsford (2-1) to three and sit in good position to win the Great Northern Conference, with Menominee – which Marquette beat by 23 in Week 4 – up next. 

Remember this one Negaunee 29, L’Anse 6 The Miners (2-1) bounced right back after a two-point loss to Gladstone two weeks ago.

More shoutouts Manistique 12, Bessemer 0 The Emeralds (1-2) picked up their first win of the season with their first defensive shutout since 2012. Bark River-Harris 43, Norway 12 The Broncos (1-2) also earned their first victory, putting up a big number after scoring a combined six points over the first two weeks.

West Michigan 

HEADLINER Grand Rapids Catholic Central 42, Cedar Springs 28 The rebuilt Ottawa-Kent Conference this fall placed GRCC – coming off five straight league titles, most recently in the Blue – in the Gold with two-time reigning White champion Cedar Springs (2-1). Undefeated Grand Rapids South Christian still must face both, but the league race appears down to those three and with the Cougars and Sailors tied for the lead. Click for more from the Grand Rapids Press.

Watch list Byron Center 35, Grand Rapids Forest Hills Central 14 The Bulldogs (3-0), along with Lowell, have emerged as the frontrunners in the O-K White, with Forest Hills Central (2-1) and East Grand Rapids one game behind.

Remember this one Grand Rapids Union 59, Wyoming 57 Union’s 45-game losing streak, going back to 2015, came to an end in a game with so many points scored it will be included in the MHSAA record book at the end of the season.

More shoutouts Zeeland West 34, Zeeland East 14 With a third-straight win over the Chix (2-1), the Dux (3-0) moved into first place in the O-K Green with Muskegon Mona Shores. Grandville 21, Hudsonville 17 The Bulldogs (3-0) share the lead in the O-K Red with Rockford after breaking a two-game losing streak against the Eagles (2-1).

8-Player

HEADLINER Gaylord St. Mary 54, Whittemore-Prescott 18 The Snowbirds (3-0) topped 50 points for the third time in three games, this time against a first-year 8-player program that had given up a combined 44 points over its first two weeks. St. Mary is averaging 55 points per game and certainly provided the Cardinals (2-1) their toughest 8-player challenge so far. Click for more from the Iosco County News-Herald.

Watch list Adrian Lenawee Christian 55, Climax-Scotts 8 Lenawee Christian continued its impressive start in 8-player, handing former 11-player foe Climax-Scotts (2-1) its first defeat of the fall and improving its scoring margin for the season to 141-14.

Remember this one New Buffalo 28, Wyoming Tri-unity Christian 26 The Bison (3-0) have gone from contributing players to Bridgman as part of a cooperative team in 2018 to winning one game in its first season of 8-player a year ago, to putting together one of the strongest starts of 2020.

More shoutouts Brimley 42, Engadine 30 The Bays (1-2) broke a 15-game losing streak against Engadine and after falling 66-8 in last year’s meeting. Cedarville 32, Rapid River 20 The Trojans (2-1) had lost their three most recent games with Rapid River (2-1) by eight or fewer points each time.

PHOTO: Negaunee's Lukas Nelson (25) finds a brief opening Friday before L'Anse closes it up. (Photo by Cara Kamps.)