Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Offseason Work Begins as Gobles Continues Building on Successful Reboot
By
Pam Shebest
Special for MHSAA.com
November 14, 2023
GOBLES — Football season may be over for players at Gobles High School, but the Tigers do not have much time to relax.
For coach Greg Eichler, the season never really ends.
The Tigers made it to the MHSAA 8-player Division 1 Regional Finals before losing to reigning champion Martin two weeks ago.
While some of his athletes are preparing for their various winter sports, Eichler has been sitting down with players and coaches to “identify what went well, what didn’t go well this season and what are we going to do to address those things.
“For our kids, it’s setting goals athletically and academically. What are they looking to do the rest of the school year in their other sports and classroom and as individuals, as human beings? Our goal is to make sure that they grow in that aspect more than anything.”
Eichler also will talk with his coaches to “figure out what our shortcomings were and how we can improve on that in the offseason and make 2024 even better.”
That’s just the beginning for the third-year coach.
“In November and December, it’s equipment and helmet reconditioning, our banquet, sending out thank yous to our sponsors,” Eichler said.
“I’m going to communicate with our alumni. I always send out a state of the program, a whole write-up of what we’ve done and where we’re going.”
With his coaches, Eichler will evaluate game film and break it down, finalize stats and plan offseason workouts with the Tigers’ two strength and conditioning coaches.
“In January and February, there’s a whole bunch of other stuff,” he said. “That’s clinic season, that’s going to listen to other coaches, visit other staff, learn new things we can bring back to Gobles among a million other things.”
Starting from scratch
When Eichler – who is also the district’s K-12 assistant principal – took over the 8-player football program in 2021, he had just 10 varsity players.
The team folded after seven weeks.
“We had to start from scratch as far as building a winning mentality,” he said. “It started with getting in the weight room and lifting, getting bigger, getting stronger, getting faster. Building that winning mentality so that when we step on the field, we expect to win.
“Our kids had to learn how to raise the bar against those better opponents.”
This year’s team, with 24 players, made strides toward the ultimate goal – a state championship to go with the program’s 11-player Class D title won in 1984.
The Tigers finishing 8-3, defeated Mendon for the first time since 2005 and advanced a round further in the playoffs after losing in a Regional Semifinal a year ago.
“Progress is being made,” Eichler said. “It didn’t end the way any of us really wanted, but it’s going to make us stronger, make us better. It’s going to motivate us going into 2024.”
Building on experiences, setting examples
One player who brings MHSAA Finals experience to the team is junior Mason Mansfield. He placed eighth at the Division 4 Individual Wrestling Finals last season at Ford Field.
“Wrestling actually prepares you for football,” said Mansfield, whose winter season starts this week. “You’ve got to be tough in wrestling – six minutes tough. You’ve got to be tough to wrestle, especially to place and finish in the top of the top at Ford Field.”
While he wrestled at 150 pounds last year, he has moved up to 165 for this season. Eichler said Mansfield is one of the top athletes at the school.
“He is energetic and brings that into our locker room and our team,” he said. “Other kids feed off that.
“He’s very positive and brings an attitude of ‘we can overcome any challenge.’ He enjoys facing really good competition, and I think that wears off on the rest of the team and helps us elevate our play.”
Another junior, Jackson Geiger, will begin practice on the varsity basketball team next week.
“I feel like right now I’d rather be playing football because I have two weeks to spare until basketball starts,” said Geiger, who expects improvements from this season’s basketball team coming off of a 4-19 finish.
“Last year (basketball) was more of a bonding experience,” he said. “We played really well in practice, but at game time didn’t really show up.”
As for football, Eichler said Geiger embodies the "Tiger Way."
“Jack is an extremely hard worker,” he said. “He really dedicated himself to the weight room, so I thought he brought that work ethic.
“He leads by example. He’s great in the classroom. Not only on the field, but off the field, he’s a great role model.”
After playing varsity football this season, sophomore Nathan Ray will play junior varsity basketball. He started the 2022 football season on the junior varsity before being called up to varsity for the last two games of the season.
“The players (on varsity) are a lot stronger and faster,” he said. “It’s a different level of athleticism, but the game is still the same.”
Eichler said Ray is very coachable.
“Nathan puts his head down and works,” the coach said. “He’s great on and off the field and great in the classroom. He’s dedicated himself to the weight room and has committed to making himself better every day.”
Looking back on the football season, Eichler said: “I’m really proud of how far our program has come.
“If you look back two years ago, we barely could field a team. And now we’re a Regional finalist.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Gobles junior Jackson Geiger (74) squares up to make a block during his team’s game against Concord this season. (Middle) Clockwise from top left: Gobles coach Greg Eichler, Geiger, Mason Mansfield and Nathan Ray. (Below) Mansfield, left, wrestles during the first round of last season’s Individual Finals at Ford Field. (Top photo by Kathie Brown/Creative Photography. Head shots by Pam Shebest. Wrestling photo by High School Sports Scene.)