Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Unbeaten Rochester Finding Stride

By Tom Markowski
Special for Second Half

October 15, 2020

Long treading near the bottom of the highly-competitive Oakland Activities Association, Rochester football has parlayed a revamped practice schedule with a young quarterback and a break in scheduling into one of the best starts in program history.

Erik Vernon in his 11th season as Rochester’s head coach, and he and his staff – notably defensive coordinator Nick Reed – were confident that this season had the potential to be something special.

The Falcons (4-0) are averaging 49 points a game, the defense has earned two shutouts, and Rochester is on the verge of completing what would be the fourth undefeated regular season in school history.

Not since 1993 had Rochester won its first four games. That season the Falcons finished 9-0 before losing to Detroit Henry Ford in an MHSAA Class AA Pre-Regional.

Beyond Vernon, his staff and players, few would have imagined Rochester starting this season in such dominating fashion, highlighted by a 42-20 victory over Bloomfield Hills on Oct. 2. Should Rochester defeat two other much-improved teams – Ferndale (3-1) and Berkley (4-0) – in its final two regular-season games, the Falcons would finish 6-0.

Rochester was 1-8 last season and has just three winning seasons since 1999. Of its eight losses in 2019, just one – a 44-38 defeat to Troy Athens – was close. Its season ended with a 35-14 loss to Bloomfield Hills.

Nevertheless, Vernon said much was accomplished despite these rather disappointing results.

“It’s been fun,” Vernon said of his team’s quick start. “We’ve had some rough years. We’ve been lucky. The offensive line is playing well, and our skill players are good.

“The guy who really makes us go is a sophomore. He’s our quarterback, Alex Bueno. He’s completed 80 percent of his passes and thrown 13 touchdown passes and no interceptions. It’s impressive. He’s the one who makes the difference.”

At 5-foot-10 and 165 pounds, Bueno won’t wow anyone with his size. But don’t be misled. Bueno is a playmaker and has shown the upperclassmen he has the leadership qualities expected of his position.

The experience Bueno gained last season playing against teams like Birmingham Seaholm and Lake Orion has paid dividends; Lake Orion was 9-2 last fall and Seaholm was 9-4 and reached an MHSAA Division 2 Semifinal. Rochester and Bueno took their lumps in both, but there were lessons to be learned.

“(Bueno) has a presence on the field,” Vernon said. “He’s got a lot of confidence. That confidence piece is huge. We got beat bad by Seaholm and Lake Orion, but he made some plays.”

Bueno has had help. Lots of it. Let’s start at the receiver spot, where all four starters return led by senior Bobby Kronner. Kronner led his team in receptions as a junior and is the leading receiver again. He has average size (6-0, 160) but, like the vast majority of his teammates, he’s a multi-sport athlete who uses his athleticism to create opportunities.

Senior left tackle Noah Howes (6-4, 260), a heavyweight wrestler, is one of two starters back on the offensive line. And the defense is one of the best Vernon has had during his tenure. This unit has recorded 27 tackles for losses to this point. Last season the defense recorded 24 TFLs.

Much of the credit for the improvement on defense goes to Reed, a starting linebacker the last time Rochester qualified for the playoffs in 2010.

“We stop the run really well,” Vernon said. “We rotate kids in and out, and they read their keys well. We’re tackling well, and we play fast.”

Safety Kavan Troy is the sparkplug of the defense. A senior, Troy was an undefeated Division 1 wrestling champion (103 pounds) as a sophomore. He’s weighs 145 pounds now, and it is that toughness earned on the mat that makes Troy such a rugged competitor.

Vernon, like Reed, teaches at the high school, and he also doubles as the head wrestling coach. He attributes much of the success this season to a change in his practice schedule. Two years ago, when these seniors were sophomores, Vernon began having the junior varsity practice with the varsity. The result is the younger players have the opportunity to test their skills against players much bigger, faster and more experienced than themselves.

It was a learning, and often humbling, process. But the switch has produced positive results.

Kronner was on the junior varsity then and is convinced he’s a better player having acquired that experience.

“Sure, you’re getting your butt kicked in practice,” Kronner said. “But you’re going against kids who are bigger than you, and when you’re practicing with the varsity, you’re learning what they do. Usually on JV you run what the varsity runs, but just the basic stuff. It’s a completely different game at the varsity level. It’s faster. Now, it’s become second nature for me.”

Vernon also went to a two-platoon system, and this has helped to create depth on his 40-player squad.

He also said the new rule that allows athletes to play five quarters per week has aided his staff in using players, perhaps on the bubble between the junior varsity and varsity levels, more freely. For example, if a sophomore plays three quarters in a junior varsity game, that player is allowed to play in two quarters of a Friday night varsity contest. Even if that player doesn’t see action, it allows him or her to be a part of the varsity and experience, in uniform, a varsity game.

Scheduling has played a factor. While a recent member of the OAA White (2014-15, 2017-19) Rochester had a combined 8-37 record. When it competed in the Blue (2016), a step below the White in competitiveness, Rochester finished 5-4. This season the Falcons were again moved down to the Blue. The result was Rochester doesn’t have Oakland County traditional powers like Oak Park, Rochester Adams, Birmingham Groves and Lake Orion on its schedule.

But the league move doesn’t diminish the success the Falcons have had to this point.

Regardless of the circumstances, the players, specifically the 15 seniors, have made significant progress over three seasons. These seniors were 1-8 as members of the freshmen team. The next season the junior varsity was 6-3. Yes, Rochester was 1-8 last season, but the returnees have matured and the addition of Bueno as a full-time starter can’t be overlooked.

“Going into this season the attitude was different,” Kronner said. “(Bueno) has gotten a lot better. He’s bigger, physically. He was tiny last year. You know, he was that little freshman kid. What I did notice last year was that he had a cannon. Even as a freshman, he was reading the defenses. For most freshmen, you’re not reading the defenses. He had more football knowledge than your normal freshman. He’s emerged as a leader. He’s leading some of the older guys. He leads verbally and by example. He’s confident in his abilities. He should be. He’s talented.

“As a senior, our class wanted to go 9-0. With COVID(-19) that’s not possible, so we want to go 6-0. We have room to grow,” Kronner added. “Now we’re not practicing to beat the teams we’re playing. ... We’re practicing to beat the teams we’ll play in the playoffs.” 

Tom Markowski is a correspondent for the State Champs! Sports Network and previously directed its web coverage. He also covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.

PHOTOS: (Top) Rochester players celebrate during their undefeated start this season. (Middle) Aiden Harris makes his move into the open field. (Photos courtesy of the Rochester football program.)