Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: Week 9 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 22, 2020
Over the next 72 hours, endings will be followed by new beginnings for just about every high school football team in Michigan.
Today and Saturday, the great majority will kick off for the final time this shortened regular season. On Sunday, for the first time, nearly all will be able to begin preparing for the start of this fall's MHSAA Playoffs.
Pairings in 11 and 8-player will be posted to the MHSAA Website during early afternoon Sunday. In the meantime, more than 270 games will be played to help determine those postseason matchups, with more than 60 available to watch on MHSAA.tv; click the link for listings
Below are some of the games you may want to check out in your corner of the state. Find the full schedule and then results this weekend as they’re reported via the MHSAA Score Center.
Bay & Thumb
Midland Dow (4-1) at Midland (5-0)
Dow’s loss last week to Mount Pleasant rubbed some of the luster off this week’s neighborly meet-up with the Chemics. But this could still significantly impact the Saginaw Valley League Blue championship, as Midland is the only team without a league loss – but a Dow win would leave three one-loss teams (along with the Oilers) at the top of the standings. Dow won this matchup 42-7 last season, breaking a three-game losing streak to its rival.
Keep an eye on these: FRIDAY Ortonville Brandon (5-0) at Fenton (5-0), Saline (5-0) at Grand Blanc (4-1), Davison (5-0) at Lapeer (3-2), Clare (5-0) at Sanford Meridian (4-1).
Greater Detroit
Detroit Loyola (5-0) at Detroit Catholic Central (5-0), Saturday
These teams both have won MHSAA Finals championship over the last 11 seasons, but this Detroit Catholic League Bishop Championship game will pit them against each other for the first time. This is likely a matter of significant difference in enrollment size – the Shamrocks are a Division 1 playoff team, and the Bulldogs will play in Division 7. But they are undefeated champions of the two divisions of largest schools in the league, DCC in the Central and Loyola in the AA, and their past successes no doubt will make this a much-anticipated matchup.
Keep an eye on these: FRIDAY Livonia Churchill (4-1) at Belleville (5-0), Bloomfield Hills Brother Rice (4-1) at Detroit Country Day (3-1), Marine City (5-0) at Pontiac Notre Dame Prep (4-1). SATURDAY Clarkston Everest Collegiate (5-0) vs. Riverview Gabriel Richard (5-0) at Detroit Catholic Central.
Mid-Michigan
Mason (5-0) at Williamston (5-0)
The Bulldogs are attempting to finish a second-straight perfect run through the Capital Area Activities Conference Red. But they’re up against a Williamston team off to its best start since 2014, which is saying something extra given the Hornets’ annual success. This will match strength on strength; Williamston has given up 45 points total (nine per game), while Mason is averaging nearly 38 per contest. The Bulldogs won last year’s meeting 20-9.
Keep an eye on these: FRIDAY Stevensville Lakeshore (4-1) at DeWitt (5-0), Pewamo-Westphalia (5-0) at Lansing Catholic (3-2), Holt (2-2) at Grand Ledge (3-2), Stockbridge (2-3) at Olivet (4-1).
Northern Lower Peninsula
Charlevoix (5-0) at Maple City Glen Lake (4-1)
The Northern Michigan Football Conference Leaders and Legacy championships are up for grabs this weekend, and we’ll focus on the Leaders as the only loss between these two contenders was Glen Lake’s by five to unbeaten Clarkston Everest Collegiate. Glen Lake has won 12 straight league games and three straight championships, and defeated the Red Rayders 42-18 last season when they also met with the title on the line. But a dominant Charlevoix defense could give Glen Lake trouble this time; the Rayders haven’t given up a point over their last two games and only 42 total this fall.
Keep an eye on these: FRIDAY Johannesburg-Lewiston (5-0) at Harbor Springs (3-2), Oscoda (5-0) at Houghton Lake (4-1), East Jordan (3-2) at Frankfort (2-3). SATURDAY Jackson Lumen Christi (2-3) at Traverse City St. Francis (3-2).
Southeast & Border
Addison (5-0) at Grass Lake (4-1)
The Panthers quietly have put themselves in position to clinch a second-straight Cascades Conference championship, outscoring their three league opponents so far by a combined 169-28. Grass Lake trails Addison by a game, thanks to a Week 7 loss to Michigan Center, and also will be looking to avenge last season’s 20-16 defeat that decided the Cascades title.
Keep an eye on these: FRIDAY Chelsea (5-0) at Monroe (4-1), Clinton (4-1) at Hillsdale (4-1), Homer (4-1) and Jonesville (4-1), Brownstown Woodhaven (4-1) at Temperance Bedford (3-2).
Southwest Corridor
Paw Paw (4-1) at Edwardsburg (5-0)
The Wolverine Conference isn’t awarding a championship this season because of the abbreviated schedule, but if it was the title would be coming down to these two again. Paw Paw’s only loss was last week to Detroit Country Day; otherwise the Wolves have again dominated, outscoring their four Wolverine opponents by an average of 48-9. The Eddies, who defeated Paw Paw to claim the league title last year, have yet to be held under 52 points or allow more than 16.
Keep an eye on these: FRIDAY St. Joseph (4-1) at Battle Creek Lakeview (4-1), Schoolcraft (4-1) at Delton Kellogg (3-2), Saugatuck (3-2) at Lawton (4-1), Portage Northern (4-1) a Kalamazoo Central (2-3).
Upper Peninsula
Marquette (4-1) at Calumet (2-2)
At the end of an unpredictable six weeks in the Upper Peninsula, this could be a much more intriguing game than the records might indicate. These teams recently have been among the best above the Bridge, but in substantially different playoff brackets – Marquette will play in Division 3 and Calumet in Division 6 next weekend. The Copper Kings have played only three games on the field, winning two and losing the third to Kingsford by just a point. Marquette defeated Kingsford 10-0 and also has just one close loss, early to Sault Ste. Marie.
Keep an eye on these: FRIDAY Escanaba (0-2) at Gladstone (2-2), Bark River-Harris (2-2) at L'Anse (1-4), Iron Mountain (5-0) at Manistique (1-3), Gwinn (2-3) at Bessemer (0-4).
West Michigan
Grand Rapids Catholic Central (5-0) at Grand Rapids South Christian (5-0)
These two were frequent league or playoff foes until 2016, when GRCC moved for a few seasons into the Ottawa-Kent Conference Blue. This fall the Cougars moved back into the Gold, and they’ll face the Sailors with the championship on the line. Most notably, both have wins over Cedar Springs, and defensively they’ve given up nearly the same number of points – although GRCC is scoring eight more per game, on average.
Keep an eye on these: FRIDAY Grandville (5-0) at Rockford (3-0), Hudsonville Unity Christian (5-0) at Allendale (3-2), Whitehall (4-1) at Muskegon Oakridge (4-1). SATURDAY Detroit Martin Luther King (3-2) at Muskegon Mona Shores (5-0).
8-Player
Portland St. Patrick (5-0) at Burr Oak (5-0)
Shortened schedule or not, Burr Oak has a lot to celebrate. The Bobcats have guaranteed a winning season, their second straight and something of a rarity for many year before that. Burr Oak has won all of its games by at least 32 points. But defeating annual power St. Patrick – and by doing so avenging last year's playoff loss – would be the best victory yet.
Keep an eye on these: FRIDAY Morrice (5-0) at Deckerville (4-1), Mayville (5-0) at Kinde North Huron (5-0), Cedarville (4-1) at Rudyard (3-2). SATURDAY Indian River Inland Lakes (5-0) at Merrill (4-1).
PHOTO: Midland pulled away from Saginaw Heritage for a 42-20 win on Sept. 25. (Click to see more from HighSchoolSportsScene.com.)