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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

1st & Goal: Week 9 in Review

October 26, 2020

By Geoff Kimmerly
Second Half editor

Whether it’s 6-0, 0-6, or somewhere in between, your local football team deserves our admiration for a job well done this fall.

We started late, after not knowing if we’d play at all, and amid a once-in-a-lifetime pandemic. And regardless of the wins and losses on the field, every team contributed to a figure worth celebrating – every week of this abbreviated regular season, at least 96 percent of varsity teams were cleared to play, a credit to the work done by players, coaches, administrators and families statewide to ensure that continued opportunity.

Of course, there were other memorable numbers established this weekend on the field – perhaps none more incredible than Bridgman’s record 47-point comeback highlighted in our 8-player review.

Bay & Thumb

HEADLINER Midland 32, Midland Dow 6 The Chemics (6-0) nearly reversed last season’s 42-7 loss to Dow, in doing so clinching an outright Saginaw Valley League Blue title and their first perfect regular season since 2012. Midland held the Chargers (4-2) scoreless until the fourth quarter. With wins by both this week, they would meet again in a Division 2 District Semifinal. Click for more from the Midland Daily News and see highlights below from WJRT.

Watch list Grand Blanc 14, Saline 13 The Bobcats (5-1) finished runners-up in the SVL Red, but added to their intriguing playoff potential by handing Saline (5-1) its first loss.

Remember this one Davison 37, Lapeer 6 The Cardinals’ first regular-season win over Lapeer (3-3) since 2017 sealed the SVL Red championship. Davison (6-0) hosts Lapeer this week in Division 1 and has beaten the Lightning in the playoffs two of the last three seasons.

More shoutouts Fenton 33, Ortonville Brandon 21 The Tigers (6-0) remain undefeated after handing Brandon (5-1) its first defeat in this matchup of Flint Metro League divisional champions. Imlay City 28, Almont 14 The Spartans (4-2) defeated the reigning Division 5 runner-up Pirates (2-2) for the first time since 2008 and after losing 56-7 a year ago.

Greater Detroit

HEADLINER Macomb Dakota 42, Traverse City Central 16 The Cougars (5-1) are surging heading into the Division 1 playoffs, adding this win over Big North Conference champion Central to its shared Macomb Area Conference Red title. Dakota scored its season high and held the Trojans (5-1) to 36 points below their season average. Click for more from MLive-Detroit and see highlights below from State Champs Sports Network.

Watch list Bloomfield Hills Brother Rice 23, Detroit Country Day 13 The Warriors (5-1) are on a roll heading into the Division 3 playoffs after handing Country Day (3-2) its first on-field loss of the fall.

Remember this one New Boston Huron 34, Dearborn Heights Crestwood 0 After tying for second in the Huron League, the Chiefs (5-1) are rolling into the Division 3 bracket as well after handing Western Wayne Athletic Conference champion Crestwood (5-1) its first defeat.

More shoutouts Rochester Hills Stoney Creek 40, Birmingham Groves 14 The Cougars (6-0) capped their first undefeated regular season by clinching the outright Oakland Activities Association White title against annual contender Groves (3-3). Detroit Catholic Central 45, Detroit Loyola 14 The Shamrocks (6-0) added the Prep Bowl Bishop championship to their Catholic League Central title, handing AA champ Loyola (5-1) its first loss.

Mid-Michigan

HEADLINER Mason 40, Williamston 10 The Capital Area Activities Conference Red title came down to these two undefeated teams, and more specifically to Mason’s offense vs. Williamston’s defense. The Bulldogs (6-0) prevailed to repeat as champs, scoring nearly half of the points Williamston has given up all season while also holding the Hornets (5-1) to their season low. Click for more from the Lansing State Journal and see highlights below from WLNS.

Watch list Lansing Catholic 28, Pewamo-Westphalia 13 The Cougars (4-2) haven’t grabbed as much attention as usual this season, but consider their losses were to teams that are a combined 11-1 – and that they are headed to the playoffs having ended P-W’s 19-game winning streak.

Remember this one Clare 26, Sanford Meridian 20 The Pioneers’ only single-digit regular-season game decided the Jack Pine Conference title, as Clare (6-0) earned it outright and denied Meridian (4-2) a chance to share.

More shoutouts DeWitt 43, Stevensville Lakeshore 6 The Panthers (5-0) have been on a tear from the start, holding five opponents to six or fewer points and putting up 43 against a Lakeshore defense that was giving up only 10 per game. Olivet 61, Stockbridge 12 The Eagles (5-1) bounced back from their lone defeat to close out their fourth-straight Greater Lansing Activities Conference title.

Northern Lower Peninsula

HEADLINER Charlevoix 19, Maple City Glen Lake 8 Playing the Lakers (4-2) for the Northern Michigan Football Conference Leaders championship for the second year in a row, the Red Rayders claimed their first league title in football since 2000. The win also gave Charlevoix (6-0) its first perfect regular season since 1977, according to Michigan-football.com. Click for more from the Petoskey News-Review and see highlights below from MI Sports Now.

Watch list Johannesburg-Lewiston 60, Harbor Springs 29 The Cardinals (6-0) locked up their third-straight NMFC Legacy title and second-straight undefeated regular season by doubling up second-place Harbor Springs (3-3).

Remember this one Oscoda 24, Houghton Lake 6 The Owls (6-0) faced their toughest challenge this fall and answered it well, giving up their first points of the season but still holding Houghton Lake (4-2) to nearly 30 below their average.

More shoutouts Kingsley 36, Benzie Central 20 The Stags (6-0) closed out a second-straight NMFC Legends championship with their 20th-straight regular-season victory. Traverse City St. Francis 21, Jackson Lumen Christi 20 While reigning Division 7 runner-up Lumen (2-4) has had a tough run, this could end up a telling result as both head into the same division again and with St. Francis (4-2) a second seed while pursuing a seventh-straight District title.

Southeast & Border

HEADLINER Addison 56, Grass Lake 22 The Panthers (6-0) finished a second-straight perfect run through their Cascades Conference schedule and first undefeated regular season since 2006 while keeping Grass Lake (4-2) from earning a share of the championship. Addison has won three of its last four against the Warriors. Click for more from the Adrian Daily Telegram.

Watch list Chelsea 26, Monroe 17 The Bulldogs (6-0) finished a second-straight undefeated regular season with Monroe (4-2) their fifth opponent that finished .500 or better this fall.

Remember this one Clinton 21, Hillsdale 14 The Lenawee County Athletic Association title went to Blissfield, but Clinton (5-1) in its first season in the league won this matchup for second place, with the Hornets (4-2) ending in third.

More shoutouts Erie Mason 56, Pittsford 0 The Eagles (6-0) finished their first perfect regular season since 2003, and after last winning more than two games in a season in 2005. Monroe St. Mary Catholic Central 49, Detroit Southeastern 34 The Falcons (4-2) earned their most impressive win, handing Detroit Public School League 4 champion Southeastern (5-1) its only defeat.

Southwest Corridor

HEADLINER Buchanan 20, Niles Brandywine 6 The list of accomplishments is growing for the Bucks (6-0) – they won the Berrien-Cass-St. Joseph Conference title outright, with their first perfect regular season since 2015, and after winning a combined five games over the last three seasons. Brandywine (3-3) had won the last three meetings between these teams, and two straight league titles. Click for more from the Niles Daily Star.

Watch list Constantine 70, Coloma 32 The Falcons (5-1) finished a perfect run through the Southwestern Athletic Conference Lakeshore and earned the second seed in their Division 6 District opposite Buchanan.

Remember this one St. Joseph 22, Battle Creek Lakeview 14 There wasn’t a Southwestern Michigan Athletic Conference title on the line this time, but there very well could be next time and St. Joseph (5-1) will enter that game with two wins in its last three matchups with Lakeview (4-2).

More shoutouts Edwardsburg 60, Paw Paw 6 The Eddies (6-0) completed their third-consecutive undefeated regular season and will be the top seed in their Division 4 District with Paw Paw (4-2) the third. Lawton 19, Saugatuck 2 The Blue Devils locked up second place in the SAC Valley and the second seed in a Division 7 District where they could face league champ Schoolcraft in two weeks.

Upper Peninsula

HEADLINER Marquette 28, Calumet 6 Arguably the most impressive part of Marquette’s performance this fall has been its defense, which is giving up 13 points per game – a full seven points fewer than last year. Calumet (2-3) hadn’t been held to single digits since the 2018 playoffs, but Marquette (5-1) has held its last two opponents to six points apiece. Click for more from the Upbeat. 

Watch list Bark River-Harris 28, L’Anse 0 After an 0-2 start, Bark River-Harris (3-2) won its final three regular-season games and hasn’t given up a point in its last two.

Remember this one Escanaba 20, Gladstone 12 The Eskymos (1-2) bounced back from their first on-field loss with a 10th-straight win over Gladstone (2-3), enough to earn the fifth seed in their Division 4 District.

More shoutouts West Iron County 36, St. Ignace 22 The Wykons (6-0) capped their first perfect regular season since 2013 with their best offensive output of this fall. Sault Ste. Marie 60, Cheboygan 0 The Blue Devils (4-2) secured second place in the NMFC Legends.

West Michigan  

HEADLINER Grand Rapids Catholic Central 28, Grand Rapids South Christian 27 (OT) This was just about all that could be hoped for from a matchup of undefeated teams playing for a league championship. At the end, GRCC (6-0) had clinched its sixth-straight league title, back in the Ottawa-Kent Conference Gold, after winning outright or sharing the Blue championship the last four seasons. Click for more from WOOD TV.

Watch list Muskegon Mona Shores 35, Detroit Martin Luther King 21 This rematch of last season’s Division 2 Final ended with nearly the same score, great news for the reigning champion Sailors (3-3) and not necessarily bad for King (3-3) as it plays in Division 3 this time.

Remember this one Rockford 28, Grandville 8 The Rams (4-0) missed two weeks but came back in time to finish without a loss in the O-K Red while handing Grandville (5-1) its lone league defeat.

More shoutouts Hudsonville Unity Christian 42, Allendale 6 The Crusaders (6-0) finished a perfect run through the O-K Blue with their third single-digit defensive performance of the fall, holding Allendale (3-3) to a season-low points total. East Grand Rapids 12, Byron Center 8 The Pioneers (3-3) handed Byron Center (5-1) its only loss, allowing Forest Hills Central with its win over Lowell to share the O-K White championship with the Bulldogs.

8-Player

HEADLINER Bridgman 54, Wyoming Tri-unity Christian 53 (OT) The Bees set an MHSAA record – 8 and 11-player – for largest comeback winning this game after trailing by 47 points. With Martin having to forfeit a game to Lawrence, the Bees (5-1) joined the Clippers as one-loss teams atop the final Southwestern Michigan 8-Man Football League standings. Click for more from the St. Joseph Herald-Palladium.

Watch list Portland St. Patrick 52, Burr Oak 19 Handing Burr Oak (5-1) its only loss kept St. Patrick (6-0) undefeated and cemented the Shamrocks as the top seed in the Division 2 Playoffs. 

Remember this one Morrice 58, Deckerville 30 The Orioles (6-0) also are a top seed, in Division 1, but Deckerville (4-2) is a possible Regional Semifinal opponent.

More shoutouts Mayville 48, Kinde North Huron 28 The matchup of North Central Thumb League champions went to the Stars winner as the Wildcats (6-0) handed Stripes champ North Huron its lone loss (5-1). Merrill 38, Indian River Inland Lakes 6 The Vandals (5-1) continue to look like contenders, bouncing back off a four-point loss to St. Patrick by handing Inland Lakes its only defeat.

PHOTO: Addison blockers lead the way for a teammate during Friday's win over Grass Lake. (Photo by Scott Mapes.)