Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

1st & Goal: 2024 Week 9 Review

By Geoff Kimmerly
MHSAA.com senior editor

October 28, 2024

Wow. The 2024 football regular season did not go quietly. 

MI Student AidBetween multiple matchups of undefeated teams, several league championships being decided, and final maneuvering to get into the field of the 50th MHSAA Football Playoffs, there was a lot to follow – with the final moves still being made late Saturday afternoon.

Below we glance at several of the highlights, and Friday we'll move into playoff mode as we preview the first round of this season's tournament. 

Bay & Thumb

HEADLINER Midland 17, Midland Dow 6 Midland High (8-1) locked up one of the final league championships still in question, finishing an outright title run in the Saginaw Valley League Blue when a Dow win would have given the Chargers (5-4) a share. The Chemics also avenged two losses to Dow from 2023, from the regular-season finale and first week of the playoffs, and they could meet again this postseason as well if both win first-round games this week. Click for more from the Midland Daily News.

Watch list Almont 49, Detroit Edison 24 Almont (9-0) enters the playoffs as the No. 1 overall seed in Division 6, holding down the top spot for the third-straight week with this win over Edison (6-3), which entered Week 9 No. 6 on the Division 6 playoff list. The Raiders had last finished a regular season 9-0 in 2019.

On the move Davison 48, Lapeer 28 The Cardinals (7-2) cemented second place in the SVL Blue, but more importantly moved ahead of Oxford to earn a home game in their Division 1 matchup this week. Marine City 37, Detroit Central 15 The Mariners finished second in the Macomb Area Conference Silver this season but defeated a co-league champion in Central (6-3) to hold onto the No. 4 spot on the Division 6 playoff list. Frankenmuth 41, Gladwin 14 The Eagles (9-0) wrapped up a fourth perfect regular season over the last half-decade with a second-straight win over Gladwin (6-3).

Great Detroit

HEADLINER Detroit Catholic Central 23, Detroit Martin Luther King 7 DCC’s Jaden Pydyn starred in this Prep Bowl showcase game at Ford Field, running for two touchdowns and scoring a third on an interception return. The Shamrocks moved to 9-0, completing their first perfect regular season since COVID-shortened 2020 and first at 9-0 since 2016, and they sit second on the Division 1 playoff list. King finished 6-3 and moved down only one spot on the Division 3 list to No. 7. Click for more from Hometown Life.

Watch list Romeo 14, Grand Blanc 13 This one was a stunner as Grand Blanc (7-2) had just clinched the SVL Red title the week before and Romeo (4-5) was six spots from falling out of the Division 1 playoff field. Instead, Romeo moved up to No. 19 and earned a rematch with Week 3 opponent Utica Eisenhower.

On the move Macomb Dakota 28, Oxford 0 Dakota (8-1) won a meeting of league champions, adding to its shared title in the MAC Red by shutting out the Oakland Activities Association Red-winning Wildcats (6-3). Clarkston 32, Utica Eisenhower 3 Clarkston (6-3) finished tied for second in the OAA Red and dominated its matchup with the other co-champion from the MAC Red, sending Eisenhower to 7-2. Macomb Lutheran North 17, Clarkston Everest Collegiate 14 (OT) Lutheran North (8-1) completed its most successful regular season since posting the same record in 2006, adding the Catholic High School League Cardinal championship by handing Everest (8-1) its only loss.

Mid-Michigan

HEADLINER Howell 30, Belleville 29 Howell finished 9-0, concluding its first perfect regular season since 1963 (according to Michigan-Football.com) and after going only 3-6 a year ago. The Highlanders retained the No. 1 position on the Division 1 playoff list for the third straight week. So to call this a shocker seems at least a little absurd, but Belleville (8-1) hadn’t lost a regular-season game since Week 3 of 2021 and has played in three straight Division 1 Finals and won the last two. Justin Jones’ touchdown grab from Preston Barb with eight seconds to play clinched the overall Kensington Lakes Activities Association championship and was called by the Howell Football’s X feed “the biggest play in the history of Howell football.” Click for more from the Livingston Daily Press & Argus.

Watch list Leslie 35, Hanover-Horton 14 The Blackhawks (8-1) have gone from not posting a winning season since 2012 to claiming the overall Cascades Conference championship by handing Hanover-Horton (8-1) its only defeat.

On the move Belding 40, Hopkins 0 In a winner-take-all for the Ottawa-Kent Conference Silver title, Belding (8-1) did so for the third straight season, running its league winning streak to 17 games and sending the Vikings to 6-3. Fowler 35, McBain 28 The Eagles (9-0) completed their first perfect regular season since 2014 and are No. 3 on the Division 8 playoff list after handing Division 7 McBain (8-1) its only defeat. Mason 43, Fenton 0 Mason (7-2) won a matchup of league champions and moved up to No. 8 on the Division 3 playoff list as it begins a quest to reach Ford Field for the second-straight season.

Northern Lower Peninsula

HEADLINER Boyne City 23, Traverse City St. Francis 20 Ryan Spate’s 35-yard field goal with five seconds to play turned an outright league championship for St. Francis (6-3) into a three-team share that included the Ramblers (7-2) and Kingsley in the Northern Michigan Football League Legends. The win was Boyne’s first over the Gladiators since 2017. Click for more from the Petoskey News-Review.

Watch list Maple City Glen Lake 35, Mancelona 0 The Lakers (8-1) completed an outright championship in the NMFL Legacy and sit No. 8 on the Division 8 playoff list with their only loss this season to Division 6 Reed City.

On the move Traverse City West 23, Traverse City Central 7 The Titans (6-3) capped their best regular-season finish in three years with their second-straight win over rival Central (4-5). Petoskey 42, Clare 21 Petoskey won this matchup of league champions to finish 9-0 for the first time since 1974. Clare is 7-2 with its only losses to league title winners. Kingsley 47, Charlevoix 28 The Stags received a piece of the NMFL Legends title thanks to Boyne City’s win, and also moved up to No. 13 on the Division 6 playoff list for downing the Rayders (6-3).

Grand Ledge's Anthony Baker (28) eludes Okemos defenders as Sean Cho (7) pursues during the Comets' 46-10 win.

Southeast & Border

HEADLINER Dexter 35, Chelsea 6 The Southeastern Conference Red-winning Dreadnaughts (9-0) claimed this matchup of league champions after jumping to a 21-0 first-quarter lead against the SEC White-clinching Bulldogs (7-2). In doing so, Dexter also avenged last season’s 31-21 loss to Chelsea. Click for more from the Ann Arbor News.

Watch list Pinckney 12, Ann Arbor Pioneer 7 Including the first four games of this season, Pinckney (5-4) had lost 13 straight before winning their last five games this fall with this one clinching a Division 4 playoff berth. The Pirates jumped six spots to No. 30 on that division’s playoff list.

On the move Jackson Lumen Christi 39, Kalamazoo United 21 Lumen (8-1) impressed in another CHSL Prep Bowl showcase game, handing another league champion in United (7-2) just its second defeat. Saline 8, Lake Orion 7 Saline (6-3) scored and added a two-point conversion during the final minutes of the fourth quarter to get past the Dragons (6-3). Ida 23, Clinton 14 Ida (8-1) secured second place in the Lenawee Country Athletic Association and sent Clinton (6-3) into third, and ended a three-game losing streak against the Redwolves.

Southwest Corridor

HEADLINER Kalamazoo Central 20, Kalamazoo Loy Norrix 10 The most consequential meeting of these rivals in some time went to Central (6-3), which not only clinched the Southwestern Michigan Athletic Conference East title outright but jumped five spots to No. 32 in Division 1 to secure a first playoff appearance since 2018 (not counting COVID-shortened 2020, when nearly all teams qualified). Loy Norrix missed the playoffs, but at 5-4 posted its best finish since 1998. Click for more from WWMT.

Watch list St. Joseph 15, Portage Central 0 Despite losing a Week 7 contest to Mattawan, St. Joseph (8-1) clawed back to shut out Portage Central and share the SMAC East championship with the Mustangs (6-3). The shutout was St. Joseph’s third over the last seven weeks and avenged last year’s loss to Central.

On the move Niles 21, Paw Paw 0 Niles (8-1) finished a second-straight perfect run through the Wolverine Conference, posting its second-straight shutout this month and fifth of the season in this winner-take-all matchup. Paw Paw also is 8-1 and will travel back to Niles this weekend for a Division 4 playoff opener. Stevensville Lakeshore 28, Portage Northern 13 Despite losing its first six games this season, Lakeshore (3-6) won its final three and will return to the playoffs after facing six opponents that finished with winning records including Northern (5-4). Buchanan 17, Union City 7 The Bucks (6-3) jumped from a precarious No. 31 spot on the Division 6 list all the way up to No. 22 with this win over a league champion in Union City (8-1).

An Otsego player pulls in a pass during the Bulldogs' 17-7 win over Three Rivers. 

Upper Peninsula

HEADLINER Kingsford 27, Marquette 17 Kingsford (9-0) defeated a longtime rival to finish a first perfect regular season since 2002, and by downing the Division 2 Sentinels moved all the way up to No. 4 on the Division 5 playoff list. The Flivvers have won three straight over Marquette, which finished 6-3. Click for more from the Iron Mountain Daily News.

Watch list Iron Mountain 35, Negaunee 21 The Mountaineers (9-0) completed their second-straight perfect regular season with a second-straight win over Negaunee (6-3), and in doing so moved up to No. 8 on the Division 8 playoff list and secured home games through the Regional Final should they continue to advance.

On the move Escanaba 50, Gladstone 7 Escanaba (5-4) won its final two games to finish this season with as many victories as the last three combined. Calumet 51, L’Anse 6 The Copper Kings (6-3) have fallen between Nos. 26-32 on the Division 6 playoff list the last four weeks but secured the No. 30 spot and a place in the bracket with this fourth-straight victory this season. Menominee 41, Bark River-Harris 0 The Maroons bounced back from a two-point loss to Kingsford in Week 8 to close out its best regular season since 2016 and move into the No. 2 spot on the Division 7 playoff list as they too work to get back to Ford Field for the second consecutive November.  

West Michigan

HEADLINER Coopersville 35, Cedar Springs 21 The first-year River Cities Alliance put four of seven teams into the playoffs, making Coopersville’s shared league championship with Lowell even more impressive. The title was the Broncos’ first since 2007 and came as the program also has celebrated its 100th season. Coopersville is 6-3, and Cedar Springs (7-2) would have shared the title instead with a win. Click for more from the Grand Rapids Press.

Watch list Hudsonville Unity Christian 43, Pontiac Notre Dame Prep 28 Unity Christian (9-0) has owned the No. 1 spot on the Division 4 playoff list the last five weeks and impressed yet again sending Notre Dame Prep (7-1) from No. 1 to No. 2 on the Division 5 list.

On the move Grandville 49, Caledonia 20 Grandville (5-4) plowed into the Division 1 playoffs with two straight wins to cap the regular season and kept Caledonia (4-5) from making a final move up the Division 2 list. Grand Rapids South Christian 26, Grand Rapids Catholic Central 20 The Sailors (5-4) were able to secure a place in the Division 4 field by avenging last year’s loss to the Cougars (5-4) to break a four-game losing streak. Zeeland West 34, Grand Rapids West Catholic 20 The Dux (8-1) will bound into the Division 3 playoffs coming off this win over the O-K White champion Falcons (6-3).

Ishpeming's Ethan Corp works to get past an Auburn Hills Oakland Christian defender Saturday during the Hematites' 58-6 victory.

8-Player

HEADLINER Powers North Central 45, Crystal Falls Forest Park 34 The latest chapter in this rivalry saw the Jets claim the Great Lakes Eight Conference West championship outright via this winner-take-all matchup. North Central has won seven straight over the Trojans, this time scoring the most points Forest Park (8-1) has given up this season and holding the Trojans to their second-fewest. Click for more form the Iron Mountain Daily News.

Watch list Deckerville 50, Alcona 42 Deckerville (9-0) faced one of its few challenges this fall – and prevailed impressively once again to finish a regular season undefeated for the first time since 2019. The Eagles remained on top of the Division 1 playoff list as Alcona (8-1) fell one spot to No. 3 with its first defeat.

On the move Indian River Inland Lakes 50, Gaylord St. Mary 8 Inland Lakes (9-0) has never lost a league game in 8-player and wrapped up its fourth-straight Ski Valley Conference title in this winner-take-all with the Snowbirds (7-2). Climax-Scotts 63, Pittsford 14 Climax-Scotts also impressed again in this matchup of league champions, moving to a combined 18-1 over the last two seasons after losing only its opener this fall. Kingston 26, Marion 22 The Cardinals (7-2) showed more of the power of the Big Thumb Conference Blue. They finished third as Deckerville won the league and Brown City was runner-up this fall, but closed the regular season by handing Marion (8-1) its lone loss.

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PHOTOS (Top) Ithaca defenders converge on a Shepherd ball carried during the Yellowjackets' 43-0 win Friday to finish 9-0. (2) Grand Ledge's Anthony Baker (28) finds a crease as Okemos' Sean Cho (7) pursues during the Comets' 46-10 win. (3) An Otsego player pulls in a pass during the Bulldogs' 17-7 win over Three Rivers. (4) Ishpeming's Ethan Corp works to get past an Auburn Hills Oakland Christian defender Saturday during the Hematites' 58-6 victory. (Top photo by High School Sports Scene. Grand Ledge/Okemos photo by John Johnson. Otsego/Three Rivers photo by Gary Shook. Ishpeming/Oakland Christian photo by Cara Kamps.)