Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2021 Week 1 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
August 26, 2021
Welcome to what might be the most anticipated opening weekend in Michigan high school football history.
No one is saying life is back to pre-pandemic normal, of course. But after last football season saw multiple delays, an abbreviated regular season and altered playoff format, it’s hard not to be excited about most things beginning “as they always have” this weekend across our state.
And there are plenty of opportunities to dig in and enjoy.
Check out your local game, or one of those highlighted below – including a number of games from three showcase events, the Battle at the Big House at University of Michigan, the Xenith Prep Kick Off Classic at Wayne State and the Vehicle City Gridiron Classic at Kettering’s Atwood Stadium. There are also plenty of opportunities to tune in from home – more than 150 games will be streamed live on the NFHS Network or by partner Bally Sports Detroit, including two televised live on BSD’s primary cable channel. (Click for details.)
As in seasons past, our weekly football previews will point out intriguing games from every region of the state – opportunities to see a great story unfold no matter where fans live or are visiting that weekend. Records below are from the 2020 season. (Games from the aforementioned showcases are listed in the region of one of the competitors.)
Bay & Thumb
Davison (10-1) vs. Clarkston (7-1), Friday at U-M
A number of teams from the I-75 corridor and particularly the Flint suburbs will be playing showcase games this weekend, and this might be the biggest as well as a preview of a more significant rematch to come. Clarkston’s lone loss last season came by seven to Grand Blanc in a District Semifinal – a week before the Wolves would have faced Davison, which suffered its only defeat at Ford Field against West Bloomfield in the Division 1 championship game. The Cardinals also were Division 1 champs in 2019, with Clarkston most recently making the Finals as Division 1 runner-up in 2018.
Keep an eye on these THURSDAY Lapeer (3-4) vs. Grand Rapids Catholic Central (10-0) at U-M, Frankenmuth (11-1) vs. Goodrich (6-2) at Atwood Stadium. FRIDAY East Lansing (8-1) vs. Grand Blanc (7-2) at Atwood Stadium, Midland Dow (5-3) vs. Fenton (7-1) at U-M.
Greater Detroit
Detroit Catholic Central (9-1) vs. Clinton Township Chippewa Valley (3-4), Thursday at WSU
This might be the premier matchup of the Wayne State games, and also one where a 2020 record should be ignored when making that argument. Chippewa Valley may have lost four games last season, but those defeats came by a combined 21 points and none by more than nine. DCC, meanwhile, suffered its only loss to Davison, in a Division 1 Regional Final. The Shamrocks were especially tough defensively last fall, giving up 10 points per game, while winning a Detroit Catholic League Central that sent Warren De La Salle Collegiate to the Division 2 championship game.
Keep an eye on these THURSDAY Canton (8-1) vs. Dearborn Fordson (5-3) at Wayne State, Bloomfield Hills Brother Rice (7-2) at Macomb Dakota (6-2). FRIDAY Oak Park (5-6) at Orchard Lake St. Mary's (2-4). SATURDAY Southfield Arts & Technology (3-4) vs. Detroit Cass Tech (8-1) at Wayne State.
Mid-Michigan
DeWitt (12-0) vs. Traverse City Central (9-2), Thursday at U-M
The Panthers are coming off their first Finals championship, claiming the Division 3 title last season, and might be even better on offense this fall with multiple playmakers returning after the team scored at least 37 points in all but one game. Central missed making Ford Field by one win, falling to eventual champion Muskegon Mona Shores in a Division 2 Semifinal. The Trojans scored at least 30 points in all but one game last season and should be a handful in an intriguing Michigan Stadium clash.
Keep an eye on these THURSDAY Olivet (7-2) at Charlotte (2-5). FRIDAY Freeland (8-2) at Clare (7-1), Fowler (6-3) at Carson City-Crystal (6-2), Lansing Everett (did not play) at Lansing Sexton (did not play).
Northern Lower Peninsula
Reed City (8-0) at Cadillac (7-3), Thursday
Rewind again to when the MHSAA football season concluded at Ford Field, and Cadillac was one of the surprises of championship weekend. The Vikings reached the Finals for the first time, and while being held scoreless by Detroit Country Day in the Division 4 championship game they also put up one of their most impressive defensive performances holding the Yellowjackets to 13 points. Reed City’s story, though, had to feel a little unfinished – after starting out with eight straight wins, the Coyotes’ last playoff game before the COVID-related break in November was canceled, as was their Regional Final when play resumed in January.
Keep an eye on these THURSDAY Traverse City West (6-2) vs. Midland (8-1) at U-M, Beaverton (6-2) at Lake City (2-4), Houghton Lake (4-3) at Maple City Glen Lake (5-3), Kingsley (8-0) at McBain (6-1).
Southeast & Border
New Lothrop (11-0) at Jackson Lumen Christi (5-5), Thursday
These two have made a combined six trips to Ford Field with five championships over the last five seasons. New Lothrop is coming off its second Division 7 title in three seasons in January, while Lumen Christi was stopped short in the Regional Finals – a week before it would have met New Lothrop with a Finals bid on the line. This is also an intriguing matchup between the state’s longest-serving and third-winningest football coach, Lumen’s Herb Brogan (373-89 over 42 seasons), against a younger leader on the path to join the all-time greats in Clint Galvas (129-15 over 13).
Keep an eye on these THURSDAY Ithaca (8-1) at Hudson (4-4). FRIDAY Ottawa Lake Whiteford (6-3) at Blissfield (8-1), Michigan Center (6-2) at Homer (5-3), Saline (8-2) vs. Hudsonville (5-3) at U-M.
Southwest Corridor
Portage Central (3-5) at Stevensville Lakeshore (6-3) , Thursday
After not awarding a league champion last season because of the abbreviated regular-season schedule, the Southwestern Michigan Athletic Conference gets rolling immediately with two frequent contenders facing off. Central and Lakeshore didn’t play last season, but Central has won two straight in the otherwise-annual series.
Keep an eye on these THURSDAY Lake Odessa Lakewood (3-4) at Battle Creek Pennfield (5-4), Grand Ledge (5-3) at Coldwater (5-2), Cassopolis (2-5) at Schoolcraft (9-2). FRIDAY Battle Creek Lakeview (5-3) vs. Battle Creek Harper Creek (5-3).
Upper Peninsula
Negaunee (6-4) at Iron Mountain (7-2), Thursday
Once the regular season finally got started last fall, the Upper Peninsula proved quickly captivating as the status of best team north of Mackinac Bridge seemed to change hands weekly. Iron Mountain was the last remaining in the playoffs, reaching the Division 8 Regional Finals and missing the Semifinals with a one-point defeat. Both of these teams stand to be in the conversation again not only across the peninsula and statewide but more locally as the Western Peninsula Athletic Conference Copper (and Silver) reinstates league play after also not awarding a 2020 champ.
Keep an eye on these FRIDAY Gladstone (2-4) at Calumet (4-4), Bark River-Harris (5-3) at Gwinn (4-4), Houghton (2-3) at Ishpeming Westwood (5-2), Sault Ste. Marie (6-3) at St. Ignace (1-6).
West Michigan
Edwardsburg (9-1) at Montague (12-0), Thursday
The anticipation for this matchup should rival any this weekend including for the games being played at the three opening showcases. Montague put together one of the most impressive 2020 runs in any division on the way to claiming the Division 6 title but enters this fall with a new coach and quarterback. Edwardsburg missed returning to Ford Field with a two-point loss to Cadillac in a Division 4 Semifinal and likely would have reached double-digit wins for a sixth-straight season if not for the abbreviated schedule.
Keep an eye on these THURSDAY Zeeland West (5-1) at East Grand Rapids (6-4), Muskegon Mona Shores (12-0) at Lowell (4-4). FRIDAY Grand Rapids South Christian (8-2) at Grand Rapids Christian (4-4), Hudsonville Unity Christian (7-0) at Hopkins (5-2).
8-Player
Gaylord St. Mary (7-2) at Pickford (7-2), Friday
These two won’t see each other again when the playoffs roll around – Pickford is in Division 1 this season and St. Mary in Division 2. But if recent history serves, this opener could be a primer for the kind of matchup both could earn a few months from now. Pickford made the Regional Finals last season and has pushed at least that far into the playoffs the last five seasons. Gaylord St. Mary is coming off two straight Regional Finals trips, both in Division 1 as well before moving into Division 2 for this fall.
Keep an eye on these THURSDAY Mendon (6-2 in 11-player) at Vandercook Lake (4-2). FRIDAY Merrill (6-2) at Marion (8-2), Wyoming Tri-unity Christian (3-5) at Martin (8-2), Onaway (6-1) at Indian River Inland Lakes (8-2).
PHOTO: Football stadium lights, like these last season at Muskegon High School, will brighten the sky again for the 2021 season beginning this weekend. (Photo by Tim Reilly.)