Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2021 Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 1, 2021
Last week's return to "normal" football was as good as anticipated, if not better. And the good news is we're just getting started.
As we cruise into Labor Day weekend, the great majority of Week 2 games will again be played Thursday. Additionally, more than 150 games will be viewable live on MHSAA.tv, with Bally Sports Detroit broadcasting Friday's Detroit Cass Tech at Muskegon game on its PLUS cable channel and State Champs! Sports Network streaming live Saturday's Grand Rapids Catholic Central game against Merrillville (Ind.) Andrean. See the full schedule from the MHSAA Score Center.
In addition to our weekly glance at some of the games to watch in every corner of our state, we're also introducing a new feature for this season -- an "Unforgettable 5ive" of highlights from MHSAA.tv and media partner broadcasts. See below for our Week 1 5ive, which includes the following:
► Marquette's Jordan Demay with the Pick 6 in Marquette's 49-14 win over Alpena.
► Clinton Township Chippewa Valley's Cephus Harris with the 60-yard TD run in a 45-20 win over Detroit Catholic Central.
► Dearborn Fordson's Alex Osman connecting with Antonio Gates Jr. for a 37-yard TD in Fordson's 38-23 win over Canton.
► DeWitt's Tyler Holtz throwing a 30-yard touchdown pass to Bryce Kurncz in DeWitt's 47-27 win over Traverse City Central.
► Grand Blanc's Elijah Jackson-Anderson sealing a 40-34 win over East Lansing with a 40-yard TD run.
Bay & Thumb
Elkton-Pigeon-Bay Port Laker (1-0) at Ubly (1-0), Thursday
Both got off to solid starts last week, Laker downing Flint Beecher and Ubly upending Unionville-Sebewaing. By October, both could be contending for league championships as well. Ubly was third in the Greater Thumb Conference East last season, while Laker came in third in the GTC West.
Keep an eye on these: THURSDAY Saginaw Swan Valley (0-1) at Frankenmuth (1-0), Saginaw Nouvel (1-0) at Millington (1-0). FRIDAY North Branch (1-0) at Croswell-Lexington (0-1), Lapeer (0-1) at Midland (0-1).
Greater Detroit
Muskegon Mona Shores (1-0) at Detroit Martin Luther King (0-1), Friday
Mona Shores began its drive last week for a third-straight Division 2 championship with a 42-point win over Lowell, and they’ve lined up 2019 Finals foe King for a second-straight regular-season meeting. The Sailors have won both of those last two matchups, and the Crusaders also have plenty driving them from last week’s 42-40 loss to Indiana power Carmel – decided on a 35-yard touchdown catch on the game’s final play.
Keep an eye on these: FRIDAY Davison (0-1) at Detroit Catholic Central (0-1), West Bloomfield (0-1) at Oak Park (0-1), River Rouge (1-0) at Warren De La Salle Collegiate (1-0), Dearborn (1-0) at Belleville (1-0).
Mid-Michigan
Lansing Catholic (1-0) at Williamston (1-0), Thursday
Formerly league rivals until 2018, both again have league title aspirations after the Capital Area Activities Conference didn’t award championships last season due to the shortened schedule. Williamston, from the CAAC Red, set the tone coming off last year’s Division 4 Semifinal trip by doubling up Croswell-Lexington on the road last week. Lansing Catholic, in the CAAC White, made the Division 5 Semifinals last season and doubled up Lansing Waverly in its opener.
Keep an eye on these: THURSDAY Lansing Everett (1-0) at Lansing Eastern (1-0), DeWitt (1-0) at Portland (1-0), Pewamo-Westphalia (1-0) at Laingsburg (1-0), Jackson (1-0) at Grand Ledge (1-0).
Northern Lower Peninsula
Maple City Glen Lake (1-0) at Kingsley (1-0), Thursday
These are two more who could emerge as league champions over the next eight weeks. Kingsley – from the Northern Michigan Football Conference Legends division – has made the best of last year’s unfortunate circumstance, when the undefeated Stags were unable to take the field for their District Final. Kingsley opened with a 54-8 win over McBain, last season’s Highland Conference champion. Glen Lake was second in the NMFC Leaders last fall, ending a four-year league title streak, but opened last week with a 35-6 win over 2020 Highland co-runner-up Houghton Lake.
Keep an eye on these: THURSDAY Marquette (1-0) at Traverse City Central (0-1). FRIDAY Grand Haven (1-0) at Traverse City West (1-0), Escanaba (1-0) at Petoskey (1-0), Grayling (1-0) at Traverse City St. Francis (1-0).
Southeast & Border
Erie Mason (1-0) at Hudson (1-0), Thursday
The Eagles were one of the best stories of the 2020 season, breaking a string of 15 straight sub-.500 finishes to win the Tri-County Conference in their first season in the league. If this fall’s Week 1 is an indication, former Lenawee County Athletic Association foe Hudson could be a candidate for a similar 2021. The Tigers earned some statewide attention with a 59-14 opening win over annual power Ithaca.
Keep an eye on these: THURSDAY Jonesville (1-0) at Homer (0-1), Ida (1-0) at Ottawa Lake Whiteford (1-0), Michigan Center (1-0) at Hanover-Horton (1-0), Harper Woods (1-0) at Pinckney (1-0).
Southwest Corridor
Three Rivers (1-0) at Edwardsburg (1-0), Thursday
Even with reigning Division 6 champion Montague undergoing a bit of a fresh start, few results jumped off the page more last week than the Eddies’ 38-0 win in their opening matchup. A little more undercover but intriguing also was Three Rivers’ 36-34 overtime win over Paw Paw, the most frequent runner-up of late to Edwardsburg’s Wolverine Conference dominance. Three Rivers’ victory also gave it as many wins as it totaled all last season, and this week will be another opportunity to show what’s possible.
Keep an eye on these: THURSDAY Niles Brandywine (1-0) at Cassopolis (1-0), Schoolcraft (0-1) at Centreville (0-1), Battle Creek Pennfield (1-0) at Marshall (1-0), Kalamazoo Hackett Prep (0-1) at Stevensville Lakeshore (1-0).
Upper Peninsula
Ishpeming Westwood (1-0) at Iron Mountain (1-0), Thursday
The Mountaineers have a chance to stake a pretty serious claim as Western Peninsula Athletic Conference Copper favorites if they can add a win over Westwood to last week’s two-pointer over Negaunee. The Patriots similarly would enjoy a major boost with another Copper contender, Calumet, up next. Iron Mountain and Westwood have split their last four meetings on the field.
Keep an eye on these: THURSDAY Calumet (0-1) at Negaunee (1-0), Bark River-Harris (1-0) at West Iron County (0-0). FRIDAY Gladstone (1-0) at Kingsford (1-0), Marinette, Wis. (0-2) at Menominee (1-0).
West Michigan
Detroit Cass Tech at Muskegon, Friday
This was another anticipated matchup that couldn’t be played last fall because of the late start, but this would be a massive draw any season. Both are coming off big wins, and as in years past both feature plenty of future college players. The Technicians are riding a 10-game regular-season winning streak – but Muskegon has lost only twice at home over the last six seasons.
Keep an eye on these: THURSDAY Cedar Springs (1-0) at Rockford (1-0), Muskegon Oakridge (1-0) at Whitehall (1-0). FRIDAY Grand Blanc (1-0) at Grand Rapids Forest Hills Central (1-0), East Grand Rapids (0-1) at Grand Rapids South Christian (1-0).
8-Player
Hale (1-0) at Pellston (1-0), Friday
Pellston is a combined 15-3 over the last two seasons, and Hale is 12-6 over the same span of time – and Pellston won their league matchups in 2018 and 2019 before both moved into different conferences and didn’t play each other last season. This return of the series could feature strength on strength. Hale hasn’t given up more than 20 points in a game since last season’s opener, while Pellston’s 64 points last week followed the 45+ they scored six times a year ago.
Keep an eye on these: THURSDAY Marion (1-0) at Brethren (0-1), Mount Pleasant Sacred Heart (1-0) at Deckerville (0-0). FRIDAY Rapid River (0-1) at Lake Linden-Hubbell (1-0), Ironwood (1-0) at Ontonagon (1-0).
PHOTO: Capac and New Haven kicked off their season last week. Capac, returning after playing only one game a year ago, won 22-0. (Photo by Robert Batzloff.)