Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

'Game Changers' Making Major Strides to Revive Atherton Football

By Paul Costanzo
Special for MHSAA.com

September 15, 2021

Terrieon Robertson had a choice to make this spring. The Burton Atherton senior could leave his school for an opportunity to play football elsewhere, or he could stay and risk the chance that Atherton’s low numbers would lead to a cancellation of his final season.

After meeting with new Atherton coach Randy Young, that decision was easy.

“I was planning on leaving toward the end of my junior year, because I didn’t know if football was going to be a thing,” said Robertson, who noted that he didn’t want to leave. “In my head I was like, ‘We’re not going to have enough kids.’ I was working out and getting better, and I planned on transferring. (Young) came in and he graduated from Atherton, he was like ‘Everything is going to be different and better, just trust me.’ I did, and I wouldn’t change a thing.”

Robertson was one of just four players who planned to play football when Young took over the program in June. That number doubled through the summer, and eventually the Wolverines were able to get to 11 players for their first game of the season against Kinde North Huron.

Now, after a 2-1 start, the locker room is overflowing.

“We’re actually out of helmets and uniforms for the kids,” Young said. “I can’t sustain any more new kids.”

Football success has been scarce at Atherton, with the program winning just two games over the previous four seasons. The program has one playoff appearance (2014) and seven winning seasons during the playoff era (since 1975). Young was part of one of those winning seasons during his junior year in 1987.

“I’ve forever followed Atherton," Young said. "Since I graduated, I’ve always kept up with them. It was disheartening to see my school falling by the wayside. My senior year, we were 2-7 and we lost our JV program. It kind of fell down from there.”

Burton Atherton footballDespite that, Young jumped at the chance to take a job at his alma mater.

“The chance to go back to your high school and possibly change it around – I'm blessed to be back there,” he said. “It felt like with me and my staff, we were up for the task. I’ve worked with most everybody on my staff before. We mesh well. Even through the summer, ever since I left Bentley (as an assistant), we’ve been working toward something like this. We were confident in the work we were going to put in.”

Young’s excitement did not reflect the situation he was entering. As wins dried up and numbers dropped, Atherton moved to 8-player football in 2019, despite having more than 215 students enrolled and hence not being eligible for the postseason. (Only schools with 215 or fewer can qualify for the 8-player playoffs, and Atherton’s count is 254.) That year, the Wolverines were 1-8, and in 2020, they started 0-2 before forfeiting their final two games and ending the season early.

“Oh my goodness, the image has been terrible,” senior Tra’Jen Adams said. “I had a terrible image of it before I even went there. When people play Atherton, they knew it was going to be an easy win. Even before this season, there were so many jokes around Flint. Now, it’s quieted down a little bit, but it’s still there.”

Before changing minds in the area, Young and his players had to change minds in the school. That included Adams, a basketball player the Atherton staff recruited out of their own gym. Like many of the athletes in the school, Adams was also contacted by Robertson, who himself had turned into a recruiter.

“Every single kid that I knew wanted to play or looked like they could play, I contacted them,” Robertson said. “Probably 80 percent of kids on the team right now got a text from me to come out for the team. Some people were like, ‘OK, we’re on the way.’ Most kids didn’t even know football was happening. Some kids were still against Atherton saying that Atherton isn’t good and we shouldn’t play. Once we won the first game, more kids came out. We won the second game, and more kids came out.”

The Wolverines lost their opener against North Huron but impressed their coach and opened some eyes by playing tough against the returning Division 2 semifinalist in the 30-20 defeat. 

Atherton has rolled in its past two games, defeating International Academy of Flint 44-18 and New Haven Merritt Academy 49-14. As the team racks up wins, the players are putting up huge numbers.

Burton Atherton footballJunior receiver and running back Romiel Clausell is averaging 16.8 yards per touch (386 yards on the ground, 134 receiving) and has seven touchdowns. Robertson has hauled in 12 catches for 143 yards and three touchdowns, and sophomore quarterback Demontrey Davis is 18 of 27 passing for 297 yards and six touchdowns, and has rushed for 215 yards and four scores.

Defensively, the Wolverines are causing plenty of havoc, led by Adams’ seven tackles for loss and four sacks. Clausell (six TFL) and Te’Shawn Stevenson (five TFL) have chipped in as well.

“Every day (they surprise me),” Young said. “Not because they’re not talented, but they’ve grown up. They’ve grown up so much before our eyes. It’s almost like having a child and having them outdo what your expectations for them are. I’m surprised, and every day there’s something new that brings a smile to my face.”

They’re also surprising their classmates and creating an excitement around the program that hasn’t been present for a long time. 

“People were really doubting us at first all over social media,” Clausell said. “After our first three games, I haven’t heard anybody talk since. We love to see it, and we hope we can continue it.”

With no postseason available to them, the Wolverines have different goals than most. They play in the North Central Thumb League Stars division, so a league title is a possibility. Of course, to do that, they would need to overcome 8-player powerhouses Morrice and Deckerville, who have each won a Finals title. 

But games against that type of competition do give Atherton a chance to prove how far they’ve come.

“We have a lot to prove,” Young said. “We want to prove that we’re worthy of being in a playoff situation. We want to show everybody that we’re not the Atherton you think we are. We’re going to play with something to prove.”

A longterm goal is to get the program back into 11-player football and postseason eligible. Young said that’s probably a couple years away, but with the early success and growth in participation among his underclassmen, that feels attainable.

While Robertson and his classmates won’t be around to experience that, they’ll certainly be remembered as the ones who made it happen.

“Me knowing that I’m a part of that – in 20 years when they say, ‘In 2021, that class, they were the game-changers,” Robertson said. “I’ll keep it as an achievement in my life.”

Paul CostanzoPaul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.

PHOTOS: (Top) Atherton quarterback Demontrey Davis readies for the snap during this season’s win over New Haven Merritt Academy. (Middle) Davis makes a move as a defender approaches. (Below) Terrieon Robertson (6) and Romiel Clausell (10) enjoy a celebratory shoulder bump. (Photos by Mandi Withey.)