Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2021 Week 4 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 17, 2021
For the last 20 years, we would have entered Week 4 of football season discussing how many teams would have to win the rest of their games to guarantee making the playoffs.
But the six-wins-and-in era is done (and never existed for 8-player), and there’s still plenty of time for every team to impact its destiny – especially with only 130 of 598 teams still undefeated and 12 more sure to fall off that list this weekend.
MHSAA.tv will carry 170 games live this weekend, with Bally Sports Detroit broadcasting Friday's Traverse City Central/Traverse City West matchup on its PLUS cable channel. See the full schedule from the MHSAA Score Center and see below for some of the games with the most intriguing storylines as we take another step toward the regular season’s midpoint.
Bay & Thumb
Davison (1-2) at Grand Blanc (3-0)
This is the fourth season these two will meet in the Saginaw Valley League Red, and Davison has won all four meetings of the recent series including for a Division 1 District title last year. Coming off three one-score wins over highly-touted foes – East Lansing, Grand Rapids Forest Hills Central and Midland Dow – Grand Blanc could be ready to take its turn in the rivalry. But the Cardinals’ record is deceptive. Coming off last season’s second-straight trip to the Division 1 Final, Davison opened this fall with losses to Clarkston and then Detroit Catholic Central, falling by just three to the still-undefeated Wolves.
Keep an eye on these FRIDAY Mount Pleasant (3-0) at Midland Dow (2-1), Standish-Sterling (3-0) at Millington (3-0), Freeland (3-0) at Essexville Garber (3-0), Harbor Beach (2-1) at Ubly (3-0).
Greater Detroit
Warren De La Salle Collegiate (2-0) at Bloomfield Hills Brother Rice (3-0)
The four Detroit Catholic League Central teams are a combined 10-1 this fall, and this week begins a must-see title race. These two have opened league play against each other since 2010, with seven meetings (including one in the playoffs) decided by seven or fewer points. Rice won the 2019 matchup 16-14 and last year 27-25, but the Pilots followed up the latter by reaching the Division 2 Final for the third time in four seasons. The Warriors haven’t given up a point since a season-opening win over Macomb Dakota, but De La Salle can claim the biggest headliner so far after downing last season’s Division 3 runner-up River Rouge 38-29 in Week 2.
Keep an eye on these FRIDAY Grosse Pointe South (2-1) at Romeo (3-0), Detroit Country Day (3-0) at South Lyon (3-0), Marine City (3-0) at Wyandotte Roosevelt (3-0), Southfield Arts & Technology (2-1) at Clarkston (3-0).
Mid-Michigan
Haslett (2-1) at Mason (2-1)
Last week’s Mason comeback win over Williamston thrust this game quickly into the spotlight as it’s almost sure to have Capital Area Activities Conference Red implications. Mason has won the league the last two seasons, while Haslett is returning to contention – the Vikings already have as many wins this fall as in 2020 and 2019, and they need one more point to also equal last year’s scoring over seven games. Both of these teams have intriguing offensive skill players, but both also needed time last week to get rolling – Williamston trailed 27-13 at halftime before winning 34-27, and Haslett was up 7-0 at halftime on the way to defeating Lansing Eastern 33-14. Getting on track first could be key.
Keep an eye on these FRIDAY Lake City (3-0) at Beal City (2-1), Big Rapids (2-1) at Central Montcalm (3-0), Holt (2-1) at DeWitt (2-1), Lansing Everett (2-1) at Grand Ledge (3-0).
Northern Lower Peninsula
Traverse City West (3-0) vs. Traverse City Central (2-1) at Thirlby Field
The annual “Patriot Game” is the place to be in northern Michigan – crowds every season of 10,000+ would agree – and this year’s chapter could read more like the one-score classics from most of the last decade after less-characteristic big wins (both by Central) the last two seasons. They’ll go together into the Saginaw Valley League for football next season, and started their final Big North Conference schedules last week with wins – West 21-7 over last season’s Division 4 runner-up Cadillac. The only loss by either so far has been Central’s season opener to reigning Division 3 champion DeWitt.
Keep an eye on these FRIDAY Traverse City St. Francis (3-0) at Maple City Glen Lake (1-2), Frankfort (2-1) at Oscoda (2-1), Harbor Springs (1-2) at Boyne City (3-0), Petoskey (3-0) at Gaylord (1-2).
Southeast & Border
Michigan Center (3-0) at Addison (3-0)
Addison has won two straight Cascades Conference titles and 16 straight league games, but this will be its first matchup with Michigan Center since 2019. They didn’t see each other during last year’s abbreviated regular season, although the Cardinals finished second in the league with a loss coming to Hanover-Horton. Addison has outscored its three opponents so far – including Hanover-Horton last week – by a combined 145-35. But the Cardinals have been just as impressive if not more – outscoring their three opponents 136-0, including a 42-0 avenging against Hanover-Horton in Week 2.
Keep an eye on these FRIDAY Monroe St. Mary Catholic Central (3-0) at Milan (3-0), Monroe (2-1) at Saline (3-0), Ann Arbor Huron (2-1) at Temperance Bedford (3-0), Clinton (2-1) at Ida (2-1).
Southwest Corridor
Vicksburg (3-0) at Edwardsburg (3-0)
It’s early, of course, but statistically this Edwardsburg team is following the pattern of its best over the last decade. The offense has scored more every week, from 38 to 55 to 61 against Niles in the latest win, and the defense has given up seven points total. Next up are the Bulldogs, who lost twice to Edwardsburg last season but have been a playoff team five of the last seven years. The three opponents the Eddies defeated are all 2-1, and league rivals are lined up – undefeated Plainwell is next after Vicksburg, with Paw Paw coming up in Week 6.
Keep an eye on these FRIDAY Three Rivers (2-1) at Niles (2-1), Battle Creek Lakeview (2-1) at Battle Creek Central (2-1), White Pigeon (3-0) at Comstock (2-1), St. Joseph (3-0) at Kalamazoo Central (1-2).
Upper Peninsula
Ishpeming Westwood (2-1) at Ishpeming (1-1)
This rivalry will be restored after Ishpeming did not field a varsity last season. The Patriots solidly ended a 23-game losing streak to the Hematites the last time they met, however, claiming the 2019 matchup 38-0. Westwood’s fast start this fall ran into an obstacle last week with a loss to Calumet, but there would hardly be a better way to pick back up than with a win tonight. Ishpeming was off last week and has had plenty of time to prepare for a game that could pay big dividends toward its rebound as well.
Keep an eye on these FRIDAY Kingsford (3-0) at Marquette (2-1), Iron Mountain (1-2) at L'Anse (2-1), Negaunee (2-1) at Manistique (2-1). SATURDAY Houghton (2-1) at Bark River-Harris (3-0).
West Michigan
Muskegon Oakridge (3-0) at Montague (2-1)
A fresh start with some new faces saw Montague shut out in Week 1 by a strong Edwardsburg team. But the reigning Division 6 champion Wildcats stormed right back with back-to-back shutouts the last two weeks of North Muskegon and Hart. And they could get another big boost against rival Oakridge, which they’ve beaten three of the last four seasons including 42-6 a year ago. The Eagles are coming off a forfeit win/bye last week but already own a pair of solid wins over Sparta and Whitehall. Another this week combined with the Week 2 victory over the Vikings would put the Eagles in pretty strong position in the West Michigan Conference title race.
Keep an eye on these FRIDAY Zeeland West (2-1) at Muskegon Mona Shores (2-1), East Grand Rapids (1-2) at Byron Center (3-0), Manton (2-1) at Evart (3-0), Grand Rapids South Christian (2-1) at Grand Rapids Catholic Central (3-0).
8-Player
Mendon (3-0) at Bridgman (3-0)
These two are likely league title contenders in the Southwest Michigan 8-Man Football League Tier 1 and 2, respectively. Mendon had been one of the last southwestern holdouts its size before switching to 8-player football for this fall, and the Hornets brought a run of 13 winning seasons over their last 14 with them. So far so good after the switch, as the offense is averaging just more than 63 points per game. Bridgman successfully made the switch in 2018 and is a combined 18-2 since the move. The Bees are scoring 55 points per game so far – but more notably for this matchup, giving up only seven.
Keep an eye on these FRIDAY Adrian Lenawee Christian (3-0) at Athens (3-0), Norway (2-1) at Ironwood (2-1), Lawrence (3-0) at Morrice (3-0). SATURDAY Lake Linden-Hubbell (2-1) at Powers North Central (3-0).
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PHOTO: Ishpeming's Preston Gauthier (37) is chased by Manistique's Austin Hinkson (24) during their teams’ Week 1 matchup. (Photo by Cara Kamps.)