Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

With Seasoned Seniors in Lead, Deckerville Set to Begin Another Title Pursuit

By Paul Costanzo
Special for MHSAA.com

October 30, 2024

Preston Holman was an eighth grader when his family moved to Deckerville from the west side of the state, but it didn’t take long for him to realize how much football meant to the community.

Bay & Thumb“Instantly, it was all clear to me that Deckerville was a powerhouse program around here, and if you’re going to play for them and Coach (Bill) Brown, you needed to be the best version of yourself,” said Holman, now a senior and all-state two-way lineman for the Eagles. “It was really cool. I remember my eighth-grade year, Deckerville lost to Mayville on Homecoming. I remember how upset the players were. I could tell in the atmosphere that Deckerville does not like to lose. But it was really cool to see how the community supported the program.”

Holman and the Eagles have set themselves up to have that support through the 8-Player Division 1 Semifinals, should they keep winning, as the highest-rated team by playoff points in the bracket.

Deckerville, which finished a 9-0 regular season with a win over previous No. 1 Alcona in Week 9, will open the postseason at home Friday night against Bay City All Saints.

“It’s been great,” senior quarterback Hunter Garza said. “We’ve been taking it one game at a time and preparing all season for this, and I think the hard work is showing and paying off. This started three years ago, when we were all sophomores and freshmen, and the hard work is all paying off.”

When Garza and Holman were sophomores, they were part of a core group in that class who were playing key roles on the varsity. That group went 7-4 and won a playoff game in 2022, and Brown was starting to see the potential for something special in the future.

Hunter Garza eludes an Alcona defender last week. A run to an 8-Player Division 2 Semifinal the next year proved him right.

“We have six kids that started when they were sophomores that are now seniors, and last year, our defense was one freshman, three sophomores and four juniors, so our whole defense is back,” Brown said. “So we knew we had a lot of potential there. We knew we had something going on, even back then. We knew when they were sophomores, even though they were pretty young. The next year, we got halfway through the season, and they were juniors that were starting to play like seniors.”

Knowing what he had coming back, and what a Deckerville crowd could bring during a playoff run, Brown set out to build a schedule that could guarantee the Eagles homefield advantage through the first three weeks of the postseason. That meant scheduling All Saints in Week 1 and Alcona in Week 9. Even had the Eagles lost those games, the benefit of playing a tougher schedule would have been a net positive. Of course, they won them, getting the best of both worlds.

“We play some tough competition in our conference,” Brown said. “But to get to 9-0, that’s pretty special.”

The Eagles outscored opponents, on average, 49-14 on their way to the program’s first unbeaten season since 2019, and fifth in Brown’s 32 years as head coach. 

“I think we’ve played very good defense,” Brown said. “Last week (a 50-42 win against Alcona) was tough, but we were playing one of the best teams in the state. Sometimes you have to outscore someone. I think, defensively, we match up and are able to defend a lot of people. Then, being able to turn around and Hunter Garza is having a great year at quarterback – he can run, and he can throw – so I think we’re a little more diverse offensively.”

Garza has rushed for 1,134 yards and 21 touchdowns on 104 carries this season, leading an Eagles’ offense that is averaging 304.9 yards per game on the ground. Senior Parker Merriman had added 859 yards and 11 TDs.

Eagles coach Bill Brown, in headset, checks his chart on the sideline.Garza also has thrown for 747 yards and nine touchdowns on just 76 pass attempts. 

Defensively, the Eagles specialize in getting teams out of sync, as they have recorded 42 tackles for loss as a team, led by Holman’s 17. He also has nine sacks, while sophomore Brandon Halowitz leads the team with 83 tackles, including 13 for loss and five sacks.

Being a defensive stalwart is nothing new for the Eagles. When they joined the 8-player ranks in 2012, they brought a smashmouth style to what had been a wide-open division, and won a Finals title. The score of that championship game against Bellaire: 14-12.

They’ve made the postseason in each of the 12 years since, advancing to Finals in 2016 and 2017. 

“Our goal each year is to win the state championship,” Brown said. “Maybe those seem like lofty goals for many, but I think you have to do that. And, as it goes, right now we’re peaking at it. Last year, nobody would have thought we were going to make a run and get to the Semifinal. I would say the expectations are high for us, and I think that gives our team the drive to always be better than the team that did it before.”

Managing to chase those goals while remaining grounded in the day-to-day work necessary to reach them can be tough. But with senior leaders like Garza and Holman, Brown is confident his team will stay on the right path.

“Deckerville has such a good winning tradition, that it does put a lot of pressure on us, but Coach always says, ‘Just because you’re Deckerville, you’re not guaranteed to make the playoffs,’” Garza said. “Just because you wear the D, doesn’t mean you’re going to make a run in the playoffs. You gotta go out and work for it. You have to go out and win it.”

Paul CostanzoPaul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.

PHOTOS (Top) The Deckerville defense converges on a Kingston ball carrier during this season’s 44-0 victory. (Middle) Hunter Garza eludes an Alcona defender last week. (Below) Eagles coach Bill Brown, in headset, checks his chart on the sideline. (Photos by Mike Gallagher/Saranac County News.)