Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2021 Week 6 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 1, 2021
The first round of football trophy time has arrived in Michigan.
Two weeks ago, Britton Deerfield became the first varsity in the state to claim a share of a league title – enjoying that moment a little earlier than usual because of how its schedule lined up.
But two weeks later, league championship are set to be decided all over, with six of our nine featured matchups below potentially finishing with a league champion and many more games this weekend setting a similar stage for the next week or two.
MHSAA.tv will carry more than 150 games live this weekend, with Bally Sports Detroit broadcasting Friday's Lowell/East Grand Rapids rivalry game on its PLUS cable channel and State Champs! Sports Network streaming Saturday's Warren Fitzgerald/Madison Heights Madison matchup. See the full schedule from the MHSAA Score Center. (Games below are Friday unless noted.)
Bay & Thumb
Reese (5-0) at Bad Axe (5-0)
Three teams remain undefeated in Greater Thumb Conference West play – these two plus Elkton-Pigeon-Bay Port Laker – with tonight and the next two weeks potentially necessary to completely wrap up this conference race, although the winner tonight will be much closer to being there at the end. The Hatchets shared the title last year and have won four straight against the Rockets including 17-7 a year ago. After downing GTC East contender Harbor Beach 42-33 on opening night, Bad Axe has given up only 20 points over the last four games – but that defensive unit is sure to be challenged by a Reese offense averaging 41 points per contest.
Keep an eye on these FRIDAY Croswell-Lexington (4-1) at Almont (3-2), Flint Hamady (3-2) at Burton Bendle (4-1), Ortonville Brandon (5-0) at Goodrich (4-1), Midland (2-3) at Bay City Western (4-1).
Greater Detroit
Clarkston (5-0) at West Bloomfield (4-1)
A share of the Oakland Activities Association Red title is on the line, with Clarkston the reigning league champion. These two have traded regular-season wins since 2014, with the only break from that pattern Clarkston’s still semi-unimaginable 3-2 Division 1 championship game victory in 2017. The Lakers took last season’s meeting 24-21, and quickly got back on track this fall after being doubled up by Rochester Adams in the season opener to move into the No. 16 spot in Division 1 playoff points this week. Clarkston sits at No. 5 coming off a second three-point victory this season and with this matchup looking like the Wolves’ toughest before the playoffs begin.
Keep an eye on these FRIDAY Sterling Heights Stevenson (4-1) at Clinton Township Chippewa Valley (4-1), Detroit Central (5-0) at Detroit Osborn (4-1), Detroit Catholic Central (4-1) at Warren De La Salle Collegiate (4-0), Milan (4-1) at Riverview (5-0).
Mid-Michigan
Portland (5-0) at Lansing Catholic (5-0)
The winner will earn a share of the Capital Area Activities Conference White title, and these two have decided it the last six seasons. Lansing Catholic’s best moment this fall came Week 2 over Williamston, which plays this week in a game that could decide the CAAC Red title, while Portland opened this fall with wins over two teams that could end up league champions in Ovid-Elsie and DeWitt. Portland is riding a 33-game league winning streak stretching back to 2014 – but that doesn’t include a 2-2 playoff record against the Cougars during that time. They are guaranteed to not see each other again this time unless in passing at Ford Field – Portland is in Division 5 and ranked No. 2, while Lansing Catholic has the most playoff points in Division 6.
Keep an eye on these FRIDAY Comstock Park (5-0) at Belding (4-1), Williamston (3-2) at Haslett (4-1), Pewamo-Westphalia (5-0) at Olivet (4-1), New Lothrop (3-2) at Ovid-Elsie (4-1).
Northern Lower Peninsula
Cadillac (4-1) at Traverse City Central (4-1)
This could begin wrapping up the final Big North Conference championship as we currently know the league, with Central in position to earn a share of the title with a win before leaving with Traverse City West for the Saginaw Valley League next season. Cadillac’s lone loss this fall was to West in Week 3, but a Vikings win tonight would create a three-way tie atop the standings with one conference game to play. Even with that loss to West, Cadillac is giving up only 10.6 points per game, riding the strength that helped the Vikings to last season’s Division 4 Final. But similarly, Central despite an opening loss to DeWitt is averaging 48.2 points per game.
Keep an eye on these FRIDAY Charlevoix (4-1) at East Jordan (4-1), Sault Ste. Marie (4-1) at Grayling (3-2), Traverse City West (4-1) at Petoskey (3-2), Cheboygan (2-3) at Kingsley (5-0).
Southeast & Border
Jonesville (5-0) at Reading (4-1)
Somewhat quietly amid Reading’s attention-grabbing Division 8 state dominance of the last few seasons, Jonesville also has become a force in the Big 8 Conference with 14 wins over its last 15 league games including a 4-0 title run in 2020. A victory tonight would clinch a share of a repeat championship, and the Comets have outscored their first five opponents this fall by an average score of 47-7 while tying for No. 8 in Division 6. The Rangers finished second in the Big 8 a year ago, falling to Jonesville 44-18 in the title decider, and they’re facing a must-win to hope for a share this time after a 26-20 defeat against Union City two weeks ago.
Keep an eye on these FRIDAY Dexter (4-1) at Ann Arbor Huron (4-1), Temperance Bedford (4-1) at Monroe (3-2), Petersburg Summerfield (4-1) at Sand Creek (3-2), Blissfield (2-3) at Clinton (3-2).
Southwest Corridor
Centreville (4-1) at Cassopolis (4-1)
A share of the Southwest 10 Conference title goes to the winner, and Centreville is attempting to repeat after ending Cassopolis’ two-year title reign in 2020. The Bulldogs showed with last week’s win over previously-undefeated White Pigeon that any assumptions of their demise after an opening night loss to Niles Brandywine were premature. Cassopolis’ lone loss also was to Brandywine, in Week 2, and minus those defeats both teams are giving up less than eight points per game. It’s very possible as well this will be just chapter one this season – Centreville is tied for No. 16 and Cassopolis is No. 13 in Division 8 (and White Pigeon is tied for No. 8).
Keep an eye on these FRIDAY Watervliet (4-1) at Constantine (5-0), Paw Paw (4-1) at Edwardsburg (5-0), St. Joseph (5-0) at Portage Central (3-2), River Rouge (3-2) at Portage Northern (2-3).
Upper Peninsula
Clare (4-1) at Marquette (4-1)
There are some important league matchups in the Western Peninsula Athletic Conference especially that will take precedence for most this week, and for logical reasons. But from a statewide point of view, Marquette’s tough downstate matchups are always intriguing – and this one starts a four-game run that will include a possible league-title decider next week against Menominee and then two Big North meetings against Traverse City West and Petoskey. Clare is tied for first in the Jack Pine Conference, and similarly will welcome Gladwin next in what could be a matchup of that league’s leaders. This should be a fine tune-up and more as both prepare for those high-stakes Week 7 games.
Keep an eye on these FRIDAY Iron Mountain (3-2) at Calumet (3-2), Ishpeming Westwood (4-1) at Hancock (3-2), Negaunee (4-1) at L'Anse (3-2), Escanaba (1-4) at Menominee (3-2).
West Michigan
Hudsonville Unity Christian (5-0) at Spring Lake (5-0)
Four teams in the Ottawa-Kent Conference Blue are 3-0 in league play, and the other four 0-3, but this week will at least help sort out the leaders a bit with Grand Rapids West Catholic and Coopersville meeting as well. What makes this matchup just a slice more intriguing is Unity Christian is the reigning league champion and plays all three of these teams over the next three weeks – plus is ranked No. 4 in Division 4 with Spring Lake at No. 5. The Lakers also need just one more win to guarantee their best record since 2014.
Keep an eye on these FRIDAY Grand Rapids West Catholic (5-0) at Coopersville (5-0), Grand Rapids Forest Hills Central (4-1) at Grand Rapids Christian (3-2), Muskegon Catholic Central (4-1) at Muskegon Heights Academy (4-1), Central Montcalm (4-1) at Reed City (4-1).
8-Player
Portland St. Patrick (5-0) at Vestaburg (5-0), Saturday
With its first 5-0 start since 2006, Vestaburg has put itself in position for its best finish in more than a decade regardless of what happens against the Shamrocks. But the potential is there for much more. Those two are tied atop the first-year Central Michigan 8-Man Football Conference, with the winner of this matchup guaranteed a share of the league title. Vestaburg has reached 60 points three times in four games played (one win was a forfeit). Reigning Division 2 runner-up St. Patrick will match with a defense giving up 19 points per game, especially impressive in the high-flying 8-player format.
Keep an eye on these FRIDAY Gaylord St. Mary (4-1) at Pellston (5-0), Climax-Scotts (4-1) at Adrian Lenawee Christian (5-0), Rudyard (4-1) at Munising (3-2), Mount Pleasant Sacred Heart (3-2) at Peck (5-0).
Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.
PHOTO Muskegon Catholic Central, here Week 1 against North Muskegon, takes on Muskegon Heights Academy this weekend with a chance to clinch a share of the Lakes 8 Activities Conference title. (Photo by Tim Reilly.)