Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Moore Making Case as Best of Martin Luther King's QB Greats
By
Tom Markowski
Special for Second Half
October 7, 2021
It might come as no surprise to many, but we could be watching the best quarterback that's ever been a part of the rich football history at Detroit Martin Luther King.
Let's begin with Darnell Dickerson, an `86 King graduate. Dickerson was the Detroit News' No. 1 Blue Chip prospect and went on to play at Pittsburgh. More recently there's Dequan Finn, who led King to the 2016 Division 2 title. Finn is currently the back-up quarterback at Toledo.
Now there's Dante Moore. Moore (6-foot-3, 200 pounds) is still a junior, so there's still much for him to accomplish, and for us to witness, at King.
As a freshman, Moore led the Crusaders to the Division 2 title game before they lost to Muskegon Mona Shores, 35-26. Last season, King lost to River Rouge, 33-30, in a Division 3 Regional Final. This season, King is 5-1 and one of the favorites to win the Division 3 title. Its only loss was Carmel High, 42-40. Carmel (6-1) is one of the top teams in Indiana.
Tyrone Spencer is in his sixth season as King's head coach and he realizes, with Moore, he has a special player.
“He's very poised, mature for his age,” Spencer said. “He's a class act on and off the field. He's got a great arm and great accuracy.”
Moore, 16, attended a number of camps throughout the country this past summer including many in the South including at Auburn, Clemson, Florida State and Georgia. At the Elite 11 camp in California, Moore was able to gauge how he measures up to a number of the top quarterbacks in the country, many of whom are a year older, and he more than held his own.
In only four games on the field (two wins came by forfeit), Moore has completed 67 of 95 pass attempts, for 1,280 yards and 17 touchdowns. He's received 27 scholarship offers including from Michigan and Michigan State.
Despite all of the hype Moore has received, he remains grounded. He's a quiet leader, but a leader nonetheless. As a sophomore he was elected captain, a rarity for any program but especially one as successful as King.
“I remember my first snap (as a freshman) against Detroit Catholic Central at Wayne State,” he said. “It was crazy. Now I'm a junior, and I'm just thankful being with my teammates at a school like King.”
Moore was King's starter from day one, and he remembers well that first game against DCC – a 24-22 defeat against the Shamrocks, who went on to share the Detroit Catholic League Central title.
“It was crazy, taking my first snap,” Moore said. “Now I'm a junior. It goes so fast.”
Life has its twists and turns, and Moore has had his share. Born in East Cleveland, Ohio, Moore and his family moved to Detroit when he was 5. His father grew up in the Detroit area and went to Southfield High, where he competed in basketball, football and track, and job opportunities brought Otha Moore and his family back to Detroit.
But before all that took place, Moore and his family had moved to Lorain, located just west of Cleveland, then they went to live with his grandmother on a farm in Lancaster, located just southeast of Columbus. Too young to be responsible for chores such as milking cows and such, Moore did get a taste of farm life and the early-to-bed, early-to-rise lifestyle.
In addition to football, Moore began playing soccer at an early age. From second grade through eighth Moore was on the pitch either as a goalkeeper or a striker. He credits that sport for improving his footwork. When asked if he'd play soccer if King sponsored the sport, Moore quickly replied yes and admits he misses the game. He does get a few opportunities to show those foot skills; Moore is King's punter and has handled the place-kicking duties at times.
There was a transitionary period, country life to the big city, but Moore said because he's the out-going type, it didn't take him long to make new friends. It was this type of personality that years later would lead to a relationship that would not only grow into a strong friendship, but one that would have a lasting effect on his development as a quarterback.
While working out at a Southfield health club, Moore recognized Devin Gardner – the former Inkster star and Michigan quarterback/receiver – going through his workout. Moore wasn't going miss out on this chance meeting. He introduced himself, and they almost instantly became friends. For the past three years or so, Gardner has worked with Moore, mostly during the offseason. But rarely does a week go by when the two don’t talk about football, school, you name it.
“We talk about anything,” Moore said. “We tell each other jokes. We go to fairs together. He gives me advice on how to be a better man in my life. He's making an impact. He gets me mentally prepared.”
Moore first acknowledges his father as the one who's had the greatest impact in his life – athletically, emotionally and socially. After that, it's his other family – the King coaching staff – who has played such an important part in his development.
First there's Spencer, then there's quarterback coach Jerrell Noland – a former King quarterback (2007 graduate) who played at Kentucky State – and Terel Patrick, King's offensive coordinator. Both Spencer and Patrick coached under one of the icons in Detroit's coaching history, James Reynolds, and Patrick like Noland also played for Reynolds.
“I lean on (Patrick's) shoulder,” Moore said. “He helps me break down film and be prepared. It's not all about football at King. It's family.”
As for college, Moore has placed those decisions on hold until after the season.
“I'm just thankful I have the opportunity to play at a school like King,” he said. “I'm concentrating on the season and winning a state title. At the end of the season, I'll narrow down my choices.”
Tom Markowski primarily covered high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. He also is a former correspondent and web content director for State Champs! Sports Network. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS (Top) King quarterback Dante Moore (5) avoids the pressure during a 41-34 Week 3 win over Detroit Cass Tech. (Middle) Moore interviews after the game with Bally Sports Detroit. (Photos by Quintin Love Jr.)