Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Ubly Sends Out Retiring Coach with Program's 1st Finals Win in D8 Rematch
By
Scott DeCamp
Special for MHSAA.com
November 25, 2023
DETROIT – You could not have written a better script for Ubly’s football program and its tight-knit Thumb community Saturday at Ford Field.
The Bearcats captured their first Finals championship, avenged last year’s title-game loss to Ottawa Lake Whiteford, and sent head coach Eric Sweeney into retirement a champion with a 21-6 victory over the Bobcats in the Division 8 title game.
Might Sweeney consider an encore and coach another year?
“No!” Sweeney quickly responded with conviction, prompting laughter among attendees of the press conference and even his own players before adding another “no.”
Sweeney served as Ubly’s head varsity coach for only four seasons, but he compiled a 48-5 overall record. He led the Bearcats to the top of the mountain after the program had made several title pursuits prior to Saturday, including a last year’s which ended with a 26-20 loss to Whiteford and a 2020 Finals run that concluded with a 22-0 defeat to Centreville.
“You know, I’m done. I’ve coached for 23 years at every level there is. No, this makes it easier to walk away,” Sweeney said. “I loved coaching all these years. I got to coach these guys (referring to his players at the press conference) for four years at the varsity level. I coached them in seventh-grade basketball. I know these kids pretty good.
“My kids are all well out of high school, and there’s just other things I want to do in life. I’m just proud I’m leaving the program in the condition that it is.”
It may be impossible to leave it better than Sweeney and the Bearcats did Saturday and throughout their perfect journey in 2023.
Ubly completed this run with a 14-0 record and did it the Bearcat way – with physicality at the point of attack, a clock-grinding, ball-control offense; and a very stingy defense. The Bearcats outscored their opponents this season by a combined 596-134 margin.
“It means a lot. Like, last year, we lost here and we felt terrible for the seniors, the way we went out, basically on a last-second thing,” said Ubly senior Evan Peruski, who also started at quarterback in the Bearcats’ 2022 and 2020 Finals losses.
“It means everything. I mean, a lot of us up here, we’re friends with kids that played 10, 20 years ago. I saw about 30 of them in the crowd, people I knew that played 20, 30 years ago. They’re there supporting us.”
Whiteford, which was seeking its third Division 8 title since 2017, saw a 27-game winning streak end and closed the season with a 13-1 record – a tough conclusion to a tremendous two-year run.
“I’ve been coaching football a long time. I don’t think I’ve ever had an experience of a senior group like these guys that we have,” said Todd Thieken, who finished his second season as Whiteford’s head coach but has been in the game since the late 1980s with various stops in Michigan and Ohio.
“A couple of seniors came up to me after the game and they said, ‘I’m sorry, coach.’ I just said to them, ‘I’m just sorry that I don’t ever get to coach you again,’” Thieken added, getting a bit choked up. “I’m still going to be around and in their lives and making sure that they continue to get through school and be successful young men.”
Well-executing Ubly and Whiteford squads engaged in a game of keep-away, both aiming to possess the football and keep it out of the opponent’s hands.
Ubly won that battle, possessing the ball for nearly a 2-to-1 margin (31:51-16:09). The Bearcats nearly doubled up the Bobcats in total offense as well, 310-165, led by an overwhelming advantage in rushing yardage (281-60).
Senior Seth Maurer led Ubly with 138 yards on 27 carries, highlighted by his 4-yard touchdown run that drew the teams even with 1:31 left in the first half before senior Brett Mueller hammered through the ensuing PAT for a 7-6 edge.
Whiteford had struck first in the contest. Ubly’s game-opening, 16-play, 79-yard drive that consumed 8:01 of the clock was stopped just shy of the goal line after a review determined Peruski’s knee was down inside the 1. Whiteford then marched 99 yards the other way and got into the end zone on a 4-yard scoring pass from freshman Tre Eitniear to senior Hunter DeBarr. The two-point conversion pass failed, but the Bobcats led 6-0 with 8:11 left in the second quarter.
Ubly’s defense settled in after that, allowing only 66 yards the rest of the way.
Meanwhile, Ubly’s offense continued to move the ball. The Bearcats extended their lead to 14-6 on Peruski’s 11-yard TD pass to senior Ryan Learman on 4th-and-goal from the 11. Junior Luke Volmering all but put the game away with his 3-yard scoring run with 6:13 remaining.
“I think our line does a great job. The big fella here (pointing to 6-foot-3, 270-pound senior lineman Mitchell Foote) had a heck of a game today,” Sweeney said. “When you’re running our offense, it’s an offensive line game. I’m an offensive line coach, so you know, it’s kind of my kind of game. I’m not smart enough for all this fancy passing stuff.
“We’ve got to play the game at the line of scrimmage, and I thought defensively our D-line made some big plays as it went on and the secondary did a great job, too. … The game was won at the line of scrimmage.”
Peruski did enough to keep Whiteford’s defense honest. He ran six times for 32 yards and completed 2 of 3 passes for 29 yards. Volmering ran 16 times for 77 yards. Ubly senior Canden Peruski led the defense with 11 tackles.
Whiteford senior Jake Iott was all over the field, registering 18 tackles. Bobcats senior Kolby Masserant made 13 stops, while senior teammate Ryin Ruddy notched 11 tackles. Eitniear was 6-of-11 passing for 78 yards, while Ruddy went 3-of-4 for 27 yards. Iott led his team on the ground with 37 yards on 12 carries.
“I’m grateful for the opportunity. You know, I’ve been starting for four years on varsity,” DeBarr said. “I’m glad the coaches and some of my teammates could make me a better player for those four years. We won a lot of big games and, you know, you lose a couple of big games. It was fun.”
Saturday marked Ubly’s fourth Finals appearance. The Bearcats also had lost to Traverse City St. Francis in the Division 7 Final in 2008.
Sweeney attributed much of Ubly’s success over the past couple of decades to his cousin, former head coach Bill Sweeney. The Bearcats have won 10 Regional titles over the last 20 years.
Eric Sweeney also credited the unwavering support of Ubly’s community and that of the Bearcats’ rival schools along the way. Ubly spent the week practicing indoors at the Laker Legacy Center of rival Elkton-Pigeon-Bay Port.
“It’s not as much for me personally. It’s for our community,” Sweeney said. “The support we get from the Thumb area is unreal. It just means a lot.”
Said Foote: “It just means the world. Best coach I’ve ever had. He’s always pushed us. (They) just had to make him go out with a state championship. It would be a shame to not give him one.”
PHOTOS (Top) Ubly coach Eric Sweeney presents the Division 8 championship trophy to his team Saturday morning at Ford Field. (Middle) The Bearcats’ Seth Maurer (30) follows teammate Canden Peruski’s block into a small gap in the Whiteford defense. (Below) Mitchell Foote (76) brings down the Bobcats’ Ryin Ruddy. (Photos by Hockey Weekly Action Photos.)