Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2021 Week 9 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 21, 2021
Welcome to the 72 most exhilarating hours in MHSAA playoff football.
OK, that’s a little over the top. But much of what’s determined over the next three days will set up the stories for the rest of this season.
First comes our regular-season finales, with a few high-impact matchups Thursday and many more for remaining league titles and playoff field maneuvering Friday and through Saturday evening.
With about 2,700 regular-season scores locked up for 2020, the playoff selection committee will draw all of our 11 and 8-player brackets Sunday morning – with those pairings announced at 5:30 p.m. on TV on Bally Sports Detroit’s primary channel and online on MHSAA.tv.
Here’s a look at a number of matchups this weekend that likely will add a few final wrinkles as we prepare to unveil this season’s playoff field.
Bay & Thumb
Pontiac Notre Dame Prep (7-1) at Marine City (8-0)
This should give us one of our best looks at Division 5 No. 5 Marine City, which is coming off a Macomb Area Conference Silver championship. The Mariners earlier dealt Division 3 No. 15 Warren Fitzgerald its only loss and Division 4 No. 9 St. Clair its first of two defeats, and no opponent has gotten closer than 29 points in part because Marine City is giving up just 8.6 per game. The Fighting Irish’s only loss this season came to Division 3 No. 7 Harper Woods, and they could make a nice move up from No. 18 in Division 4 with a win tonight. None of Notre Dame Prep’s other opponents have gotten within single digits.
Keep an eye on these FRIDAY Ubly (8-0) at Bad Axe (7-1), Lapeer (6-2) at Davison (5-3), Standish-Sterling (7-1) at Gladwin (8-0), Frankenmuth (8-0) at New Lothrop (6-2).
Greater Detroit
Troy (8-0) at Bloomfield Hills (8-0)
This winner claims the Oakland Activities Association Blue championship outright, and this also should have Division 1 playoff ranking implications with Troy sitting No. 7 and Bloomfield Hills at No. 14. The Black Hawks have turned things around after three-straight sub-.500 seasons and have guaranteed their best finish since the last time they were in this position when they won the Blue in 2016. Troy is having its most success since 2007 and has given up only 46 points over seven games won on the field.
Keep an eye on these THURSDAY Detroit Cass Tech (5-3) at Orchard Lake St. Mary's (5-3). FRIDAY Hartland (7-1) at Belleville (7-1), Gibraltar Carlson (7-1) at Brownstown Woodhaven (8-0). SATURDAY Clarkston Everest Collegiate (7-1) vs. Madison Heights Bishop Foley (7-1) at Ford Field.
Mid-Michigan
Lansing Catholic (8-0) at Pewamo-Westphalia (8-0)
A pair of league champions will meet in one of the Lansing area’s most anticipated games of the fall, as Division 6 No. 1 Lansing Catholic is seeking to complete a second perfect regular season in three years and Division 7 No. 5 P-W can finish a third perfect regular season in four years – with Lansing Catholic’s 28-13 win over the Pirates the lone regular-season defeat during that stretch. Together they’ve already defeated three league champions this fall – Lansing Catholic won early over Williamston, while P-W opened with a victory over Redford Union and defeated Olivet in Week 6.
Keep an eye on these FRIDAY Grand Ledge (6-2) at Holt (6-2), Montague (6-2) at Portland (6-2), Charlotte (5-3) at Fowlerville (2-6), Ionia (4-4) at Lake Odessa Lakewood (4-4).
Northern Lower Peninsula
Traverse City St. Francis (8-0) at Kingsley (8-0)
Two Northern Michigan Football League divisions will be decided with outright champions this weekend, with this Legends finale joined by the Legacy decider between Frankfort and East Jordan. Kingsley vs. St. Francis has decided the Legends champion the last three seasons; the Gladiators won in 2018 and the Stags have won the last two meetings and titles. St. Francis is No. 3 in Division 7 and has scored 42 or more points seven of eight games this fall. Kingsley is No. 9 in Division 5 and features a defense giving up just under eight points per game.
Keep an eye on these FRIDAY Frankfort (6-2) at East Jordan (6-2), Howard City Tri County (7-1) at Manistee (5-3), Detroit Catholic Central (6-2) at Traverse City West (6-2), Maple City Glen Lake (3-5) at Mancelona (5-2).
Southeast & Border
Jonesville (8-0) at Addison (8-0), Saturday
This Big 8/Cascades crossover of champions matches teams that not only have topped those conferences this season but over the last few. Jonesville, No. 15 in Division 6, dominated the Big 8 Conference for the second-straight season, this time winning its league games by an average margin of 43 points. Division 8 No. 3 Addison’s third-straight Cascades Conference sweep included four wins by at least 29 points and a one-pointer that remains Michigan Center’s only defeat.
Keep an eye on these FRIDAY Chelsea (8-0) at Dexter (5-3), Ottawa Lake Whiteford (7-1) at Erie Mason (5-3), Dundee (5-3) at Hudson (8-0), Reading (6-2) at Michigan Center (7-1).
Southwest Corridor
Portage Central (6-2) at Battle Creek Harper Creek (6-2)
This is another meeting of champions, with Portage Central claiming the Southwestern Michigan Athletic Conference title and Harper Creek one of three teams celebrating a share of the Interstate 8 Athletic Conference crown. Both sit in the middle of their potential playoff fields – Central is No. 16 in Division 2 and Harper Creek No. 16 in Division 3 – and the winner should get a valuable playoff point boost.
Keep an eye on these FRIDAY Berrien Springs (8-0) at Cassopolis (5-3), Plainwell (6-2) at Paw Paw (6-2), Battle Creek Lakeview (5-3) at St. Joseph (5-3), DeWitt (7-1) at Stevensville Lakeshore (6-2).
Upper Peninsula
Negaunee (7-1) at Ishpeming Westwood (7-1)
Both Western Peninsula Athletic Conference division championships will be decided this week. Bark-River Harris and Ishpeming meet in the Iron on Thursday, and Negaunee and Westwood will decide at least part of the Copper title Friday. (Calumet also can claim a share with a win over L’Anse.) The Miners’ 42-14 playoff win last fall broke a three-game losing streak on the field against Westwood; their first scheduled 2020 game turned into a forfeit, and tonight’s game is guaranteed to be their only meeting this fall. Negaunee is No. 10 in Division 6, and Westwood is No. 9 in Division 7.
Keep an eye on these THURSDAY Bark River Harris (5-3) at Ishpeming (3-4). FRIDAY L'Anse (4-4) at Calumet (6-2), Sault Ste. Marie (5-3) at Gladstone (4-4), Kingsford (5-3) at Menominee (5-3).
West Michigan
Whitehall (7-1) at Reed City (7-1)
The Vikings are fresh off earning a share of the West Michigan Conference title with last week’s 34-14 victory over Montague and sit among a group of seven tightly-packed teams just below the middle of the Division 4 top 32. A win over Division 6 No. 2 Reed City would provide a nice boost but won’t come easily. The Coyotes wrapped up a repeat in the Central State Activities Association Gold and haven’t had a game closer than two touchdowns since Week 3.
Keep an eye on these FRIDAY Grand Rapids Northview (4-4) at Grand Rapids Christian (5-3), Cedar Springs (6-2) at Grand Rapids South Christian (6-2), Muskegon Catholic Central (7-1) at Muskegon Oakridge (7-1), Lawton (8-0) at Saugatuck (5-3).
8-Player
Deckerville (7-0) at Morrice (8-0)
Morrice is finishing its fifth season in the North Central Thumb League and won division titles the first four. The Orioles are looking to repeat in the Stars after defeating Deckerville 58-30 in Week 9 to clinch last year’s championship outright, while the Eagles are seeking their third division title in four seasons. This Morrice team is putting up defensive numbers very similar to its 2018 Division 1 championship team, giving up only 40 points over eight games this fall with three shutouts and only one team scoring more than eight. Deckerville should provide an incredible challenge though, entering averaging 56 points per game and having gone over 80 twice.
Keep an eye on these FRIDAY Britton Deerfield (8-0) at Adrian Lenawee Christian (8-0), Powers North Central (8-0) at Crystal Falls Forest Park (7-1), Rudyard (6-2) at Pickford (7-1), Indian River Inland Lakes (8-0) at Gaylord St. Mary (5-3).
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PHOTO Reed City, right, lines up against Remus Chippewa Hills during a 58-7 Week 4 win. (Photo by Tonya Holmes.)