Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2021 Playoff Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 4, 2021
It’s too early to say how much numbers are telling the story of this MHSAA Football Playoffs. But as we preview this weekend’s second rounds, we have a few interesting ones to share.
Just more than 20 percent of the 144 teams still playing – 29 total – have not tasted defeat this fall. Another 35 teams – or 24 percent – have suffered just a single loss.
What’s more, only 12 of this weekend’s 72 games – a mere 17 percent – feature matchups of those teams. And all 12 are among games noted below as we take a glance at 11-Player District Finals and 8-Player Regional Finals.
Click here for the full schedule for each division. More than 50 of the 72 playoff football games will be broadcast on MHSAA.tv, with the 11-player Division 3 matchup of River Rouge at Detroit Martin Luther King appearing on the Bally Sports Detroit PLUS channel tonight – click for more on how to watch. (Games below are Friday unless noted.)
11-Player Division 1
Detroit Catholic Central (8-2) at West Bloomfield (9-1)
Both experienced an early fade from the statewide buzz after Week 1 losses – West Bloomfield to Rochester Adams and DCC to Clinton Township Chippewa Valley – but they’re right back where most expected after rising to Nos. 7 and 9, respectively, in Division 1 by the end of the regular season. Adams remains undefeated, and West Bloomfield went on to earn wins over Clarkston and Oxford, while DCC finished second in a Detroit Catholic League Central that has all four teams still alive in the playoffs. The Shamrocks have given up 9.4 points per game since that opening loss, and seven of West Bloomfield’s wins are by double digits.
Keep an eye on these FRIDAY Clinton Township Chippewa Valley (7-3) at Sterling Heights Stevenson (8-2), Brownstown Woodhaven (9-1) at Dearborn Fordson (8-2), Grandville (7-3) at Rockford (10-0).
11-Player Division 2
Bay City Western (8-2) at Traverse City Central (9-1)
The Warriors are scoring nearly 46 points per game, with their 459 total approaching how many they put on the scoreboard over the last three seasons combined. They fell just shy of claiming a share of a league championship, but a District title would be a program first since 2005. It would be even more well-deserved considering the opponent. Traverse City Central has been all but unstoppable since falling to DeWitt in Week 1, giving up 8.4 points per game over its nine wins with victories over playoff teams from all over the state – Marquette (60-28), Bloomfield Hills Brother Rice (56-13) and Saginaw Heritage (49-7) – to go with another championship run through the Big North Conference.
Keep an eye on these FRIDAY Muskegon Mona Shores (8-2) at Caledonia (9-1), Roseville (6-4) at Port Huron Northern (8-2), East Lansing (7-3) at South Lyon (10-0).
11-Player Division 3
River Rouge (7-2) at Detroit Martin Luther King (9-1)
With a combined five MHSAA Finals appearances between them over the last five seasons, Rouge vs. King is a matchup that’s been highly-anticipated since the bracket came out two weeks ago. The Panthers won last season’s meeting 33-30 to clinch a Regional championship on the way to the finishing Division 3 runners-up at Ford Field. Rouge should be ready for the tests of another close game after concluding the regular season with a one-point victory over Southfield Arts & Technology and then coming back to defeat Harper Woods in overtime last week. King similarly has lessons from two one-score wins over Detroit Cass Tech to recall if this one stays tight, and opened the playoffs by handing Warren Fitzgerald just its second loss, 55-12.
Keep an eye on these FRIDAY Allen Park (8-2) at Gibraltar Carlson (9-1), Mount Pleasant (10-0) at DeWitt (9-1). SATURDAY Cedar Springs (8-2) at Muskegon (9-1).
11-Player Division 4
Grand Rapids Christian (7-3) at Hudsonville Unity Christian (10-0)
Seemingly with a little less fanfare, Hudsonville Unity Christian has been just as impressive as any of the Grand Rapids-area powers this fall, outscoring opponents by an average score of 56-11 despite a regular-season schedule that included six playoff teams. Grand Rapids Christian was one of them, and the Crusaders won their Week 2 matchup 58-21. But the Eagles are 7-1 since while navigating a similarly treacherous group of opponents, and they’ve given up only 18 points per game during that run.
Keep an eye on these FRIDAY Detroit Country Day (6-3) at Livonia Clarenceville (9-1), Freeland (9-1) at Lake Fenton (9-1). SATURDAY Croswell-Lexington (9-1) at St. Clair (8-2).
11-Player Division 5
Grand Rapids West Catholic (9-1) at Grand Rapids Catholic Central (10-0)
West Catholic’s only loss came against Unity Christian (see above), and the Falcons are looking to make what would be the biggest splash so far in a playoffs already filling up with them. GRCC’s average margin of victory is 34 points – by an average score of 45-11 – with Division 3 hopeful Cedar Springs knocking that down a bit with its one-point loss in Week 8. But save for that 40-14 Unity loss, West Catholic has defeated its opponents on average 42-14. The Falcons’ wins over Muskegon Catholic Central in Week 2 and Comstock Park last week are the only losses those teams have suffered.
Keep an eye on these FRIDAY Muskegon Oakridge (8-2) at Howard City Tri County (9-1), Clare (7-3) at Kingsley (9-1), Kalamazoo United (7-3) at Berrien Springs (10-0).
11-Player Division 6
Millington (10-0) at Lansing Catholic (9-1), Saturday
The Cardinals lost a close District Final a year ago and are seeking their first title at this level of the playoffs since winning back-to-back in 2016 and 2017. They boast a defense that hasn’t given up a point in two weeks and allows only 8.6 per game on average. Millington should get a test from a Cougars offense scoring 35 points per game, including the just seven scored during a Week 9 loss to Division 7 contender Pewamo-Westphalia. Lansing Catholic bounced back last week to defeat Durand 37-6, and the Cougars have some high-pressure experience having reached the Semifinals last season and won Division 5 in 2019. Alex Watters as a sophomore was among stars on the championship team and is approaching 1,000 yards receiving as well as leading the team in rushing touchdowns.
Keep an eye on these FRIDAY Montague (7-3) at Reed City (9-1), Calumet (8-2) at Negaunee (8-2). SATURDAY Michigan Center (9-1) at Constantine (10-0).
11-Player Division 7
New Lothrop (7-3) at Pewamo-Westphalia (10-0)
Just to get it out of the way, New Lothrop has its most losses in a season since 2009 – and that fact means very little in this matchup. The Hornets came back off last season’s Division 7 championship with a loaded nonleague schedule to go with an improved conference, and those three defeats came against teams – Jackson Lumen Christi, Montrose and Frankenmuth – which are a combined 26-4 after New Lothrop handed the Rams a loss in their rematch last week. Pewamo-Westphalia’s run has looked similar with four league champions filling its nonleague slate including last week’s playoff opener opponent Ithaca. Fun fact to remember: When P-W defeated New Lothrop in the 2017 and 2019 playoffs, it went on to win the Division 7 title, and New Lothrop did the same after defeating P-W in 2018.
Keep an eye on these FRIDAY Monroe St. Mary Catholic Central (9-1) at Jackson Lumen Christi (9-1), Detroit Loyola (5-4) at Detroit Central (10-0). SATURDAY Charlevoix (8-1) at Ishpeming Westwood (9-1).
11-Player Division 8
Addison (9-1) at Hudson (10-0)
Addison entered the postseason No. 3 in Division 8 playoff points, with Hudson holding down the top spot – and all four teams in the District ranking among the top 14. Hudson has shut out four of its last five opponents and is giving up just 6.2 points per game, with wins over larger foes Ida, Clinton and Ithaca highlighting a resume that includes the Tigers’ first perfect regular season since 2011. Addison has its winningest season since 2006, with an offense averaging nearly 42 points per game leading a charge that’s included victories over larger Michigan Center and reigning champion Centreville in last week’s District Semifinal.
Keep an eye on these FRIDAY Sand Creek (7-3) at Ottawa Lake Whiteford (9-1), Fowler (7-3) at Breckenridge (8-2), Iron Mountain (7-3) at Beal City (9-1).
8-Player Division 1
Indian River Inland Lakes (10-0) at Suttons Bay (10-0)
Suttons Bay’s only two losses over the last three seasons have come in Division 1 championship games, but this may be as titanic a matchup as the Norsemen have faced short of the Finals during that run. These two were supposed to meet in a Semifinal last season that was unable to be played, and that just adds another wrinkle to the anticipation. Inland Lakes averages 58 points per game, and Suttons Bay gives up 8.8. Somewhere in the middle, the winner will not only earn a Regional title but is assured to host next week’s Semifinal as well.
Other Regional Finals FRIDAY Rudyard (8-2) at Newberry (8-2), Mendon (8-2) at Martin (10-0), Britton Deerfield (9-1) at Adrian Lenawee Christian (10-0).
8-Player Division 2
Kinde North Huron (10-0) at Au Gres-Sims (10-0)
Just when it looks like Inland Lakes’ offense can’t be matched this season (see above), here come the Wolverines averaging 61 points per game with a season-low of 48 against a Hillman team still alive on the other side of the bracket. It’s been a great comeback story after Au Gres-Sims won just a game a year ago and three in 2019, and it can add another highlight by avenging last season’s 66-12 playoff loss to North Huron. That’s of course easier written than done, as the Warriors haven’t slowed since reaching last season’s Semifinals and even avenged one of their two 2020 defeats.
Other Regional Finals FRIDAY Colon (9-1) at Morrice (10-0), Crystal Falls Forest Park (8-2) at Powers North Central (10-0), Hillman (7-3) at Marion (9-1).
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PHOTO Muskegon Heights Academy, here against Muskegon Catholic Central, will face Carson City-Crystal on Friday for a Division 8 District championship. (Photo by Tim Reilly.)