Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

1st & Goal: 2024 Playoffs Week 1 Preview

By Geoff Kimmerly
MHSAA.com senior editor

November 1, 2024

Tonight, the 50th MHSAA Football Playoffs begin. And while we’ll always focus on how they finish, how the stage is set at the start makes them perhaps most meaningful to the thousands who have earned this experience over the last half-century.

MI Student AidFootball is the only MHSAA-sponsored head-to-head sport for which teams must qualify for the opportunity to continue into the postseason. Making the playoffs for many can rank right up there with winning a league championship, and potentially higher when schools reach them for the first time, or first time in a long time.

No teams accomplished that feat this fall after Perry and Hart made their playoff debuts in 2023. But of the 601 varsities that took the field during the regular season, only seven haven’t made the MHSAA Playoffs at least once. At the same time, 682 schools have made at least one postseason appearance, including several which have since shut their doors or merged with other schools. When Beal City and Crystal Falls Forest Park take the field this weekend, they’ll do so after qualifying for the playoffs for an MHSAA-record 39th time, not counting COVID-shortened 2020 when all but a few teams made the field.

Tournaments begin with District Semifinals in 11-player and Regional Semifinals in 8-player. Tickets to both cost $7, and nearly 120 of the 144 games to be played will be streamed live on the NFHS Network. See below for some of the matchups that most pop off the page this first round, and come back to MHSAA.com all weekend for scores and updated pairings.

11-Player Division 1

Oxford (6-3) at Davison (7-2)

Oxford is coming off winning arguably the most powerful league in the state – the Oakland Activities Association Red, which includes Clarkston, Lake Orion, Rochester Adams and West Bloomfield – and a District title claimed over the next two weeks would be the program’s first since 2001. But in terms of depth of talent, the Saginaw Valley Red may not be far behind its OAA counterpart, and Davison’s only losses this season were by six points two weeks ago to champion Grand Blanc and in a season opener to Division 2 contender Warren De La Salle Collegiate.

Keep an eye on these FRIDAY East Kentwood (5-4) at Hudsonville (8-1), Clarkston (6-3) at Lake Orion (6-3), Saline (6-3) at Northville (6-3), Romeo (4-5) at Utica Eisenhower (7-2).

11-Player Division 2

Grand Rapids Northview (9-0) at Byron Center (8-1)

Northview packing up the bus for a road game explains plenty of what Byron Center has seen on its schedule this season, with its only loss by two points in Week 4 to quite possibly the Division 2 favorite Muskegon Mona Shores. But Northview has seen its share of competition as well in finishing a regular season undefeated for the first time since 1970 (according to Michigan-Football.com). The Wildcats will find out how all of that transfers as they pursue more program history – their first playoff win.  

Keep an eye on these FRIDAY Portage Northern (5-4) at Portage Central (6-3), Milford (7-2) at East Lansing (6-3), Warren Mott (7-2) at Birmingham Seaholm (6-3), Roseville (7-2) at Grosse Pointe South (9-0).

11-Player Division 3

Riverview (8-1) at Trenton (6-3)

Trenton has to be one of the most intriguing three-losses teams in the state. The Trojans opened this season with losses to Brownstown Woodhaven and Southgate Anderson – the latter would end up second in the Downriver League – but Trenton went on to defeat eventual league champion Gibraltar Carlson in Week 6 and another co-runner-up Allen Park in Week 7 before suffering a one-point loss to Southeastern Conference White champ Chelsea in Week 8. Riverview, meanwhile, hits the road with its only loss to Huron League champion Monroe St. Mary Catholic Central, potentially the favorite in Division 7 this month. That defeat also was the only game over the last seven in which the Pirates didn’t score at least 43 points.

Keep an eye on these FRIDAY Cedar Springs (7-2) at Lowell (7-2), Zeeland East (5-4) at Zeeland West (8-1), Linden (4-5) at Fenton (7-2), Garden City (7-2) at Walled Lake Western (9-0).

11-Player Division 4

Paw Paw (8-1) at Niles (8-1)

This is a rare repeat from a Week 9 regular-season game, won by Niles 21-0 to take the Wolverine Conference championship outright. The shutout was the Vikings’ second in a row and fifth this season and lowered their points allowed average this fall to 6.3 per game. But all is not lost for Paw Paw; prior to the shutout the Red Wolves were averaging 38.1 points per game, and they no doubt would savor an opportunity to avenge such a recent disappointment.

Keep an eye on these FRIDAY Edwardsburg (6-3) at Battle Creek Harper Creek (8-1), Ortonville Brandon (6-3) at Goodrich (8-1), Harper Woods (6-3) at Redford Union (8-1), Croswell-Lexington (6-3) at Marysville (8-1).

11-Player Division 5

Clare (7-2) at Ogemaw Heights (8-1)

These two shared the Jack Pine Conference Division 1 championship thanks to Ogemaw Heights’ 41-34 win over the Pioneers in Week 5 (and also Ogemaw’s 27-25 loss to Standish-Sterling in Week 7). In their first meeting, Ogemaw led by 15 at the end of the third quarter, Clare tied it up with 3:57 to play and Ogemaw scored the final go-ahead points on a fourth-down touchdowns with 1:08 left on the clock. Clare’s only loss since came last week to undefeated Petoskey, while the Falcons rebounded from their lone defeat with wins over playoff teams Harrison and Croswell-Lexington.

Keep an eye on these FRIDAY Dowagiac (6-3) at Berrien Springs (6-3), Flint Hamady (5-3) at Corunna (7-2), Whitmore Lake (7-2) at Ann Arbor Father Gabriel Richard (5-4), Detroit Denby (6-3) at Flat Rock (7-2).

11-Player Division 6

Ovid-Elsie (7-2) at Almont (9-0)

These two have met in the playoffs three of the last four seasons, with Almont winning last year’s Semifinal matchup 45-21. The Raiders have had only one game closer than 14 points this fall – a 29-28 win over rival Armada in Week 6 – and last week’s 41-22 victory over Detroit Edison was especially notable as a potential spark for another run. Ovid-Elsie started this fall powerfully before running into still-undefeated Chesaning in Week 7 and then falling to Standish-Sterling last week, but the Marauders are playing for their third-straight eight-win season and between those defeats avenged a 2023 loss to New Lothrop.

Keep an eye on these FRIDAY Negaunee (6-3) at Boyne City (7-2), Constantine (6-3) at Parchment (7-2), Detroit Central (6-3) at Detroit Edison (6-3), Detroit Old Redford (8-1) at Detroit Pershing (7-2).

11-Player Division 7

Union City (8-1) at Hanover-Horton (8-1)

Union City not only won a third-straight Big 8 Conference title this season but also has its most wins since 2014, and despite falling to Buchanan 17-7 a week ago. Hanover-Horton is coming off a loss as well, 35-14 to Leslie in the Cascades Conference championship game, but also is at eight wins for the first time since 2014 and after winning the Cascades West championship. Both teams’ offenses were stopped last week, but Union City averaged nearly 39 points per game coming into Week 9 and the Comets were at just over 41.  

Keep an eye on these FRIDAY Charlevoix (6-3) at Traverse City St. Francis (6-3), Harrison (7-2) at McBain (8-1), Napoleon (6-3) at Hudson (8-1), Ottawa Lake Whiteford (5-4) at Clinton (6-3).

11-Player Division 8

Ubly (6-3) at Harbor Beach (9-0)

On paper this might not seem too intriguing, but the storylines stack up nicely. Ubly is the reigning Division 8 champion but lost its first three games this fall including 45-6 to Harbor Beach in Week 3. However, the Bearcats have not lost again or even come close, winning their last six games by nearly 29 points per. That said, Harbor Beach has yet to cool down after escaping an opener with Cass City with a two-point victory. The Pirates are allowing just six points per game and scoring 46 as they passed 60 last year week for the second time this fall.  

Keep an eye on these FRIDAY Frankfort (7-2) at Beal City (7-2), Saugatuck (6-3) at White Pigeon (8-1), Manchester (7-2) at Petersburg Summerfield (8-1), Bark River-Harris (5-4) at East Jordan (7-2).

8-Player Division 1

Martin (7-1) at Gobles (9-0)

Their Oct. 11 meeting was among the games of the year for all of 8-player football this regular season and decided a league title, and the magnitude of this rematch may eclipse it. Gobles won that Week 7 matchup 20-14, holding on to hand the two-time reigning Division 1 champion Clippers their only loss this fall. But surely Martin has noted a few times over the last three weeks that Gobles won last year’s regular-season game as well, 53-16, before Martin won the rematch 28-6 on the way to that repeat Finals championship.

Keep an eye on these FRIDAY Mendon (8-1) at Climax-Scotts (8-1), Fulton (8-1) at Kingston (7-2), Munising (6-3) at Pickford (9-0). SATURDAY Norway (7-2) at Ishpeming (6-2).

8-Player Division 2

Portland St. Patrick (8-1) at Morrice (8-1)

St. Patrick has won their last two meetings including 29-12 in Week 4 this fall, with that victory keyed in part by quarterback Brady Leonard – who has continued to put up big numbers. Morrice will attempt to slow him down with a defensive group that has given up only 26 points over five games since that loss to the Shamrocks, including a Week 5 shutout of Fulton – the lone team to defeat St. Patrick as all three shared the Mid-State Activities Conference Red title.

Keep an eye on these FRIDAY Marion (8-1) at Onekama (8-1), Burr Oak (7-2) at Pittsford (7-2), Mio (7-2) at Au Gres-Sims (8-1). SATURDAY Gaylord St. Mary (7-2) at Powers North Central (8-1).

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PHOTO Belleville's Bryce Underwood (19) prepares to take a snap during his team's regular-season win over Livonia Stevenson. (Photo by Douglas Bargerstock.)