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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Traverse City Central football

1st & Goal: 2021 11-Player Semifinals Review

By Geoff Kimmerly
MHSAA.com senior editor

November 22, 2021

The 11-Player Football Finals field is set. Ford Field, here we come.

MI Student AidAfter crisscrossing the Lower Peninsula on Saturday for Semifinals, all vehicles will be pointed toward downtown Detroit this weekend – including parades from a few communities we’ll be seeing for the first time.

Belleville, Warren Michigan Collegiate and Lawton, welcome to a Thanksgiving week like no other. The other 13 teams that will be making the trip Friday and Saturday have been to this point before – including three just 10 months ago – and surely they’d agree this trip to Detroit will be unforgettable.

Below is a glance at how all 16 took the final step to earn the opportunity.

(We’ll review Saturday’s 8-Player Finals – won by Adrian Lenawee Christian and Powers North Central – during a look back at all 10 football championship games next week.)

Division 1

Belleville 40, Sterling Heights Stevenson 26

In their fourth-straight Semifinal, the Tigers (12-1) earned their first Finals trip. Freshman quarterback Bryce Underwood threw three touchdown passes and ran for one more as Belleville scored the most points Stevenson (10-3) had allowed in a game since a Week 1 loss to Rockford. Click for more from the Detroit Free Press.

Rochester Adams 40, Grand Blanc 20

Adams (13-0) won a matchup of undefeated teams to reach the Finals for the first time since 2003, showing its defensive might again in shutting down a Bobcats offense that averaged 42 points per game entering the day. Grand Blanc finished its longest tournament run and winningest season at 12-1. Click for more from the Oakland Press.

Division 2

Traverse City Central 56, South Lyon 20

The Trojans (12-1) earned their first Finals trip since 1988. Central took a 42-7 lead into halftime as Josh Burnham scored three touchdowns, and blocked a field goal attempt too. South Lyon (12-1) was making its first Semifinal appearance since 2004. Click for more from the Traverse City Record-Eagle.

Warren De La Salle Collegiate 49, Livonia Franklin 14

The Pilots (12-0) will play in their fourth Division 2 Final in five seasons, with an opportunity to finish undefeated for the first time during the playoff era. Junior quarterback Brady Drogosh threw for two touchdowns and ran for two more, including a 73-yarder. Franklin finished 7-6 after entering the playoffs 4-5. Click for more from the Macomb Daily.

Division 3

Detroit Martin Luther King 46, Mason 7

The Crusaders (12-1) advanced to their fourth Final in six seasons and first since 2019. While topping 40 points for the seventh time in 11 games played on the field, King also lowered its playoff points-allowed average to 9.5 with a second-straight game giving up a single score. Mason completed its winningest season, and longest playoff run, at 10-3. Click for more from the Detroit Free Press.

DeWitt 43, St. Joseph 7

The Panthers (12-1) will return to Ford Field with an opportunity to repeat as Division 3 champions. DeWitt built a 29-0 halftime lead, as quarterback Ty Holtz threw three first-half touchdown passes, including 69 and 40-yarders to Tommy McIntosh. St. Joseph (8-5) was playing in its first Semifinal since 2007 after entering the postseason 5-4. Click for more from the Lansing State Journal.

Division 4

Chelsea 30, Freeland 27

For the second straight week, Chelsea came up with a big play at the end to advance. This time it was a near-goal line stand to stop a Freeland offense that had gotten two rushing and two passing touchdowns from quarterback Bryson Huckaby. The Falcons finished a second-straight Semifinal run 11-2. Click for more from the Ann Arbor News.

Hudsonville Unity Christian 58, Edwardsburg 8

The Crusaders (13-0) moved into second all-time for scoring in one season at 751 points with their 11th game putting up more than 50, and with a defensive showing to match – Edwardsburg (12-1) entered the game averaging 53 points per. Unity’s Abraham Rappuhn scored three first-half touchdowns, including an 81-yarder. Click for more from FOX 17.

Division 5

Grand Rapids Catholic Central 35, Frankenmuth 0

The rematch of last season’s Division 5 championship game saw Grand Rapids Catholic Central (13-0) go up 21-0 midway through the first quarter. Cougars quarterback John Passinault ran for three touchdowns and threw for the other two. Frankenmuth finished 12-1, its only losses the last two seasons to GRCC. Click for more from the Grand Rapids Press.

Marine City 27, Portland 7

The Mariners (13-0) are headed back to Ford Field for the first time since 2013 after another dominating defensive performance – they haven’t given up more than 14 points in a game, and lowered their per game defensive average to 9.1 allowed per contest. The Raiders finished 10-3. Click for more from the Port Huron Times-Herald.

Division 6

Lansing Catholic 18, Standish-Sterling 7

The Cougars will be returning to Ford Field seeking a second championship in three seasons to go with a 2019 title in Division 5. The Cougars (12-1) matched defense with defense, scoring their second-fewest points this fall but holding Standish-Sterling to a tie for the latter’s lowest output. The Panthers finished 10-3, making an incredible jump from last season’s 1-6 record. Click for more from the Lansing State Journal.

Warren Michigan Collegiate 36, Michigan Center 29

Michigan Collegiate (11-2) earned its first trip to the Finals, thanks in part to a series of big plays by Deion Black on both sides of the ball. The teams were tied after three quarters, and traded scores in the fourth with the Cougars reaching the end zone last. Michigan Center finished 11-2, setting a program record for wins. Click for more from MLive-Detroit.

Division 7

Lawton 21, Jackson Lumen Christi 20

The Blue Devils are headed to the Finals for the first time after following up a memorable Regional Final win with perhaps an even more unforgettable Semifinal finish. Landon Motter’s two-point conversion with 46 seconds to play put Lawton (13-0) up for good. The Blue Devils had jumped out to a 13-0 first-half lead but found themselves trailing Lumen Christi (11-2) by a point heading into the fourth quarter. Click for more from the Kalamazoo Gazette.

Pewamo-Westphalia 28, Traverse City St. Francis 21

The Pirates (13-0) will have a chance to win a second Division 7 title in three years after holding off last season’s runner-up St. Francis (12-1). The teams were tied 14-14 heading into the final quarter, and P-W’s defense was able to slow St. Francis’ offense for most of it, for the game holding the Gladiators to their fewest points this season and well below their average of 50 per game. Click for more from the Lansing State Journal.

Division 8

Beal City 12, Ubly 7

The Aggies (12-1) will return to the Finals for the second time in three seasons thanks to the latest of a string of strong defensive showings. Beal City lowered its points-allowed average to 8.3 per game by stopping an Ubly offense that had averaged 45 per game entering Saturday. The Bearcats (12-1) were last season’s Division 8 runners-up up. Click for more from the Mount Pleasant Morning Sun.

Hudson 28, Ottawa Lake Whiteford 22

The Tigers (13-0) advanced to their first championship game since 2010 relying again on an excellent defense to slow down a Whiteford offense averaging 51 points per game, but also on the legs of Bronson Marry – who ran for four second-half touchdowns as Hudson came all the way back from a 22-0 halftime deficit. It was the only loss to an in-state opponent this fall for the Bobcats (11-2). Click for more from the Adrian Daily Telegram.

Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

PHOTO Traverse City Central's Carson Bourdo (11) tries to break away from a South Lyon defender during Saturday's Division 2 Semifinal win. (Photo by Jamie McNinch.)