Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Suttons Bay Succeeding at Football Numbers Game

By Tom Spencer
Special for MHSAA.com

December 3, 2021

Suttons Bay is, well, playing the numbers game.  

Not by choice. It’s been by necessity — since a painful football decision was made in September 2016. Many of Michigan’s smaller schools have made a similar decision.

Most of the numbers, the Norsemen can use just one hand to count. Some take two hands. Others you can’t use your hands. We’re not talking illegal use of the hands either.

The first number is 11, the healthy and available Norsemen for their third game of 2016, their last season of 11-man football.

Hand counting starts now with 1. The 2016 quarterback and only football player to join the soccer team, Jack Pasche, actually kicked off to start of the Norsemen’s homecoming game win that season against Glen Lake. Suttons Bay, known as NorthBay through a co-op with Northport and Leelanau St. Mary’s, beat Glen Lake 4-0 as the soccer match took center stage for homecoming due to the tough decision to forfeit the remaining seven games on the 2016 football schedule.

Move on to the number 8. The Norseman started competing in 8-player football in 2017 and went the playoffs, losing to eventual champion Central Lake. Fast forward to 4. Garrick Opie took over the head coaching duties and just completed his fourth season.

Now to 5. Suttons Bay, which also co-ops with Leelanau St. Mary’s for football, has lost only five games total over Opie’s four seasons. Back to one … just one loss in regular season. The other four came during the MHSAA Playoffs.

Before getting to 3 – perhaps the most notable number – count to 14. That’s the number of players on the 2021 Suttons Bay football roster – and six of them were seniors.  

“We’re going to have to fill some shoes on defense especially,” said assistant coach Stan Pasch. ‘We’ve got some good offensive lineman coming back. We’ve got to fill some shoes on our offensive ends too.”

Hand counting becomes more challenging now, starting with 47.

Pasch has coached football for 47 years. He has a long history with Suttons Bay and Leelanau St. Mary, including providing guidance in basketball, volleyball and track. He’s also been on the sidelines for Beal City and Traverse City St. Francis.

He’s had long stints as an assistant for legendary coaches Larry Sellers of St. Francis and Joe Trudeau of Suttons Bay. He was with St. Francis when they won the Class C championship in 1992.

Among those coached by Pasch on that ‘92 Gladiators team was Mark Bramer, a four-year letterman with St. Francis and the father of Shawn Bramer. The younger Bramer scored the game-tying touchdown in Suttons Bay’s 42-36 overtime win against Rudyard in the Division 1 Semifinal three weeks ago.

The junior running back Bramer, who attends St. Mary, was one of three Norsemen named first-team all-state. The other two were wide receiver Brayden Opie and defensive lineman Cam Alberts.

Mark Bramer has been thrilled to have his son play under his former coach and enjoy the playoff runs the past three seasons.

Suttons Bay football“Coach Pasch still has the passion and the spark and everything,” Mark Bramer said. “He hasn’t really changed, and it’s a good thing.

“I know the excitement as an athlete and now watch it as a parent – it is a great community thing,” he continued. “As a player back then, you never really knew that side of it, and now on the flip side you get to see the excitement of the community.”  

Pasch came back to the Suttons Bay coaching staff in 2000 and has been there since. He credits Opie’s leadership for the Norsemen reaching championship games each of the last three seasons.

“Garrick does a great job of leading the team,” Pasch said. “He has really worked hard to solidly the passing game with the kids and getting the kids to believe in themselves.

“He has done a lot of good things and really opened up the offense,” Pasch continued. “When you need a big play – which the kids have done quite a bit – the kids pull it off because they had fun with it in practice.”

Opie, who previously coached all his players in Pop Warner football, has compiled a 43-5 record at Suttons Bay. He too is thrilled to have Pasch and his experience on the sidelines with him.

“I can’t do it without Stan,” he said. “Not only is he my right-hand man … he brings so much experience from his St. Francis days and his 260-plus games with Suttons Bay.  

“His experience and way he deals with young men … Stan is invaluable.”

Now back to the number 3. The head coach’s sons Bryce, Braden and Grayson, have all played for Suttons Bay during playoff runs. Grayson will be back next year as the Norsemen strive to make another.

Football fans know the history of John Elway losing his first three Super Bowls, and the Buffalo Bills losing their four straight from 1991-94. But the Norsemen players aren’t really aware of it.

“They’d be lucky if they remember Brett Favre,” joked the Mark Bramer. “I have to tell them about Barry Sanders!”

Opie can laugh about it too as he knows the Norseman can rebuild again. Mike Lodish, a personal friend of Opie and former all-state player with Birmingham Brother Rice, held the record for most Super Bowl appearances with six until Tom Brady broke it. Lodish played his first four with the Bills and then won two with Elway. He played five years with the Bills under coach Marv Levy, and six with the Broncos.

“You can call me Marv Levy,” Opie said with a laugh. “You can call me whatever you want as far as that’s concerned.

“Every year it is our intentions to get to the state finals and win one,” he continued. “Is it a prediction? No. I never do that.”

Opie and Pasch will work in the offseason that number 1. They’ll use a familiar formula.

“I never make any assumptions about any season no matter what players we have,” Opie said. “We’ve had a lot of talent, but we’ve also been able to place kids in the spots (where) they will best succeed. 

“We never want to put them in a spot where they will fail,” he went on. “Our goal is to find where each young man can succeed, and we’ve been very fortunate we’ve been right many of the times the last four years.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS (Top) Suttons Bay coach Garrick Opie hugs his son Brayden at midfield after Brayden caught the game-winning touchdown pass in the Semifinal. (Middle) Shawn Bramer outruns his stunned teammates on his way to the game-tying score during the final seconds of regulation against Rudyard. (Photos by Mike Spencer.)