Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Bellaire's 'Captain' Robinson Making Senior-Year Impact Sure to Last
By
Tom Spencer
Special for MHSAA.com
February 18, 2022
Oh, the glory days.
When Paul Koepke took over Bellaire basketball, he stepped into some mighty big coaching shoes.
He’s got the Eagles on the right track as they work to return to being a powerhouse program. The culture almost fits the visions he’s had since taking over for legendary and hall of fame coach Stan Sexton. They’re 8-7 overall and 6-5 in Ski Valley League play.
But today he’s preparing to lose his only senior starter, Cole Robinson, perhaps better known as The Captain. Robinson may not be as famous as the professional athletes whose careers led to being known as The Captain — baseball’s Derek Jeter and hockey’s Steve Yzerman —but he is to the locals.
“I have a bunch of freshmen,” noted Koepke, who’s been around the Eagles since the early 2000s as a middle school and varsity assistant coach. “I couldn’t ask for a better set up than having him as my captain.”
Robinson, a three-sport star for the Eagles, joined Bellaire’s 22-2 varsity team his freshman year as the postseason run ended with a 50-41 upset loss to Suttons Bay in the Regional. That loss ended a string of deep postseason runs covering decades. It was Koepke’s first year at the helm.
Today the Eagles are preparing to host Fife Lake Forest Area with their captain possibly on the sideline. He suffered an ankle injury in this week’s 44-32 win over Pellston. Koepke helped the senior guard off the floor after his first career injury.
He saw a glimpse of how things could be next year without The Captain, but he loved how his Eagles responded and how Robinson handled it.
The Eagles immediately went into a “win it for Cole” mode. Bellaire hopes tonight’s game will be the only game the 6-foot, 205-pounder needs to sit for a full recovery.
“Cole was on the bench cheering like a mad man after the injury,” Koepke said. “The kids were high-fiving him, and he was coaching kids up.
“We probably had better effort after that,” he continued. “We competed at a higher level, and I think we won that one for Cole.”
The injury didn’t hamper his leadership skills a bit. The Eagles beat Pellston with the same freshmen and sophomores Robinson’s had under his wings for some time.
Robinson has high hopes the young players will help win a District championship like the Eagles regularly did during their glory days. He has yet to win a District title – in any sport – during his years at Bellaire. He’s got this basketball season and his senior baseball season to experience it.
He did experience a first earlier this basketball season. Bellaire beat Gaylord St. Mary 69-62 on Feb. 8, the first win Cole and his senior teammates had experienced over the Snowbirds in any sport.
Robinson, who admits football is his favorite sport followed by baseball, likes helping his young teammates on the court. And he can’t wait to see them on the baseball field.
The Eagles have racked up more basketball wins this season than the previous two combined.
“For us, this is a big improvement,” Robinson said. “We’re a really young team.
“I think we’re going to surprise a few teams in the Districts,” he continued. “It’s going to be a tough one.”
Ellsworth, last year’s champion, will likely get the top seed in the 2022 tournament, hosted by Central Lake. Boyne Falls and Gaylord St. Mary also will vie for the title. The Eagles lost to Ellsworth 70-52 in the season opener. The freshmen were coming off just a two-game middle school season due to COVID-19 cancellations.
“Our record is starting to show we’re not just a bunch of freshmen just being freshmen,” Koepke said. “We’re starting to get pretty good.”
Bellaire starts three freshmen, a sophomore and The Captain.
“This man is selfless,” Koepke said about Robinson. “He’s the first one to come to me when I get there (to practice or games) to give me a fist bump and ask me how my day is going.
“Captain means a lot of things. He’s the last one to go off the bus. He cleans the bus. He’s the last one to leave the locker room.”
Robinson is averaging nearly six points and three assists per game. He also hauls in eight rebounds per contest. He’s coming from an outstanding football season as the Eagles’ tight end, tackle and defensive end. He had two touchdown receptions in the fall.
Jayden Hansen, a freshman, leads the team in scoring at more than 15 per game. Another freshman, Drake Koepke, averages 12 points. Hanson is among Northern Michigan’s leading rebounders. Koepke, the coach’s son, is among the area’s leaders in steals.
“We’re always looking for the third scorer,” Koepke said.
But the starting lineup is set.
“We finally kind of found out these are our guys, our lineup,” Koepke said. “We’re growing now.
“We understand who we are, and now we have to fix some things we struggle with,” he continued. “Right now we have a great attitude, and we are peaking.”
Robinson goes back a long way in Bellaire. He was a water boy for the varsity team when his father, Brock, was the Eagles’ head football coach. Brock died suddenly in 2020, and had served as The Captain’s youth football and baseball coach and high school football coach his freshmen and sophomore seasons.
The younger Robinson also lost his 2020 baseball season due to COVID. But he has persevered. Today he’s a regular on the court coaching youth basketball and his youthful teammates.
“You can say it’s been a little tough —I obviously miss him of course,” The Captain said. “He loved sports just as much as I do.
“I think about him usually before most sporting events – especially football games I’d think about him beforehand.”
Coach Koepke, who also assisted Coach Robinson in football, is amazed by his captain’s career and his contribution to the Eagles’ success.
“He is always a positive person,” Koepke said. “There are so many things he does.”
If the Eagles don’t make the great run this season as they have in the past, the veterans they’ll have next season along with others impacted by Robinson should help them return to the glory days.
“You are going to be a better person because you met Cole,” Koepke said. “That’s basically what Cole is.
“We’re all going to miss Cole. He’s made me a better person for sure.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS (Top) Bellaire’s Cole Robinson looks for an open teammate during a game against Johannesburg-Lewiston. (Middle) Robinson works to bring down a Bear Lake ball carrier. (Below) Robinson works with players in Bellaire’s youth program on their shooting form. (Top and middle photos courtesy of the Antrim Review; below photo courtesy of the Bellaire athletic department.)