Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Building Beginning as Okemos Follows 1st-Year Coach Scott-Emuakpor

By Geoff Kimmerly
MHSAA.com senior editor

August 9, 2022

OKEMOS – The football lay on the turf, landing there before the play had really begun, and the most booming voice from the tallest man on the field yelled a reassuring, “It’s OK. Let’s go,” followed the next play by “Go again,” and then “Figure it out.”

Mid-MichiganAn hour earlier, first-year Okemos varsity football coach Efe Scott-Emuakpor had been on the phone asking a parent to bring the helmet and practice jersey one of his players had left at home. Nearby, another small group also stood helmetless as they hadn’t yet gotten the pre-participation physical required to join their friends on the field.

Those are typical first-day glitches no matter the school, and fall practices for all sports began Monday at 750 high schools across the state.

But those relatively minor symptoms are what Scott-Emuakpor is focused on treating in the immediate term as he takes on one of the most serious rebuilding efforts in Michigan high school football.

“This is progress,” Scott-Emuakpor said halfway through his team’s first practice, looking out at 39 players on Okemos’ game field – 33 more than showed up for his first offseason workout.

“We’d like to have everything right now. But it’s growing. It’s slowly growing.”

And after Monday, Okemos is one step closer to what would be an incredible turnaround story.

The Wolves have not won since Week 2 of the 2019 season, a stretch of 23 games. After scoring on an 84-yard run during the first quarter of last fall’s opener against Mason, Okemos didn’t score again the rest of the season.

Standing 6-foot-3, and still only a few years from his last college game as a receiver at Ball State University, Scott-Emuakpor looks capable of stepping back into a huddle at a moment’s notice. A little more than a decade ago, in 2011, he was beginning a senior season at East Lansing that would see him cap his varsity career in the MHSAA record book with 134 catches, gaining 1,624 yards, over three seasons. He also was an all-leaguer in basketball and Finals placer in high jump before joining the Cardinals.

Okemos footballAfter graduating from Ball State with a computer science bachelor’s degree, and on the way to earning his master’s in business from Saginaw Valley State University, Scott-Emuakpor came home and has worked nearly six years as a business systems analyst with Red Cedar Solutions Group on efforts including the MI School Data website.

But that’s just his fulltime job. Scott-Emuakpor also co-founded a clothing line, Live For Today, and over the last five seasons served as a volunteer assistant coach with his hometown Trojans – who have made the MHSAA Playoffs six seasons running.

He'd never applied for a head coaching job. He’d never really considered coaching at that level. In fact, he was pretty happy with how assisting at East Lansing for longtime coach Bill Feraco fit into his schedule and other pursuits.

But Scott-Emuakpor also is a studier. And as a past rival and co-member of the Capital Area Activities Conference Blue, he and East Lansing saw Okemos plenty.

The Wolves had made the playoffs as recently as 2018, and won their first playoff game that season since 2011. Scott-Emuakpor had played against Okemos’ Taylor Moton, now considered one of the NFL’s top offensive tackles. And the school has had loads of success in other sports, annually ranking among the Lansing area’s best in just about all of them and coming off a statewide Division 1 championship in boys soccer from last fall.

“I paid attention to how things have been around here. And I know what they could be capable of,” Scott-Emuakpor said. “This program was once a good program that was very well-respected; I respected them playing against them in high school. They had great athletes. I think my senior year we beat them by one point (20-19 in 2011). So we had good battles.

“I just saw where they’re at. … We have some good kids around here, and I know there’s more in the school not playing. Maybe when they’re sophomores, juniors, they’ll come out. I think I’m capable of getting that interest up, getting them out on the field and just building something.”

Okemos footballRaj Singh is a senior this fall, one of only five or so Scott-Emuakpor is expecting to come out this week. He’s also a near all-A student, will play some quarterback and safety along with his receiver spot, and was the guy bringing carloads of classmates to workouts over the summer as he joined his coach in recruiting prospective players.

Singh is following his older brother Joe Singh, an admittedly “smaller than everyone” offensive lineman who earned all-league honors as a senior in 2017. When Joe Singh told his younger brother that playing under the lights on a Friday night is a feeling unlike any other, the idea stuck – which is why it made sense when Raj Singh fractured his wrist in Week 2 last season but was back by Week 7 despite a cast covering one hand.

Watching Singh catch passes one-handed last season during East Lansing’s 49-0 win over Okemos stuck with Scott-Emuakpor. Joe Singh had told his little bother that all that matters is having more heart than his opponent and a fighting spirit – in other words, being the type of player Scott-Emuakpor will rely on to get Okemos up and succeeding again.

“I’ve been playing football since I was 6 years old. It’s just been a dream of mine to be at this moment,” Raj Singh said.

“Coach Efe is bringing in a lot of new aspects, and that’s been very helpful to make it different than last year – make us feel a little more at home this year. Compared to last year, he’s brought a lot of structure. We’ve been really coming together as a family … and it just shows Coach Efe wants to build a community around here.”

The process is about more than building stronger, faster bodies and learning football skills and technique. The Wolves aren’t talking a lot about last year, but there’s something there to overcome – and Scott-Emuakpor started working on that soon after he was hired at the end of March.  

Okemos football“In the springtime, we were fortunate enough to get in the weight room and I was able to see kids put up good weight and do some things. I’d tell them, ‘You’re actually strong. You’re actually a fast kid,’” Scott-Emuakpor said. “But when you’re not successful for so long, and the way they were losing last year, it was easy for them to not feel confident, not feel they were able to ultimately get the job done. And so I was just there working on minds.”

Last season was going to be uphill for Okemos no matter what. A mid-summer coaching change brought on by a major fulltime job promotion for the former coach led to an interim staff, players leaving the program, and an applaudable effort to just keep teams on the field.

Scott-Emuakpor has surrounded himself with a staff that includes a pair of his past coaches growing up in East Lansing, past players from when he was coaching there and others with winning experience playing at DeWitt and Williamston.

In addition to what he learned playing and coaching under Feraco, Scott-Emuakpor brings a ton of insight from his experiences at Ball State; he had only one catch during his college career while battling injuries, but he spent that time on the sideline observing his coaches and taking mental notes. Just Sunday, he was pulling from the 2012-13 Ball State football handbook a few details to incorporate into his work in progress with the Wolves.

Okemos will have varsity and freshman teams this fall, and the majority of players at Monday’s combined practice were juniors and sophomores – so recruiting remains ongoing. But Singh said the number of classmates who did come out Monday exceeded his expectations – and that just added to the excitement of starting again.

“If you walk through the school, you’ll see some guys, you’ll (say), ‘OK, what does that guy do?’ You find out he plays (only) lacrosse, or only wrestles, where in other areas, other schools, they might do everything because that’s what they do, what they’ve grown up doing” Scott-Emuakpor said. “I’ve been trying to rebuild that connection, that love for football. A lot of them are very intrigued; I feel like some of them are kinda peeking and saying, ‘What’s going on? This new coach seems to be young and interesting.’ And I’ve just been trying to stay focused on the process and not get too far ahead of myself.”

Geoff Kimmerly joined the MHSAA as its Media & Content Coordinator in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He has served as Editor of Second Half since its creation in January 2012, and MHSAA Communications Director since January 2021. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.

PHOTOS (Top) First-year Okemos varsity football coach Efe Scott-Emuakpor, middle, huddles up his players during Monday's first day of practice. (2) Scott-Emuakpor confers with senior Raj Singh on blocking from his receiver position. (3) The Wolves work on offense during the first part of their Monday session. (4) Scott-Emuakpor speaks with his team at the start of the workout. (Photos by Geoff Kimmerly.)