Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Decision Adds to Anticipation As Cass Tech's Thompson Begins Senior Year

By Keith Dunlap
Special for MHSAA.com

August 18, 2022

DETROIT – Monday will mark both an end and the beginning for Detroit Cass Tech senior Jalen Thompson.

Greater DetroitOn one hand, it will mark an end to everyone in the recruiting world wondering which college football program he’ll initially give a commitment, as he had targeted Monday as the decision date to pledge his services to one of the more than 30 Division I college programs who have offered him a scholarship.

But it also will be the beginning, because make no mistake about it: College coaches who lose out on Monday aren’t going to give up trying to woo the ultra-talented Thompson until national signing day in December.

It’s no wonder, because Thompson is one of the premier defensive line recruits in the Midwest.

Last season, Thompson finished with 10 sacks, 42 tackles and 14 tackles for loss despite being the constant focus of attention for blocking schemes of opposing offenses.

He has narrowed his college contenders down to, in alphabetical order, Cincinnati, Michigan State, Ohio State, Penn State and Pittsburgh, and chose Aug. 22 as the commitment date for two reasons.

One, it’s the first day of game week for Cass Tech’s season opener Aug. 26 at Southfield Arts & Technology.

Second, it’s the birthday of his late grandfather, and Thompson figured it was a good way to honor him.

“It was a day I felt comfortable with (committing,)” he said.

So Thompson will make one college program very happy Monday, then start preparing to make life miserable for opposing offenses during his senior season.

Of course, the big game that many have circled is Cass Tech’s annual tussle against Detroit Public School League rival Detroit Martin Luther King, which will take place on Sept. 16 at Cass Tech.

Many will turn out to see how much Thompson can pressure Martin Luther King quarterback and Oregon-pledge Dante Moore.

“Every time we go against them, my thing is to show them he’s not who they think he is and for him to get off the least amount of balls as possible,” Thompson said.

By no means is Thompson a late bloomer in football, given he has been playing in youth leagues since he was in elementary school.

However, he did not play for Cass Tech when he was a freshman because he decided to play youth football instead.

But after coming out for the varsity team his sophomore year, it certainly didn’t take long for Thompson to show he was special.

Cass Tech then-head coach Thomas Wilcher kept telling Thompson that his time was coming, and then proceeded to ask Thompson one question.

“Are you ready to blow up?” Thompson said Wilcher asked him.

Thompson sure did, and by the time his junior year was over, college coaches were salivating over his abilities.

This past offseason was spent touring some of the prominent programs in the country, including Ohio State, which offered him a scholarship in June after Thompson appeared at a camp there.

Going into his senior year, Thompson said polishing up mental aspects of the game is what he wants to focus on the most as he tries to lead Cass Tech to the Division 1 title.

“Really just fixing as many mental errors that I can and try and prepare for college as best of my ability,” he said. “Just fixing little things like techniques and definitely getting bigger. But mental things are most important right now.”

Cass Tech head coach Marvin Rushing, who is in his second year, said Thompson’s enhanced role as a leader will be vital this fall.

“He’s going to help lead our younger guys, which will be beneficial to us,” Rushing said. “We’re going to be a heavy mix of seniors and younger guys. That’s been pivotal. He’s been leading by example, working hard in the classroom and off of the field.”

It’s actually Thompson’s prowess in the classroom as a 3.8 student that has impressed Rushing more, especially while traveling the recruiting trail.

“It’s the way he carries himself off of the field,” Rushing said. “He is studying engineering here and plans on studying engineering in college. He’s a very accomplished student. The thing that stood out to me most in the offseason is that we had coaches come in here and he was really interested in what the Ivy League schools had to say.”

It should be a fun fall for everyone both and on and off the field to watch Thompson, who is ready to tell the world where he plans to play football and attend college Monday.

But he’s simply too talented for his recruiting to completely stop until December.

“Coaches now are texting me,” he said.

Keith DunlapKeith Dunlap has served in Detroit-area sports media for more than two decades, including as a sportswriter at the Oakland Press from 2001-16 primarily covering high school sports but also college and professional teams. His bylines also have appeared in USA Today, the Washington Post, the Detroit Free Press, the Houston Chronicle and the Boston Globe. He served as the administrator for the Oakland Activities Association’s website from 2017-2020.

PHOTO Detroit Cass Tech’s Jalen Thompson is expected to again rank among the state’s top defenders this season. (Photo courtesy of Jalen Thompson.)