Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Week 1 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
August 25, 2022
It’s game time again for 605 high school football teams across Michigan.
This opening weekend will see all but a handful begin their seasons, with 174 games Thursday, 130 on Friday and five Saturday.
Each week, we’ll again discuss intriguing 11-player games from every region of the state and the 8-player divisions, and special this Week 1 we’ll also take a glance at a matchup from all three of the opening showcase events being played over the next three days.
Nearly 200 games will be broadcast this weekend either on the NFHS Network or Bally Sports Detroit; click here for the schedule. To see a list of all games – and scores as they come in – click here for our Score Center.
Rankings below are by the Michigan High School Football Coaches Association.
Xenith Prep Kickoff Classic – Wayne State University – Tom Adams Field
Sterling Heights Stevenson (10-3) vs. West Bloomfield (10-2), Thursday
The Lakers have high hopes again after winning Division 1 in 2020 and reaching the Regional Finals a year ago. They enter this season ranked No. 2 in Division 1, behind only reigning champion Belleville. But Stevenson will seek to make a statement right away after reaching the Semifinals last season.
More Xenith games THURSDAY Bloomfield Hills Brother Rice (8-4) vs. Macomb Dakota (8-4). FRIDAY Allen Park (9-3) vs. Wyandotte (4-5), Belleville (13-1) vs. Novi (5-5). SATURDAY Dexter (5-5) vs. Grosse Pointe South (6-5), Cedar Springs (9-3) vs. River Rouge (7-3).
Battle at the Big House – University of Michigan – Michigan Stadium
Clarkston (8-2) vs. Davison (5-4), Thursday
After reaching the Division 1 Final two seasons ago (and falling to West Bloomfield), the Cardinals missed the playoffs last season but did finish on a 4-1 run and had two defeats by three points – including 29-26 to Clarkston in the opener. The Wolves will be playing their first game under former assistant Justin Pintar, who took over after the retirement of Kurt Richardson, who was 274-98 from 1987-2021.
More Big House games THURSDAY Brighton (4-5) vs. Dearborn Fordson (9-3), DeWitt (12-2) vs. Haslett (8-3). FRIDAY Livonia Churchill (8-3) vs. Plymouth (1-8), Port Huron (6-4) vs. Grand Rapids Catholic Central (14-0), Lapeer (7-3) vs. Ann Arbor Huron (8-2).
Vehicle City Gridiron Classic – Kettering University – Atwood Stadium
Grand Blanc (12-1) vs. Grandville (7-4), Thursday
The Bobcats’ only loss last season came to eventual Division 1 runner-up Rochester Adams in a Semifinal, and they enter ranked No. 8 in the division under first-year coach Kaleb Forr – who previously led Flint Kearsley to its first District title in 2020. Grandville is a consistent Ottawa-Kent Conference Red contender and coming off a third-straight seven-win season.
More Vehicle City games THURSDAY Flint Kearsley (6-4) vs. Flint Carman-Ainsworth (2-7). FRIDAY Flint Southwestern (2-6) vs. Swartz Creek (5-5), Flint Beecher (4-6) vs. Saginaw Nouvel (3-6).
Bay & Thumb
Clare (7-4) at Freeland (11-2), Thursday
Freeland is opening the season ranked No. 6 in Division 4 after making a run to last year’s Semifinals – and losing only 30-27 in that game to eventual champion Chelsea. The Falcons’ campaign last season began with a 24-14 Week 1 win over Clare, which is coming off its 16th-straight winning season. But the Pioneers have something of a new look this fall; longtime assistant Steven Spranger has taken over the program from Kelly Luplow, who retired with a 251-95 record from 1987-2021.
Keep an eye on these THURSDAY Midland Dow (6-4) at Fenton (4-5), Goodrich (7-3) at Frankenmuth (12-1), Essexville Garber (5-5) at Hemlock (6-5), Croswell-Lexington (10-2) at Saginaw Swan Valley (6-5).
Greater Detroit
Orchard Lake St. Mary's (6-5) at Rochester Adams (13-1), Thursday
Adams played as long as possible last fall, reaching the Division 1 championship game before suffering its lone loss of the season, to West Bloomfield. The Highlanders are capable of that sort of run again and enter the season ranked No. 3 in Division 1. St. Mary’s is another program replacing a longtime coach, as past star Jermaine Gonzales has taken over for retired George Porritt, who was 278-94 from 1989-2021. The Eaglets enter this fall ranked No. 4 in Division 4.
Keep an eye on these THURSDAY Montrose (7-3) at Clarkston Everest Collegiate (9-3), Clinton Township Chippewa Valley (7-4) at Detroit Catholic Central (8-3), Walled Lake Western (7-4) at South Lyon (12-1). FRIDAY Canton (7-4) at Livonia Franklin (7-6).
Mid-Michigan
Jackson Lumen Christi (11-2) at New Lothrop (7-4), Thursday
This is the second year in this series of openers between the annual Division 7 championship contenders, with Lumen Christi winning last year’s matchup 27-14. The Titans ended up advancing to the Semifinals, while New Lothrop lost to eventual champion Pewamo-Westphalia in a District Final. There’s every reason to think those high-level opportunities will be possible again, as Lumen enters No. 4 and New Lothrop No. 5 in the Division 7 rankings.
Keep an eye on these THURSDAY Ovid-Elsie (6-4) at Portland (10-3), Zeeland East (5-5) at Williamston (6-4). FRIDAY Carson City-Crystal (10-2) at Fowler (7-4), Redford Union (8-2) at Pewamo-Westphalia (14-0).
Northern Lower Peninsula
McBain (7-4) at Kingsley (10-2), Thursday
Kingsley owns a 5-3 edge during this latest series between these longtime rivals, with the Stags winning big last fall to kick off what ended up turning into another playoff season for both programs. That’s an expectation again for both. Kingsley enters ranked No. 6 in Division 5 and carrying a combined 40-6 record over the last four seasons. McBain is right there at 35-16 over five straight winning campaigns.
Keep an eye on these THURSDAY Marquette (7-3) at Traverse City West (6-4), Ludington (3-6) at Petoskey (3-6). FRIDAY Charlevoix (8-2) at East Jordan (6-3), Traverse City Central (12-2) vs. St. Joseph (8-5) at Ferris State.
Southeast & Border
Pontiac Notre Dame Prep (7-3) at Clinton (9-3), Thursday
While it would be easy to put the matchup of traditional heavies Hudsonville and Saline here, there’s a lot to talk about as well with Notre Dame Prep taking a trip to Clinton. This will be another nonleague game that eventually should benefit both in playoff points – win or lose. Notre Dame Prep is opening ranked No. 5 in Division 5, while Clinton is No. 5 in Division 6 coming off last season’s District title.
Keep an eye on these THURSDAY Carleton Airport (4-5) at Ida (8-3), Hudsonville (4-5) at Saline (9-1), Jackson (5-5) at Monroe (4-5). FRIDAY Blissfield (3-6) at Ottawa Lake Whiteford (11-2).
Southwest Corridor
Reading (6-4) at White Pigeon (10-2), Thursday
This could be a preview of a Division 8 playoff matchup, as both are expected to be among contenders – Reading entering the season ranked No. 5 and White Pigeon No. 7. They’ve managed to elude each other in playoffs past although that nearly came to an end last fall, when Reading fell to eventual champion Hudson in a District opener and White Pigeon was edged by the Tigers 8-0 in the Regional Final.
Keep an eye on these THURSDAY Battle Creek Harper Creek (7-4) at Battle Creek Lakeview (7-4), Zeeland West (6-3) at Stevensville Lakeshore (7-4), East Lansing (7-4) at Portage Central (9-3). FRIDAY Berrien Springs (10-1) at Kalamazoo United (8-4).
Upper Peninsula
Iron Mountain (7-4) at Negaunee (8-3), Thursday
The Mountaineers have won all three matchups since this one went to opening night in 2018, but by only three, three and two points – 14-12 last season – respectively. Starting with a win is even more important as they’re both likely to contend again in the always-loaded Western Peninsula Athletic Conference Copper. Additionally, Iron Mountain enters this fall ranked No. 9 in Division 8.
Keep an eye on these THURSDAY Sault Ste. Marie (6-3) at Escanaba (1-8). FRIDAY Calumet (9-3) at Gladstone (4-6), Ishpeming Westwood (10-2) at Houghton (5-4), Menominee (5-5) at Marinette, Wis. (0-9).
West Michigan
Edwardsburg (12-1) at Grand Rapids West Catholic (9-2), Thursday
Edwardsburg has lived among the elite for more than a decade, its only loss last season in the Division 4 Semifinal to Hudsonville Unity Christian. The Eddies enter this weekend ranked No. 5 in that division but facing an opponent that took a mighty step last season toward returning to championship contender status. The Falcons improved three wins last fall and enter this one ranked No. 2 in Division 6.
Keep an eye on these THURSDAY Holt (7-3) at Caledonia (10-2), Whitehall (8-3) at Hudsonville Unity Christian (13-1), Montague (8-4) at Spring Lake (6-4). FRIDAY Grand Rapids Christian (7-4) at Grand Rapids South Christian (8-4).
8-Player
Mendon (8-3) at Martin (11-1), Friday
These league foes met twice last season, Martin winning 28-20 during the regular season and 41-22 in a Division 1 Regional Final. The first round decided the Southwest Michigan 8-Man Football League Tier 1 championship, and this one could eventually do the same. Martin enters ranked No. 4 in Division 1, and Mendon is No. 8 in Division 2.
Keep an eye on these THURSDAY Pickford (7-3) at Gaylord St. Mary (5-5), Suttons Bay (12-1) at Grand Rapids NorthPointe Christian (7-3), Morrice (10-1) at Mount Pleasant Sacred Heart (7-3). FRIDAY Vestaburg (6-4) at Portland St. Patrick (9-1).
Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.
PHOTO A rainbow decorates the pregame sky last season at Otsego. (Photo by Gary Shook.)