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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Week 1 Review

1st & Goal: 2022 Week 1 Review

By Geoff Kimmerly
MHSAA.com senior editor

August 30, 2022

Another slate of season openers meant another fresh start for more than 600 varsity football teams across Michigan this past weekend.

MI Student AidAnd plenty made it count.

Three reigning MHSAA champions and three more 2021 Finals runners-up were among those starting out 0-1 this fall, while Lansing Waverly, Armada, Allegan and Litchfield were among many who celebrated what they hope will be just the start of special seasons to come.

See below for many of the most notable results from all over Michigan as we take a glance at Week 1.

Bay & Thumb

HEADLINER Davison 28, Clarkston 21 After opening with a three-point loss to Clarkston last season and then missing the playoffs, Davison has switched lanes on the first and set itself up well in the early going for the second. The Cardinals made some big plays late to get past the Wolves this time during the Battle at the Big House at University of Michigan. Click for more from the Flint Journal.

Watch list Fenton 46, Midland Dow 7 The Tigers are coming off their first sub-.500 season since 2007, but that might be a distant memory soon if this win over the Division 2 Chargers is an indication.

On the move Montrose 27, Clarkston Everest Collegiate 0 Everest averaged 38 points per game last season but couldn’t get on track against a Rams defense that had two shutouts a year ago. Frankenmuth 27, Goodrich 2 This might be a sign that a strong Frankenmuth defense from last season will be tough to deal with again. Midland 27, Cadillac 21 The Chemics, winners of two games last season, opened with a solid one over a Cadillac program that finished 9-3 a year ago.

Greater Detroit

HEADLINER Clinton Township Chippewa Valley 20, Detroit Catholic Central 16 This is the type of titanic opening-night matchup we anticipate all offseason, and Chippewa Valley came on strong at the end after trailing by 10 at halftime. The Big Reds also had won last season’s opener between the two. Click for more from the Detroit Free Press.

Watch list Armada 28, Marine City 27 Last year’s first winning record in a decade may have just been the start as the Tigers opened by edging last season’s Division 5 runner-up.

On the move Trenton 6, Chelsea 3 The Trojans reversed last year’s 40-0 loss to the eventual Division 4 champ. Redford Union 26, Pewamo-Westphalia 6 The Panthers also avenged a 2021 defeat to an eventual champion after falling to Division 7 winner P-W 33-6 a year ago. Southfield Arts & Technology 56, Detroit Cass Tech 54 The Warriors are seeking their first winning season since 2016 and should have plenty of momentum after avenging last season’s 49-22 loss to the Technicians.

Mid-Michigan

HEADLINER Lansing Waverly 18, Lansing Catholic 7 This might be Waverly’s best win since clinching a playoff spot in 2012 – or even going back to defeating Grand Ledge in 2002. The Warriors gave up 33 points a game in winning only two last season, but shut down the reigning Division 6 champion Cougars in arguably the biggest upset in the state during Week 1. Click for more from the Lansing State Journal.

Watch list DeWitt 21, Haslett 14 Rivalry restored? It may be early to say that much, but this Battle at the Big House – and first matchup of these two past rivals since 2017 – featured a shutout by the Panthers’ defense but two return touchdowns by the Vikings’ Nakai Amachree.

On the move New Lothrop 12, Jackson Lumen Christi 7 The Hornets won arguably the most anticipated small-school opener in the state, avenging last season’s 27-14 loss to the Titans – who went on to make the Division 7 Semifinals. Brighton 35, Dearborn Fordson 14 Both are likely contenders in their respective divisions of the Kensington Lakes Activities Association, Brighton especially making some noise with this win after finishing 4-5 a year ago. East Lansing 21, Portage Central 15 This was switched late from an East Lansing home game to a trip to Portage, but the Trojans made the best of it against a Mustangs team that won nine games in 2021.

Northern Lower Peninsula

HEADLINER Traverse City Central 49, St. Joseph 28 The Trojans traveled to Ferris State for their first game since finishing Division 2 runner-up last fall at Ford Field, and defeated a St. Joseph program that reached the Division 3 Semifinals last season. The win might prove especially notable with Lapeer and Davison up next and then a first-time run through the newly-configured Saginaw Valley League. Click for more from the Traverse City Record-Eagle.

Watch list Gaylord 15, Lake Fenton 14 Gaylord had won a combined five games over the last three seasons, and this story gets better with Lake Fenton coming off a nine-win campaign.

On the move Kingsley 40, McBain 0 The Stags are on an impressive four-year run and looking to make it five while opening in a big way against another regular playoff qualifier. Traverse City West 7, Marquette 0 The Titans avenged last season’s 28-17 loss in a rematch of 2021 playoff teams. Cheboygan 52, Lake City 26 The Chiefs are seeking their first winning season since 2013, and this is a strong start after the team went from zero wins in 2020 to three a year ago.

Southeast & Border

HEADLINER Reading 33, White Pigeon 14 Expectations are high for both of these teams as Reading entered the season ranked No. 5 in Division 8 with White Pigeon right there at No. 7. The Rangers posted notable showings on both sides of the ball in this one after averaging 26 points per game and giving up 16 per game last year.  Click for more from the Hillsdale Daily News.

Watch list Hillsdale 35, Jonesville 12 The Hornets have tough tasks with Berrien Springs and Hudson up next but should enjoy some added spark after breaking Jonesville’s 13-game regular-season winning streak.

On the move Carleton Airport 35, Ida 32 The Jets avenged last season’s season-opening 43-26 loss as they seek a first winning record since 2019. Manchester 20, Whitmore Lake 6 The Flying Dutchmen are seeking their first winning season since 2015, and opened this one by defeating a 2021 playoff qualifier. Ottawa Lake Whiteford 36, Blissfield 20 It’s a new era but familiar start at Whiteford, as the Bobcats earned first-year head coach and former assistant Todd Thieken his first varsity win with the program.

Southwest Corridor

HEADLINER Battle Creek Lakeview 28, Battle Creek Harper Creek 6 The Spartans ran their winning streak over Harper Creek to three with their best defensive showing in two years. That’s especially significant with one of the tougher Septembers in the state coming up – River Rouge next followed by four of the usual contenders in the Southwest Michigan Athletic Conference. Click for more from the Battle Creek Enquirer.

Watch list Centreville 20, Union City 14 The Bulldogs have been one of the state’s top small-school programs the last five seasons and opened with a win over a playoff qualifier from last fall.

On the move Portage Northern 41, Vicksburg 27 This should benefit both as Northern is a Division 2 team looking to bounce back this fall and Vicksburg in Division 4 won eight games a year ago. Buchanan 46, Saugatuck 20 The Bucks fell back in 2021 but could be bouncing back after defeating a Saugatuck program coming off a playoff berth. Plainwell 21, Otsego 7 The Trojans improved to 71-44-6 all-time against Otsego in a rivalry that goes back to 1896.

Upper Peninsula

HEADLINER Houghton 14, Ishpeming Westwood 12 The Gremlins’ first win over Westwood since 2016 also avenged a 52-8 loss to the Patriots from a year ago and may have reshuffled the Western Peninsula Athletic Conference Copper race right at the start. Houghton also is coming off its best season since 2013, while Westwood made the Regional Finals in Division 7 a year ago. Click for more from the Houghton Daily Mining Gazette.

Watch list Negaunee 19, Iron Mountain 14 The Miners avenged a 2021 loss to another West PAC Copper contender, adding another wrinkle as that conference gets rolling.

On the move St. Ignace 26, Tawas 6 The Saints are 1-0 for the first time since 2016 and after winning a combined three games over the last two seasons. Gladstone 42, Calumet 13 Gladstone ran its winning streak over Calumet to two, even more impressive this time as the Copper Kings are coming off a 9-3 campaign. Menominee 40, Marinette (Wis.) 6 The 116th game of this rivalry upped Menominee’s overall record against Marinette to 58-51-7.

West Michigan

HEADLINER Whitehall 54, Hudsonville Unity Christian 26 The Vikings have posted some impressive wins over the last two seasons as they’ve rejoined the elite in the West Michigan Conference. But from a statewide point of view, this victory is right up there with their best work. Unity Christian was last season’s Division 4 runner-up, and also averaged 57 points per game – making this another notable performance for a Whitehall defense that has given up only 13.6 points per game over the last two seasons. Click for more from the Muskegon Chronicle.

Watch list Grand Rapids West Catholic 28, Edwardsburg 20 The Falcons ended the Eddies’ 35-game regular-season winning streak by slowing an offense that averaged 49 points per game a year ago.

On the move Grandville 49, Grand Blanc 25 The Bulldogs should be contenders again in the Ottawa-Kent Conference Red after this win over a 2021 Division 1 semifinalist. Allegan 55, Cassopolis 0 The Tigers haven’t won more than two games in a season since 2011 – but opened with a sizable victory over a program with eight straight playoff appearances (and nine counting 2020 when everyone made it). Grand Rapids South Christian 42, Grand Rapids Christian 7 The Sailors made it two opening-week wins over the Eagles in two seasons as they seek to contend again in the O-K Gold.

8-Player

HEADLINER Martin 30, Mendon 28 The Clippers were down 20-8 at halftime of a game that despite being played Week 1 could decide a league title. But they came all the way back to earn their third victory over the Hornets in three tries over the last two seasons. Click for more from the Sturgis Journal.

Watch list Pickford 28, Gaylord St. Mary 16 The Panthers won their second opener in a row over the Snowbirds and after both made the playoffs last season.

On the move Grand Rapids NorthPointe Christian 65, Suttons Bay 19 The Mustangs handed Suttons Bay its first regular-season loss since 2018, also avenging a 30-12 defeat from last fall. Litchfield 34, Bellevue 24 The Terriers put an end to their 20-game winless streak that went back to 2019. Alcona 82, Mio 52 These two wasted no time putting together one of the highest-scoring 8-player games in MHSAA history.

Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS (Top) A Livonia Churchill defender wraps up a Plymouth ball carrier during Churchill’s 32-14 win over Plymouth at University of Michigan. (Middle) An Otsego ball carrier looks for an opening against Plainwell. (Top photo by Douglas Bargerstock; middle photo by Gary Shook.)