Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 1, 2022
Week 1 of this football season, as is annually the process, was filled with teams grabbing our attention with strong and often unexpected first impressions.
Week 2 is the beginning of making those impressions stick.
We’ll be watching as 245 games are played Thursday, 50 more Friday and two Saturday. Click for the full schedule from MHSAA.com and check out the broadcast schedule from MHSAA.tv.
Bay & Thumb
East Lansing (1-0) at Fenton (1-0), Thursday
Both were among Week 1 winners to give the strongest notice, with Fenton defeating Midland Dow in a big way and East Lansing going on the road and downing Portage Central. The Trojans won last year’s matchup 33-7 on the way to finishing 7-4 overall, but this also looks early like a much-improved Tigers team from the one that ended 2021 at 4-5.
Keep an eye on these THURSDAY Elkton-Pigeon-Bay Port Lake (1-0) at Cass City (1-0), New Lothrop (1-0) at Chesaning (1-0), Frankenmuth (1-0) at Saginaw Swan Valley (0-1). FRIDAY Detroit Catholic Central (0-1) at Davison (1-0).
Greater Detroit
Southfield Arts & Technology (1-0) at Clarkston (0-1), Thursday
Southfield A&T made perhaps the most stunning entrance of all Week 1, defeating Detroit Cass Tech 56-54 in overtime with junior quarterback Isaiah Marshall throwing six touchdown passes and running for two more scores. Up next are the Wolves, who lost 28-21 to Davison last week but won last season’s Southfield matchup 56-27. Sidenote: The last six years these two were in the same Oakland Activities Association division, and this season they are not.
Keep an eye on these THURSDAY Parma Western (1-0) at Detroit Country Day (1-0), Croswell-Lexington (1-0) at Richmond (1-0), Rochester Adams (1-0) at Rochester (0-1). FRIDAY Muskegon (1-0) at Warren De La Salle Collegiate (1-0).
Mid-Michigan
Portland (1-0) at DeWitt (1-0), Thursday
The Raiders have won both recent meetings between these Lansing area powers, in 2019 and then 20-17 a year ago on the way to the Division 5 Semifinals. Portland opened with a big win over Ovid-Elsie, while DeWitt – the reigning Division 3 runner-up – put up an especially strong defensive performance in defeating Haslett last week at University of Michigan. With both expected to do big things again, this one should benefit both in playoff points whichever team comes out on top.
Keep an eye on these THURSDAY Mason (1-0) at Holt (0-1), Standish-Sterling (1-0) at Ithaca (1-0), Williamston (1-0) at Lansing Catholic (0-1). FRIDAY Midland (1-0) at Mount Pleasant (1-0).
Northern Lower Peninsula
Oscoda (1-0) at Maple City Glen Lake (0-1), Thursday
The Owls joined the Northern Michigan Football League last fall, playing in the Legacy division, and this will be their first matchup with the annually-contending Lakers as Glen Lake moved to the Legacy this season. Oscoda missed the playoffs last year for the first time in five, but finished on a four-game winning streak and opened last week with a solid win over Houghton Lake. The Lakers are coming off a similar situation, having won their final three regular-season games last fall to reach the playoffs at 4-5, but they’re coming off a defeat against Kalkaska.
Keep an eye on these THURSDAY Kingsley (1-0) at Gaylord (1-0), Frankfort (1-0) at Mancelona (1-0). FRIDAY Lapeer (1-0) at Traverse City Central (1-0), Cheboygan (1-0) at Boyne City (1-0).
Southeast & Border
Traverse City St. Francis (1-0) at Jackson Lumen Christi (0-1), Friday
These two were both one win away from facing each other in last season’s Division 7 Final, as both saw their seasons end in Semifinals on opposite sides of the bracket. They very well could meet twice this season – St. Francis is ranked No. 2 and Lumen Christi No. 3 in Division 7, with the latter coming off a 12-7 loss to top-ranked New Lothrop. The Gladiators, meanwhile, opened with a league win over Ogemaw Heights.
Keep an eye on these THURSDAY Saline (1-0) at Ann Arbor Huron (0-1), Reading (1-0) at Grass Lake (1-0), Constantine (1-0) at Hudson (1-0), Ottawa Lake Whiteford (1-0) at Ida (0-1). FRIDAY.
Southwest Corridor
Centreville (1-0) at Schoolcraft (1-0), Thursday
The memory of Schoolcraft’s uncharacteristic 3-5 finish a year ago is fading quickly after a major shut out last week of Comstock, and defeating the Bulldogs would further add momentum to the fresh start. The Bulldogs are ranked No. 6 in Division 8 coming off a solid win over Union City, and they defeated Schoolcraft last season 28-7.
Keep an eye on these THURSDAY Plainwell (1-0) at Coldwater (0-1), Stevensville Lakeshore (0-1) at Kalamazoo United (0-1), Grand Rapids Forest Hills Central (1-0) at Portage Central (0-1), Hudsonville Unity Christian (0-1) at St. Joseph (0-1).
Upper Peninsula
Negaunee (1-0) at Calumet (0-1), Thursday
It took just one week for the Western Peninsula Athletic Conference Copper race to get really interesting, with reigning co-champ Westwood falling to Houghton and last season’s third-place finisher Negaunee taking a nice step by defeating 2021 fourth-place finisher Iron Mountain. Calumet was the other co-champ last fall and also lost last week, but nonleague against Gladstone. Negaunee’s 35-21 win over the Copper Kings last fall helped Westwood eventually share the title; this time, a Miners win would make Negaunee a strong favorite just two weeks into the season.
Keep an eye on these THURSDAY West Iron County (0-1) at Bark River-Harris (1-0), Kingsford (1-0) at Gladstone (1-0), Iron Mountain (0-1) at Ishpeming Westwood (0-1), Grayling (1-0) at Sault Ste. Marie (1-0).
West Michigan
Muskegon Mona Shores (1-0) at Rockford (1-0), Thursday
This might be the statewide game of the weekend, as these two perennial powers meet for the first time since 2018. Rockford is ranked No. 4 in Division 1, coming off a big win over East Grand Rapids. Mona Shores is No. 2 in Division 2 after a similarly-solid performance against Wisconsin’s Manitowoc Lincoln. Obviously the rosters have completely turned over, but the Sailors did own a 3-2 advantage in five games against Rockford from 2014-18.
Keep an eye on these THURSDAY Byron Center (1-0) at Grandville (1-0), Muskegon Oakridge (1-0) at Muskegon Catholic Central (1-0). FRIDAY Bloomfield Hills Brother Rice (0-1) at East Kentwood (0-1), Zeeland West (1-0) at Cedar Springs (0-1).
8-Player
Breckenridge (1-0) at Merrill (1-0), Thursday
Despite watching its enrollment fall 30 percent over the last six years, Breckenridge became one of the strongest teams in 11-player Division 8 going 56-11 from 2016-21 before making the move to 8-player this fall. The Huskies edged Fulton 40-36 last season and now get a familiar opponent in Merrill, which played in the same league as Breckenridge from 2016-19 before switching formats. The Vandals opened last week with a significant shut out of Webberville.
Keep an eye on these THURSDAY Grand Rapids NorthPointe Christian (1-0) at Indian River Inland Lakes (1-0), Camden-Frontier (1-0) at Pittsford (1-0). FRIDAY Newberry (1-0) at Munising (1-0), Au Gres-Sims (1-0) at Rogers City (1-0).
Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.
PHOTO Redford Union’s Kyren Ware (7) breaks through the Pewamo-Westphalia defense during last week’s 26-6 victory that broke the Pirates’ 16-game winning streak. (Click for more from High School Sports Scene.)