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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

A Mount Pleasant ball carrier works to pull away from a Midland defender during the Oilers' Week 2 win.

1st & Goal: 2022 Week 2 Review

By Geoff Kimmerly
MHSAA.com senior editor

September 6, 2022

We don’t keep track of losing streaks at the MHSAA. But we’re plenty glad to celebrate teams after those streaks have been broken.

MI Student Aid

Holland West Ottawa and Litchfield surely are enjoying these first few weeks, as both have started the fall 2-0 after multiple seasons without a victory.

Theirs are among several potential turnaround stories beginning to be told, and we highlight more below as we review Week 2 across Michigan.

Bay & Thumb

HEADLINER Lapeer 56, Traverse City Central 42 The Lightning (2-0) scored first and impressively on the road against last season’s Division 2 runner-up. Quarterback Zak Olejniczak ran for a touchdown and threw for seven more, including four scoring passes to Connor Brown. Although Central (1-1) went over 40 points for the second week in a row, Lapeer’s defense was the difference during the fourth quarter with two interceptions and a fumble recovery. Click for more from the Traverse City Record-Eagle.

Watch list Swartz Creek 36, Lake Fenton 14 The Dragons are 2-0 for the first time since 2018 and after starting 1-3 a year ago but still eventually making the playoffs. This win avenged a 13-0 loss to Lake Fenton (0-2) from last fall.

On the move Elkton-Pigeon-Bay Port Laker 39, Cass City 12 The Lakers (2-0) have opened with two commanding wins as they head into Greater Thumb Conference West play, while Cass City is 1-1 heading into GTC East action. Standish-Sterling 31, Ithaca 27 The Panthers (2-0) trailed throughout the first half before making their move during the second to earn a one-score win over Ithaca (1-1) for the second-straight season. Marlette 38, Unionville-Sebewaing 12 Marlette (2-0) last played USA in a 2020 playoff opener, and the Red Raiders hadn’t come within 40 of the Patriots (0-2) two of the three times they’d faced each other over the last seven seasons.

Greater Detroit

HEADLINER Clarkston 62, Southfield Arts & Technology 56 Southfield A&T (1-1) is becoming must-see football this fall – and that’s a strong vote of confidence for Clarkston after the Wolves held on to move to 1-1. Warriors quarterback Isaiah Marshall is up to nine touchdowns passing and five rushing over two games, but Clarkston running back Ethan Clark ran for four scores as the Wolves put up the game’s last points during the final minute to prevail. Click for more from the Oakland Press.

Watch list Birmingham Seaholm 21, Detroit U-D Jesuit 20 (OT) The Maples won one game a year ago, but are up to 2-0 after edging the Division 2 No. 6-ranked Cubs (1-1).

On the move Oxford 17, Birmingham Groves 14 On an emotion-filled night at Oxford, the Wildcats (1-1) opened their home schedule by defeating the No. 10 team in Division 2, sending the Falcons to 1-1. Detroit Catholic Central 44, Davison 34 The early hierarchy in Division 1 should see movement as Davison (1-1) was ranked No. 6 and DCC (1-1) was unranked before defeating the Cardinals for the second-straight season. Warren De La Salle Collegiate 49, Muskegon 16 These two have a combined seven appearances in MHSAA Finals over the last five seasons, which on its own to explains the heaviness of this matchup and significance of this win for the Pilots (2-0) over the Big Reds (1-1)

Mid-Michigan

HEADLINER DeWitt 39, Portland 34 This has become one of the best games every fall in the Lansing area – this time DeWitt entered No. 2 in Division 3 and Portland was No. 4 in Division 5 – and the 2022 chapter was another classic. The Panthers (2-0) won for the first time in three recent matchups with the Raiders (1-1) as Elliott Larner took a handoff and found Bryce Kurncz on a 22-yard halfback pass for the game-winning score with 14 seconds to play. Click for more from the Lansing State Journal.

Watch list Durand 56, Montrose 52 The Railroaders have strung together three straight playoff seasons but have something extra to be excited about so far this fall. Durand (2-0) defeated Montrose (1-1) for the first time since 2009, perhaps the best win since the program’s turnaround got rolling after an 0-9 finish in 2017.

On the move East Lansing 28, Fenton 14 The Trojans (2-0) have loaded their nonleague slate again, and after posting one of Week 1’s most impressive debuts doubled up a Tigers team that also had opened in a big way. Mount Pleasant 51, Midland 29 The Oilers’ immediate schedule gets no easier with Cadillac and Traverse City Central over the next two weeks, but Mount Pleasant (2-0) has started as impressively as anyone in the Saginaw Valley League North as Midland (1-1) also was among the Week 1 high achievers. Williamston 22, Lansing Catholic 0 Although the Cougars (0-2) are off to a rough start, this remains a win over a reigning Finals champion for the Hornets (2-0).

Northern Lower Peninsula

HEADLINER Gaylord 17, Kingsley 16 If Gaylord’s Week 1 one-point win over Lake Fenton turned a few heads, the encore against Kingsley (1-1) should have all of northern Michigan taking notice. At 2-0, Gaylord already has won as many games as it did any of the last three seasons – but getting the second victory this fall over a Stags team that had six losses total over the last four seasons gives this story some statewide spark. Click for more from the Petoskey News-Review.

Watch list Traverse City St. Francis 42, Jackson Lumen Christi 35 A matchup of 2021 Division 7 semifinalists played out like one, with the Gladiators winning the fourth quarter to move to 2-0 while sending Lumen Christi to 0-2, but with those losses to the Nos. 1 and 2 teams in the statewide rankings.

On the move Alpena 18, Marquette 16 The Wildcats (1-1) were 2-14 over their last two seasons but could be in for some major improvement after avenging last season’s 49-14 loss to Marquette (0-2). Maple City Glen Lake 34, Oscoda 28 The Lakers (1-1) bounced back from a disappointing opener to win a game that could come into play as the Northern Michigan Football League Legacy standings sort out. The Owls (1-1) should still have a part to play too over the next six weeks. Elk Rapids 20, East Jordan 13 The Elks (2-0) had won a high of two games over the past three seasons, and they’ve equaled that already with this one over a Red Devils program that’s 0-2 but went 6-3 a year ago.

Southeast & Border

HEADLINER Hudson 22, Constantine 20 The Tigers (2-0) ran their overall winning streak to 16 with one of the best regular-season victories of the run. Hudson trailed by 20 points late in the third quarter before coming all the way back against a Constantine program that had won 15 straight regular-season games and remains ranked No. 6 in Division 6. Hudson, last season’s Division 8 champion, is No. 3 in Division 7. Click for more from the Adrian Daily Telegram.

Watch list Grosse Ile 21, Monroe St. Mary Catholic Central 14 The Red Devils (2-0) won just two games a year ago, and hadn’t defeated the Falcons (0-2) since 2018.

On the move Manchester 29, Addison 26 The Flying Dutchmen (2-0) followed up a solid win over Whitmore Lake in the opener by defeating three-time reigning Cascades Conference champion Addison (1-1) for the first time since 2016. Saline 35, Ann Arbor Huron 24 This matchup ended up deciding last season’s Southeastern Conference Red championship, and Saline (2-0) is off to the right start as it looks to repeat while Huron (0-2) is coming off losses against two potential Division 1 contenders. Hanover-Horton 27, Michigan Center 20 The Comets (1-1) have had a tough run over most of the last decade, but started Cascades play by defeating a Michigan Center team that’s 0-2 but made the Division 6 Semifinals last year. 

Paw Paw runs the ball on the way to its first victory, 33-27 over Otsego.

Southwest Corridor

HEADLINER St. Joseph 41, Hudsonville Unity Christian 28 The Bears loaded their nonleague schedule with two opponents that finished the 2021 season at Ford Field. They opened by falling to last year’s Division 2 runner-up Traverse City Central, but came back from a double-digit deficit to claim this win over the reigning Division 4 runner-up. St. Joseph may be the favorite and is certain among the few entering Southwestern Michigan Athletic Conference play, while Unity (0-2) should still contend as well in the Ottawa-Kent Conference Blue after opening with a pair of losses to top competition. Click for more from the St. Joseph Herald-Palladium.

Watch list Kalamazoo Loy Norrix 8, Kalamazoo Central 7 The Knights (1-1) have struggled more than most over the last 10 seasons, but this was their first win since 2019 and first over rival Central since 2017.

On the move Kalamazoo United 33, Stevensville Lakeshore 27 The Titans (1-1) reversed last season’s 41-19 loss to Lakeshore (0-2) as it bounced back from a season-opening defeat to Berrien Springs. Niles 28, Buchanan 18 The Vikings (1-1) also bounced back from a season-opening loss to hand the Bucks (1-1) their first defeat. Schoolcraft 22, Centreville 2 It’s fair to say defense reigned but both should score some playoff points as these two go on to successful seasons. Schoolcraft improved to 2-0, and Centreville is 1-1.

Upper Peninsula

HEADLINER Negaunee 40, Calumet 15 The Western Peninsula Athletic Conference Copper sent four teams to the playoffs last season. Negaunee was one and now has defeated two more, with Calumet also the reigning league co-champion. The victory over the Copper Kings (0-2) actually was the Miners’ second straight, and they don’t face the other co-champion Ishpeming Westwood until Week 9 – although Week 8 opponent Houghton also is making some noise at 2-0 and becoming one to watch in that league. Click for more from the Marquette Mining Journal.

Watch list St. Ignace 48, Johannesburg-Lewiston 0 The Saints (2-0) have worked through some tough seasons of late as well, winning a combined three games over the last two years. But they’re riding some momentum this time as the schedule begins getting tougher this week.

On the move Gladstone 34, Kingsford 20 The Braves (2-0) have simply impressed over their first two wins, this one over the reigning co-champion of the Great Northern Conference. Iron Mountain 34, Ishpeming Westwood 0 As noted above, Westwood (0-2) was a Copper co-champion last season, and Iron Mountain bounced back after falling Week 1 to Negaunee. Sault Ste. Marie 16, Grayling 7 The Blue Devils (2-0) had fallen 36-32 last season in their first NMFL Legends meeting with Grayling (1-0).

West Michigan

HEADLINER Rockford 31, Muskegon Mona Shores 27 The Rams (2-0) – No. 6 in Division 1 – came all the way back after trailing 20-0 late in the second quarter, as quarterback Mac VandenHout threw three touchdown passes including the go-ahead score 59 yards to Brody Thompson with 4:07 to play. Mona Shores, No. 4 in Division 2, moved to 1-1. Click for more from FOX 17.

Watch list East Kentwood 19, Bloomfield Hills Brother Rice 17 The Falcons (1-1) are playing for their first winning season since 2019 and looking strong after also opening with a close defeat against Muskegon. East Kentwood had lost to Brother Rice (0-2) last season 33-0.

On the move Grandville 45, Byron Center 27 That’s two weeks and two notable wins from the Bulldogs (2-0), who followed up a season-opening victory over Grand Blanc by defeating another 2021 playoff team in Byron Center (1-1). Holland West Ottawa 21, Portage Northern 10 The Panthers are 2-0 after bringing a 26-game losing streak into this season. Grand Rapids Christian 41, Fruitport 34 The Eagles (1-1) trailed by 27 points late in the first half before scoring the final 34 points of the game to get past the Trojans (1-1).

A Morrice ball carrier pulls away during a 68-14 win over Vestaburg.

8-Player

HEADLINER Litchfield 36, Burr Oak 14 The Terriers (2-0) are one of the best stories of the early going this season, opening with a pair of victories after losing 20 straight games from 2019-21. Litchfield hadn’t defeated Burr Oak (0-2) since 2011 and lost their matchup last season 44-22. Click for more from the Hillsdale Daily News.

Watch list Merrill 36, Breckenridge 14 This could end up developing into a great rivalry game, and Merrill (2-0) now owns a 1-0 lead in the 8-player series after Breckenridge (1-1) won their last four meetings as 11-player teams.

On the move Grand Rapids NorthPointe Christian 51, Indian River Inland Lakes 18 The Mustangs (2-0) are another team that has been especially impressive over the first two weeks, this time adding 51 points to the 65 they put up against Suttons Bay in the season opener. Inland Lakes (1-1) gave up that many only twice in going 10-1 last season. Pittsford 28, Camden-Frontier 6 The Wildcats (2-0) could quickly become contenders with their switch to 8-player, and they’ve looked good so far outscoring their first two opponents by a combined 78-6. Munising 14, Newberry 0 The Mustangs’ defense deserves plenty of praise after stopping a Newberry offense that scored 58 points last week and averaged 36 points per game a year ago.

Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS (Top) A Mount Pleasant ball carrier works to pull away from a Midland defender during the Oilers' Week 2 win. (2) An official readies for a play during Sanford Meridian's 14-0 win over Shepherd. (3) Paw Paw runs the ball on the way to its first victory, 33-27 over Otsego. (4) A Morrice ball carrier pulls away during a 68-14 win over Vestaburg. (Top and photos 2 and 4 by High School Sports Scene; photo 3 by Gary Shook.)