Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Week 3 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 9, 2022
With Labor Day behind us, all Michigan high schools are back in session – and just in time for league competition to begin for several conferences across the state.
League matchups make up most of our “games to watch” as we prep for Week 3, with the most intriguing from every region highlighted below.
Games are Friday unless noted. Click for the full schedule from MHSAA.com and check out the broadcast schedule from MHSAA.tv.
Bay & Thumb
Armada (2-0) at Croswell-Lexington (2-0)
The way this season has begun – and the way last season ended – makes this matchup look like a potential title-decider in the Blue Water Area Conference. Croswell-Lexington was last year champion, thanks in part to holding off co-runner-up Armada 30-14 in the final game on the league schedule. The Pioneers have outscored their first two opponents this fall by a combined 95-14, while Armada made a loud statement immediately with a 28-27 season-opening win over Marine City, last season’s Division 5 runner-up.
Keep an eye on these FRIDAY Marlette (2-0) at Ubly (2-0), Grand Blanc (1-1) at Saginaw Heritage (2-0), Traverse City Central (1-1) at Davison (1-1), Hemlock (1-1) at Millington (2-0).
Greater Detroit
Livonia Churchill (1-1) at Belleville (2-0)
Belleville is off to another strong start this fall coming off last season’s Division 1 championship. But tonight’s matchup could help the Tigers do one better this fall in their repeat attempt. Churchill last season won the Week 3 meeting 28-21, handing Belleville its first regular-season loss since 2016 and only loss of 2021. But the Chargers must bounce back quickly to make this game another classic after seeing a seven-game winning streak against Westland John Glenn end with a 21-20 loss last week.
Keep an eye on these FRIDAY Clarkston (1-1) at Rochester Adams (2-0), Utica Eisenhower (2-0) at Clinton Township Chippewa Valley (2-0), DeWitt (2-0) at Detroit Catholic Central (1-1), Warren Michigan Collegiate (2-0) at Detroit Country Day (2-0).
Mid-Michigan
Fowler (2-0) at Bath (2-0)
The Bees are off to their best start since 2017, already avenging one loss from when the team finished 2-7 a year ago. But this matchup could tell a lot more about where Bath is headed in 2022. The Bees fell to Fowler 47-14 last season and will be seeking to break a five-game losing streak to the Eagles. Fowler has opened with wins over 2021 playoff qualifiers Carson City-Crystal and Petersburg Summerfield, both by 20-plus points.
Keep an eye on these FRIDAY Saginaw Nouvel (2-0) at Ithaca (1-1), Fowlerville (1-1) at Mason (2-0), Pewamo-Westphalia (1-1) at Dansville (2-0), Durand (2-0) at Ovid-Elsie (1-1).
Northern Lower Peninsula
St. Ignace (2-0) at Frankfort (2-0)
The Saints own one of the best rebound stories of the early going after finishing 2-7 a year ago and winning one game in 2020. They’ve outscored their first opponents by a combined 74-6. Granted, both opponents are winless so far this season and were winless last year as well, but Frankfort will give St. Ignace a better idea how it measures up in what should be a super-competitive Northern Michigan Football League Legacy division. The Panthers have followed their best finish (6-4) since 2017 with a pair of big victories including last week over 2021 playoff qualifier Mancelona.
Keep an eye on these FRIDAY Mount Pleasant (2-0) at Cadillac (1-1), Boyne City (2-0) at Grayling (1-1), Charlevoix (2-0) at Mancelona (1-1), Bay City Western (1-1) at Traverse City West (1-1).
Southeast & Border
Napoleon (2-0) at Manchester (2-0), Saturday
This Saturday showdown presents some interesting possibilities as both look to rise in the Cascades Conference. Napoleon was a contender into October last season before losing the final two games on the league schedule, but was in play in part thanks to a 20-18 win over Manchester in Week 3. The Flying Dutchmen have factored into the race a couple of times since their league title season of 2015, and edged reigning Cascades champion Addison 29-26 last week to re-enter the mix.
Keep an eye on these FRIDAY Grosse Ile (2-0) at Milan (1-1), Hanover-Horton (1-1) at Addison (1-1), Hastings (1-1) at Jackson Lumen Christi (0-2), Centreville (1-1) at Sand Creek (1-1).
Southwest Corridor
Lawton (2-0) at Constantine (1-1)
Lawton is off to another solid start coming off last season’s run to the Division 7 championship game, and additionally the Blue Devils have won 12 straight regular-season games and 25 of their last 26. All but two of those 25 wins were by double digits – with the lone loss to Schoolcraft in 2020 – but Lawton also hasn’t played Constantine since 2017. The Falcons saw their 15-game regular-season winning streak end with a 22-20 loss to reigning Division 8 champion Hudson last week. Before that, no regular-season opponent had come within single digits of catching Constantine since the second game of 2020.
Keep an eye on these FRIDAY Schoolcraft (2-0) at Kalamazoo United (2-0), Battle Creek Lakeview (1-0) at Portage Central (0-2), Plainwell (2-0) at Sturgis (1-1), Allegan (2-0) at Berrien Springs (2-0).
Upper Peninsula
Gladstone (2-0) at Menominee (1-1)
The Maroons regained the Great Northern Conference title last season, sharing it with Kingsford, but earned that claim also because they were able to survive a 35-34 challenge from Gladstone. Menominee has won three straight in this series, but is coming off a rough outing last week against an opponent from Illinois. Gladstone, meanwhile, is off to its third 2-0 start in four seasons but looking to get to 3-0 for the first time since 2017. There’s a little more reason for excitement this time though – both of those first two wins came against 2021 league champions.
Keep an eye on these FRIDAY Houghton (2-0) at Iron Mountain (1-1), Cheboygan (1-1) at Sault Ste. Marie (2-0), Ishpeming Westwood (0-2) at Calumet (0-2). SATURDAY Gaylord (2-0) at Marquette (0-2).
West Michigan
Zeeland East (0-2) at Zeeland West (2-0)
On first glance, this might not seem like much more than the next chapter in a rivalry. But there is some near-uniqueness to this rivalry – it’s one of the few in Michigan where the schools are next door to each other. West has won the last four meetings, including a matchup during the 2019 playoffs, and has rocketed to wins over Stevensville Lakeshore and Cedar Springs – two playoff teams from last season. East’s losses, however, also have come to 2021 playoff qualifiers – Williamston and Spring Lake – and the Chix lost to the Lakers by just seven points.
Keep an eye on these FRIDAY Grand Rapids Forest Hills Central (2-0) at Byron Center (1-1), East Kentwood (1-1) at Grand Haven (1-1), Grand Rapids West Catholic (2-0) at Spring Lake (1-1), Ludington (2-0) at Fremont (2-0).
8-Player
Lake Linden-Hubbell (2-0) at Norway (2-0)
Two-time reigning Division 2 champion Powers North Central has set the pace lately in the Great Lakes Conference West. But the league is full of contenders. The Jets are ranked No. 1 this week, but Crystal Falls Forest Park is No. 3, Lake Linden-Hubbell is No. 5 and Norway could make its way into the Division 1 top 10 with a win over the Lakes. The Knights won last season’s meeting 30-8 and have opened this fall outscoring its first two opponents by a combined 102-12. Lake Linde-Hubbell’s margin is a similar 119-30.
Keep an eye on these FRIDAY Adrian Lenawee Christian (2-0) at Pittsford (2-0), Bridgman (2-0) at Mendon (1-1), Merrill (2-0) at Fulton (1-1). SATURDAY Marion (2-0) at Mesick (2-0).
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PHOTO: A trio of Muskegon defenders bring down an East Kentwood ball carrier during the Big Reds’ 20-14 season-opening win. (Photo by Tim Reilly.)