Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Week 3 Review
By
Geoff Kimmerly
MHSAA.com senior editor
September 12, 2022
At first glance from a mile-high view last week, Michigan’s Week 3 high school football schedule didn’t have a ton of matchups that popped off the page.
But when there are only nine regular-season games and only 288 teams that move on to the playoffs, every matchup matters much more.
And of course, plenty found a way to grab our attention. We check in on 45 below.
Bay & Thumb
HEADLINER Croswell-Lexington 34, Armada 12 The reigning Blue Water Area Conference champion Pioneers (3-0) took a big-time step toward a possible repeat, as Armada (2-1) has received a lot of attention for its turnaround over the last two seasons including its fast start this fall. Croswell-Lexington quarterback Gavin Espinoza starred as his team ran its league winning streak to 12. Click for more from The Sports Report.
Watch list Saginaw Heritage 52, Grand Blanc 40 The Hawks are 3-0 for the first time since 2006 and have put up more than 50 points every game, with 52 the most Grand Blanc (1-2) has given up since 2019.
On the move Davison 49, Traverse City Central 14 The Cardinals (2-1) bounced back from a Week 2 loss to Detroit Catholic Central to send the reigning Division 2 runner-up to 1-2. Bay City Western 21, Traverse City West 0 The Warriors (2-1) welcomed Traverse City West (1-2) to the Saginaw Valley League, earning their first shutout since 2019. Saginaw Swan Valley 27, Essexville Garber 21 After a tough start but against two league championship contenders, Swan Valley (1-2) is on the board with this win over the Dukes (2-1). If history holds, they may see each other again in the playoffs for the fourth-straight season.
Greater Detroit
HEADLINER Clarkston 45, Rochester Adams 35 A score-fest during the first half – Clarkston led 42-28 at the break – did eventually slow down as the Wolves (2-1) handed the reigning Division 1 runner-up Highlanders their first regular-season loss since 2019. The win also gives Clarkston an important edge to start the Oakland Activities Association Red schedule, as Adams (2-1) rejoined the division after winning the OAA White a year ago. Click for more from the Oakland Press.
🏈 Here's the highlights of the Clarkston at Rochester Adams game that aired on Football Fridays Overtime powered by STATE CHAMPS! on @BallySportsDET #MIFTBL | @ThinkFordFirst pic.twitter.com/jFigQiOms6
— STATE CHAMPS! Michigan (@statechampsmich) September 10, 2022
Watch list Gibraltar Carlson 35, Allen Park 6 The Marauders (3-0) jumped to 9-2 last season, but with 28 and 21-point losses to Allen Park. This win was Carlson’s first in the series since 2018.
On the move Detroit Catholic Central 45, DeWitt 38 (OT) This looks great for both teams; DCC (2-1) for holding on against another of the state’s top programs, and the young but talented Panthers (2-1) for pushing a Division 1 power to overtime. Detroit Country Day 28, Warren Michigan Collegiate 20 All three of Country Day’s wins have come against 2021 playoff qualifiers, with Michigan Collegiate (2-1) last season’s Division 7 runner-up. Plymouth 16, Canton 0 After back-to-back one-win seasons, Plymouth (1-2) earned the first of this fall to avenge losing to rival Canton (1-2) by 50 a year ago.
Mid-Michigan
HEADLINER Hastings 24, Jackson Lumen Christi 21 The Saxons shared last season’s Interstate 8 Athletic Conference championship, a 33-22 loss to Lumen Christi keeping Hastings from the outright title. But the Saxons held off the Titans this time for their second win in the series over the last three seasons – and sent Lumen Christi to 0-3, although those losses have come to teams that sit a combined 8-1. Click for more from The Hastings Banner.
Watch list Ithaca 48, Saginaw Nouvel 6 The Yellowjackets (2-1) started their league title 13-peat pursuit well, stopping a Panthers offense that had scored a combined 93 points over their 2-0 start. Ithaca, currently in the Tri-Valley Conference West 2, has won outright or shared its league’s championship every season beginning with 2009.
On the move Mount Pleasant 27, Cadillac 24 The Oilers (3-0) ran their regular-season winning streak to 15 with their closest victory of the run. Cadillac (1-2), notably, has two one-score defeats. Holt 14, Grand Ledge 6 The Rams’ rebound may be starting as Holt (1-2) ran its winning streak over the rival Comets (2-1) to three. New Lothrop 55, Clarkston Everest Collegiate 0 The Hornets (3-0) are among the most impressive teams in the state through the first third of the regular season, as Everest was 9-3 last fall – but is off to a 1-2 start this time after opening with three 2021 playoff teams.
Northern Lower Peninsula
HEADLINER Boyne City 34, Grayling 6 These two go back most of the last two decades as league opponents, then ended up in separate leagues the last two seasons but faced off in the playoffs, splitting those games with Boyne City winning by a point last year. They are still in different divisions of the Northern Michigan Football League, but the Ramblers (3-0) will enter Leaders play with plenty of momentum coming off their best defensive performance. Grayling will take a 1-2 record into the Legends division. Click for more from the Petoskey News-Review.
Watch list Elk Rapids 30, Tawas 14 The Elks (3-0) have now won as many games this season as over the last two combined, and have yet to allow more than two touchdowns this fall.
On the move Kingsley 30, Ogemaw Heights 20 The Stags (2-1) bounced back from a one-point Week 2 loss to Gaylord to set up this week’s matchup with rival Traverse City St. Francis. Traverse City St. Francis 49, Benzie Central 12 The Gladiators (3-0) also are riding high after moving to 2-0 in the NMFL Legends. Lake City 44, Manton 0 After losing the season opener to Cheboygan, Lake City (2-1) hasn’t allowed a point and handed Manton (2-1) its first defeat after the Rangers had topped 30 points both of their first two games.
Southeast & Border
HEADLINER Tecumseh 35, Pinckney 14 An early slate of three opponents that made the playoffs last season might have seemed a little daunting as Tecumseh was starting this season pursuing its first winning record since 2013. But Tecumseh (3-0) is setting the pace, adding this win to victories over Michigan Center and Richland Gull Lake to start the fall. Click for more from the Adrian Daily Telegram.
Watch list Carleton Airport 33, Monroe St. Mary Catholic Central 14 The Jets (3-0) are coming off back-to-back four-win seasons but have nearly equaled that victory total already, with this one also avenging a 35-26 loss to SMCC from last season.
On the move Addison 48, Hanover-Horton 39 The Panthers (2-1) bounced back from their Week 2 loss by grounding a Comets team that was coming off a big win. Clinton 18, Ida 6 The Redwolves (3-0) have added a solid Lenawee Country Athletic Association win to a big overall start, as Ida was the runner-up in the league a year ago. Napoleon 30, Manchester 25 Add the Pirates (3-0) to the list of contenders in the Cascades Conference after their most impressive win so far, as they handed Manchester (2-1) its lone defeat.
Southwest Corridor
HEADLINER Portage Central 16, Battle Creek Lakeview 13 Not so fast, to anyone who had counted out Portage Central after its 0-2 start. The Mustangs began Southwestern Michigan Athletic Conference play with this win over the only league team that had begun 2-0. Central (1-2) came back from a 13-0 halftime deficit to catch the Spartans (2-1). Click for more from the Battle Creek Enquirer.
Watch list Sturgis 55, Plainwell 35 The Trojans (2-1) defeated Plainwell (2-1) for first time since 2015, with Jacob Thompson scoring six touchdowns and throwing for a seventh.
On the move Constantine 47, Lawton 21 The Falcons (2-1) put Lawton’s regular-season winning streak of 12 games to an end with 33 unanswered points. Schoolcraft 33, Kalamazoo United 29 The Eagles trailed by multiple scores but went ahead during the final minutes to get to 3-0. Benton Harbor 28, Muskegon Catholic Central 20 The Tigers (2-1) broke a three-game losing streak against MCC (1-2) and equaled their win total from all of last season.
Upper Peninsula
HEADLINER Gladstone 28, Menominee 6 Make that three 2021 league champions that Gladstone (3-0) has defeated to begin this fall, as the Braves look to be in control in the Great Northern Conference after defeating last season’s co-champions Kingsford and Menominee in successive weeks. Gladstone hadn’t defeated Menominee since 2018, and fell by a point in last year’s meeting. Click for more from RRN Sports.
Watch list Iron Mountain 28, Houghton 6 After a five-point loss to Negaunee in the season opener, the Mountaineers have dominated their next two opponents by a combined score of 62-6. Houghton (2-1) had given up only 18 points total over its first two games.
On the move St. Ignace 28, Frankfort 0 The Saints’ first two wins were over teams that didn’t win a game last year or yet this fall, but defeating Frankfort (2-1) brings another level of impressiveness to St. Ignace’s 3-0 start. Marquette 17, Gaylord 14 The Blue Devils (2-1) were one of the most intriguing teams in the state after two weeks, but Marquette (1-2) pushed past after losing both of its first two games by one score. Escanaba 33, Petoskey 30 After losses to a pair of tough teams to start, Escanaba (1-2) picked up its first victory and will eclipse last year’s win total with another one.
West Michigan
HEADLINER Grand Rapids Catholic Central 21, Cedar Springs 20 The Cougars’ now 40-game winning streak received its toughest challenge yet as GRCC (3-0) needed a late stop on a 2-point conversion attempt to open the Ottawa-Kent Conference Blue schedule with another win. It was the third one-pointer during the streak; Cedar Springs was part of another when GRCC won last year’s meeting 41-40. Click for more form FOX 17.
Watch list Grand Rapids Forest Hills Central 21, Byron Center 13 The Rangers (3-0) may have taken a big step toward repeating in the O-K White, as Byron Center finished third a year ago.
On the move Hudsonville Unity Christian 28, Coopersville 27 After a pair of defeats to strong teams to start the season, Unity started off the O-K Blue schedule right by edging the Broncos (2-1). Ludington 7, Fremont 0 The Orioles (3-0) won a matchup of undefeated teams in the new West Michigan Conference Lakes, with likely favorite Muskegon Oakridge up next. Muskegon 28, Muskegon Reeths-Puffer 20 This was the closest game between these two since 2011, but the Big Reds held on to start off the O-K Green schedule.
8-Player
HEADLINER Norway 40, Lake Linden-Hubbell 26 The Knights (3-0) are climbing the ladder of contenders after getting past another challenger in the Great Lakes Eight Conference West and with also-undefeated Crystal Falls Forest Park up next. Norway reached 40 points for the third time in three games to hand Lake Linden-Hubbell (2-1) its lone defeat. Click for more from the Iron Mountain Daily News.
Watch list Bridgman 56, Mendon 50 The Bees (3-0) scored 14 unanswered points during the fourth quarter to extend their winning streak to 16 and earn their second in two years over the Hornets (1-2).
On the move Lawrence 32, Wyoming Tri-unity Christian 28 The Tigers (1-2) hadn’t been close in their first two games, but found their stride in handing the Defenders (2-1) their lone defeat. Mio 46, Hillman 42 The Thunderbolts (2-1) are putting up some big offensive numbers and needed to this time again against the Tigers (1-2). New Haven Merritt 38, Bay City All Saints 30 The Mustangs (1-2) mounted a major comeback to earn their first victory.
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PHOTOS: (Top) A LeRoy Pine River ball carrier finds an opening against Evart on Friday. (Middle) An Ithaca ball carrier works to break free from a Saginaw Nouvel tackler. (Top photo by Tonya Holmes; middle photo by High School Sports Scene.)