Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Football Helped Bond Father & Son, But Fermans Will Meet As Rivals 1 More Time
By
Paul Costanzo
Special for MHSAA.com
September 14, 2022
For about 2½ hours Friday night, Jeremy and Bryce Ferman will be opponents.
During that time, it will be about North Branch and Almont battling to remain unbeaten on the football field. About getting another win in the Blue Water Area Conference.
It will be a football game they try to treat like any other football game.
But immediately before and immediately after, their dynamic will be a much more familiar one, and one that was strengthened by the sport: father and son.
“I love him more than anything,” said North Branch coach Jeremy Ferman. “Just to see him over there, that part of it right there is special. Just to see how he’s grown up and the person that he is – the young man that he is. But yeah, once kickoff goes, it’s game on. We’re both competitive people. We probably hate losing more than we enjoy winning.”
Bryce Ferman is a senior running back and linebacker at Almont. He’s also a captain.
He grew up on the Almont sidelines, as his dad turned the Raiders into a perennial power. From 2004-15, Jeremy Ferman led Almont to the playoffs eight times, including trips to the Semifinals in 2011 and 2014. The Raiders won five BWAC titles, three District titles and two Regional titles during his time there.
And that success was made more special by the fact Bryce was right there for all of it.
“There’s a picture of him wearing an old headset, and it wasn’t working, but he had it on,” Jeremy Ferman said. “Some reporter took a picture of him and said, ‘Coach Little Ferman making the calls.’ It’s definitely been in his blood.”
As the Fermans were strengthening their father-son bond through football, Bryce also was soaking in lessons of how to be successful on and off the field.
On it, all he knows is winning. Almont has been to the playoffs every year since 2010, including a run to the Division 5 Final in 2019, Bryce’s freshman year.
As a player, he’s won a pair of postseason games – one during his sophomore year when he was called up late in the season, and one as a junior. This year, the Raiders are off to a 3-0 start.
“I learned how a good, sound football team should run,” he said. “I mean, that’s what my whole life has been. I’ve never been around a poorly run or structured team. It’s always just been that every year the playoffs were expected, and that’s how it still is.”
The greater lesson learned on those sidelines, though, was how to be a leader. It’s something he focused on as he worked to be part of Almont’s leadership team heading into his junior year.
“We had to go through interviews, write letters, all the stuff that really prepares you for jobs and everything,” Bryce said. “What I wrote my letter on is how I saw all these leaders growing up. That’s all I know. That’s all I know how to be.”
Watching his son make the most of those lessons has been a point of pride for Jeremy Ferman.
“To watch him mature, to watch his leadership – as a dad, it’s pretty (darn) special,” he said.
Following his time with Almont, Jeremy Ferman spent a year apiece with Durand and Flint Kearsley before taking over the North Branch program in 2017. Over his first five seasons, Ferman has taken the Broncos to the playoffs four times, including a run to the Regional Final in 2020. Prior to his arrival, the program had three playoff appearances all-time.
“Every year, I expect him to win – I mean, that’s all he does,” Bryce Ferman said. “That’s all he does.”
The benefit of the two now competing in the same conference is that they get to compare notes on other teams. And having grown up around football, Bryce has become quite a student of the game. The two break down film together regularly, and even when their teams or opponents aren’t involved, their viewing experience involves analyzing the action on the field. Jeremy Ferman remarked that he would welcome Bryce on his coaching staff, whenever he’s done playing.
So while this week there will be no talk of strategy, there is normally plenty of it.
“We both played Imlay City already, I played them the week before he did, and he picked my brain a little bit and we watched film together,” Jeremy Ferman said. “I help him out with personnel, and vice versa. He’s helped me out. We talked about Hamtramck (Almont’s Week 2 opponent, which North Branch plays in Week 5), a little bit. … He wants me to be successful, and I want him to be successful, as well.”
The common opponents also give Jeremy Ferman a chance to see his son on film as he’s breaking down other teams.
“I always have my dad hat on, but my coaching hat kind of gets bigger sometimes,” Jeremy Ferman said. “I have a job to do there. But yeah, you’re watching film and he’s playing against them, and I’m peeking. I’m seeing what he’s doing and then I’ll say, ‘Oh crap, that’s right. I’m Dad, but I’m the head coach right now.’”
Friday night’s game won’t be the first time the two have squared off. A year ago, North Branch defeated Almont 20-14 in a hard-fought game.
That doesn’t make this upcoming matchup any easier, of course, but the Fermans are approaching it in the same way.
“I want him to have the best game of his career Friday night, but I want NB to win the game,” Jeremy Ferman said. “That’s the best of both worlds in this situation. … He’s going to run his (tail) off this Friday night, and he’s going to block, and he’s going to be the leader because that’s what is expected of him.”
Added Bryce: “It doesn’t matter who I’m going up against. When we’re out on the field, between the lines, we’re playing football. But from before and after the game, (this week) is a different story. And that’s with a lot of the kids up there, too. I mean, I know a lot of them. But it doesn’t matter when we’re between the lines and we’re playing.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS (Top) North Branch coach Jeremy Ferman and Almont junior Bryce Ferman hug after last year’s matchup between their teams. (Middle) Jeremy Ferman, then the coach at Almont, accompanies Bryce across the field about a decade ago. (Photos courtesy of the Ferman family.)