Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Week 4 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 16, 2022
If last week’s top matchups could be considered tough to gauge beforehand, this week’s are a breeze to forecast.
Of the 18 teams listed below in our best-expected games from every region, 13 are ranked in the top 10 of their respective divisions by the Michigan High School Football Coaches Association. Our “Bay & Thumb” highlighted game featured two top-six Division 8 teams, and three more of those 13 are top-ranked with our best 8-player matchup featuring two teams that played in Finals last fall.
Games are Friday unless noted. Click for the full schedule from MHSAA.com and check out the broadcast schedule from MHSAA.tv.
Bay & Thumb
Ubly (3-0) at Harbor Beach (3-0)
The Bearcats continue to thrive as one of the strongest small-school programs in the state, as last season’s only loss came in the Division 8 Semifinals and after they were Division 8 runners-up in 2020 and also made the Semifinals in 2019. Ubly seemed to take over as the Greater Thumb Conference East powerhouse from Harbor Beach, but didn’t truly shake the Pirates until sweeping them last year 50-33 during the regular season and 35-6 in a playoff opener. Harbor Beach should put up another challenge this time; the Pirates didn’t give up a point this season until last week. Both teams have two wins over 2021 playoff teams.
Keep an eye on these FRIDAY Fenton (2-1) at Swartz Creek (3-0), Clare (2-1) at Gladwin (3-0), Saginaw Heritage (3-0) at Davison (2-1), North Branch (3-0) at Almont (3-0).
Greater Detroit
Detroit Martin Luther King (1-1) at Detroit Cass Tech (1-2)
This annual matchup between Detroit Public School League powers – now back in the same division – will be a breakout game for the winner. Both have suffered losses to Indiana powerhouses – Cass Tech to Carmel and King to Indianapolis Warren Central – and both rebounded to open the league schedule with 60-point shutouts. King won both matchups with Cass last season, but by only seven and six points. As usual, this likely will be just the first of two meetings this fall, with the next in the PSL playoffs.
Keep an eye on these FRIDAY Clarkston (2-1) at West Bloomfield (3-0), South Lyon East (3-0) at Walled Lake Western (3-0), River Rouge (2-0) at Orchard Lake St. Mary’s (1-2), Carleton Airport (3-0) at Grosse Ile (3-0).
Mid-Michigan
DeWitt (2-1) at East Lansing (3-0)
This has been the matchup not just in the Capital Area Activities Conference Blue but usually all of Greater Lansing since DeWitt moving into the league in 2018. The Panthers have won four of the five matchups since, including two in the playoffs and 49-14 last season. This should see a much closer result. East Lansing’s run so far this fall includes two wins over likely league title contenders, Portage Central and Fenton. DeWitt’s two wins also came against league title contenders in Haslett and Portland, and the young Panthers continued to show they’re learning quickly in last week’s overtime loss at Detroit Catholic Central.
Keep an eye on these FRIDAY Mason (3-0) at Williamston (3-0), Traverse City Central (1-2) at Mount Pleasant (3-0), Lansing Waverly (3-0) at Grand Ledge (2-1), Lake Odessa Lakewood (2-1) at Perry (2-1).
Northern Lower Peninsula
Kingsley (2-1) at Traverse City St. Francis (3-0)
Don’t let the Stags’ one-point loss to Gaylord in Week 2 take any of the dazzle off this Northern Michigan Football League Legends clash. Kingsley’s only other regular-season losses over the last five seasons were to St. Francis, 38-30 last season and then in 2018. The Gladiators have lit up the scoreboard with 42 or more points every game this fall, and they own an impressive 42-35 Week 2 win over Jackson Lumen Christi.
Keep an eye on these FRIDAY Evart (3-0) at Manton (2-1), Beal City (3-0) at Lake City (2-1), Elk Rapids (3-0) at Charlevoix (3-0), Grand Blanc (1-2) at Traverse City West (1-2).
Southeast & Border
Adrian (2-1) at Tecumseh (3-0)
We featured Tecumseh earlier this week as that team is off to a grand start as it seeks its first winning season since 2013. Adrian is in a similar spot, having won two games a year ago, with those victories breaking a previous losing streak that stretched back to 2017. After falling to Ada Forest Hills Eastern in their opener, the Maples have won by 27 and 31, respectively, the last two weeks. The winner of this matchup may provide the toughest challenge to Chelsea in the Southeastern Conference White.
Keep an eye on these FRIDAY Union City (2-1) at Reading (3-0), Erie Mason (3-0) at Petersburg Summerfield (2-1), Saline (3-0) at Monroe (2-1), Pinckney (1-2) at Chelsea (2-1).
Southwest Corridor
Constantine (2-1) at Schoolcraft (3-0)
After last season’s game couldn’t be played, this rivalry that goes back at least 70 years is back. And although these teams remain in separate divisions of the Southwestern Athletic Conference, this matchup still carries plenty of clout. The Falcons do have a defeat, but by only two to a Hudson team that’s won 17 straight. Schoolcraft is coming off a four-point win over Kalamazoo United as it continues to rebound from last season – the Kalamazoo win was the second straight to avenge a 2021 loss.
Keep an eye on these FRIDAY Edwardsburg (2-1) at Vicksburg (2-1), Battle Creek Lakeview (1-1) at St. Joseph (2-1), Sturgis (2-1) at Paw Paw (2-1), Centreville (2-1) at Decatur (2-1).
Upper Peninsula
Gladstone (3-0) at St. Ignace (3-0)
These two have been the stories of the Upper Peninsula so far this season as both are on a roll after finishing sub-.500 last fall. Gladstone has defeated three 2021 league champions and appears the team to chase in the Great Northern Conference. St. Ignace may be the same in the Northern Michigan Football League Legacy coming off its second-straight shutout this month, this one against last season’s Legends runner-up Frankfort.
Keep an eye on these FRIDAY Manistique (2-1) at Negaunee (3-0), L’Anse (2-1) at Iron Mountain (2-1), Menominee (1-2) at Escanaba (1-2). SATURDAY Bark River-Harris (3-0) at Houghton (2-1).
West Michigan
Ludington (3-0) at Muskegon Oakridge (3-0)
Two of the region’s best matchups this week come from the West Michigan Conference Lakes – Montague/Whitehall is the other – which means the league should sort out a bit by Saturday. Ludington is new to the league after playing formerly in the Lakes 8 Conference, and the Orioles already have equaled their win total of all of last season. The Oakridge matchup presents another level of opportunity though, as the Eagles are regular contenders in the former one-division WMC and owners of three wins already this fall over 2021 playoff qualifiers.
Keep an eye on these FRIDAY Byron Center (1-2) at Lowell (3-0), Montague (2-1) at Whitehall (3-0), Belding (3-0) at Grandville Calvin Christian (3-0), Holland West Ottawa (2-1) at Grandville (3-0)
8-Player
Colon (3-0) at Adrian Lenawee Christian (3-0)
The Cougars are bringing a 27-game winning streak into this matchup – coinciding with their move to 8-player at the start of the 2020 season – and Colon was the opponent for two of those victories. But the Magi, last season’s Division 2 runner-up, also gave eventual Division 1 champ Lenawee Christian one of its best challenges last season, 47-21. Sidenote: These are two of five Southern Central Athletic Association A teams that have opened 2-1 or better.
Keep an eye on these FRIDAY Norway (3-0) at Crystal Falls Forest Park (3-0), Breckenridge (2-1) at Portland St. Patrick (3-0), Cedarville (3-0) at Newberry (2-1). SATURDAY Suttons Bay (2-1) at Brown City (3-0).
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PHOTO: A South Haven receiver pulls in a pass against Ada Forest Hills Eastern in Week 1. (Photo by Michigan Sports Photo.)