Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Week 5 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 23, 2022
This weekend is the midpoint of this regular season, and stands to be a turning point for several teams this season.
Eight games will match teams undefeated so far this fall. A number of others will pit league title contenders against each other, with the Port Huron and Flint areas, Detroit Catholic League, Macomb County and rural Greater Lansing enjoying some of their best annual rivalry games over the next two days.
Games are Friday unless noted. Click for the full schedule from MHSAA.com and check out the broadcast schedule from MHSAA.tv.
Bay & Thumb
Frankenmuth (4-0) at Freeland (4-0)
This has become a league matchup with statewide appeal over the last few seasons. Frankenmuth has won the last three meetings, last season’s deciding the Tri-Valley Conference 10 title. But both went on to reach MHSAA Semifinals, Freeland in Division 4 and the Eagles in Division 5. Frankenmuth has handed lone losses this fall to Goodrich and Birch Run and given up only 30 points total. Freeland’s defense literally has been one better, giving up only 29 points so far.
Keep an eye on these FRIDAY Flint Hamady (4-0) at Flint Beecher (2-2), Port Huron Northern (4-0) at Port Huron (3-1), Sanford Meridian (3-1) at Gladwin (4-0), Millington (4-0) at Standish Sterling (4-0).
Greater Detroit
Clinton Township Chippewa Valley (4-0) at Macomb Dakota (4-0)
This is the midpoint as well in the Macomb Area Conference Red schedule – and these are the two contenders left without a defeat. They are frequently at the top, although last season they tied for third in the league standings. Dakota has won the last three meetings (starting with the 2019 playoffs), and both have done the work to make this arguably the best matchup in Week 5. Chippewa Valley’s season-opening win over Detroit Catholic Central keeps looking better and better. Same scenario for the Cougars, who defeated Bloomfield Hills Brother Rice in Week 1 and have given up 17 points over its four victories.
Keep an eye on these FRIDAY West Bloomfield (4-0) at Rochester Adams (3-1), Detroit Catholic Central (3-1) at Bloomfield Hills Brother Rice (2-2), Brighton (4-0) at Northville (4-0), Detroit Central (4-0) at Detroit Southeastern (3-1).
Mid-Michigan
Bay City Western (3-1) at Mount Pleasant (4-0)
The Warriors have looked like a Saginaw Valley League North contender especially the last two weeks with 20-plus point wins over Traverse City West and Midland Dow, and was on the cusp last season while losing to Dow by a point and Mount Pleasant 31-16. Western can become the team to chase this weekend by avenging that defeat to the Oilers, who are coming off one-score wins over Cadillac and Traverse City Central. Mount Pleasant has won the last seven games in this series.
Keep an eye on these FRIDAY Holt (2-2) at DeWitt (2-2), Grand Blanc (2-2) at East Lansing (4-0), Pewamo-Westphalia (3-1) at Fowler (4-0), Mason (4-0) at Haslett (3-1).
Northern Lower Peninsula
Cadillac (2-2) at Gaylord (3-1)
With the Big North Conference now at four teams for football, and these two coming off wins in their league openers, this matchup will decide a share of the BNC championship. Gaylord bounced back nicely from its Week 3 loss to Marquette to defeat Petoskey last week, while Cadillac has impressive one-score losses to Midland and Mount Pleasant. The Vikings won last year’s meeting with Gaylord 22-0, their fourth-straight victory in the series.
Keep an eye on these FRIDAY Kalkaska (2-2) at Boyne City (4-0), East Jordan (2-2) at Maple City Glen Lake (3-1), Lake City (2-2) at McBain (2-2). SATURDAY Sault Ste. Marie (4-0) at Ogemaw Heights (2-2).
Southeast & Border
Parma Western (2-2) at Jackson Northwest (3-1)
Jackson Northwest is on the rise as its third win last week guaranteed the Mounties their best finish since 2013 and equaled their number of victories the last three seasons combined. And suddenly, Northwest could figure into the Interstate 8 Athletic Conference race with four of the other top six teams in the standings coming up over the next five weeks. Western certainly can’t be overlooked among them; its losses were by seven points to Detroit Country Day and five to Jackson Lumen Christi.
Keep an eye on these FRIDAY Grass Lake (2-2) at Michigan Center (1-3), Hanover-Horton (2-2) at Napoleon (4-0), Petersburg Summerfield (2-2) at Ottawa Lake Whiteford (4-0), Chelsea (3-1) at Adrian (3-2).
Southwest Corridor
Plainwell (3-1) at Edwardsburg (3-1)
Edwardsburg’s Wolverine Conference winning streak lives at 35, but not without two of its most significant challenges over the last six seasons. Three Rivers pushed the Eddies to within eight points in Week 2, and Edwardsburg escaped with a three-point win over Vicksburg last week thanks to a last-second field goal. Plainwell has made the playoffs nine of the last 10 seasons (plus 2020, when all teams qualified) and would be a candidate to challenge the Eddies too – although Edwardsburg won last year’s matchup 49-0.
Keep an eye on these FRIDAY St. Joseph (3-1) at Portage Central (2-2), Homer (3-1) at Union City (3-1), Constantine (3-1) at Watervliet (3-1). SATURDAY South Lyon East (3-1) at Paw Paw (3-1).
Upper Peninsula
Bark River-Harris (3-1) at Iron Mountain (3-1)
Iron Mountain has won all six recent meetings, including one in the playoffs. But Bark River-Harris gave the Mountaineers their best matchup of those six last season, falling only 28-22. They play in different divisions of the Western Peninsula Athletic Conference, and both are championship contenders in their respective divisions – plus Bark River-Harris is ranked No. 6 and Iron Mountain No. 10 in Division 8 by the Michigan High School Football Coaches Association.
Keep an eye on these FRIDAY Negaunee (4-0) at Ishpeming (2-2), Houghton (3-1) at Hancock (1-3), Gladstone (4-0) at Marquette (1-3), Escanaba (1-3) at Kingsford (2-2).
West Michigan
Caledonia (4-0) at Grandville (4-0)
This, along with Rockford/East Kentwood matchup below, will bring the number of teams leading the Ottawa-Kent Conference Red from four to two by Friday night’s end. The intrigue here is both are undefeated overall – plus Grandville sees Rockford next week, and Caledonia sees East Kentwood. Grandville owns a 4-2 edge in this series since Caledonia moved to the Red in 2016, but Caledonia has won two of the last three including 24-14 last fall. The Fighting Scots are stoppers; they’ve given up 28 points total so far. But opening wins over Grand Blanc and Byron Center put Grandville into the spotlight quickly this season.
Keep an eye on these FRIDAY Rockford (4-0) at East Kentwood (3-1), Beal City (4-0) at Evart (4-0), Ada Forest Hills Eastern (4-0) at Grand Rapids Catholic Central (4-0), Zeeland West (4-0) at Muskegon (3-1).
8-Player
Brown City (4-0) at Martin (4-0)
Brown City is playing 8-player this fall for the first time and showed the fast start isn’t beginners’ luck again last week with a 58-40 win over perennial Finals contender Suttons Bay. Defeating Martin would be a similar if not more substantial accomplishment. The Clippers haven’t given up a point since Week 2 and moved up to No. 1 in Division 1 this week, while Brown City is No. 5.
Keep an eye on these FRIDAY Climax-Scotts (4-0) at Athens (3-1), Eau Claire (3-1) at Bridgman (4-0), Breckenridge (3-1) at Morrice (4-0). SATURDAY Merrill (4-0) at Portland St. Patrick (3-1).
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PHOTO Detroit Cass Tech quarterback Leeshaun Mumpfield drops back to pass against Detroit Renaissance during a Week 3 win. (Photo by Chardonne’ U of Olivia B. Photography.)