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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

A Negaunee ball carrier leaps over an Ishpeming defender during their game on 9-23-22.

1st & Goal: 2022 Week 5 Review

By Geoff Kimmerly
MHSAA.com senior editor

September 26, 2022

The champs are here – with more soon on the way.  

MI Student AidWeek 5 saw the first football league champions awarded in Michigan, as at least four varsity teams clinched conference titles as the regular season reached its midpoint.

Several more matchups shaped where league races will be heading the rest of the way. Here’s our glance at many of them.

Bay & Thumb

HEADLINER Frankenmuth 21, Freeland 0 An Eagles defense that has been difficult to break the last many seasons may have put up its most impressive performance of at least the last few. Freeland (4-1) was averaging nearly 49 points per game this fall, but Frankenmuth (5-0) now has given up 30 total this season and none over the last two weeks as it’s taken the sole lead in the Tri-Valley Conference 8. Click for more from the Saginaw News.

Watch list Standish-Sterling 28, Millington 24 The Panthers (5-0) came back from 10 down with a quarter to play to clinch a share of the Tri-Valley Conference 10-1 and hand the Cardinals (4-1) their lone defeat. Millington had won their matchups the last two seasons.

On the move Flint Hamady 61, Flint Beecher 20 The Hawks (5-0) also clinched a share of their league title, in the Genesee Area Conference, and ran their recent streak against Beecher (2-3) to four wins over their last five meetings. Port Huron Northern 14, Port Huron 7 The Huskies (5-0) sit alone atop the Macomb Area Conference Blue after holding the rival Big Reds (4-1) scoreless over the final quarter. Grand Blanc 28, East Lansing 21 The Bobcats (3-2) have caught their stride the last two weeks, this time handing East Lansing (4-1) its lone defeat.

Greater Detroit

HEADLINER Macomb Dakota 28, Clinton Township Chippewa Valley 17 Not many seasons go by without this being one of our headlining matchups, and Dakota (5-0) now sits alone atop the MAC Red after running its winning streak over Chippewa Valley to four. The teams were tied into the final eight minutes of the game before the Big Reds (4-1) took a brief lead and the Cougars broke away for the win. Click for more from Macomb Daily.

Watch list Rochester Adams 35, West Bloomfield 18 The Oakland Activities Association Red might be the deepest league in Michigan this season, and newcomer Adams (4-1) is back into a four-way tie for first place after handing reigning champion West Bloomfield (4-1) its lone loss.

On the move Detroit Catholic Central 21, Bloomfield Hills Brother Rice 19 The Shamrocks (4-1) are the early leaders in the Detroit Catholic League Central after stopping a fourth-quarter Rice two-point conversion attempt – and the Warriors’ opportunity to clinch a share of the conference title. Detroit Central 35, Detroit Southeastern 20 Central gave up its first points since Week 1, but also slowed down a Southeastern offense that was averaging nearly 43 points per game. The Trailblazers (5-0) moved into first alone in the Detroit Public School League Gold, with the Jungaleers (4-1) tied with two others for second. Grosse Pointe South 21, Roseville 14 South (3-2) also took over first place alone, in the MAC White, by sending Roseville (3-2) into a three-way tie for second.

Mid-Michigan

HEADLINER Fowler 20, Pewamo-Westphalia 16 The Eagles broke a seven-game losing streak against the  rival Pirates (3-2), and in doing so took control in the Central Michigan Athletic Conference; their matchup has eventually decided the last two league champions. A final-minute touchdown clinched it for Fowler (5-0). Click for more from the Lansing State Journal.

Watch list Mason 28, Haslett 13 The Bulldogs (5-0) are up to fourth in Division 3 playoff-point average and alone atop the Capital Area Activities Conference Red with a second-straight win over one of last season’s co-champions.

On the move Beal City 26, Evart 21 The undefeated Aggies’ drive to repeat in the Highland Conference got a major boost as they sent Evart (4-1) into a tie for second with three league games to play. Mount Pleasant 46, Bay City Western 18 The Oilers (5-0) lead the Saginaw Valley League North at the midway point after also sending Western (3-2) into a tie for second in that league. Brighton 17, Northville 14 They entered tied for first in the Kensington Lakes Activities Association West, but Brighton (5-0) ended the night alone atop the league after blocking a late field-goal attempt by the Mustangs (4-1).

Northern Lower Peninsula

HEADLINER Cadillac 19, Gaylord 9 The Vikings (3-2) clinched a share of the Big North Conference championship with their first single-digit defensive showing of another solid run on that side of the ball this season. The defense was a difference-maker for the offense as well, as all three Cadillac touchdowns were set up by turnovers. Click for more from the Cadillac News.

Watch list East Jordan 35, Maple City Glen Lake 9 After opening with two nonleague losses, the Red Devils (3-2) have won their first three games in the Northern Michigan Football League Legacy, including this one to move into a tie for first place and send the Lakers (3-2) out of the top spot.

On the move Lake City 36, McBain 30 (OT) The Trojans (3-2) remain alive in the Highland Conference race thanks to an unforgettable comeback from a 30-0 deficit to get past the Ramblers (2-3). Petoskey 24, Alpena 20 This gave the Northmen (2-3) a chance to win a share of the BNC title this week against Cadillac. Ogemaw Heights 7, Sault St. Marie 6 The Falcons (3-2) tied their win totals of both of the last two seasons but this time with four games to play, and handed the Blue Devils (4-1) their lone loss in the process.

Southeast & Border

HEADLINER Dundee 9, Brooklyn Columbia Central 7 Brayden Ratliff’s leg was a decider in a defensive battle, as he kicked three field goals including the game-winner with eight seconds to play. Dundee is 5-0 for the first time since 1992, per Michigan-football.com, with a chance to shape the race in the Lenawee County Athletic Association with undefeated Clinton and Hudson coming up over the next three weeks. Click for more from the Monroe News.

Watch list Erie Mason 20, Sand Creek 14 Halfway through the Tri-County Conference schedule, Erie Mason (5-0) is tied for first after avenging a 48-6 loss to Sand Creek from a year ago.

On the move Ottawa Lake Whiteford 54, Petersburg Summerfield 6 The Bobcats also are tied for first in the TCC; they face Erie Mason in Week 8. Napoleon 35, Hanover-Horton 7 The Pirates (5-0) sit alone atop the Cascades Conference thanks to a second-straight win over Hanover-Horton (2-3). Grass Lake 36, Michigan Center 29 The Warriors (3-2) are one of three teams in the Cascades with one league loss, with this win putting a little more on the line for the showdown with Napoleon this week.

Southwest Corridor

HEADLINER St. Joseph 13, Portage Central 12 The Bears (4-1) took a major step in the Southwestern Michigan Athletic Conference by edging and avenging a 2021 loss to the reigning champion Mustangs (2-3), sending them a game back in the league standings. St. Joseph’s next two games are against opponents also a game back – Portage Northern and Stevensville Lakeshore – but an especially intriguing Week 9 is brewing as Battle Creek Central is the other SMAC co-leader. Click for more from the St. Joseph Herald-Palladium.

Watch list Edwardsburg 25, Plainwell 21 A major comeback pushed the Eddies’ Wolverine Conference winning streak to 36 as they received but handled a tough challenge for a second-straight one-score victory.

On the move Union City 20, Homer 14 The Chargers (4-1) sit alone atop the Big 8 Conference after a third-straight one-score win over a team now sitting in second, third or fourth place. Homer (3-2) is that second-place team hoping for a slip up, but Union City needs to win only one of its final two league games to clinch a share of the title. Berrien Springs 20, Benton Harbor 14 Three of five teams in the first-year Lakeland Conference are 4-1 or better, and Berrien Springs (5-0) sits alone in first after handing Benton Harbor (2-3) its second-straight one-score defeat. Centreville 40, White Pigeon 28 The Bulldogs (4-1) are in first halfway through the Southwest 10 Conference schedule, with White Pigeon (2-3) looking to finish strong after losing three games to teams that are a combined 11-4.

Upper Peninsula

HEADLINER Gladstone 48, Marquette 21 The Braves (5-0) clinched a share of the Great Northern Conference championship, with the opportunity to win it outright coming up Week 9 against Escanaba (unless Kingsford or Menominee loses a league game before then). This was another one that was never really in question as Gladstone has now won all of its games by at least two touchdowns. Click for more from RRN Sports.

Watch list Iron Mountain 45, Bark River-Harris 8 Since falling to Negaunee by five in Week 1, the Mountaineers (4-1) have been nearly unstoppable giving up a combined 14 points over the last four games – and with Bark River-Harris (3-2) the Western Peninsula Athletic Conference Iron leader.

On the move Ishpeming Westwood 22, Manistique 6 After opening 0-3 with two two-point losses, Westwood (2-3) is on the rise with a defense that’s giving up only 17 points per game. Negaunee 49, Ishpeming 14 Both are possible champions in their respective divisions of the West PAC, but this solidifies Copper leader Negaunee as another of the best teams overall in all of the Upper Peninsula. The Miners play Gladstone in Week 7. Houghton 42, Hancock 0 The Gremlins avenged last season’s loss and earned their first win in this rivalry since 2018.

West Michigan

HEADLINER Zeeland West 38, Muskegon 36 This rollercoaster ride came to a stop with Zeeland West tied with Muskegon Mona Shores atop the Ottawa-Kent Conference Green and Muskegon and Reeths-Puffer just a game back in the standings. The Dux led by double digits, then trailed late before scoring during the final minute to move to 5-0. The Big Reds are 3-2, but with those losses to teams that are a combined 9-1. Click for more from the Grand Rapids Press.

Watch list Caledonia 50, Grandville 40 After things sorted out in the O-K Red on Friday, Caledonia finds itself tied for first with Grandville a game back thanks in part to quarterback Mason McKenzie’s standout performance.

On the move Grand Rapids Catholic Central 49, Ada Forest Hills Eastern 21 This stayed close for most of three quarters before GRCC (5-0) broke away to remain tied for first in the O-K Gold and send FHE (4-1) into third. Rockford 41, East Kentwood 20 The Rams (5-0) joined Caledonia in first in the O-K Red, while East Kentwood (3-2) joined Grandville one game back. East Grand Rapids 42, Grand Rapids Christian 14 The Pioneers’ offense found its footing and in doing so gave the team some hope for the final month as it looks to bounce back from a 1-3 start during which all three losses came to opponents still undefeated.

8-Player

HEADLINER Powers North Central 50, Lake Linden-Hubbell 0 The Jets (5-0) broke their previous MHSAA 8-player consecutive wins record with their 28th in a row –  with their third of four wins on the field this season while not giving up a point. The Lakes (3-2) had been averaging nearly 34 points per game. Click for more from the Escanaba Daily Press.

Watch list Auburn Hills Oakland Christian 52, Deckerville 44 After falling in its North Central Thumb League Stars debut three weeks earlier, Oakland Christian (4-1) showed how smoothly it has adjusted to its new conference with this significant win over an annual favorite.

On the move Mendon 36, Gobles 6 The Hornets (3-2) have moved up from 23rd to tied for 11th in Division 2 playoff-point average over the last two weeks, this time in part because of the early success by the Tigers (3-2) – who are in the midst of what could be their most successful season since 2016. Posen 56, Mio 48 After winning just once a year ago, Posen is up to 4-1 with three wins over 2021 playoff teams including the Thunderbolts (3-2). Morrice 42, Breckenridge 20 We’ve been following Breckenridge’s rise in its first season of 8-player, and Morrice (5-0) stood strong against a tough challenge with a possible league title decider against Merrill up next.

Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS (Top) Negaunee's Kai Lacer (22) leaps over an Ishpeming defender during a touchdown run Friday. (Middle) A Zeeland West passer lofts a throw against Muskegon. (Below) Powers North Central celebrates its record-setting win. (Top and middle photos by Cara Kamps and Tim Reilly, respectively. Bottom photo courtesy of the North Central athletic department.)