Logo

Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

A Breckenridge ball carrier is pulled down by a Mount Pleasant Sacred Heart tackler during the Huskies’ 20-12 win on 9/30/22.

1st & Goal: 2022 Week 6 Review

By Geoff Kimmerly
MHSAA.com senior editor

October 3, 2022

October is league title time in football, and there were plenty of celebrations all over Michigan during Week 6.

MI Student AidWe highlighted several this week, especially from the "Greater Detroit" area. Most guaranteed a share of a league championship with an opportunity to win outright coming up. Others set themselves up for a title-deciding showdown ahead, and we offered a glance at those possibilities as well. 

Bay & Thumb

HEADLINER Goodrich 42, Ortonville Brandon 21 The Martians (5-1) are undefeated since losing to still-unbeaten Frankenmuth in Week 1, and with this victory they claimed a share of the Flint Metro League Stars championship as well as kept the M15 jug traveling trophy after winning it back a year ago. Goodrich shared the Stars title last year and can clinch it outright this week against Lake Fenton, last season’s other co-champion. Brandon fell to 4-2 with its other defeat to Lake Fenton. Click for more from the Flint Journal.

Watch list Linden 23, Swartz Creek 7 The Eagles (5-1) put themselves in line to earn at least a share of the Metro League Stripes title after entering the weekend tied with Swartz Creek (5-1) for first. Linden also tied its highest win total since 2017.

On the move Davison 52, Walled Lake Western 14 The Cardinals (5-1) handed Lakes Valley Conference leader Western (5-1) its lone defeat and equaled their 2021 win total in the process. Almont 37, Croswell-Lexington 26 With two league losses, Almont (4-2) will have a tough time winning the Blue Water Area Conference – but the Raiders are potential spoilers having knocked Croswell-Lexington (5-1) out of a tie for first. Bay City Central 22, Mount Pleasant 21 This was one of the stunners of the weekend statewide, as Central (2-4) had scored only 37 points total over their last four defeats to the Oilers (5-1) – who hadn’t lost a regular-season game in nearly two calendar years.

Greater Detroit

HEADLINER Macomb Dakota 21, Romeo 14 The Cougars clinched a share of the Macomb Area Conference Red title with this win over one of last season’s co-champions, taking a 14-0 lead and holding on. Dakota (6-0) had lost last year’s regular-season meeting with Romeo (4-2) but won 35-20 in a District Final rematch.

Watch list Detroit U-D Jesuit 30, Dearborn Divine Child 22 The Cubs bounced back after three-straight nonleague losses to teams a combined 15-3 to win its two Detroit Catholic League AA matchups and secure the division title. Divine Child moved to 4-2, still tying its most wins since 2017.

On the move Warren De La Salle Collegiate 28, Detroit Catholic Central 0 The Pilots (5-1) bounced back from losing their Catholic League Central opener to win their final two games and clinch a share with DCC (4-2) able to also pick up a share this week against Orchard Lake St. Mary’s. Detroit Central 45, Detroit Northwestern 6 Central (6-0) clinched a share of the Detroit Public School League Gold by holding a fifth opponent to single-digit scoring this fall. Detroit Martin Luther King 38, Detroit Renaissance 0 The Crusaders (4-1) clinched a share of the PSL Blue title with their third shutout over four league matchups. Madison Heights Bishop Foley 29, Riverview Gabriel Richard 28 Bishop Foley (6-0) earned a one-score win for the second-straight week, this time to clinch a share of the Catholic League Intersectional 1 championship. Marine City Cardinal Mooney 15, Clarkston Everest Collegiate 8 Mooney (5-1) avenged last year’s 45-3 loss to Everest (3-3) to clinch a share of the Intersectional 2 title. Center Line 37, Clawson 6 After falling in two nonleague games to start the fall, Center Line (4-2) has won its first four in the MAC Bronze to clinch a title share by handing Clawson (3-3) its first league defeat. Southgate Anderson 33, Gibraltar Carlson 28 This mini-upset, combined with Trenton’s 21-14 win over Brownstown Woodhaven, has all four of these teams with one loss in the Downriver League.

Mid-Michigan

HEADLINER Portland 40, Charlotte 13 The Raiders (5-1) scored the game’s first 23 points on the way to clinching a share of the Capital Area Activities Conference White title. Portland and Charlotte (5-1) entered the night tied for the top spot, and the Raiders held an offense scoring 39 points per game to its season low. Click for more from the Lansing State Journal.

Watch list Grand Ledge 56, DeWitt 49 The Comets (5-1) control their destiny in the CAAC Blue with a chance to play East Lansing in Week 9 for a share of the title, while DeWitt (3-3) fell to fifth place but with all three defeats this season by seven points or fewer.

On the move Durand 28, Gladstone 24 The Railroaders (6-0) equaled last season’s win total, which remains their highest since 2009, and handed Gladstone (5-1) its only loss as the teams met up in Gaylord. Holt 30, Lansing Waverly 6 The Rams (3-3) have played five opponents sitting .500 or better, with Waverly (4-2) also a playoff hopeful but with a tough slate ahead. Ionia 19, Lansing Catholic 18 (OT) The Bulldogs (2-4)  had lost their CAAC White games to Lansing Catholic (2-4) over the last eight seasons by an average of 25 points per contest, but this time they halted the Cougars’ two-game winning streak as Lansing Catholic also was rebounding from a tough start.

Northern Lower Peninsula

HEADLINER Boyne City 42, Charlevoix 14 The Ramblers (6-0) set themselves up with a chance to clinch a Northern Michigan Football Conference Leaders title this week against Elk Rapids by handing Charlevoix (5-1) its only defeat. Gavin Hewitt was among standouts as Boyne City scored the first points Charlevoix had given up since Week 1. Click for more from the Petoskey News-Review.

Watch list Frankfort 20, East Jordan 14 Defense has been the strength for Frankfort (5-1) this fall, and East Jordan (3-3) had averaged 31 points per game entering the night. Frankfort now will be rooting for the Red Devils, as they need an East Jordan win over first-place St. Ignace this week to have a shot at an NMFC Legacy title share.

On the move Cadillac 28, Petoskey 19 The Vikings (4-2) finished their outright title run in the Big North Conference and now finish their regular season against nonleague teams that are a combined 16-2. Roscommon 43, Manton 0 The Bucks (3-3) have guaranteed their best season since 2018 with three straight wins during which they’ve outscored their opponents by a combined 145-6. Traverse City Central 62, Midland Dow 26 The Trojans (2-4) earned their first win since Week 1, but could make a run at returning to the playoffs by winning out as the four teams they’ve lost to are a combined 21-3.

A Beal City defender wraps up a Pine River ball carrier during the Aggies’ 49-6 victory.

Southeast & Border

HEADLINER Whitmore Lake 24, Sterling Heights Parkway Christian 15 The Trojans (5-1) clinched their second championship over four seasons in the Michigan Independent Athletic Conference and continued a five-game winning streak. Whitmore Lake is giving up just 15 points per game and allowed a high of just 20 in the Week 1 loss.

Watch list Dexter 21, Ann Arbor Huron 14 While technically two other teams still have a chance, the Southeastern Conference Red title looks like it’s coming down to Dexter (6-0) and Saline. The Dreadnaughts escaped with this close win over the River Rats (3-3) to avenge last year’s seven-point loss.

On the move Napoleon 14, Grass Lake 6 The Pirates (6-0) pulled to within one more win of clinching a share of the Cascades Conference title, but must avenge one of their two 2021 league losses over the next two weeks to do so. Tecumseh 69, Jackson 46 Winner will take all in the SEC White this week as Tecumseh (6-0) avenged last year’s loss to Jackson (3-3) to earn the chance to play Chelsea for the outright league title. Michigan Center 40, Manchester 14 The Cardinals (2-4) have worked through three close losses this fall and with this win over the Flying Dutchmen (4-2) kept their playoff hopes alive.

Southwest Corridor

HEADLINER Battle Creek Central 29, Portage Central 15 The Bearcats couldn’t be in a better position as they pursue the Southwestern Michigan Athletic Conference championship. Their only loss came nonleague in overtime in Week 1, and Battle Creek Central’s next two SMAC opponents are both winless in league play – with league co-leader St. Joseph the opponent in the regular-season finale. See below for more from FOX 17.

Watch list Union City 32, Addison 22 This was a nonleague win for Union City (5-1) but came against the second-place team from the Cascades Conference. Union City could end up seeing the Cascades champion in a Week 9 crossover if the Chargers can finish off a Big 8 Conference title run. Their final two league games are against teams with one combined league win.

On the move Edwardsburg 58, Paw Paw 36 The Eddies (5-1) found their traditional scoring touch with a season-high points total, although Paw Paw (3-3) also put up the most points Edwardsburg has allowed. St. Joseph 62, Portage Northern 49 The Bears (5-1) kept up their end of that SMAC tie for first as they await third-place Stevensville Lakeshore this week. Benton Harbor 14, Niles Brandywine 0 The Tigers (3-3) kept their Lakeland Conference title hopes alive and also put a dent in the same for Brandywine (4-2); league leader Buchanan sees both to finish the league schedule over the next two weeks.

Upper Peninsula

HEADLINER Bark River-Harris 36, Manistique 21 The Broncos (4-2) bounced back from back-to-back defeats with this win to set up a winner-take-call Week 9 matchup with Ishpeming in the Western Peninsula Athletic Conference Iron championship. Both are 2-0 in league play. The Broncos should also continue to get a nice bump in playoff points from those losses to West PAC Copper contenders Iron Mountain and Houghton.

Watch list Ishpeming Westwood 34, Hancock 6 After opening with three straight losses – including two two-pointers – Westwood is even at 3-3 and only four spots outside the Division 6 playoff field.

On the move Iron Mountain 35, Calumet 7 The Mountaineers (5-1) avenged last season’s loss to Calumet (3-3) with more lockdown defense. Make that only 40 points given up this season, and only 21 over the last five games. St. Ignace 20, Maple City Glen Lake 7 The Saints’ story keeps getting better as they sit alone atop the NMFC Legacy thanks to another impressive defensive stand. St. Ignace (5-1) has given up 59 points this season, and 40 came in its lone loss to Gladstone. Kingsford 51, Detroit Old Redford 6 The Flivvers (4-2) are No. 13 in Division 5 playoff points after a big win over an Old Redford team that is slated to make the Division 6 field currently at 4-2.

West Michigan

HEADLINER Grand Rapids South Christian 36, Grand Rapids Catholic Central 34 The Sailors earned their first win over GRCC (5-1) since 2014, in doing so ending the Cougars’ winning streak at 41 games – the fifth-longest in MHSAA football history. South Christian quarterback Jake DeHaan was among stars, with his late 82-yard TD run helping to seal the win. Click for more from the Grand Rapids Press.

Watch list Whitehall 42, Muskegon Oakridge 8 The Vikings (6-0) made a mighty statement in the West Michigan Conference Lakes, moving into first place alone with this win over a former co-leader and formerly undefeated Oakridge (5-1).

On the move Muskegon Mona Shores 34, Zeeland West 6 These Sailors (5-1) moved into first alone in the Ottawa-Kent Conference Green by sending Zeeland West (5-1) into a three-way tie for second. Grand Rapids Forest Hills Central 14, Lowell 7 The Rangers (6-0) held onto the top spot alone in the O-K White, a game ahead of Byron Center and now two ahead of the Red Arrows (4-2). Muskegon Catholic Central 16, Schoolcraft 12 The Crusaders (4-2) are on a three-game winning streak with this victory over Schoolcraft (4-2). All but one MCC game this season has been decided by eight points or fewer.

8-Player

HEADLINER Colon 25, Climax-Scotts 20 The Magi had defeated Climax-Scotts by an average of nearly 41 points per game during their first four 8-player meetings – but had to hold off the Panthers (5-1) this time. In doing so, Colon (6-0) earned a share of the Southern Central Athletic Association – A championship. Click for more from the Battle Creek Enquirer.

Watch list Alcona 50, Indian River Inland Lakes 40 The Tigers have found their footing in 8-player football, and then some. After going 5-4 in their inaugural season last fall, Alcona (6-0) has surpassed that win total and is averaging 60 points per game – already outscoring last year’s team as well. This win was the Tigers’ most impressive, as Inland Lakes (4-2) is the favorite in the Ski Valley Conference.

On the move Grand Rapids NorthPointe Christian 35, Martin 19 The Mustangs (6-0) handed Martin (5-1) its first regular-season loss on the field since 2018, when the Clippers were still playing the 11-player format. Merrill 52, Morrice 12 The Vandals (6-0) are the team to chase in the Central Michigan 8-Man Football Conference after handing Morrice (5-1) its lone loss, and scoring their second-most points this fall in the process. Munising 54, Pickford 0 Make the reigning champ Mustangs (6-0) the favorites again in the Great Lakes Eight Conference East after they avenged last season’s 40-36 loss to the Panthers (4-2).

Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS (Top) A Breckenridge ball carrier is pulled down by a Mount Pleasant Sacred Heart tackler during the Huskies’ 20-12 win this past weekend. (Middle) A Beal City defender wraps up a Pine River ball carrier during the Aggies’ 49-6 victory. (Click for more from High School Sports Scene.)