Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Farnums Taking Lead as Young Shores Navigates Way Among D2 Elite
By
Tom Kendra
Special for MHSAA.com
October 5, 2022
Dahmir Farnum takes his role as a captain on the Muskegon Mona Shores football team VERY seriously.
“As a captain, my teammates are following my energy, so every time I touch the ball I’m trying to score a touchdown,” said Dahmir, who is averaging 120 rushing yards per game, despite playing less than a half in three this fall.
He nearly achieved his goal Sept. 23 against visiting Grand Rapids Union, scoring four touchdowns on his first five carries (all in the first quarter) in a 64-14 victory.
While Dahmir was running wild in that game, his brother – fellow senior Ke’Waun Farnum – was equally dominant in that same first quarter on defense with two interceptions, the second one going for a pick-six.
“It’s a blessing to have two kids who are not only great athletes, but unselfish teammates and hard-workers,” said 12th-year Mona Shores coach Matt Koziak. “Their roles have been elevated on both sides of the ball this year. They almost never come off the field.”
The Farnums have brought stability and leadership to the young Sailors, who are breaking in new sophomore quarterback Jonathan Pittman as well as many new faces on the offensive and defensive lines.
Mona Shores, 5-1 and ranked No. 3 in Division 2, has been dominant in every game this fall – except for the final 16 minutes against undefeated Rockford, when the host Rams rallied from a 27-7 deficit for 24 straight points in a 31-27 win.
“We have to keep that high level of play for four quarters and not take our foot off of the pedal,” explained Ke’Waun.
The Sailors appear to have learned their lesson, impressively defeating quality opponents the past two weeks. Against Union, the offense took center stage, scoring 43 points in the first quarter. Last week at Zeeland West, Shores allowed a long touchdown drive on the opening possession, then completely shut down the Dux’ wing-T the rest of the night in a 34-6 win.
The Farnum brothers showed their versatility and strength in that win at Zeeland West, which was undefeated and ranked No. 4 in Division 3 at the time. Dahmir, who plays outside linebacker, was moved inside due to an injury, and Ke’Waun was shifted from cornerback to his brother’s outside backer spot.
“They both played lights-out,” explained Koziak, who works primarily with the offense along with offensive coordinator Aaron James, while Dave Check is the defensive coordinator. “People talk about their speed all the time, but they are both big-time weight room kids who are very strong. They proved against Zeeland West that they are both willing to do anything that we ask them to help our team win.”
Dahmir (5-foot-9, 200 pounds), who Koziak calls the best running back he has coached in 12 years at Shores, has carried 66 times for 715 yards, an average of 10.8 yards per carry, with 12 touchdowns. He also has 21 tackles and one sack.
Ke’Waun (5-9, 175), who Koziak ranks as one of the best cover cornerbacks he’s had at Shores, has 10 receptions for 177 yards and three TDs from his slot receiver position. He also has two rushing touchdowns and returns punts and kickoffs. On defense, he has 11 tackles and two interceptions.
“They are two totally different players,” explained Koziak. “It is unbelievable, as a coach, to have two brothers like these two who give you so much. They do whatever we ask them to do.”
The Farnums are both three-year starters who played key roles as sophomores during the Sailors’ undefeated 2020 season, which culminated with a 25-19 win over Warren De La Salle Collegiate for their second-consecutive Division 2 championship. That season was particularly special, as Dahmir and Ke’Waun played on the same team with their older brother, Elijah.
Last season was disappointing, at least by Mona Shores’ current lofty standards, as the defense allowed too many big plays and 40-plus points in losses to Detroit Martin Luther King, Muskegon and Caledonia. The Sailors’ season ended with that defeat against Caledonia in a Division 2 District Final.
“I was out for that (Caledonia) game with COVID, and it was a helpless feeling watching them take it to us,” said Ke’Waun. “We started getting ready for this year as soon as that game was over.”
Shores hosts Zeeland East this week, then closes the regular season on the road with crosstown rivalry games against resurgent Muskegon Reeths-Puffer (5-1) and Muskegon (4-2).
Dahmir is the more vocal of the two brothers, while Ke’Waun keeps to himself and leads more by example.
Both are considered Division II college football prospects – Dahmir as a running back and Ke’Waun as a cornerback. They know it is a possibility that they could end up at the same college, but chances are their many years of playing on the same team – going all the way back to elementary youth football – will likely be coming to an end next month.
“I love everything about high school football, including being able to play with my brother,” said Dahmir, who goes to Buffalo Wild Wings with his brother and their father, Willie Farnum, after every game. “We are very close and we are very competitive. We are going to enjoy every minute that we get playing together.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTO Mona Shores senior Ke'Waun Farnum, left, celebrates his first-quarter interception against Grand Rapids Union on Sept. 23, along with his brother, Dahmir Farnum. (Photo by Eric Sturr, courtesy of the Local Sports Journal.)