Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Week 7 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 7, 2022
League title pursuits will continue all over the state this weekend as we begin the final third of the 2022 regular season.
But for those no longer in a championship race, or interested in what else lies ahead, every week of results makes the data even stronger as we prepare to announce the field and matchups for the MHSAA Playoffs at 6 p.m. Oct. 23 on Bally Sports Detroit.
The place to track how things are shaping up for the postseason is the MHSAA’s Playoff Point Summary page, where data can be sorted by division for both 11 and 8-player formats. The calculations update in near-real time as results are reported throughout the weekend.
Below are some of the matchups that could make things jump a little more over the next three days as we continue to settle into October.
Bay & Thumb
North Branch (6-0) at Armada (5-1)
The Blue Water Area Conference race shuffled last week with Armada defeating Croswell-Lexington, sending the Pioneers out of a tie for first with North Branch and into a tie for second with the Tigers. Now North Branch gets Armada this week and Croswell-Lexington next, needing to defeat one to clinch at least a share of the title – and after losing to both last season, including 34-28 to the Tigers. Armada is scoring 31 points per game and was one of only two opponents to put up more than 30 on North Branch last season – making this likely the best test so far for a Broncos defense giving up only six points per game this fall.
Keep an eye on these FRIDAY Bad Axe (5-1) at Elkton-Pigeon-Bay Port Laker (6-0), Bay City Western (4-2) at Midland (5-1), Lake Fenton (3-3) at Goodrich (5-1), Fenton (4-2) at Linden (5-1).
Greater Detroit
Carleton Airport (5-1) at Riverview (6-0)
Riverview has won 25 straight regular-season games, including 20 consecutive in the Huron League – with both streaks going back to 2019. The Pirates can clinch a third-straight league title with a win in this matchup (or claim the outright championship with a win plus a New Boston Huron loss). Riverview also owns a nine-game winning streak against Airport – but with one more win this fall, Airport will tie its winningest season since 2011, and the Jets already have avenged two 2021 defeats.
Keep an eye on these FRIDAY Walled Lake Western (5-1) at Waterford Mott (5-1), River Rouge (4-1) at Allen Park (4-2), Detroit U-D Jesuit (3-3) at Detroit Country Day (4-1), Utica Eisenhower (5-1) at Macomb Dakota (6-0).
Mid-Michigan
Lake Odessa Lakewood (5-1) at Olivet (5-1)
These two will wrap up their ninth seasons in the Greater Lansing Activities Conference with a winner-take-all championship matchup, as both are heading to the Capital Area Activities Conference next fall. Olivet owns a 6-2 edge in their GLAC matchups, and six of those meetings decided league titles. The Eagles have won five straight, with Lakewood the only other team to win the GLAC in this sport. Olivet hasn’t given up double-digit points in a game since Week 2 and got past Pewamo-Westphalia last week 20-7, while Lakewood is riding two straight shutouts.
Keep an eye on these FRIDAY Lapeer (6-0) at Grand Ledge (5-1), Parma Western (4-2) at Hastings (5-1), Big Rapids (4-2) at Howard City Tri County (6-0), Saginaw Michigan Lutheran Seminary (6-0) at Ithaca (5-1).
Northern Lower Peninsula
Boyne City (6-0) at Elk Rapids (5-1)
Elk Rapids has won as many games this fall as the last three seasons combined and have an opportunity to win a league championship for the first time since claiming the Lake Michigan Conference title in 2010. The Elks are a game behind Boyne City because of a Week 4 loss to Charlevoix, but breaking a nine-game losing streak against the Ramblers would give all three a single defeat in the Northern Michigan Football Conference Leaders with a game left for Boyne City and the Rayders. That said, the Ramblers haven’t had a game closer than 15 points this season and haven’t allowed Elk Rapids to score in their last two meetings.
Keep an eye on these FRIDAY St. Ignace (5-1) at East Jordan (3-3), Roscommon (3-3) at Lake City (4-2), Kingsford (4-2) at Petoskey (2-4). SATURDAY Sault Ste. Marie (4-2) at Traverse City St. Francis (6-0).
Southeast & Border
Tecumseh (6-0) at Chelsea (5-1)
Chelsea has won 22 straight Southeastern Conference White games, going back to 2018 and including the last three league titles with this matchup providing the opportunity to add a fourth outright. The defense has been outstanding again, giving up just under 10 points per game, and the reloaded offense has averaged 40 points per game over its last three. Tecumseh is another team enjoying long-awaited success, with all of its wins by at least 23 points and its victory total already its highest since 2013. That’s also the last season Tecumseh defeated the Bulldogs.
Keep an eye on these FRIDAY Dundee (5-1) at Hillsdale (3-3), Temperance Bedford (4-2) at Saline (6-0), Addison (4-2) at Grass Lake (3-3), Michigan Center (2-4) at Napoleon (6-0).
Southwest Border
Lawton (5-1) at Schoolcraft (4-2)
Big points totals the last three weeks have Lawton averaging 40 per game for the season just in time for what might end up the deciding game in the Southwestern Athletic Conference Valley. A win would clinch a share of the title for the Blue Devils, while Schoolcraft has played only one league game but would be in position to accomplish at least the same. The Eagles are continuing their bounce-back from their three-win 2021 campaign, and the defense was especially impressive in holding Centreville to two points in Week 2 and Muskegon Catholic Central to only 16 a week ago.
Keep an eye on these FRIDAY St. Joseph (5-1) at Stevensville Lakeshore (3-3), Buchanan (5-1) at Niles Brandywine (4-2), Three Rivers (4-2) at Sturgis (4-2), Decatur (4-2) at Delton Kellogg (4-2).
Upper Peninsula
Negaunee (6-0) at Gladstone (5-1)
Last week’s Gladstone loss to Durand, 28-24, took only a bit of the luster off this matchup of the top two teams in the Upper Peninsula this season (with Iron Mountain a strong honorable mention on that list). The Braves have clinched a share of the Great Northern Conference title and their best record since at least 2017, but even while finishing 4-6 last year they gave Negaunee a challenge before falling 31-30 during the regular season and 42-28 in a playoff rematch. The Miners have a tougher road ahead as they look to wrap up the Western Peninsula Athletic Conference Copper title, but there are plenty of signs they too have improved on a team that went 8-3 in 2021. They are scoring more and giving up about the same number of points as at this point last season, with this their toughest test since defeating the Mountaineers 19-14 in their season opener.
Keep an eye on these FRIDAY Ishpeming Westwood (3-3) at L'Anse (3-3), Houghton (5-1) at Calumet (3-3), Marquette (2-4) at Menominee (4-2), Tomahawk, Wis. (3-4) at Ishpeming (3-3).
West Michigan
Ravenna (5-1) at North Muskegon (5-1)
With the expansion and split of the West Michigan Conference, these two are the contenders for the first Rivers division championship. Both are undefeated in league play, with Ravenna a win ahead at 4-0 and able to clinch a share of the title with another victory tonight. Ravenna gave challenges to annual favorites Muskegon Oakridge and Montague during their time together in the previously one-division WMC. This is newer ground but also a deserved opportunity for North Muskegon, which despite finishing in the middle of the former WMC has made the playoffs five straight years thanks to the added bonus of that tough competition.
Keep an eye on these FRIDAY Kent City (6-0) at Reed City (5-1), Ludington (5-1) at Whitehall (6-0), Muskegon Reeths-Puffer (5-1) at Zeeland West (5-1), Grand Rapids West Catholic (6-0) at Fruitport (4-2).
8-Player
Au Gres-Sims (5-1) at Alcona (6-0)
Alcona and Rogers City are both undefeated and lined up to face each other in Week 8 for the North Star League Big Dipper title. But Au Gres-Sims, tied for first in the Little Dipper, can muddy things up if it can continue a high-scoring surge that began after a Week 2 loss to the Hurons. The Wolverines have scored at least 50 points in all four games since, and put up 72 in a 40-point win over Alcona last year. But this is a much-improved Tigers team, and only two opponents have scored more than 14 points against them this fall.
Keep an eye on these FRIDAY Concord (4-2) at Marcellus (4-2), Cedarville (5-1) at Rudyard (4-2). SATURDAY Mesick (5-1) at Brown City (5-1), New Haven Merritt Academy (4-2) at Peck (5-1).
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PHOTO A Muskegon Catholic Central defender makes a stop during last week's 16-12 win over Schoolcraft. (Photo by Tim Reilly.)