Logo

Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

A Pine River ball carrier looks for an opening during McBain’s 46-0 win Friday, 10/7/22..

1st & Goal: 2022 Week 7 Review

By Geoff Kimmerly
MHSAA.com senior editor

October 10, 2022

The home stretch is here, and with it more of the unexpected even as we continue to learn a few new details every week about this season’s contenders.

MI Student AidSeveral more league champions were rewarded this week, but nearly as many races seemed to re-open thanks to unpredicted performances.

Bay & Thumb

HEADLINER Elkton-Pigeon-Bay Port Laker 32, Bad Axe 14 The Lakers (7-0) finished an outright championship run in the Greater Thumb Conference West, defeating Bad Axe in a winner-take-all league finale. Those two and Reese had shared the championship a year ago. Bad Axe entered scoring 37 points per game, but Laker still hasn’t given up more than 15 to any opponent this fall. Click for more from the Huron Daily Tribune.

Watch list Armada 37, North Branch 28 The top of the Blue Water Area Conference is shuffling weekly, and suddenly Armada (6-1) finds itself on top alone after knocking the Broncos (6-1) off their former solo perch.

On the move Marine City 47, Clinton Township Clintondale 8 The Mariners (6-1) haven’t lost again since falling to Armada by a point in their season opener, and they finished a Macomb Area Conference Silver outright title run. Lapeer 42, Grand Ledge 28 The Lightning (7-0) turned away another strong challenge from the Comets (5-2) with Clarkston and Davison coming up to close the regular season. Fenton 28, Linden 21 This combined with Swartz Creek’s win over Flushing ended the Flint Metro League Stripes schedule with a shared championships among the Tigers (5-2), Eagles (5-2) and Dragons (6-1).

Greater Detroit

HEADLINER Riverview 18, Carleton Airport 13 The Pirates (6-0) ran their regular-season winning streak to 26 and Huron League streak to 21 in clinching a third-straight conference championship. The Jets (5-2) entered averaging 32 points per game but were held to their second fewest this season.

Watch list Grosse Pointe North 50, Warren Fitzgerald 0 After going a combined 7-27 over the last four seasons, North is 7-0 and the Macomb Area Conference Green champion. The Norsemen have given up 32 points this season and allowed only six over five league wins.

On the move Grosse Pointe South 20, St. Clair Shores Lakeview 16 After two seasons in the MAC Red, South returned to the MAC White this season – and after an 0-2 nonconference start won all five league games to take back the title after previously winning the White four straight seasons from 2016-19. Redford Union 40, Melvindale 6 The Panthers (7-0) ran their Western Wayne Athletic Conference winning streak to 17 and clinched a share of a second-straight league title. Southfield Arts & Technology 35, Oak Park 12 In addition to guaranteeing its first overall winning record since its first season in 2016, A&T (6-1) clinched an outright Oakland Activities Association White title while no league opponent got closer than 14 points.

Mid-Michigan

HEADLINER Durand 54, Chesaning 8 This combined with Ovid-Elsie’s 14-13 win over New Lothrop earned the Railroaders (7-0) a share of the Mid-Michigan Activities Conference title. The seven wins are the team’s most since winning seven in 2009, and tied their most since 1983 according to Michigan-football.com. Click for more from the Flint Journal.

Watch list Laingsburg 27, Fowler 14 Coming off a Week 6 win over many-season reigning champ Pewamo-Westphalia, the Eagles (6-1) looked to be control in the Central Michigan Athletic Conference. But Laingsburg, which opened its CMAC schedule with a loss to P-W, instead guaranteed itself a share of the championship with Fowler and the Pirates able to earn the same with wins this week. 

On the move Ithaca 50, Saginaw Michigan Lutheran Seminary 18 The Yellowjackets (6-1) claimed the Tri-Valley Conference West 2 title, their 14th straight league championship, while handing MLS (6-1) its only loss. Ovid-Elsie 14, New Lothrop 13 In avenging four MMAC losses to New Lothrop over the last four seasons, Ovid-Elsie (5-2) also gained an opportunity to claim a share of the league title if the Hornets (6-1) defeat Durand this week. Olivet 42, Lake Odessa Lakewood 7 The Eagles (6-1) ended their (and Lakewood’s) time in the Greater Lansing Activities Conference by clinching a sixth-straight league championship while sending the Vikings (5-2) into second place.

Northern Lower Peninsula

HEADLINER Boyne City 34, Elk Rapids 0 The Ramblers (6-0) clinched a share of the Northern Michigan Football Conference Leaders championship, with the opportunity to earn it outright this week against Tawas. The shutout was the team’s second in three games and the championship is their second straight. Elk Rapids moved to 5-2. Click for more from the Petoskey News-Review.

Watch list Cadillac 24, Belding 6 The Vikings (5-2) not only are Big North Conference champions but now own a win over another league leader as the Black Knights (6-1) sit atop the Ottawa-Kent Conference Silver standings.

On the move Tawas 44, Maple City Glen Lake 14 Tawas entered the season with 15 straight losses and added five more, but now has won two straight and this time with its best offensive performance since 2019. Traverse City St. Francis 35, Sault Ste. Marie 7 The Gladiators (7-0) finished a repeat title run in the NMFC Legends and ran their regular-season win streak to 19. Lake City 45, Roscommon 6 The Trojans (5-2) equaled their 2021 win total and with two regular-season games to play against opponents that could significantly improve their postseason possibilities as they sit No. 24 in Division 7 playoff points.

Southeast & Border

HEADLINER Tecumseh 50, Chelsea 34 The Tecumseh dream season continues and now includes the program’s first win over Chelsea since 2013 and a Southeastern Conference White championship to go with a 7-0 start. Chelsea (5-2) provided the stiffest challenge this season, but Tecumseh’s offense continued to churn going over 50 points for the fifth time this fall. Click for more from the Ann Arbor News.

Watch list Temperance Bedford 7, Saline 0 The Kicking Mules (5-2) had given Saline (6-1) some of its closest games over the last eight years. But their first win over Saline since 2013 not only ended a personal losing streak but the Hornets’ run of 50 straight SEC Red wins since that last Bedford defeat.

On the move Napoleon 29, Michigan Center 27 Napoleon (7-0) is the Cascades Conference champion, and outright thanks to some help from Grass Lake (see below). Adrian Madison 14, Erie Mason 8 The Trojans (3-4) need to make up 12 spots to get into the Division 6 playoff field, but two straight wins is the right start especially with Mason at 5-2 this fall. Grass Lake 34, Addison 18 The Warriors (4-3) have pushed to the No. 26 spot in the Division 7 playoff field with Addison sitting No. 27 on the Division 8 list.

Southwest Corridor

HEADLINER Buchanan 26, Niles Brandywine 24 The Bucks are the first football champions of the Lakeland Athletic Conference, and they earned that historic title by avenging a 2021 loss to Brandywine (4-3). The Bobcats made a run at the lead late, but Buchanan (6-1) held on and sits No. 15 in Division 5 playoff points with tough games to go against Benton Harbor and Centreville. Click for more from the St. Joseph Herald-Palladium.

Watch list Lawton 49, Schoolcraft 14 The Blue Devils (6-1) remain on a roll, with this win clinching a share of the Southwestern Athletic Conference Valley title and their fourth straight scoring at least 42 points and giving up no more than 16.

On the move Decatur 37, Delton Kellogg 22 The Raiders (5-2) guaranteed their winningest season since 2018 and against a Delton team eying a third-straight playoff appearance and sitting No. 12 in Division 7 playoff points. Niles 49, Paw Paw 8 The Vikings (3-4) had a rough stretch midseason, but with a second-straight win are sitting just one spot outside the Division 4 playoff field. St. Joseph 42, Stevensville Lakeshore 14 The Bears (6-1) continued to push toward a possible Week 9 decider in the Southwestern Michigan Athletic Conference while sending Lakeshore (3-4) into a tie for third.

Upper Peninsula

HEADLINER Negaunee 24, Gladstone 6 The Miners (7-0) fortified their status as the Upper Peninsula’s top team this fall, adding this win to another over Iron Mountain – the two opponents that also have been in the mix for that praise. The Braves were averaging 36 points per game entering the contest, but Negaunee brought its points-allowed average down to nine per game this season. Click for more from RRN Sports.

Watch list St. Ignace 20, East Jordan 14 The Saints (6-1) clinched a share of the NMFC Legacy championship and can claim it outright Week 9 against winless Harbor Springs. East Jordan (3-4) is hanging on to a spot in the Division 8 playoff field.

On the move Calumet 35, Houghton 12 The Copper Kings (4-3) bounced back from a Week 6 loss with a must-win against the Gremlins (5-2) and are holding onto the No. 32 spot in the Division 6 playoff field.  Ishpeming Westwood 14, L’Anse 6 The Patriots (4-3) ran their winning streak to four as they prepare to finish with a pair of potential league champions in Bark River-Harris and Negaunee. Marquette 21, Menominee 6 After a 1-4 start, Marquette has won two straight including this one to avenge a 2021 loss to the Maroons (4-3).

West Michigan

HEADLINER North Muskegon 28, Ravenna 7 The Norsemen (6-1) drew another important win closer to a possible West Michigan Conference title with this win over second-place Ravenna (5-2) to go with an earlier victory over third-place Hart. The Bulldogs are the highest-scoring team in the Rivers division this fall, but North Muskegon held them to well below their previous average of 39 points per game. Click for more from CatchMark SportsNet.

Watch list Fruitport 28, Grand Rapids West Catholic 20 This was the stunner of the weekend, but maybe shouldn’t have been as Fruitport is enjoying its best season in a decade after finishing below .500 the last eight. West Catholic (6-1) hadn’t had an opponent come within two touchdowns since opening night.

On the move Big Rapids 27, Howard City Tri County 27 The Cardinals (5-2) shook up the Central State Activities Association Gold and ended up on top with a guaranteed share of the title with Tri County and Reed City also with one loss in league play. Reed City 52, Kent City 0 The Coyotes (6-1) won big over the CSAA Silver champ Kent City (6-1), a nice bonus to getting back into the Gold title race. Sparta 34, Hopkins 14 The Spartans are 4-1 over their last five games and back in the Ottawa-Kent Conference Silver mix after pulling the Vikings (5-2) out of a tie for the top spot.

8-Player

HEADLINER Peck 46, New Haven Merritt 6 The Pirates clinched the North Central Thumb League Stripes title and haven’t lost since Week 1. Peck has won its league games by an average of 37 points per, with one more to play. Merritt (4-3) is part of a three-way tie for second place.

Watch list Au Gres-Sims 50, Alcona 34 The Wolverines (6-1) are tied for first in the North Star League Little Dipper with a Week 9 matchup against Posen likely to decide the championship, and Alcona (6-1) playing Rogers City next for the Big Dipper title.

On the move Tekonsha 62, Burr Oak 6 Tekonsha (6-1) finished a second-straight perfect run through the Southern Central Athletic Association B. Indian River Inland Lakes 36, Pellston 6 The Bulldogs (5-2) finished an outright title run in the Ski Valley Conference and have yet to lose a league game over two seasons. Brown City 64, Mesick 62 The Green Devils (6-1) went over 60 points for the second-straight week to lock up their closest win of a strong first season of 8-player.

Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

PHOTO A Pine River ball carrier looks for an opening during McBain’s 46-0 win Friday. (Photo by Tonya Holmes.)