Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Week 8 Review
By
Geoff Kimmerly
MHSAA.com senior editor
October 17, 2022
Plenty of regular-season wheels were still in spin during football’s Week 8, including opportunities for a few more historic league championship claims and a few upsets to keep this season’s playoff field a little tougher to forecast.
Dexter and Durand are among the latest to celebrate league titles many years in the making. Spring Lake, Elk Rapids and East Grand Rapids kept us on our toes as well as we dug deeper into crunch time with only one week of regular-season matchups to play.
Here’s a look at how those teams and others continued to drive us forward as we draw nearer to playoff selection coming up this Sunday.
Bay & Thumb
HEADLINER Goodrich 21, Linden 0 The Martians (7-1) added the overall Flint Metro League championship to their Stars division title and also extended their winning streak that began after a season-opening defeat. Since that Week 1 loss, Goodrich has given up more than seven points in a game only once, with this its third shutout of the fall. The Martians have won all three meetings with Linden (5-3) since joining the Metro in 2019. Click for more from the Flint Journal.
Watch list North Branch 35, Croswell-Lexington 21 The must-follow Blue Water Area Conference race has reached a conclusion, with North Branch (7-1) clinching a share of the championship with this victory and Armada (7-1) clinching a share with its win over Richmond on Friday. The Broncos avenged a 28-7 defeat last year to the Pioneers (6-2), who went on to win the 2021 BWAC title.
On the move Harbor Beach 28, Bad Axe 7 The East’s Harbor Beach (7-1) won this matchup of Greater Thumb Conference division runners-up, avenging last year’s 42-33 loss to the Hatchets (5-3). Davison 49, Grand Blanc 14 The Cardinals (7-1) avenged last year’s 43-7 loss to the rival Bobcats to set up a winner-take-all Saginaw Valley League South title matchup this week against Lapeer. Freeland 40, Birch Run 6 The Falcons (7-1) have moved up in the Division 4 playoff-point rankings three straight weeks and now sit at No. 12 after sending Birch Run (4-4) one spot out of the Division 5 qualifier list to No. 33 heading into the regular-season finales.
Greater Detroit
HEADLINER Detroit Cass Tech 28, Detroit Martin Luther King 14 The Detroit Public School League Blue championship game was a rematch from Week 4, won by King 28-23. But this time, Cass Tech was able to shut down a Crusaders offense averaging 43 points per game and break a three-game losing streak against its biggest rival. Cass Tech (5-3) also received a nice boost to No. 29 in Division 1 playoff-point average after entering the weekend at No. 31. King, at 5-2, sits No. 12 on the Division 3 playoff-point list. Click for more from the Detroit News.
Watch list Farmington 39, Birmingham Seaholm 21 A two-point loss to Troy in Week 5 put the Falcons (6-2) in chase mode, but they earned a share of the Oakland Activities Association Blue title by handing Seaholm (7-1) its lone loss in the league finale. The next-best news for both is both were sub-.500 last year and have rebounded in big ways.
On the move Belleville 42, Livonia Franklin 14 The Tigers (8-0) clinched another Kensington Lakes Activities Association East title outright and ran their overall winning streak to 19, while dealing Franklin (7-1) its only defeat. Detroit Central 31, Detroit Southeastern 14 The Trail Blazers (8-0) ran their regular-season winning streak to 18 in finishing an outright PSL Gold championship run with a second win over Southeastern (5-3) this fall. Clarkston 48, Lapeer 13 The Wolves (6-2) have two good losses and some really solid wins this season, this one over the Lightning (7-1) just the latest and enough to push Clarkston up to No. 7 on the Division 1 playoff-point list.
Mid-Michigan
HEADLINER Durand 23, New Lothrop 21 The Railroaders’ season would have been considered a mighty success with just a shared championship in the Mid-Michigan Activities Conference. But Durand (8-0) continued to make its case as one of the most intriguing stories of this season statewide by edging the Hornets to claim the title outright, after two weeks ago earning a share of its first league championship since 1983. Even with the loss, New Lothrop (6-2) moved up a spot in Division 7 playoff-point ranking to No. 12, and its defeats this season are by a combined three points. Click for more from the Owosso Argus-Press.
Watch list Holt 16, East Lansing 13 The Rams actually ran their winning streak over East Lansing (6-2) to two, but this one spun the Capital Area Activities Conference Blue race on its side with Holt (5-3) clinching a share and East Lansing and Grand Ledge now set to decide the other half of the championship when they face off this week. The Trojans had entered the weekend in first alone.
On the move Portland 32, Cadillac 6 The Raiders (7-1) are shaping up as Division 5 contenders again, with this win over the Vikings (5-3) moving them up three spots to No. 6 on that playoff-point average list. Charlotte 44, Flint Hamady 34 The Orioles’ rise continues as they moved to 7-1 by handing Hamady (7-1) its lone defeat. Hastings 33, Jackson Northwest The Saxons (7-1) clinched a share of the Interstate 8 Athletic Conference title and can claim it outright this week against winless Battle Creek Pennfield.
Northern Lower Peninsula
HEADLINER Elk Rapids 26, St. Ignace 19 Add the Elks (6-2) to teams enjoying an unforgettable fall. They finished third in the Northern Michigan Football Conference Leaders, but earned their most notable win this season over a St. Ignace team that’s clinched a share of the NMFC Legacy title and will play for the outright championship this week. Elk Rapids (6-2) has put together its best season since 2018, while the Saints (6-2) are surging through their best showing since 2016.
Watch list Traverse City St. Francis 42, Lawton 7 We’ve been watching the Gladiators all season, and it feels like we’ll be watching them late into November again as they moved to 8-0 with a big win over last season’s Division 7 runner-up Blue Devils (6-2).
On the move Traverse City Central 21, Bay City Western 0 A four-game losing streak in September had the Trojans (4-4) solidly outside the Division 2 playoff field, but a three-game winning streak has moved them back up to No. 21 in Division 2. McBain 46, Manton 20 After a few weeks skating outside the top 32 in Division 8 playoff-point average, McBain (4-4) is up to a more comfortable No. 27 with winless Muskegon Heights Academy up next. Charlevoix 38, Kalkaska 0 The Rayders moved to 7-1 with their second-straight shutout and sixth in eight games this season.
Southeast & Border
HEADLINER Dexter 21, Saline 14 The Dreadnaughts (8-0) defeated eight-time reigning champion Saline to clinch the Southeastern Conference Red championship outright – that league title also Dexter’s first in 59 years. Cole Cabana scored all three touchdowns, while the Dreadnaughts’ defense stood strong again and is giving up only 10.4 points per game this season. Saline moved to 6-2. Click for more from the Ann Arbor News.
Here are the highlights of the Saline at Dexter game that aired on Football Fridays Overtime powered by STATE CHAMPS! on @BallySportsDET#MIFTBL | @DreadStrong | @colecabana pic.twitter.com/JndzfPoY2k
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Watch list Adrian 39, Sturgis 13 The Maples (4-4) finished fourth in the SEC White, but their four wins are the team’s most since 2016, and they are one spot outside making the Division 4 playoff field after moving up seven spots with this win over the Trojans (5-3).
On the move Napoleon 36, Addison 18 The Pirates (8-0) clinched the Cascades Conference championship outright with their first win over Addison (4-4) since 2018. Hudson 46, Dundee 17 The Tigers (8-0) guaranteed a winner-take-all Week 9 matchup with Clinton in the Lenawee County Athletic Association while taking Dundee (6-2) out of title consideration. Ottawa Lake Whiteford 50, Erie Mason 14 The Bobcats (8-0) finished a perfect run through the Tri-County Conference and sit No. 2 in Division 8 playoff-point average, while Erie Mason (5-3) is hanging in at No. 29 in Division 7.
Southwest Corridor
HEADLINER Buchanan 34, Benton Harbor 22 The Bucks (7-1) wrapped up the inaugural Lakeland Athletic Conference championship outright, and deservedly so after putting up the most points a tough Benton Harbor defense has given up this season. Similarly, the Tigers (4-4) tied the third-most Buchanan has allowed, and will hope to continue that trend this week as they sit two spots outside the Division 5 playoff field with a trip to Constantine next. This win moved Buchanan up three spots in Division 6 to No. 12. Click for more from the Niles Daily Star.
Watch list Homer 34, Reading 30 The Trojans (6-2) didn’t catch Union City in the Big 8 Conference but finished a solid second thanks to their first win over Reading (6-2) since 2016. They also guaranteed their best record since 2019 with the win.
On the move Edwardsburg 46, Chelsea 7 The Eddies (7-1) are making some noise, with this win over the reigning Division 4 champion Bulldogs (5-3) a good conversation starter. White Pigeon 44, Kent City 19 A three-game winning streak has White Pigeon (5-3) steadily moving up the Division 8 playoff-point list, and this win over Kent City (6-2) was their most impressive of the fall. Watervliet 32, Parchment 7 Watervliet (5-3) was in need of some added comfort in the Division 6 playoff field, and this win pushed it up six spots to No. 22. Parchment (4-4) fell five spots to a less comfortable No. 34, two out of making the postseason.
Upper Peninsula
HEADLINER Negaunee 48, Houghton 0 The Miners (8-0) not only experienced no letdown after a big Week 7 win over Gladstone, they put up their third-most points of the season and earned their second shutout in clinching a share of the Western Peninsula Athletic Conference Copper title. Negaunee will play for its first perfect regular season since 2016 against Ishpeming Westwood this week, while Houghton (5-3) is working to hold onto a playoff spot in Division 6 and could see the Miners again. Click for more from Upper Michigan Source.
Watch list Kingsford 46, Hopkins 7 The Flivvers (6-2) quietly have won five straight – with Hopkins (5-3) playing for a league title share this week. Kingsford has gone over 45 points three of the last four games and held its last four opponents to single digits.
On the move Gladstone 22, Gaylord 14 The Braves (6-2) quickly bounced back from that Negaunee loss, with a sixth win representing their most in a season since 2017 – and against a Gaylord team (5-3) enjoying its best since 2018. Iron Mountain 28, Ishpeming 8 The Mountaineers (7-1) are holding on to the top spot in Division 8 playoff-point average for the second-straight week after defeating a possible playoff opponent in the Hematites (4-4). Bark River-Harris 34, Ishpeming Westwood 6 The Broncos (6-2) may bring a little more momentum to this week’s West-PAC Iron title decider with Ishpeming after avenging last year’s 50-8 loss to Westwood (4-4).
West Michigan
HEADLINER Spring Lake 35, Hudsonville Unity Christian 32 The Lakers (3-5) have quite a bit to make up to have a shot at making the Division 4 playoffs. But they made a massive impact on the Ottawa-Kent Conference Blue race with this upset, denying Unity Christian (5-3) a chance to clinch a share of the league title and instead bringing Fruitport and Grand Rapids West Catholic back into the mix. Click for more from the Grand Haven Tribune.
Watch list East Grand Rapids 15, Lowell 14 The Pioneers (3-5) were coming off two losses, but in edging the Red Arrows (5-3) they pushed into a pretty solid No. 24 slot in Division 3 playoff-point average.
On the move Grand Rapids Forest Hills Central 30, Grand Rapids Christian 7 The Rangers (8-0) are one of two undefeated teams left in Division 2 and now own a share of the O-K White championship with the chance to repeat as outright winner this week. Muskegon Mona Shores 15, Muskegon Reeths-Puffer 0 With their second shutout of the season, the Sailors (7-1) clinched a share of the O-K Green title. Grand Rapids South Christian 37, Grand Rapids Kenowa Hills 7 These Sailors now own a share of the O-K Gold championship but with a tough opponent coming up in Forest Hills Eastern as they seek to win outright.
8-Player
HEADLINER Rogers City 42, Alcona 26 The North Star League Big Dipper championship belongs to Rogers City after this highly-anticipated matchup. The last three between these rivals had been decided by a score, but the Hurons broke away and are now one more win from a first perfect regular season since 1998. Alcona is 6-2. Click for more from MI Sports Now
Watch list Central Lake 26, Farwell 22 Early losses to Gaylord St. Mary and Indian River Inland Lakes are why Central Lake ended up third in the Ski Valley Conference. But the Trojans have won five straight (including a forfeit) and handing Farwell (7-1) its lone loss makes them a team to watch even more as we head into the postseason.
On the move Climax-Scotts 28, Adrian Lenawee Christian 21 The Panthers (7-1) are absolutely among the best teams in 8-player Division 2 with this win solidifying that reputation. Lenawee Christian (6-2) remains a favorite in Division 1. Gaylord St. Mary 38, Rudyard 14 The Snowbirds also are a Division 2 team to watch coming off a solid win over Division 1 Rudyard (5-3). Kingston 56, Mayville 26 The Cardinals (8-0) are a win away from a possible first perfect regular season since 1999, and this win over Mayville (5-3) was one of their best.
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PHOTOS (Top) Detroit Central's quarterback attempts to launch a pass amid a Southeastern rush during the PSL Gold final. (Middle) A Detroit Cass Tech ball carrier looks to break past a Martin Luther King defender during the PSL Blue championship game. (Photos by Chardonne’ U of Olivia B. Photography.)