Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Week 9 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 21, 2022
It’s not over yet.
Don’t look too far ahead to Sunday’s playoff selection when there’s plenty to behold during this weekend’s football regular-season finales.
For starters, 37 teams are pursuing perfect finishes – and three games feature undefeated teams facing off. Additionally, Detroit Central, Negaunee and Bridgman moved to 9-0 with wins Thursday night.
A handful of league titles are still to be decided – including two by those matchups of unbeaten opponents.
And if last season’s first run using the enhanced strength-of-schedule format for playoff selection ends up the norm, we could see 15 changes in the playoff field between Thursday and the end of Saturday night. Last season, teams ranked Nos. 39 and 38 in playoff-point average heading into Week 9 were among those able to make the top 32 in their 11-player divisions, while 8-player saw teams sitting Nos. 18 and 17 move up into the top 16.
Don’t forget: We’ll unveil the full playoff field and all brackets during the “Sunday Selection Show” at 6 p.m. Sunday on Bally Sports Detroit.
Bay & Thumb
Davison (7-1) at Lapeer (7-1)
For the third time in five seasons but first since 2019, a Saginaw Valley League championship is coming down to these two – this time in the SVL South, as the winner takes the title outright. These two share an intriguing mutual opponent; Davison defeated Clarkston in its season opener, and the Lightning fell to the Wolves last week. But much can change over two months, and the key point instead may be how Davison’s offense – averaging 47 points per game – does against a Lapeer defense giving up 26 per contest. Lapeer scores just over 39 points per game as well, so this one could see a lot of scores put on the board – not too different from the Lightning’s 38-35 win over the Cardinals last season.
Keep an eye on these FRIDAY Freeland (7-1) at Croswell-Lexington (6-2), Millington (7-1) at Flint Beecher (4-3), Gladwin (8-0) at Standish Sterling (7-0), Romeo (6-2) at Grand Blanc (4-4).
Greater Detroit
Brownstown Woodhaven (6-2) at Gibraltar Carlson (7-1)
These two and Trenton are tied for the Downriver League lead, with the winner of this matchup guaranteed a share of the title and the Trojans needing to defeat Wyandotte Roosevelt for another share. It’s a similar situation to last year, when Woodhaven entered the Week 9 matchup undefeated but Carlson was able to force a shared title (also with Allen Park) thanks to a 28-14 win. The Warriors haven’t given up more than 26 points to anyone this season, so something will have to give as the Marauders have scored at least 27 in every game.
Keep an eye on these FRIDAY Detroit Cass Tech (5-3) at Bloomfield Hills Brother Rice (3-4), River Rouge (5-2) at Southfield Arts & Technology (6-2), Grosse Pointe South (5-3) at Grosse Pointe North (8-0). SATURDAY Madison Heights Bishop Foley (8-0) vs. Marine City Cardinal Mooney (7-1) at Ford Field.
Mid-Michigan
Belleville (8-0) at Brighton (8-0), Saturday
After turning back undefeated Livonia Franklin last week to clinch the Kensington Lakes Activities Association East title, Belleville will put its 19-game winning streak on the line against another unbeaten for the overall KLAA championship. This will be these teams’ first meeting since Brighton won a 2019 Semifinal matchup. Their strengths this time match up well. The Tigers are averaging 53 points per game despite scoring only 49 and 42 the last two weeks, respectively. Brighton has allowed only 81 points all season. Belleville is No. 1 in Division 1 playoff-point average, and Brighton is tied for No. 3.
Keep an eye on these FRIDAY Hopkins (5-3) at Belding (7-1), Marine City (7-1) at Durand (8-0), Grand Ledge (6-2) at East Lansing (6-2), Ithaca (7-1) at Shepherd (6-2).
Northern Lower Peninsula
Detroit Country Day (5-2) at Traverse City St. Francis (8-0)
The Gladiators should have a really great idea what they do best heading into the playoffs after dominating Lawton last week and facing Division 5 contender Country Day this week. St. Francis sits atop Division 7 in playoff-point average heading into the weekend, guaranteeing three home playoff games, and will still get a nice bonus win or lose. Country Day will be seeking a bounce back after a Week 8 loss to Brother Rice, and is seeking a third win over a league champion after previously downing Detroit U-D Jesuit and Warren Michigan Collegiate.
Keep an eye on these FRIDAY Elk Rapids (6-2) at Frankfort (7-1), Ogemaw Heights (6-2) at Lake City (5-3), Traverse City West (2-6) at Traverse City Central (4-4), Charlevoix (7-1) at Maple City Glen Lake (3-5).
Southeast & Border
Clinton (8-0) at Hudson (8-0)
Clinton is in its third season since returning to the Lenawee County Athletic Association and finds itself with a golden opportunity in addition to the chance to claim its first title since coming back from the Tri-County Conference. Hudson is riding a 22-game winning streak – the longest active streak in the state – and sits No. 3 in Division 7 playoff-point average after winning Division 8 a year ago. By the numbers, the Redwolves have scored about two points more and given up a little more than two points fewer against the other six teams in the league this fall. Hudson won last year’s meeting 36-28.
Keep an eye on these FRIDAY Dexter (8-0) at Chelsea (5-3), Addison (4-4) at Jonesville (4-4), Manchester (5-3) at Reading (6-2), Battle Creek Harper Creek (3-5) at Jackson Lumen Christi (5-3).
Southwest Corridor
St. Joseph (7-1) at Battle Creek Central (7-1)
This has been lining up as the potential deciding game in the Southwestern Michigan Athletic Conference for a few weeks, and both teams made good on their ends to make it happen. St. Joseph has won the last two meetings, but this is Central’s best team since at least 2018, and with another win will tie its most in a season since 2004. Neither team has lost since Week 1. The Bearcats are 3-1 in games decided by one score, so they will be ready if crunch time presents itself again. But St. Joseph also won its only similarly close game and has an impressive victory over Hudsonville Unity Christian to bolster its SMAC run.
Keep an eye on these FRIDAY Portland (7-1) at Berrien Springs (6-1), Centreville (6-2) at Buchanan (7-1), Napoleon (8-0) at Union City (7-1), Sturgis (5-3) at Edwardsburg (7-1).
Upper Peninsula
Benzie Central (3-5) at Sault Ste. Marie (5-3)
Sault Ste. Marie is one of four teams with a 5-3 record sitting outside the Division 3 playoff field heading into this weekend. The Blue Devils broke a three-game losing streak last week and will need those three opponents to continue harvesting bonus points while they look to take care of what they can control against the Huskies. Benzie has bounced back since starting the season 0-3 and sits No. 25 in Division 7 playoff-point average thanks in part to losses to some of the same powerhouse teams as Sault Ste. Marie has faced.
Keep an eye on these THURSDAY Bark River-Harris 28, Ishpeming 20; Negaunee 44, Ishpeming Westwood 0. FRIDAY Menominee (4-4) at Kingsford (6-2), Calumet (5-3) at L’Anse (4-4).
West Michigan
Rockford (8-0) at Caledonia (8-0)
This is a dream Week 9 showdown, with the top two teams in the most prominent league on the west side of the state facing off with a perfect regular season and Ottawa-Kent Conference Red outright title on the line. Rockford’s 17-14 win in Week 7 of last year ended up being the title decider. Don’t expect Caledonia’s fifth shutout of this season tonight, but the Fighting Scots’ defense has given up more than 14 points only once. Rockford will counter with an offense scoring 40 points per game that put up 31 against a similarly-strong Muskegon Mona Shores defense in a Week 2 win.
Keep an eye on these FRIDAY Muskegon Mona Shores (7-1) at Muskegon (6-2), Grand Rapids South Christian (8-0) at Ada Forest Hills Eastern (6-2), Hudsonville Unity Christian (5-3) at Grand Rapids West Catholic (7-1), Byron Center (6-2) at Grand Rapids Christian (3-5).
8-Player
Crystal Falls Forest Park (7-1) Powers North Central (8-0)
The Jets have won a record 32 straight 8-player games, and 40 straight during the regular season. But prior to the streak, Forest Park was one of few to have success against North Central, and the Trojans will try to find some again against a team that has outscored its seven opponents (one win was a forfeit) by a combined 448-17. Forest Park’s only loss was by two to Norway, which fell to North Central last week by a much more significant margin.
Keep an eye on these FRIDAY Tekonsha (7-1) at Colon (8-0), Peck (7-1) at Deckerville (5-3), Farwell (7-1) at Marion (8-0), Au Gres-Sims (7-1) at Posen (7-1).
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PHOTO Davison, on offense, and Grand Blanc match up last week; the Cardinals won 49-14. (Photo by Terry Lyons.)