Logo

Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Negaunee's Kai Lacar (10) finds a hole and breaks away for another Miners touchdown in the second quarter.

1st & Goal: 2022 Week 9 Review

By Geoff Kimmerly
MHSAA.com senior editor

October 24, 2022

Every league champion has been crowned. All 144 playoff pairings are set.

MI Student AidThis fall seemed to fly by, but the football regular season is complete. See below for several of the final steps we took to get there across the state during Week 9.

Bay & Thumb

HEADLINER Davison 28, Lapeer 6 The Cardinals (8-1) clinched the outright Saginaw Valley League South championship as this was a winner-take-all matchup. The victory also avenged a 2021 loss to the Lightning (7-2), and Davison’s defense arguably was the star of this show by limiting a Lapeer attack averaging 39 points per game in one of its most impressive performances of the fall. These two could meet again in a Division 1 District Final. Click for more from the Flint Journal.

Watch list Gladwin 35, Standish Sterling 7 The Flying G’s (9-0) won one of three matchups of unbeaten teams this weekend, and in doing so finished their second-straight perfect regular season. Standish-Sterling (7-1) has plenty to boast as well as it takes a combined 17-4 record over the last two seasons into these playoffs.

On the move Croswell-Lexington 41, Freeland 34 The Pioneers (7-2) saw their league title chances dissolve with two losses over the last month, but defeating the No. 12 team in Division 4 playoff-point average in Freeland (7-2) was a solid way to enter the postseason. Essexville Garber 34, Elkton-Pigeon-Bay Port Laker 21 The Dukes (6-3) were No. 29 in Division 5 playoff-point average heading into the week but got a four-spot bump in handing Laker (8-1) its only loss. Goodrich 42, Almont 21 The Martians (8-1) will be home throughout the playoffs with this win over Almont (6-3) another solid building block for the postseason.

Greater Detroit

HEADLINER Belleville 42, Brighton 3 Although both teams entered undefeated, few have slowed Belleville over the last few seasons as the Tigers (9-0) ran their winning streak to 20 with this Kensington Lakes Activities Association championship win. Brighton (8-1) had given up only 81 points this season before Belleville scored 42; the Tigers have put up at least 41 in every game this fall. Click for more from the Detroit News.

Watch list Grosse Pointe South 44, Grosse Pointe North 14 With the Norsemen (8-1) eying their first perfect regular season since 1986, the Blue Devils (6-3) swooped in to win their sixth game over their last seven this fall and fifth in a row over their rivals.

On the move Detroit Cass Tech 33, Bloomfield Hills Brother Rice 14 The Technicians (6-3) were able to hold on to the No. 29 spot in Division 1 playoff-point average with their fifth-straight win. Southfield Arts & Technology 28, River Rouge 21 The Warriors (7-2) rebounded from a Week 8 loss to West Bloomfield with a win over a River Rouge team that while 5-3 is much better than that record as all three defeats were by seven points or fewer. Gibraltar Carlson 38, Brownstown Woodhaven 18 Carlson (8-1) is a co-champion in the Downriver League for the second-straight season, with Trenton after the Trojans (8-1) defeated Southgate Anderson.

Mid-Michigan

HEADLINER Grand Ledge 45, East Lansing 30 The Comets (7-2) were considered emerging entering this season, but they finished the regular season as co-champions in the Capital Area Activities Conference Blue. The surge seemed to start with a Week 6 win over DeWitt and carried through with this victory over the Trojans (6-3), who were in first place before falling in their final two games to Grand Ledge and the other co-champion, Holt. Click for more from the Lansing State Journal.

Watch list Belding 36, Hopkins 14 The Black Knights (8-1) finished a perfect run through the Ottawa-Kent Conference Silver and also ended a five-game regular-season losing streak against Hopkins (5-4), which would have shared the title with a win. (Belding did win a playoff game over Hopkins in 2020 after losing the regular-season meeting.)

On the move Lansing Catholic 42, Pewamo-Westphalia 7 The Cougars sat 3-5 with their string of 13 straight playoff appearances potentially on the verge of ending before they posted their most impressive win in downing the Pirates (5-4). Durand 48, Marine City 28 During an undefeated run of impressive performances, Durand (9-0) may have saved the best for last in this win over the Macomb Area Conference Silver champion Mariners (7-2). Mount Pleasant 28, Linden 21 The Oilers (8-1) won another matchup of league champions, as the Eagles (5-4) suffered their second one-score defeat over the last three weeks.

A Davison ball carrier follows his blocker during Friday's win over Lapeer.

Northern Lower Peninsula

HEADLINER Traverse City St. Francis 45, Detroit Country Day 20 The Gladiators may be favorites in the Division 7 playoffs and certainly are mathematically so as the closed the regular season 9-0 and with a playoff-points average nearly 4.7 points higher than the field. This defeat over a Country Day team (5-3) in line to host both District rounds in Division 5 was among six wins over teams that finished the regular season with winning records. Click for more from the Traverse City Record-Eagle.

Watch list Ogemaw Heights 35, Lake City 7 Ogemaw Heights’ six-game winning streak got a nice boost from this big win over the also-playoff bound Trojans (5-4). The Falcons (7-2) also surpassed the six wins they’d totaled over the last two seasons combined.

On the move Gaylord 28, Clare 7 The Blue Devils (6-3) entered Week 9 as the No. 32 team on the Division 3 playoff-point list, but were able to bump up a few spots thanks to this win over playoff-bound Clare (5-4). Frankfort 36, Elk Rapids 14 The Panthers (8-1) tied their most wins since 2017 with their sixth-straight this fall. Elk Rapids (6-3) is headed back to the playoffs for the first time since 2018, despite the defeat. Traverse City Central 14, Traverse City West 13 Even with West (2-7) finishing below .500 for the first time since 2015, this rivalry game remained must-see as Central (5-4) won for the fourth-straight season but with this matching the one-score deciders the teams waged from 2013-18.

Southeast & Border

HEADLINER Clinton 32, Hudson 26 The Redwolves (9-0) made one of the loudest statements of the weekend, not only clinching the Lenawee Country Athletic Association championship for the first time since 2000 but ending Hudson’s state-best 22-game winning streak. The perfect regular season was Clinton’s second in four years (and first since 2019), while Hudson heads to the playoffs at 8-1. Click for more from the Adrian Daily Telegram.

Watch list Dexter 45, Chelsea 0 The Dreadnaughts (9-0) finished atop the Division 2 playoff-point average list by more than four points after defeating Chelsea (5-4) for the first time since 1995.

On the move Napoleon 15, Union City 0 After missing out on the playoffs last season despite a 6-3 record, Napoleon has left no doubt this fall with this win in a Cascades/Big 8 crossover of champions giving the Pirates (9-0) their first perfect regular season since 2002. Union City (7-2) lost for the first time since Week 1. Ida 17, Dundee 12 The Bluestreaks (4-5) needed a strong finish to make the playoffs, and edging Dundee (6-3) gave them the boost. Monroe St. Mary Catholic Central 41, Ecorse 22 St. Mary (4-5) similarly needed to close on a high note to make the playoffs, and got it by handing Ecorse (8-1) its only loss.

Southwest Corridor

HEADLINER St. Joseph 47, Battle Creek Central 29 This winner-take-all Southwestern Michigan Athletic Conference matchup went to the Bears (8-1), who earned their first championship since sharing the title in 2015. St. Joseph turned in one of its best offensive performances while scoring the most points the Bearcats (7-2) have given up in a game this season. Click for more from the St. Joseph Herald-Palladium.

Watch list Buchanan 36, Centreville 28 The Bucks (8-1) have gotten a lot of attention in this space lately, with good reason, as they added to their league title with a win over the Southwest 10 Conference champion Bulldogs (6-3).

On the move Constantine 37, Benton Harbor 20 The Falcons (8-1) capped a regular season that saw their only loss by two to Hudson in Week 2, and they enter the Division 6 playoffs No. 6 in playoff-point average. Portage Northern 35, Mattawan 21 The Huskies (6-3) closed on a three-game winning streak to return to the playoffs after missing last season. Plainwell 29, Paw Paw 23 The Trojans (4-5) missed the playoffs but ended with something to build on, stopping a four-game losing streak with this win over the playoff-bound Red Wolves (4-5). Three of Plainwell’s losses were by seven points or fewer.

A Cass City ball carrier prepares to take on a Beal City defender.

Upper Peninsula

HEADLINER Bark River-Harris 28, Ishpeming 20 The Broncos helped open the weekend Thursday by clinching the last league title up for grabs in the Upper Peninsula. Downing the Hematites not only gave the Broncos the outright Western Peninsula Athletic Conference Iron championship, but put them at 7-2 to conclude their winningest regular season since 2015. Ishpeming’s loss was its third by eight points or fewer, but it still qualified in Division 8 at 4-5. Click for more from the Escanaba Daily Press.

Watch list Menominee 42, Kingsford 41 Arguably the most exciting game above the Bridge this season saw the Maroons hold off a final charge by the Flivvers. Menominee (5-4) in doing so solidified its spot in the Division 6 field, while Kingsford (6-3) qualified as No. 12 in Division 5.

On the move Calumet 41, L'Anse 22 The Copper Kings (6-3) were out of contention in the West-PAC Copper but closed with three straight wins to make the playoffs for the 18th time in 19 seasons. L’Anse also advanced for the first time (not counting all-in 2020) since 2013. Sault Ste. Marie 20, Benzie Central 14 (OT) The Blue Devils (6-3) just missed the playoffs for the second-straight season but came back from a midseason three-game losing streak to finish above .500 for the fifth-straight year. St. Ignace 54, Harbor Springs 14 The Saints capped their turnaround regular season at 7-2, their best record since 2016, and as outright champions in the Northern Michigan Football Conference Legacy.

West Michigan

HEADLINER Rockford 38, Caledonia 15 Another winner-take-all decided the Ottawa-Kent Conference Red championship, with the Rams clinching their fourth straight with their third-straight undefeated regular season while sending the Fighting Scots to 8-1. Rockford built a sizable first-half lead in part by locking down a Caledonia offense that entered the game averaging nearly 46 points per. These two could see each other again in a Division 1 District Final. Click for more from FOX 17.

Watch list Muskegon 55, Muskegon Mona Shores 35 The Big Reds (7-2) seemed to fall out of the statewide conversation after a two-point loss to Zeeland West put them at 3-2. But they need to be talked up again after this big win over Mona Shores (7-2) gave them a share of the O-K Green title and vaulted them to No. 6 in Division 3 playoff-point average. Shores sits No. 9 in Division 2 playoff-point average.

On the move Fruitport 52, Holland Christian 21 The Trojans (7-2) clinched a share of the O-K Blue title and continued to build on their best record since 2012. Reed City 16, Cadillac 8 (OT) The Coyotes (8-1) are riding substantial momentum into the playoffs as the No. 3 team in Division 6 playoff-point average. Grand Rapids West Catholic 39, Hudsonville Unity Christian 18 West Catholic is the No. 1 team on that Division 6 list and the other half of the O-K Blue co-championship after downing last season’s Division 4 runner-up Unity (5-4).

8-Player

HEADLINER Au Gres-Sims 42, Posen 24 The Wolverines finished up an outright championship run in the North Star League Little Dipper, sending Posen (7-2) into second place with its lone league loss. Au Gres-Sims (8-1) has won seven straight games (including a forfeit in Week 8), and held a Posen offense averaging 45 points per game to nearly half that. Click for more from WBKB.

Watch list Deckerville 62, Peck 60 (4 OT) The Eagles (6-3) finished third in the North Central Thumb League Stars but vaulted into the postseason with this win over the Stripes champion Pirates (7-2). The teams hadn’t faced each other since 2019, but Deckerville has won their last seven meetings.

On the move Stephenson 50 Norway 40 This was notable for several reasons – the Eagles secured a spot in the playoff field, they did so against a Norway team (6-3) that’s been considered among the best in 8-player Division 1, and at 6-3 as well Stephenson has its most wins since 2017. Powers North Central 42, Crystal Falls Forest Park 0 The Jets (9-0) finished another Great Lakes Eight Conference West title with their 33rd straight win, and could see Forest Park (7-2) again in a Regional Final. Bridgman 35, Martin 34 The Bees finished their second-straight perfect regular season after moving to 8-player four years ago, with this win over Division 1 contender Martin (7-2) among their most impressive victories of the run.

MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS Negaunee's Kai Lacar (10) finds a hole and sprints for another Miners touchdown in the second quarter of last week's win over Ishpeming Westwood. (Middle) A Davison ball carrier follows his blocker during Friday's win over Lapeer. (Below) A Cass City ball carrier prepares to take on a Beal City defender. (Photos by Cara Kamps, Terry Lyons and High School Sports Scene, respectively.)