Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Playoff Week 1 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 28, 2022
Everything begins anew this weekend for Michigan’s remaining football hopefuls.
That isn’t entirely true, of course. Only 288 varsity teams are still playing based on what they accomplished during the regular season, and those teams are matched up in their Districts according to how they performed over the last nine weeks.
But at the same time, all 288 have a championship opportunity as playoffs begin Friday with District Semifinals in 11-Player and Regional Semifinals in 8-Player – click here for the full schedule for every division.
Of 144 games being played this weekend, 122 will be broadcast on MHSAA.tv, with Bally Sports Detroit broadcasting the Detroit Cass Tech/West Bloomfield Division 1 District opener at 7:30 p.m. on the BSD Extra channel.
See below for a glance at an especially notable playoff opener in every division. (Games are Friday unless noted.)
11-Player Division 1
Detroit Cass Tech (6-3) at West Bloomfield (8-1)
These continue to be two of the most high-profile programs in the state, and this will be their first meeting since the 2017 Semifinals when West Bloomfield advanced with a 9-7 victory. Both have strung together solid wins especially over the last two weeks, with the Lakers coming off victories over Southfield Arts & Technology and Utica Eisenhower and Cass Tech defeating Detroit Martin Luther King and Bloomfield Hills Brother Rice. The Technicians gave up only 14 points in both of those victories, and West Bloomfield’s offense (34 ppg) may be facing its biggest test.
Keep an eye on these FRIDAY Grand Ledge (7-2) at Brighton (8-1), Lapeer (7-2) at Clarkston (7-2), Clinton Township Chippewa Valley (7-2) at Romeo (7-2), Detroit Catholic Central (6-2) at Dearborn (7-2).
11-Player Division 2
South Lyon (6-3) at South Lyon East (7-2)
Just a week ago, South Lyon East broke a four-game losing streak against its rival – and now they’re meeting again on the same field. That 27-21 triumph was only the second win for the Cougars in 15 tries against the Lions since East began playing varsity football in 2008, a year after it opened with only underclassmen. But this fall under second-year coach Jacob Topp, the Cougars have posted their winningest regular season despite facing five eventual playoff teams. The Lions – who made the Semifinals last season – faced five as well and surely are driving even harder after losing the last two weeks by a combined seven points.
Keep an eye on these FRIDAY East Lansing (6-3) at Battle Creek Central (7-2), Grosse Pointe South (6-3) vs. Warren De La Salle Collegiate (8-1) at Wayne State University, Traverse City Central (5-4) at Muskegon Mona Shores (7-2). SATURDAY Saginaw Heritage (7-2) at Waterford Mott (7-2).
11-Player Division 3
River Rouge (5-3) at Detroit Martin Luther King (5-3)
These are two more of the state’s most high-profile programs, but they’re plenty familiar with each other after facing off the playoffs the last two seasons with King last year’s victor and Rouge coming out on top in 2020. After both matchups, the winner eventually reached Ford Field. The Panthers are slightly more than two touchdowns from perfection this fall, having lost their games by a combined 15 points. Often recognized more for a high-powered offense, Rouge is giving up only 8.5 points per game on defense despite facing another strong schedule. That should make for an interesting matchup for King standout quarterback Dante Moore and an offense averaging 36 points per game but coming off losses to Cass Tech and Ohio powerhouse Cincinnati Moeller.
Keep an eye on these FRIDAY Gaylord (6-3) at Mount Pleasant (8-1), Haslett (6-3) at Linden (5-4), Lowell (6-3) at Zeeland West (8-1), Parma Western (6-3) at Jackson (5-4).
11-Player Division 4
Freeland (7-2) at North Branch (8-1)
The strengths of a pair of Saginaw/Thumb-area leagues will be tested as North Branch was a co-champion of the Blue Water Area Conference and Freeland finished second in the Tri-Valley Conference 10. Aside from its Week 7 loss to Armada, the Broncos didn’t have another game closer than 14 points – and the two do share a recent opponent with North Branch defeating Croswell-Lexington 35-21 in Week 8 and Freeland falling to the Pioneers last week 41-34. That said, the Falcons have made the Semifinals the last two seasons and have plenty of know-how when it comes to this time of year.
Keep an eye on these FRIDAY Big Rapids (7-2) at Whitehall (9-0), Chelsea (5-4) at Charlotte (8-1), Orchard Lake St. Mary’s (3-5) at Croswell-Lexington (7-2), Carleton Airport (7-2) at Tecumseh (9-0).
11-Player Division 5
Howard City Tri County (7-2) at Belding (8-1)
Belding is enjoying its winningest season since a District title run in 2017, while Tri County is hoping to continue building on last year’s 9-2 finish that was its winningest since 2004. Both have kept the scoreboard moving. The Vikings are enjoying their best offensive season in recent memory, averaging 44 points per game, and Belding is right there too averaging nearly 42. Both are league champions but took good losses late – Tri County to Big Rapids and Muskegon Catholic Central over the last three weeks and Belding to Cadillac in Week 7.
Keep an eye on these FRIDAY Kingsley (7-2) at Kingsford (6-3), Olivet (7-2) at Portland (8-1), Williamston (7-2) at Corunna (7-2), Flint Hamady (8-1) at Armada (7-2).
11-Player Division 6
Calumet (6-3) at Menominee (5-4)
These two both made it count down the stretch to earn longer seasons. Calumet has won three straight, including two matchups over playoff teams, and its losses are against arguably the three best teams from the Upper Peninsula this fall. Menominee held off Kingsford 42-41 last week after losing two in a row, but its offense has been rumbling with 42 or more points both of the last two weeks – raising its season average to 31. Calumet has been on a similar ride, scoring at least 35 points over those last three games – about a touchdown above its season average of 28.
Keep an eye on these FRIDAY Kent City (7-2) at Muskegon Catholic Central (7-2), Buchanan (8-1) at Constantine (8-1), Ovid-Elsie (7-2) at Almont (6-3), Detroit Voyageur College Prep (7-2) at Ecorse (8-1).
11-Player Division 7
Ravenna (6-3) at North Muskegon (8-1)
This is a rematch of a Week 7 game won 28-7 by North Muskegon on its way to claiming the West Michigan Conference Rivers championship. These two annual league opponents also met in a District opener last season, won 7-6 by the Bulldogs. The Norsemen have tied their winningest season since 2006 and haven’t lost since a season-opening two-point defeat to Muskegon Catholic Central. The offense is scoring 40 points per game and the defense is giving up eight and hasn’t allowed more than seven to an opponent in a month. Ravenna bounced back from two straight losses with a big win last week over Hart.
Keep an eye on these FRIDAY Bath (6-3) at Pewamo-Westphalia (5-4), Bad Axe (6-3) at Elkton-Pigeon-Bay Port Laker (8-1), Union City (7-2) at Hudson (8-1), Homer (7-2) at Jackson Lumen Christi (6-3).
11-Player Division 8
Harbor Beach (8-1) at Saginaw Michigan Lutheran Seminary (8-1)
These two are part of one of the most competitive Districts in any division, making this one of the top openers of the weekend statewide. On the other side of the bracket, Ubly (9-0) hosts Saginaw Nouvel (6-3), and whichever team advances to Regionals surely will have earned it and then some. MLS’s only loss was to Division 7 contender Ithaca, and its best win was over another Division 8 contender in Marine City Cardinal Mooney – plus MLS defeated Nouvel 55-7 in Week 6. Harbor Beach’s only defeat came to Ubly, but otherwise only Division 7 Cass City put up much of a challenge – and a 28-7 win over Division 7 Bad Axe two weeks ago was especially notable.
Keep an eye on these FRIDAY Bark River-Harris (7-2) at St. Ignace (7-2), Carson City-Crystal (8-1) at Fowler (8-1), White Pigeon (6-3) at Centreville (6-3), Addison (5-4) at Ottawa Lake Whiteford (9-0).
8-Player Division 1
Newberry (8-1) at Rogers City (9-0)
These two are part of a super-strong Regional – Munising (9-0) hosts Norway (6-3) on the other side. The Hurons finished their first perfect season since 1998 and really started to impress after midseason, with none of their last four opponents getting closer than 16 points as they averaged 57 points per game over the string. Newberry’s loss came all the way back in Week 2, when it was the only team this season to hang with Munising. Newberry hasn’t allowed a point in three straight games and four of its last five, taking its defensive average down to 7.4 points allowed per game.
Keep an eye on these FRIDAY Deckerville (6-3) at Kingston (9-0), Auburn Hills Oakland Christian (8-1) at Brown City (8-1), Fulton (7-2) at Breckenridge (7-2).
8-Player Division 2
Mendon (7-2) at Climax-Scotts (8-1)
Climax-Scotts was one of the elite small-school 11-player programs in Michigan during the first two decades of the 2000s, and although the Panthers made the 8-player Division 2 Semifinals in their first season in the format in 2019, this season feels like potentially a bigger step toward winning a championship. Climax-Scotts’ only loss was by five to undefeated Colon, and it joined Colon in handing two-time reigning Division 1 champion Adrian Lenawee Christian a defeat this fall. Mendon seems on a similar track. The Hornets dominated small-school 11-player football for years and debuted in 8-player with an 8-3 finish a year ago. But with their two losses this season by a combined eight points to teams that are a combined 16-2, Mendon may too be on the verge of something substantial.
Keep an eye on these FRIDAY Posen (7-2) at Marion (9-0), Central Lake (7-2) at Gaylord St. Mary (7-2), Morrice (7-2) at Peck (7-2).
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PHOTO Traverse City Central applies the pressure as Mount Pleasant gets off a pass during the Oilers’ Week 4 win over the Trojans. (Click for more from High School Sports Scene.)