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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

A Swartz Creek ball carrier looks for an opening during Friday’s playoff game against Midland.

1st & Goal: 2022 Playoff Week 1 Review

By Geoff Kimmerly
MHSAA.com senior editor

October 31, 2022

The first week of the MHSAA Football Playoffs features 144 games across the state – and again this weekend, we enjoyed plenty of the intriguing and unexpected.

MI Student AidOf those 144 games, 31 were won by teams playing on the road.

Five undefeated teams lost for the only time this season.

Three teams that entered the postseason at 3-6 or 3-5 were victorious, as were three more teams that entered 4-5.

And to help finish things off Saturday, Waterford Mott defeated Saginaw Heritage 77-63 – with those combined 140 points the second-most ever scored in an MHSAA 11-player game, six off the record set by Climax-Scotts and Fulton in 2017 when Climax-Scotts won 84-62.

There are stories behind all of this weekend’s scores, and we glance at several of them below.  

11-Player Division 1

HEADLINER Detroit Cass Tech 38, West Bloomfield 13 Although both are among the most highly-regarded programs in Michigan, this certainly qualified as an upset as West Bloomfield (8-2) was ranked No. 4 in Division 1 in the state coaches poll while Cass Tech (7-3) was unranked. With big-time athletes all over the field for both teams, the Technicians’ speed stood out as running back Sean Hodges was among stars. Click for more from the Detroit News.

District Digest Grand Ledge 38, Brighton 3 Any other week this would be the “headliner” above as unranked Grand Ledge (8-2) continued to impress in advancing to a District Final for the first time since 2015. No. 10 (tie) Brighton finished 8-2, its only two losses coming in its final two games. Clarkston 62, Lapeer 41 These two met for the second time in three weeks, with No. 7 Clarkston (8-2) adding to its 48-13 win over the Lightning (7-3) the first time. Rochester 21, Rochester Hills Stoney Creek 20 Just two weeks earlier, Stoney Creek (5-5) won the regular-season matchup 43-22. But the Falcons (6-4) not only avenged that loss but four straight to this rival.

11-Player Division 2

HEADLINER South Lyon 30, South Lyon East 27 (2 OT) Just a week after falling to East 27-21, South Lyon avenged with this double-overtime win over its neighbor. The Cougars (7-3) seemed on their way to another victory leading into the fourth quarter before the game went to overtime and the Lions (7-3) eventually prevailed. Click for more from Hometown Life.

District Digest East Lansing 24, Battle Creek Central 0 The Trojans went on the road coming off two straight losses that sunk their league title chances, but posted their third shutout of the fall to end Battle Creek Central’s first winning season since 2018 at 7-4. Portage Northern 44, Byron Center 22 The Huskies quietly have been bouncing back impressively from last season’s 3-6 finish, and they moved to 7-3 with this upset of No. 8 Byron Center (7-3). St. Clair Shores Lakeview 33, Port Huron Northern 27 Lakeview (7-3) also enjoyed a road upset in leaving No. 10 PHN with a berth in the District Finals for the first time since 2019.

11-Player Division 3

HEADLINER Detroit Martin Luther King 41, River Rouge 28 Crusaders standout quarterback Dante Moore started his final playoffs with four touchdown passes against a Rouge defense that was giving up only 8.5 points per game in entering the postseason 5-3. The Panthers’ offense elevated as well against a King defense that was allowing just 15 points per game, but couldn’t keep up as the Crusaders (6-3) improved to 13-2 in the playoffs during Moore’s four seasons. King entered the postseason ranked No. 1 in Division 3, while Rouge was No. 4. Click for more from the Detroit Free Press.

District Digest Coopersville 28, Cedar Springs 0 The Broncos (7-3) reached seven wins for the first time since 2008 after shutting out a Cedar Springs attack that had averaged 42 points per game during a five-game winning streak that had gotten the Red Hawks into the playoffs at 5-4. Jackson 32, Parma Western 25 The Vikings (6-4) guaranteed their winningest season since 2018 with their first playoff victory since 2015, while ending Western’s season at 6-4. Zeeland West 36, Lowell 28 The Red Arrows (6-4) came back from a double-digit deficit to tie things up in the fourth quarter, but the No. 6 Dux (9-1) scored one more time with just more than eight minutes to play and held off Lowell the rest of the way.

11-Player Division 4

HEADLINER Livonia Clarenceville 48, Redford Union 46 (OT) The Trojans (6-4) entered the playoffs coming off two straight losses during which they’d scored a combined 102 points but lost by six and then one. This opener played out similarly, but this time Clarenceville hung on for the win after putting up its points on a Union defense that had given up only 50 total during a 9-0 regular season that saw the Panthers enter the playoffs ranked No. 4 in the coaches poll. Click for photos from Hometown Life.

District Digest Charlotte 27, Chelsea 15 The Orioles (9-1) added to their best season since 2004 this win over last season’s Division 4 champion. This was Chelsea’s earliest season conclusion since not making the playoffs in 2013; the Bulldogs finished 5-5. Freeland 61, North Branch 41 The No. 6 Falcons (8-2) bumped their average scoring per game to 41 points with a season high against the Blue Water Area Conference co-champion Broncos (8-2). Niles 56, Three Rivers 32 The Vikings (6-4) have won five straight games, and this avenged a 27-21 Week 3 loss to the Wildcats (5-5).

11-Player Division 5

HEADLINER Flint Hamady 36, Armada 35 The Hawks earned their best win of an outstanding season, edging the other Blue Water Area Conference co-champion (see North Branch above) despite trailing by a touchdown heading into the fourth quarter. Hamady (9-1) is heading to the District Finals for the first time since 2018. The 36 points were the most allowed by Armada (7-3) this season. Click for more from the Macomb Daily.

District Digest Kingsford 34, Kingsley 30 The Flivvers (7-3) scored with 23 seconds to play to earn their first District Final trip since 2017. Kingsley finished 7-3, with two of its three losses decided by a combined five points. Corunna 34, Williamston 27 The No. 10-ranked Cavaliers (8-2) edged the No. 9 Hornets (7-3) to earn their third-straight trip to a District Final. All three Williamston losses this season were by eight points or fewer. Flat Rock 27, Dundee 22 The Rams (7-3) earned their first playoff win since their Class C championship season of 1976 – and after going a combined 9-25 over the last four years. Dundee finished 6-4.

11-Player Division 6

HEADLINER Lansing Catholic 28, Durand 21 It’s tough to say if this was the most stunning of two Division 6 wins over teams that finished the regular season undefeated. Lansing Catholic entered 4-5, but also is the reigning Division 6 champion – and the Cougars have come on strong with three straight wins and despite opening this season 0-3. No. 7 Durand had won four games decided by a touchdown or less on the way to its 9-0 start, but couldn’t hold onto an early lead this time. Click for more from the Lansing State Journal.

District Digest Manistee 28, Boyne City 27 This was the other win over an undefeated opponent, as Manistee (7-3) earned its first trip to the District Finals after hitting the road to deal Boyne City (9-1) its only loss in also the No. 6 Ramblers’ only game decided by fewer than 15 points. Standish-Sterling 30, Clare 29 (OT) The No. 10 (tied) Panthers (8-1) saw their potential perfect regular season stopped short in Week 9, but extended their playoffs with an overtime 2-point conversion to edge the Pioneers (5-5). Constantine 54, Buchanan 12 The Falcons’ continued to dominate on both sides of the ball, besting their points for and points against averages in stopping the Bucks (8-2) and improving to 9-1. Menominee 44, Calumet 39 In running 38 times for 330 yards and five touchdowns, Brayden Nelson broke or tied three Calumet school records. But Landon Bardowski scored with less than a minute left to put the Maroons (6-4) ahead for good. Calumet finished 6-4.

11-Player Division 7

HEADLINER Ravenna 10, North Muskegon 7 Three weeks after falling to North Muskegon 28-7 in the game that eventually decided the West Michigan Conference Rivers title, Ravenna (7-3) is headed back to the District Finals for the third time in four seasons after one of its strongest defensive performances of the fall. North Muskegon ended 8-2, its best record since 2006. Click for more from CatchMark SportsNet.

District Digest Benzie Central 21, Charlevoix 14 This was right up there with the biggest stunners of the weekend as Benzie (4-6) entered 3-6 but edged the No. 9-ranked Rayders (8-2). Manchester 22, Grass Lake 19 Two weeks after falling to Grass Lake 35-19, Manchester avenged to move to 6-4 and guarantee its winningest season since 2015. Grass Lake ended 5-5. Hudson 50, Union City 13 The No. 3 Tigers (8-1) fell short in their league title bid this season, but defeated a league champion in Union City (7-3) to reach the District Finals.

11-Player Division 8

HEADLINER Saginaw Michigan Lutheran Seminary 34, Harbor Beach 20 As noted in Friday’s preview, these two made up half of one of the strongest Districts in any division, and No. 5 MLS (9-1) will now meet undefeated and top-ranked Ubly after holding on against the No. 6 Pirates (8-2). Harbor Beach had given up more than 16 points in only one other game – against Ubly – and MLS continued a marvelous turnaround after going a combined 5-11 over the last two seasons. Click for more from the Saginaw News.

District Digest Detroit Community 38, Mount Clemens 28 The Battling Bathers (7-3) had won the Week 8 matchup for the Charter School Conference East title, 44-24, but Community (6-4) avenged with its first playoff win in 12 years as a program. East Jordan 6, Frankfort 0 (OT) The Red Devils (6-4) secured their first playoff win since 1999 by earning their first shutout of the season and scoring the game’s only points after regulation. Frankfort (8-2) had won their Week 6 meeting 20-14. Bark River-Harris 44, St. Ignace 20 This matchup of league champions went to the Broncos (8-2), who will see Iron Mountain in a District Final for the second time in three seasons. St. Ignace finished 7-3, its best since 2016 and after going a combined 3-13 over the last two seasons.

8-Player Division 1

HEADLINER Deckerville 14, Kingston 8 The No. 5-ranked Cardinals’ run to their first perfect regular season since 1999 included a 56-20 Week 6 win over Deckerville, their first victory over the Eagles over the last 13 seasons of playing them annually. But Deckerville (7-3) hasn’t lost since, and this actually was the Eagles’ third-straight victory by eight points or fewer. It was also the only single-digit game this fall for Kingston (9-1). Click for more from the Huron Daily Tribune.

Regional Roundup Newberry 54, Rogers City 6 What seemed heading in as arguably the top matchup of the weekend in Division 1 didn’t end up that way as No. 6 Newberry allowed single-digit scoring for the sixth-straight game and with No. 4 Rogers City (9-1) averaging 46 points per game entering the contest. Breckenridge 36, Fulton 32 After Breckenridge (8-2) won their Week 1 meeting 40-36, the Huskies similarly edged the Pirates (7-3) in their first 8-player playoff game. Brown City 66, Auburn Hills Oakland Christian 38 The No. 9 Green Devils (9-1), also in their first season of 8-player, earned their first playoff win since 1997. No. 7 Oakland Christian (8-2), in its second season of 8-player, also was making its first playoff appearance in its new format.

8-Player Division 2

HEADLINER Mendon 44, Climax-Scotts 18 The No. 7 Hornets opened with a strong move, defeating No. 3 Climax-Scotts to reach the Regional Finals for the second time in two seasons of 8-player. Climax-Scotts (8-2) was averaging 42 points per game entering the weekend, but couldn’t find that stride against a defense that hasn’t given up more than 17 points in a game since Week 3. Mendon (8-2) is now a combined 16-5 over its two 8-player seasons. See below for more from FOX 17.

Regional Roundup Lake Linden-Hubbell 44, Crystal Falls Forest Park 12 The No. 5 Trojans (7-3) had won these teams’ Week 6 meeting 22-14. With this win, the Lakes (7-3) earned another rematch – against top-ranked Powers North Central. Morrice 62, Peck 6 Two regular-season losses took No. 9 Morrice out of its league’s title mix, but the Orioles opened the playoffs with this win over the No. 8 Pirates (7-3), winners of the North Central Thumb League Stripes. Gaylord St. Mary 47, Central Lake 6 The No. 10 Snowbirds (8-2) have won six straight and by an average margin of 45 points during the run. St. Mary also won the first meeting with Central Lake (7-3) in Week 2, 48-36.

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PHOTO A Swartz Creek ball carrier looks for an opening during Friday’s playoff game against Midland. (Photo by Melody Cook.)