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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

A Livonia Franklin ball carrier finds an opening Friday against Temperance Bedford.

1st & Goal: 2022 Playoff Week 2 Review

By Geoff Kimmerly
MHSAA.com senior editor

November 7, 2022

Only 72 teams remain in this season’s MHSAA Football Playoffs. And several of them this weekend took advantage of opportunities to avenge past losses with District and Regional titles on the line.

MI Student AidMost were seeing rivals for the second time this season. Others were running into opponents they’ve faced in playoffs past – and a number of teams are moving on that were stopped the last time around.

Below is a glance at a number of those results as we move another step closer to 8-Player Finals at Northern Michigan University in two weeks and 11-Player Finals at Ford Field the weekend after that.

11-Player Division 1

HEADLINER Caledonia 14, Rockford 13 (2 OT) Only two weeks earlier, Caledonia fell to Rockford 38-15 with a league title and perfect regular season on the line. But the No. 8 Fighting Scots (10-1) avenged by handing the No. 3 Rams (10-1) their lone loss, clinched by Mason McKenzie’s 2-point conversion run on the game’s final play. Click for more from FOX 17.

District Digest Clarkston 49, Davison 40 The No. 5 Cardinals (9-2) got within two of the lead late, but No. 7 Clarkston (9-2) put away the win with Ethan Clark’s sixth touchdown of the game. Grand Ledge 21, Holt 20 The Comets (9-2) scored first and continued to hold Holt off until the end, the final defensive stand coming with just under two minutes to play to avenge a 14-6 Week 3 loss to the Rams (7-4). Macomb Dakota 17, Romeo 0 No. 2 Dakota (11-0) posted its third-straight shutout to finish a season sweep of Romeo (8-3) after also winning their Week 6 meeting 21-14.

11-Player Division 2

HEADLINER Grand Rapids Forest Hills Central 33, Muskegon Mona Shores 21 The No. 4 Rangers (11-0) avenged playoff losses to the No. 7 Sailors (8-3) from the last two seasons, rolling up 30+ points for the fifth straight game. FHC quarterback Justin Osterhouse starred throwing and running. Click for more from the Muskegon Chronicle.

District Digest Harrison Township L’Anse Creuse 49, St. Clair Shores Lakeview 7 Not only did L’Anse Creuse (7-4) avenge a 37-0 Week 6 loss to Lakeview (7-4), but the Lancers earned their first District title in doing so. East Lansing 34, Portage Northern 24 The Trojans (8-3) continued to bounce back from a two-game losing streak to end the regular-season, downing the Huskies (7-4) to clinch their third District title in six seasons. Midland 41, Waterford Mott 34 The No. 5 Chemics (10-1) earned their third District title in five seasons by holding off a Mott offense that scored a combined 200 points over its final four games in finishing 8-3.

11-Player Division 3

HEADLINER DeWitt 56, Mount Pleasant 49 (3 OT) This piled a season’s worth of nail-biters into one game, as No. 9 DeWitt (8-3) scored on the final play in regulation to force overtime, the teams traded scores through the first two extra sets of downs and the Panthers scored to start the third overtime and then held the No. 5 Oilers (9-2) scoreless. It was the second-straight season these two met in a District Final, with DeWitt also advancing in 2021. Click for more from the Lansing State Journal.

District Digest Trenton 17, Gibraltar Carlson 7 After Trenton’s 27-6 Week 4 loss to No. 10 Carlson eventually resulted in the two teams sharing the Downriver League title, the Trojans (10-1) nearly flipped the score to claim a District championship. Zeeland West 36, St. Joseph 18 The No. 6 Dux (10-1) also did some avenging after falling in a District opener last season to the No. 8 Bears (9-2), who hadn’t lost since Week 1. Bloomfield Hills Brother Rice 30, Walled Lake Western 22 Brother Rice reached 5-5 by holding off a Western attack that averaged 42 points per game entering the weekend. The District title was Rice’s second straight. Western ended 9-2 and was ranked No. 2 entering the postseason.

11-Player Division 4

HEADLINER Goodrich 10, Freeland 9 The No. 6 Falcons (8-3) carried a 9-0 lead into the fourth quarter. Goodrich made it 9-7 on a Jace Simerson run early in the final period, setting up an incredible series of moments over the final seconds as the Martians (10-1) blocked a Freeland punt attempt, the ball came to rest with two seconds to play, and Caden Kolanowski kicked the 25-yard game-winning field goal as time expired. See below for more from WJRT.

District Digest Riverview 53, Tecumseh 30 No. 3 Riverview (11-0) slowed down a Tecumseh offense averaging 51 points per game entering the weekend and posted its highest score of the season as well in a matchup of previously-undefeated teams. Tecumseh ended 10-1 and was ranked No. 7. Dearborn Divine Child 30, Livonia Clarenceville 24 (2 OT) The Falcons (9-2) needed a 2-point conversion to send the game to double overtime, and then stopped Clarenceville (6-5) to close out the District title win. Grand Rapids South Christian 35, Hudsonville Unity Christian 20 The No. 2 Sailors (11-0) won their third-straight District title, stopping Unity’s pursuit of a possible fourth in five seasons. The Crusaders, last season’s Division 4 runners-up, finished 6-5.

11-Player Division 5

HEADLINER Flint Hamady 33, Marine City 27 The Hawks (10-1), who were playing in Division 7 just six years ago, defeated a second league champion this playoffs to earn this Division 5 District title – the program’s second ever, but also second in five years to go with the championship won in Division 6 in 2018. Marine City (8-3) was last season’s Division 5 runner-up. See below for more from the D Zone.

District Digest Flat Rock 29, Romulus Summit Academy North 28 The Rams (8-3) earned their first District title with a comeback capped by a 23-yard game-winning field goal by Mitchell Smith with 15.5 seconds to play. Summit finished 8-3, tying its winningest season of 2019. Muskegon Oakridge 30, Belding 8 The No. 4 Eagles’ defense continued to shine, this time stopping a Belding offense averaging 43 points per game. Oakridge moved to 10-1, and the No. 6 Black Knights ended at 9-2. Portland 34, Corunna 28 The No. 10 Cavaliers (8-3) pulled within six of the lead with just under three minutes to play, but got no closer as No. 3 Portland (10-1) clinched its fourth District title in six seasons.

11-Player Division 6

HEADLINER Warren Michigan Collegiate 14, Madison Heights Bishop Foley 0 Last season’s Division 6 runner-up and current No. 4-ranked Michigan Collegiate (10-1) posted one of its most impressive defensive performances of the last two seasons in shutting out a Ventures offense averaging more than 39 points per game. Bishop Foley (10-1) closed its first season reaching double-digit wins and had entered the playoffs ranked No. 9. Click for more from the Macomb Daily.

District Digest Gladstone 36, Manistee 14 No. 10 (tied) Gladstone (9-2) not only claimed its first District title since 2008, but earned a chance to avenge a Week 7 loss to No. 3 Negaunee this week. Manistee started 3-3 but closed at 7-4 for its winningest season since 2018. Millington 14, Standish-Sterling 12 Both defenses impressed, but Millington (10-1) made some crunch-time stops in avenging a 28-24 loss to the No. 10 (tied) Panthers (8-2) in Week 5. Grand Rapids West Catholic 50, Constantine 24 Top-ranked West Catholic (10-1) reached 50 points for the second time this season and held No. 8 Constantine (9-2) to almost half of its 47 ppg average entering the weekend.

11-Player Division 7

HEADLINER Monroe St. Mary Catholic Central 36, Detroit Central 28 The Falcons (6-5) handed top-ranked Central (10-1) its lone loss to clinch their fourth District title in six seasons. The Trail Blazers were giving up only 4.7 points per game entering the weekend, but St. Mary was able to build a lead and hold on to down a second undefeated opponent over the last three weeks. Click for more from the Monroe News.

District Digest Jackson Lumen Christi 35, Hudson 0 The No. 4 Titans (8-3) shut out a Hudson offense that was averaging 38 points per game, making the No. 3 Tigers (9-2) the sixth of their last seven opponents to score seven points or fewer. Lawton 35, Schoolcraft 21 Last season’s Division 7 runner-up and current No. 10-ranked Lawton (9-2) finished a season sweep of Schoolcraft (7-4) after also defeating the Eagles 49-14 in Week 7 to decide the Southwestern Athletic Conference Valley title. Elkton-Pigeon-Bay Port Laker 28, Montrose 14 No. 6 Laker (10-1) finished a repeat District title run and reached double-digit wins for the first time since 2017, ending Montrose’s season at 7-4.

11-Player Division 8

HEADLINER Fowler 28, Beal City 27 The No. 8 Eagles handed No. 3 Beal City its only loss of the season, in doing so clinching its second District title in four seasons. Fowler scored the most points the Aggies (10-1) gave up this fall and came back after trailing by a score at halftime. Click for more from the Lansing State Journal.

District Digest White Pigeon 34, Reading 20 After avenging a Week 5 loss to No. 10 (tied) Centreville to open the playoffs, White Pigeon (8-3) did the same in this District title matchup after losing the No. 9 Reading 33-14 in their season opener. Clarkston Everest Collegiate 42, Marine City Cardinal Mooney 21 The Mountaineers (8-3) avenged a league-title deciding loss, having fallen to No. 10 (tied) Cardinal Mooney 15-8 in Week 6. The District title was Everest’s third straight. Ubly 49, Saginaw Michigan Lutheran Seminary 14 The top-ranked Bearcats (11-0) earned their fourth-straight District title by limiting an MLS offense averaging 45 ppg entering the weekend. At 9-2, the No. 5 Cardinals finished their winningest season since 2016.

A Grand Ledge receiver hauls in a pass against Holt.

8-Player Division 1

HEADLINER Martin 56, Adrian Lenawee Christian 14 There will be a new Division 1 champion this month, as No. 3 Martin (9-2) ended No. 8 Lenawee Christian’s opportunity to extend a two-season reign. A year ago, the Cougars defeated Martin 36-14 in a Semifinal. But the Clippers found their stride on both sides of the ball in this Regional title game, with the 56 points the most Lenawee Christian (8-3) has given up in a game since switching to 8-player in 2020. Click for more from FOX 17.

Regional Roundup Munising 36, Newberry 22 This matchup was decided by 14 points for the second time this season, but with much more scoring than in the top-ranked Mustangs’ 14-0 win in Week 2. Munising improved to 11-0, while No. 6 Newberry ended 9-2 and its winningest season since 2004. Merrill 68, Breckenridge 28 The No. 2 Vandals (11-0) have won all of their games by at least 22 points this season, that closest win coming over Breckenridge (8-3) in Week 2 before nearly doubling up the margin in this rematch. Brown City 52, Deckerville 6 The No. 9 Green Devils’ 8-player debut almost couldn’t be going better. Brown City (10-1) claimed its first Regional title since 1997, in the process earning an opportunity to avenge its lone loss to Martin. Deckerville, surging at the end with a four-game winning streak, ended at 7-4.

8-Player Division 2

HEADLINER Mendon 46, Colon 44 These neighbors met for the first time in 8-player football, and with the kind of finish hoped for with a long-anticipated matchup. Mendon took the lead after a fourth-down conversion set up Jack McCaw’s go-ahead scoring run with 3:39 to play. The No. 7 Hornets held on to hand No. 2 Colon (10-1) its only defeat and will play in their first Semifinal since 2017. Click for more from the Sturgis Journal.  

Regional Roundup Powers North Central 45, Lake Linden-Hubbell 6 The top-ranked Jets (11-0) finished a season sweep of the Lakes (7-4) and ran their three-year winning streak to 35. Marion 14, Gaylord St. Mary 0 The No. 4 Eagles (11-0) are headed to the Semifinals for the third-straight season and have yet to give up a point in the playoffs. No. 10 St. Mary finished its winningest season since 2017 at 8-3. Morrice 34, Au Gres-Sims 14 The No. 9 Orioles piled up 409 yards including 386 on the ground and came back from an early deficit to win their first Regional title since 2019. The No. 6 Wolverines finished 7-2, their only other defeat in Week 2.

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PHOTOS (Top) A Livonia Franklin ball carrier finds an opening Friday against Temperance Bedford. (Middle) A Grand Ledge receiver hauls in a pass against Holt. (Photos by Douglas Bargerstock and Michele Hoffman, respectively.)