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Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
![Cardinal Mooney’s Brendan Haisenleder finishes one of his 30 touchdowns this fall.](/sites/default/files/2022-11/221109_Mooney_2H.jpg)
Haisenleder Provides Lift-Off as Revitalized Cardinal Mooney Continues Rise
By
Paul Costanzo
Special for MHSAA.com
November 9, 2022
Brendan Haisenleder understands the specialness of his senior football season, which came to an end Friday with a 42-21 Division 8 District Final loss to Clarkston Everest Collegiate.
He is well aware that what he accomplished at Marine City Cardinal Mooney was extraordinary.
But when asked to recap it, none of the personal milestones came up.
“It’s really awesome seeing the program and how it used to be a couple years ago and how it’s turned around,” Haisenleder said. “Just seeing the growth as a program, going from having a roster of 15 kids and now we’re at 30. It’s really awesome, and I’m really proud of how far the Mooney program has come.”
He’s certainly not wrong. Mooney was 8-3 this season, winning a playoff game for the first time since 2011 when the team was playing in the 8-player format. The first-round victory against Marlette was the first 11-player playoff win for the Cardinals since 2005.
They won the Detroit Catholic League Intersectional 2, and the 15 wins over the past two seasons were more than the previous six seasons combined.
“I think that one big thing is the work in the offseason that all of the kids put in and all of the coaches,” Haisenleder said.
“We were getting a lot of stuff we needed to get done going into the season, we took everything very seriously, and we played very hard and physical on gamedays.”
But it’s undeniable that Haisenleder was at the heart of it, and his statistics tell quite a bit of the story.
He rushed for 2,302 yards, easily setting a new Mooney season record, and scored 30 offensive touchdowns. On defense, he recorded 148 tackles and five interceptions.
Mike McAndrews, Mooney’s director of admissions and boys basketball coach, didn’t mince words when he tweeted about Haisenleder’s status in Mooney history.
“The best football player to ever wear a Mooney uniform,” McAndrews wrote, tagging Haisenleder. “He took this program to new heights. He will be playing on Saturdays next year and will make a college coach very happy.”
Haisenleder wouldn’t say that he was surprised by his success this season. But he did admit that he exceeded his own very high expectations. By Week 4, he already had eclipsed the 1,000-yard mark.
“When I play, I have a lot of confidence,” he said. “I put a lot of pressure on myself that I have to put the work in so I can do the best I can to help my team. One of the goals I had was to become the single-season rushing leader at our school. … My offensive line did a great job.”
Haisenleder’s success has led to college interest. He has six offers to play at the next level, four from NAIA schools and two from Division III.
At 5-foot-8, 190 pounds, he knows he’s fighting an uphill battle in that regard, but it’s made him even more driven to succeed.
“There kind of is a chip on my shoulder,” he said. “Seeing guys that are very similar to me getting offers, and I think, ‘Man I’m right there.’”
The best football player to ever wear a Mooney uniform @BHaisenleder. He took this program to new heights. He will be playing on Saturdays next year and will make a college coach very happy. pic.twitter.com/vIaOWdhDVg
— Mike McAndrews (@CM_hoopsCoach) November 5, 2022
Haisenleder’s football idol is Barry Sanders, who he was able to meet at an event in October. The size is an immediate comparison to make, and it’s easy to see how any athlete – even if they were born six years after Sanders retired – could be engrossed by Sanders highlights. But it’s Sanders’ humility that Haisenleder most wants to emulate.
“One of my favorite things about him was how humble he was,” Haisenleder said. “When he would score, he would just hand the ball to the ref and act like he’d been there before. That’s another thing I take very big pride in.”
Haisenleder said he will now take more time to figure out what his next step will be, although things won’t really slow down much for him. Conditioning for basketball already has started.
He’s a guard on the Cardinals’ basketball team, and an outfielder on the baseball team. While football became his main focus as he neared high school, he said he loves all three.
It helps that all three teams are seeing quite a bit of success at Mooney, and that many of Haisenleder’s teammates overlap on all three.
“It is cool at a small school that a lot of the same guys play the same sports,” he said. “There’s a really big brotherhood between the same guys. The family never really changes that much, and we’re really growing in chemistry with one another.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS (Top) Cardinal Mooney’s Brendan Haisenleder finishes one of his 30 touchdowns this fall. (Middle) Haisenleder works to break a tackle during a Week 8 win over Whitmore Lake. (Photos by Lindsey VanTiem.)