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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

A Dexter ball carrier works to break free from a Midland tackler during their Division 2 Regional Final.

1st & Goal: 2022 Playoff Week 3 Review

By Geoff Kimmerly
MHSAA.com senior editor

November 14, 2022

We’re just days away from awarding our first MHSAA Football Finals championships for the 2022 season, and we’re guaranteed at least five new winners with many more hopefuls moving closer to earning that opportunity.

MI Student AidOur two 8-player championship games are set – we’ll have just one team returning to Superior Dome from last year’s finalists – and we’re down to 32 contenders set to play 11-player Semifinals, including just six that reached Ford Field a year ago. We’re already assured of new champions in four of those 11-player divisions.

Below is a glance at how we reached this point – headed to Marquette this weekend and then on to Detroit.

8-Player Division 1

SEMIFINAL Merrill 22, Munising 20 A big comeback sent the Vandals (12-0) to their first MHSAA championship game in this sport. Munising led by two touchdowns in the fourth quarter before Merrill came back and went ahead for good during the closing minutes. The Vandals were held 25 points below their average, but also kept Munising (11-1) well below its 51 points-per-game average heading into the weekend. Click for more from the Saginaw News.

SEMIFINAL Martin 42, Brown City 8 After falling in Semifinals in 2020 and 2021, Martin is headed to its first championship game since 1987. The Clippers (10-2) posted one of their top defensive performances of the last three seasons, stalling a Green Devils offense that was averaging 52 points per game. Brown City concluded its first season of 8-player at 10-2 after going 1-8 in 11-player in 2021. Click for more from WWMT.

8-Player Division 2

SEMIFINAL Powers North Central 36, Marion 12 North Central will play for a third-straight Division 2 championship but had to advance from its closest game of the season to earn the opportunity. The Jets (12-0) took a 22-12 lead into halftime and were able to hold Marion (11-1) off during the third quarter before pulling away for two more scores during the fourth. Click for more from the Iron Mountain Daily News.

SEMIFINAL Mendon 30, Morrice 14 Jack McCaw ran for 198 yards and three touchdowns as Mendon (10-2) reached the Finals in just its second season of 8-player after playing in 12 championship games in 11-player. The Hornets scored the first two touchdowns of the game and contained a Morrice offense that had scored 42 points per game coming into the contest. The Orioles finished 9-3. Click for more from the Sturgis Journal.

11-Player Division 1

HEADLINER Clarkston 36, Rochester Adams 33 The Highlanders (10-2) went ahead on a Parker Picot run with 3:17 to play, but the Wolves (10-2) clinched the Regional title when Desman Stephens hauled in the game-winning touchdown pass with less than a second remaining. Clarkston completed a season sweep of the Highlanders, after the Wolves’ 45-35 Week 3 win eventually decided the Oakland Activities Association Red title. Click for more from the Oakland Press.

Regional Roundup Caledonia 42, Grand Ledge 14 The Flighting Scots (11-1) advanced to their first Semifinal since 2012 by taking a seven-point lead into halftime and scoring 21 unanswered points during the final two quarters. Grand Ledge finished its winningest season since 2015 at 9-3. Belleville 33, Detroit Catholic Central 10 The Tigers (12-0) ran for four of their five touchdowns in reaching the Semifinals for the fifth straight season. DCC finished 8-3 for the second straight. Detroit Cass Tech 35, Macomb Dakota 21 The Technicians (9-3) defeated a third league champion in three playoff games, this time handing Macomb Area Conference Red title winner Dakota (11-1) its lone defeat.

11-Player Division 2

HEADLINER Grand Rapids Forest Hills Central 21, East Lansing 17 The Rangers (12-0) built a two-touchdown lead and then held off a Trojans comeback attempt to earn their first Regional title since 2017. This was Forest Hills Central’s closest game, but the defense continued to shine holding East Lansing (8-4) to half its 34 ppg average heading into the weekend. Click for more from FOX 17.

Regional Roundup

Dexter 42, Midland 7 Reeves Taylor threw for 300 yards and five touchdowns to lead Dexter (12-0) to its first Regional championship. Midland finished 10-2, its best since 2013 and a major improvement from 2-7 in 2021. Birmingham Groves 32, Livonia Franklin 25 The Falcons (9-3) are another team making a great comeback this fall, after two straight sub-.500 seasons; they’re headed back to the Semifinals for the first time since 2018. Franklin finished 10-2, its winningest run since 2017. Warren De La Salle Collegiate 55, Harrison Township L’Anse Creuse 7 The Pilots (11-1) scored just a point short of their season high and lowered their points allowed average to 12.3 per game in winning a third-straight Regional title. L’Anse Creuse finished 7-5 after winning its first District title two weekends ago.

11-Player Division 3

HEADLINER Muskegon 27, Zeeland West 20 This matchup came down to one score again after West had won the Week 5 meeting 38-36. Big Reds quarterback M’Khi Guy – a member of the MHSAA Student Advisory Council – ran for three touchdowns including the eventual game winner. Click for more from the Muskegon Chronicle.

Regional Report DeWitt 29, Linden 16 The Panthers (9-3) are headed to the Semifinals for the fifth-straight season after becoming only the second team this fall to hold Linden (7-5) under 21 points. Mason 49, Trenton 30 The Bulldogs (12-0) clinched their second-straight Regional title with quarterback Cason Carswell tossing six touchdown passes to keep his team a step ahead of the Trojans (10-2), who finished their first double-digit win season since 1998. Detroit Martin Luther King 22, Bloomfield Hills Brother Rice 12 The Crusaders (8-3) are headed to their seventh Semifinal in eight seasons with quarterback Dante Moore rushing for two second-half touchdowns after Rice (5-6) led at halftime.

11-Player Division 4

HEADLINER Grand Rapids South Christian 28, Whitehall 21 A back-and-forth matchup of undefeated teams ended with South Christian claiming its first Regional title since 2014 and after falling short in Regional Finals the last two seasons. The Sailors (12-0) put up the last two scores for the final margin. Whitehall finished its winningest season at 11-1. Click for more from the Grand Rapids Press.

Regional Report Edwardsburg 24, Hastings 14 The Eddies (11-1) won their third-straight Regional title and seventh over the last nine seasons with another lockdown defensive performance as Hastings entered averaging 41 points per game. The Saxons (10-2) completed their first double-digit win season. Goodrich 40, Orchard Lake St. Mary’s 20 The Martians are first-time Regional champions after scoring first and following quarterback Gavin Hart to their third 40-point scoring performance over the last four games. The Eaglets finished 5-6. Riverview 45, Dearborn Divine Child 35 The Pirates (12-0) won their first Regional title since 2017 as Jacob Shank ran for 251 yards and five scores, the last after Divine Child (9-3) had pulled within three points of the lead.

11-Player Division 5

HEADLINER Gladwin 26, Muskegon Oakridge 8 After trailing by two points at the break, Gladwin (12-0) scored 20 unanswered during the second half to win its first Regional title since 1998 and extend its winningest season. Only Whitehall had held the Eagles (10-2) to single digits this season as they reached 10 wins for the second time in four years and first since 2019. Click for more from the Midland Daily News.

Regional Roundup Grand Rapids Catholic Central 42, Portland 19 Quarterback Connor Wolf and running back Kellen Russell-Dixon provided much of the offense’s firepower as GRCC (11-1) won its seventh-straight Regional title. The Cougars also held Portland (10-2) to its fewest points in a game this fall. Frankenmuth 49, Flint Hamady 7 Griffin Barker ran for 114 yards and two touchdowns and caught a third as the Eagles (12-0) won their third-straight Regional championship. Hamady’s two winningest seasons have come over the last five, as this year’s 10-2 finish joined the 2018 team’s 11-1 at the top of the list. Detroit Country Day 44, Flat Rock 7 After just missing last season, Country Day (8-3) is headed back to the Semifinals for the third time in four seasons and coming off its highest-scoring showing this fall. The Yellowjackets also held Flat Rock to its season low. The Rams did finish with plenty to celebrate, as their 8-4 record came after four straight sub-.500 seasons.

11-Player Division 6

HEADLINER Clinton 31, Warren Michigan Collegiate 30 The Redwolves (12-0) came back from a double-digit deficit to edge last season’s Division 6 runner-up and move on to the Semifinals for the second time in three seasons. A pair of late scores put Clinton over the top, including the eventual game-winner with 1:29 to play. Michigan Collegiate finished 10-2 and stands 21-5 over the last two seasons. Click for more from the Adrian Daily Telegram.

Regional Roundup Negaunee 18, Gladstone 12 The Braves made this rematch closer than Negaunee’s 24-6 win in Week 7, but the Miners (12-0) won their first Regional title since 2003 by holding on for only their second single-digit win – and first since opening night – of a stellar season. Gladstone finished 9-3, its winningest run since 2008. Reed City 6, Millington 0 Both defenses were stellar as Reed City entered averaging 47 points per game and Millington 44. But the Coyotes got all the points their needed on a third-quarter score to reach the Semifinals for the first time since 2017. Millington finished 10-2, their second-straight season with 10 wins. Grand Rapids West Catholic 37, Lansing Catholic 7 The Falcons (11-1) continue to climb as they reached 11 wins and won their first Regional title both since 2017. Lansing Catholic finished 6-6 after winning four straight entering the weekend.

Grand Rapids Catholic Central's Kellen Russell-Dixon (23) holds off a Portland defender during his team's Division 5 Regional Final win.

11-Player Division 7

HEADLINER Napoleon 14, Monroe St. Mary Catholic Central 7 The Pirates are headed to the Semifinals for the first time, continuing a memorable rise that saw Napoleon go 1-6 two seasons ago and just miss the playoffs last year at 6-3. The Pirates (12-0) have given up just 20 points over their last four games – the Big 8/Cascades champions crossover and three playoff matchups. Monroe St. Mary finished 6-6 after winning four straight entering the weekend. Click for more from the Jackson Citizen Patriot.

Regional Roundup Traverse City St. Francis 63, Ithaca 0 Of many impressive wins this season, this one might top the list as St. Francis (12-0) posted its first shutout and scored its season high against an Ithaca team that was averaging nearly 44 points per game. The Yellowjackets finished 10-2, their winningest season since 2017. New Lothrop 29, Elkton-Pigeon-Bay Port Laker 20 The Hornets (10-2) are headed back to the Semifinals for the second time in three seasons, thanks in part to a defense that held Laker to half its 41-ppg scoring average entering the game. Laker’s 10-2 finish was its best since posting the same record in 2017. Jackson Lumen Christi 7, Lawton 6 After Lawton (9-3) won last year’s Semifinal matchup 21-20, Lumen Christi (9-3) will move on this time after a second-half touchdown and extra point – and after blocking Lawton’s extra-point attempt after a first-half score.

11-Player Division 8

HEADLINER Iron Mountain 34, Evart 33 The Mountaineers (11-1) came back from a double-digit deficit to edge Evart and earn their second Regional title in four seasons. Iron Mountain hadn’t given up more than 19 points in a game this season, but Evart built a three-touchdown lead before the Mountaineers got rolling – their 34 points were the most Evart had given up this fall as well. The Wildcats finished 10-2, their first season reaching double-digit victories. Click for more from the Iron Mountain Daily News.

Regional Roundup Ubly 49, Fowler 7 The Bearcats’ only loss the last two seasons was in last year’s Semifinal, and they’ll get to return to that round this weekend after halting a Fowler offense that was scoring 32 points per game entering the weekend. Ubly is 12-0, and the Eagles finished 10-2. Ottawa Lake Whiteford 38, White Pigeon 26 The Bobcats (12-0) repeated as Regional champions in winning their closest game this fall, ending White Pigeon’s run at 8-4 after the latter had opened 2-3 but won six straight to reach this point. Clarkston Everest Collegiate 30, Sterling Heights Parkway Christian 6 These Mountaineers (9-3) earned a rematch with Whiteford after losing to the Bobcats in last season’s Regional Final. Parkway finished 6-6, a solid jump from 3-6 a year ago – and after starting the season 1-5.

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PHOTOS (Top) A Dexter ball carrier works to break free from a Midland tackler during their Division 2 Regional Final. (Middle) Grand Rapids Catholic Central's Kellen Russell-Dixon (23) holds off a Portland defender during his team's Division 5 Regional Final win. (Top photo courtesy of Midland High's athletic department. Middle photo by High School Sports Scene.)