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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Muskegon's Jakob Price (20) finds room to run in his team's win over DeWitt.

1st & Goal: 2022 11-Player Semifinals Review

By Geoff Kimmerly
MHSAA.com senior editor

November 21, 2022

This season's 11-Player Football Finals field is set. And it's fair to expect phenomenal after how this weekend's Semifinals played out. 

MI Student AidBoth Division 1 games went to overtime. The Division 5 and Division 8 Semifinals produced Ford Field matchups of undefeated contenders. Three reigning champions advanced, as did two teams that won Semifinals for the first time and two more that won their first during the lifetimes of the players on their rosters this fall. 

And that's just a sample of what's to come, as we'll preview all eight matchups Wednesday. For today, we're taking a glance back at all 16 games from a snowy, stormy and mostly frigid but forever memorable Friday and Saturday. 

Division 1

SEMIFINAL Belleville 29, Detroit Cass Tech 28 (OT) Arguably the game of the weekend was played Friday night as Belleville took an early 14-0 lead, got behind 21-14, scored with 1:04 left in regulation to force overtime, then answered Cass Tech’s overtime touchdown with a score and game-winning 2-point conversion. The reigning Division 1 champion Tigers improved to 13-0, while the Technicians finished 9-4. Click for more from MLive-Detroit.

SEMIFINAL Caledonia 21, Clarkston 0 An anticipated offense back-and-forth turned into one of the most impressive defensive performances in the state this season as Caledonia shut out a Clarkston offense averaging nearly 41 points per game. The Fighting Scots (12-1) will be playing in their first Final since winning the Division 3 title in 2005. Clarkston finished 10-3. Click for more from the Grand Rapids Press.

Division 2

SEMIFINAL Grand Rapids Forest Hills Central 20, Dexter 17 (2OT) A Forest Hills Central defense that has been a big part of the story all season showed well again as the Rangers (13-0) advanced to their first Final since 1994. Quarterback Mason McDonald certainly did his part as well, and especially at crunch time, with a game-tying touchdown pass on the last play of regulation and the game-winning scoring run. Dexter finished its first Semifinal season at 12-1. Click for more from the Grand Rapids Press.

SEMIFINAL Warren De La Salle Collegiate 43, Birmingham Groves 15 The reigning champion Pilots (12-1) once again followed quarterback Brady Drogosh, who scored four touchdowns, while the defense took care of their side with a ninth-straight game of allowing 18 or fewer points. Groves finished 9-4, an excellent comeback from finishing 2-7 last season. Click for more from the Macomb Daily.

Division 3

SEMIFINAL Muskegon 49, DeWitt 21 After two seasons away, Muskegon (11-2) will return to Ford Field for the fifth time in seven years. Quarterback M’Khi Guy showed the way scoring six touchdowns on the ground and throwing for a seventh. DeWitt, last season’s Division 3 runner-up, finished 9-4. Click for more from the Muskegon Chronicle.

SEMIFINAL Detroit Martin Luther King 52, Mason 17 The reigning champion Crusaders (9-3) also are headed back to the Finals, for the sixth time in eight seasons after shutting down a Mason offense averaging 45 points per game. Dante Moore also offered a few more highlights as his career draws to a close, throwing four touchdown passes. Mason finished a second-straight Semifinal run at 12-1. Click for more from the Detroit Free Press.

Division 4

SEMIFINAL Grand Rapids South Christian 26, Edwardsburg 20 The Sailors improved to 13-0 and earned their first Finals trip since 2014 by handing Edwardsburg its first loss since the season opener. The Eddies (11-2) pulled within a score late, but South Christian held them off the rest of the way. Click for more from FOX 17.

SEMIFINAL Goodrich 51, Riverview 26 The Martians (12-1) are headed to the season’s final weekend for the first time after piling up their second-most points in a game this season and handing Riverview (12-1) its lone defeat. Jace Simerson ran for five touchdowns to lead the way. Click for more from the Flint Journal.

Division 5

SEMIFINAL Gladwin 28, Grand Rapids Catholic Central 21 Arguably the stunner of the playoffs goes to the Flying G’s, which is saying a lot since they remain undefeated at 13-0 but also ended Grand Rapids Catholic Central’s three-season Finals streak a win short of extending it to four. The Cougars (11-2) pulled within the final margin late and had the ball, but a Gladwin interception sealed the program’s first trip to the Finals. Click for more from the Bay City Times.

SEMIFINAL Frankenmuth 38, Detroit Country Day 0 The Eagles (13-0) earned their second trip to Ford Field in three seasons with arguably the finest defensive effort of a season full of them as they didn’t allow a first down while posting their fifth shutout. Aidan Hoard threw two touchdown passes and ran for a third score. Country Day finished 8-4. Click for more from the Saginaw News.

Division 6

SEMIFINAL Negaunee 13, Reed City 12 The Miners emerged from one of the snowiest Semifinals by twice coming back, the second time with the eventual game-winning touchdown run by Kai Lacar. The Negaunee (13-0) also reached its first Finals since 2002 by continuing a run of allowing no more than 15 points in a game this season, and even though Reed City (11-2) averaged 44 per game entering the day. Click for more from the Marquette Mining Journal.

SEMIFINAL Grand Rapids West Catholic 33, Clinton 14 The Falcons are headed back to the Finals for the first time since 2017 by handing Clinton its only defeat and holding the Redwolves (12-1) to their fewest points scoring this fall. Tim Kloska ran for 349 yards and five more touchdowns for West Catholic (12-1). Click for more from FOX 17.

Division 7

SEMIFINAL Traverse City St. Francis 53, New Lothrop 8 The Gladiators’ dominance seems to become more extraordinary every week as they’re 13-0 for the first time since 2009 and have now won their last two games by a combined 116-8. St. Francis led 20-0 after the first quarter in this one. New Lothrop finished 10-3. Click for more from the Traverse City Record-Eagle.

SEMIFINAL Jackson Lumen Christi 20, Napoleon 7 The Titans (10-3) earned a rematch with one of the opponents that contributed to their 0-3 start this season. Lumen Christi relied on a steady defense that held Napoleon to its fewest points scored in a game this fall. Napoleon also finished its first Semifinal season at 12-1. Click for more from the Jackson Citizen Patriot.

Division 8

SEMIFINAL Ubly 41, Iron Mountain 14 The Bearcats have equaled St. Francis’ mastery so far, with this their closest game this season. Ubly (13-0) will return to Ford Field for the second time in three seasons after holding Iron Mountain to its fewest points since a Week 1 defeat to Negaunee and scoring the most the Mountaineers (11-2) gave up this season. Click for more from the Huron Daily Tribune.

SEMIFINAL Ottawa Lake Whiteford 44, Clarkston Everest Collegiate 6 The Bobcats also are headed back to the Finals for the first time since 2017 after defeating Everest (9-4) in the playoffs for the second-straight season. Quarterback Shea Ruddy ran for four scores for Whiteford (13-0). Click for more from the Monroe News.

MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid. 

PHOTO Muskegon's Jakob Price (20) finds room to run in his team's win over DeWitt. (Photo by Tim Reilly.)