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Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
![Ford Field is again the home of the MHSAA 11-Player Football Finals.](/sites/default/files/2022-11/221125_challenge_2H.jpg)
Set, Ready, Challenge: 11-Player Football Finals Challenges New in 2022
By
Jon Ross
MHSAA Director of Broadcast Properties
November 25, 2022
New this year at the MHSAA 11-Player Football Finals is the opportunity for head coaches to challenge a call.
In previous years, all potential scoring plays and potential turnovers were automatically reviewed. That process will continue and now, under a limited set of circumstances, the head coach can challenge calls.
To do so, the head coach must first call a timeout. If a team has no timeouts remaining, they are not able to challenge a call. Challenges must be presented to the officials immediately after the timeout is granted. If the challenge is successful, the team will get its timeout back and have the ability to challenge one more call during regulation. A second successful challenge will not result in the ability to challenge a third call.
The following plays are reviewable by challenge:
- Complete/incomplete passes
- Runner/receiver in/out of bounds
- Runner ruled not down
- Forward progress spot as it relates to the yard to gain
- First touching of a kick
- Recovery of a ball in/out of bounds
- Forward/backward pass
- Penalties called on the field only for:
- Illegal forward pass
- Targeting or illegal helmet contact
- Pass interference only as it relates to the pass being previously tipped
NOTE: All other penalties called on the field are not reviewable. These include, but are not limited to: illegal formation, ineligible receivers downfield, illegal participation, illegal substitution or delay of game. If a penalty is not called by the officials on the field, the play can never be reviewed to retroactively call a penalty.
In overtime, challenges – like timeouts – reset. Each team has the ability to challenge one call for the entirety of overtime, but must have a timeout to use to do so. A successful challenge in overtime will not result in the ability to challenge a second call.
If a play is overturned in regulation or overtime, the replay officials will correct all aspects of the play including time, position of the ball and whether the clock will be started on the RFP or snap. The game clock or play clock may be reviewed only as it directly relates to the overturning of a call on the field.
There is no change to the review of potential scoring and potential turnover plays. Those plays are automatically looked at by the replay official and replay assistant. If the replay official can confirm the ruling on the field without stopping play, the official will do so. If more time is needed to review the play, the on-field referee will announce that and then will announce the replay official’s decision. For a play to be reversed, there must be indisputable video evidence that shows the original call was incorrect. Every attempt will be made to complete the review process in 90 seconds or less.
The addition of the coach’s challenge was approved by the MHSAA’s Representative Council at its May 2022 meeting.