![](/sites/default/files/imported/Photos/180306_Bush_2H.jpg)
Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
![NFHS Coaches Association](/sites/default/files/2021-02/NFHScoachesassociation_NEW_2H.jpg)
Kent City's Evers Selected for NFHS National 'Coach of the Year' Honor
By
Geoff Kimmerly
MHSAA.com senior editor
January 11, 2023
Kent City cross country coach Jill Evers has been named the 2021-22 National Coach of the Year for girls cross country by the National Federation of State High School Associations (NFHS) Coaches Association.
Evers was selected by a committee including representatives from all eight NFHS sections – Michigan is part of Section 4 with Illinois, Indiana, Iowa and Wisconsin.
The following brief bio includes an excerpt from Evers’ coaching philosophy, which nominees were asked to submit after being identified as candidates for the awards.
Jill Evers joined the Kent City athletic staff as an assistant cross country coach in 1991 after previously coaching a season each at Allegan High School and Allegan Middle School. She took over Kent City’s girls and boys varsity cross country programs in 1993 and also has served as head girls track & field coach since 1993. She led Kent City’s girls cross country team to a Lower Peninsula Division 3 Final runner-up finish in 2021, the program’s second runner-up finish under her leadership, and she’s also guided Kent City’s girls program to 15 league and seven Regional titles and nine total top-eight Finals finishes. She previously was named an NFHS Section Coach of the Year for girls track & field in 2006 after leading Kent City’s girls track & field team to its first MHSAA Finals championship in that sport, and inducted into the Michigan Interscholastic Track Coaches Association Hall of Fame in 2012. Evers also is a longtime science teacher at Kent City and advisor and mentor for a variety of school activities in addition to coaching.
“I know people say, ‘Athletics is an extension of the classroom,’ but I believe it's so much more than that. While participating in sports, young people can learn about themselves and others, challenge themselves and grow physically, mentally, emotionally, and socially. Athletics is where we learn life lessons, such as how to lose with grace, cheer for teammates and even opponents, win with humility, deal with adversity, empathize with others, respect all those involved, be grateful for healthy bodies and opportunities to compete and push ourselves beyond what was originally thought possible. Success is different for each person, but I believe cross country lends itself to individual success. Everyone can improve and learn lifelong healthy habits. Everyone can set and achieve goals. Those who aren't as fast often earn the respect of the more gifted runners because of their perseverance. It is my job as a coach to encourage, motivate, and challenge all students who want to participate, and then congratulate them for a job well done.”
Three more Michigan coaches earned honors in Section 4. Mark Posey was honored in boys golf after leading Big Rapids to a 10th-place finish in Lower Peninsula Division 3 in 2022 after four straight Finals runner-up finishes. (There was no LP boys golf season in 2020 due to COVID-19.) Lake Orion boys lacrosse coach Ronald Hebert was honored after guiding his team to the Division 1 Quarterfinals last spring after taking the Dragons to the Semifinals in 2021. Scott Werner was honored in girls track & field after leading Pewamo-Westphalia to a runner-up finish at the Lower Peninsula Division 3 Finals. P-W shared the LPD3 Finals championship in 2021 and has won titles four of the last nine seasons (not counting 2020).
The NFHS has been recognizing coaches through an awards program since 1982.