Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Rebuilt Culture Driving Success as Roelens Steps Away at Port Huron Northern
By
Paul Costanzo
Special for MHSAA.com
November 13, 2024
The spark that helped ignite the past decade of success for the Port Huron Northern football program came early in Larry Roelens’ tenure, and, ironically, during the one full season that the Huskies finished with a losing record under him.
Northern, which had just three winning seasons over the previous 15, started 0-2 in 2015, but rattled off four straight wins under its first-year coach, who was noticing that things were changing for the better.
“I’ll be honest, Northern wasn’t in a very good state when I got the job,” Roelens said. “But for me and the guys that stayed around (on the coaching staff), I could never have done what I did without the guys on my staff. They’re like family to me and to my kids; they call them uncles. We went in with the mindset that we have to change the culture.
“We started 0-2 that first season, but then won four in a row. We lost three tough games to end the season, but that kind of changed the culture. We built on that, and the next year went 6-3.”
That next season was the beginning of the most successful stretch of football during the playoff era for the Huskies, as they made the postseason nine straight years, tripling the number of playoff appearances they had made during the 40 years prior.
The ninth postseason appearance was the last for Roelens, however, as he stepped down as Northern coach following a Division 2 District Semifinal loss to Warren De La Salle Collegiate on Oct. 24. He has accepted a position as assistant principal at the school, and administrators in the district are not allowed to hold head coaching positions.
“Honestly, that was a very hard decision to make for me,” Roelens said. “I went into education to be a coach and a teacher. But it was very much based on a family decision. I’ll be able to spend more time with my kids (Audrey, 5, and Brady, 3), and coach their teams.”
Roelens leaves the Northern program in as good a place as it’s been, perhaps ever.
He was 69-30 over his 10 seasons, with the nine playoff appearances and four Macomb Area Conference Blue titles. Northern also won four postseason games under Roelens.
Before he took over the program, Northern had three playoff appearances in program history – 1986, 1999 and 2010 – and a single postseason victory.
The program had not won eight games in a season since 1987, but did so four times under Roelens, including with a 10-2 mark in 2018, which matched the school record for wins.
“It’s pretty crazy,” said Northern senior quarterback Ty Fletcher. “He kind of morphed the program to what it is today. … I feel like, when he started getting into the playoffs and they had all those playoff appearances in (consecutive) seasons, that started that trend of winning football. Then we ended up staying there and being a competitive team.”
As it so often does, the success built an excitement around the program that found its way through the youth levels.
“We were all coming up through the youth teams, and we all stayed together on the freshman level, and we always talked about how everyone wants to play for Northern,” Fletcher said. “About how cool it was to play under the lights there.”
A lot of that excitement at the youth level has also been buoyed by a string of Division I college talent that has come through the program during Roelens’ time, led by Braiden McGregor. The defensive end was among the top recruits in the country in 2020 and played a key role on Michigan’s national title team. He is now playing for the New York Jets.
He wasn’t a one-off for the Huskies in terms of DI talent, as Luke Fletcher is now in his second year at Eastern Michigan, and current juniors Amir Morelan and Lincoln Watkins have both received Power 4 offers.
“Braiden’s class, we had a few kids that went on to play college football,” Roelens said. “That right there was proof that, even in a small town, they’re going to find you if you’re good enough. I think that pushed a lot of kids, because they started to understand that if you’re good enough and you work hard enough, they’ll find you.”
Roelens even being at Northern in the first place was a bit of a surprise for those in the area, as he was a star athlete at cross-town rival Port Huron High. Roelens played quarterback at Port Huron and went on to play baseball at Saginaw Valley State after graduating in 2004.
He student taught at Northern during the 2009-10 school year, but even then he helped out with the Port Huron football program.
His journey with Northern athletics began with assistant roles in the basketball and baseball programs later that year, and in the fall of 2010 he became the JV head football coach.
For four of the next five seasons he was on the Huskies staff, before taking over the program prior to the 2015 season.
With his new position, he’ll remain in the school and around the coaches and players in the program. And, while the thrill of coaching was something Roelens cherished, those relationships are what he’s valued most.
“I’ve been very blessed with the people I’ve had around me throughout those 10 years,” he said. “The support I had from Northern, the support of the parents, the Northern community, it’s been a blessing. My family, my wife and kids, they’ve all been tremendous.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS (Top) Port Huron Northern football coach Larry Roelens, middle, is surrounded by his kneeling players during a postgame huddle. (Middle) Roelens holds daughter Audrey, and wife Kelsey holds son Brady on the field. (Below) Roelens hoists the Brick Fowler Trophy after a Northern win over rival Port Huron. (Photos courtesy of the Roelens family.)